THE NEXT GENERATION OF
HIIT IS HERE
FIRST, WE TOOK THE “WORK”
OUT OF WORKOUT
For the past 15 years, Zumba® has rocked the fitness world. We’ve made
fitness fun for over 15 million students in over 186 countries, with our
infectious rhythms and effective cardio workouts. Now, we’re unleashing
the power of music into a HIIT Group Ex Program.
NOW, WE’RE MAKING
HIIT A PERFECT SYNC
While in every other HIIT program, music is an afterthought, STRONG
by Zumba® combines HIIT with the science of Synced Music Motivation.
Using only their body weight, students work out in sync to music that’s
been reverse-engineered to match every move. STRONG by Zumba® is
not dancing; it’s feeling the beat instead of counting the reps to push
students past their perceived limits into a whole new level of intensity.
LET IT SYNC IN
™
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MOVING IN SYNC WITH
MUSIC
MAKES YOU WORK HARDER
That’s why we created sounds, beats and tracks to match the
moves and reps in a challenging progression that provides
effective calorie burn, in class and after. We’ve partnered
with the best producers in the world, including Timbaland, to
make music that will make students work harder than they
ever have. Synced music is the ultimate motivator.
Watch Timbaland chat with Zumba® CEO
Alberto Perlman about creating the music
that makes STRONG by Zumba® so unique.
THE SCIENCE BEHIND
STRONG BY ZUMBA
®
Using the hottest fitness trends, HIIT and bodyweight training, we developed
a unique system of progression that takes students through four quadrants
that represent varying levels of intensity. The high intensity intervals keep
your body burning calories long after the workout.
IGNITE
FIRE UP
PUSH YOUR LIMITS
FLOORPLAY
Turn it up and get to work.
Students are introduced to
the program base builders:
squat, lunge, lift and plank,
and go from standing to
floor patterning. Breath
will go from natural to
breathy.
Intensify your effort
to elevate your heart
rate. The moves are
foundational, but more
intense; plyometrics are
part of Q2. Students will
be breathy with effort
throughout.
Use your maximum effort
to increase the burn.
The moves are challenging
without rest between them,
requiring more stamina,
stabilization and core work.
Students will be breathless
throughout.
Hit the floor. This quadrant
includes intense ab and
core exercises, exercises
for muscle stabilization
and muscle balancing
moves. Students
will breathe with
some effort.
ONE IS FUN.
THE OTHER IS FIERCE.
STRONG by Zumba® will not replace Zumba classes at
your facility; it will enhance your gym schedule.
Different students have different fitness needs
and styles, and both programs
serve a unique purpose.
Zumba® encourages you to smile through
your sweat as you lose weight and tone up.
STRONG by Zumba® encourages you to push
yourself harder to a whole new level of intensity
for overall body transformation.
The moves in Zumba class are dance-based.
The moves in STRONG by Zumba® are like
the ones you would find in a HIIT workout,
using only body weight.
The music in Zumba classes includes mostly
Latin-inspired songs and rhythms, including
both original and popular music that
students already love dancing to.
The music in STRONG by Zumba® was created
specifically to push students further. It includes
mostly fast-paced rhythms like EDM and Hip-Hop.
Instructors are able to create their
own choreography using Zumba moves
and rhythms to keep classes fresh and fun.
Instructors use the STRONG by Zumba® exclusive
music and sequential moves and progressions,
which have been perfectly synced, to keep the
class experience effective and consistent.
Watch a sample of a
perfectly synced workout.
“
THE MEDIA BUZZ ON
STRONG BY ZUMBA
®
Word is getting out that STRONG by Zumba® is revolutionizing HIIT, and demand for
classes grows every day. Check out what the media is saying after trying a class!
VIBE
“
You finish feeling
like a champion.
Listen, high-intensity interval
training in any workout is not easy.
With this workout, you’ll not only
sweat like there’s no tomorrow
(and feel your heart pounding in
your chest), but you’ll feel like
you’ve flexed every muscle in
your body.
WELL+GOOD
“
Every single
movement is
done in sync with
the music
(which leans electronic but
incorporates Hip-Hop, Latin, and
other genres), so if it’s a burpee,
you’re putting your hands on the
floor on the beat, hopping feet out
on next, in on the next, and jumping on the next. It keeps everyone
moving together seamlessly—and
utilizes a lot more muscle than in
your average dance cardio class,
without sacrificing the rhythm.
SELF
“
Did I burpee
when the bass
dropped?
Yes, and it was
freaking
awesome.
VIBE
WELL + GOOD
SELF
5 Solid Reasons To Add STRONG
by Zumba® To Your Workout Plan
Zumba Gets A HIIT Makeover
With Its First Non-Dance Class
Zumba’s New Non-Dance
Workout Is Totally Different—
And I Loved It
WHY BRING
STRONG
BY
ZUMBA
TO YOUR GYM?
STRONG by Zumba® is backed by a global
name in the booming group fitness industry
with a successful track record in training
quality instructors and creating awareness
to drive students to class.
We give instructors educational tools and
brand-new, original music and moves every
single month to keep classes fresh and
challenging, and students working harder.
Instructors receive marketing support to
create a following and attract new students
to your gym.
®
Zumba classes rank highest in student-retention
rates among group fitness classes. STRONG by
Zumba® classes are equally addictive and will
keep students coming back for more.
The experience that is a STRONG by Zumba®
class will help you retain members that would
otherwise migrate to boutique fitness studios.
This Music-Led HIIT Workout will attract new
members who are serious about fitness and muscle
conditioning, but don’t find themselves motivated
by or engaged in traditional boot camp classes.
STRONG by Zumba® is license-free to gyms.
Be among the first to bring STRONG by Zumba®
to your facility and revolutionize fitness with us again!
[STRONG BY ZUMBA INSTRUCTOR NAME]
[PHONE NUMBER]
[EMAIL ADDRESS]
LET IT SYNC IN
™
STRONGbyZumba.com
@StrongByZumba