i-CAT™
i-CAT™ Different Experience
 i-CAT™ empowered with new Silverlight technology
creates a interactive user experience. This enhances
the performance of the software by more than 500%
 Improvement in navigation increases the productivity
in different processes such as Coding, Transcription +
coding, Translation + coding to a great extent
 Web based data management enables coders,
project managers, supervisors, client access the
project from anywhere, anytime.
 Auto Coding using NLP (Natural language processing)
a branch of artificial intelligence. Introduces Machine
learning algorithms for language processing. This
codes the verbatim automatically with a
click of a button.
What’s NEW
 New application design and workflow
 SPSS Dimension input and output integration
 All features at the right click making i-CAT™ easy to navigate
 Frequently used features identified and provided as Hotkeys
on all the screen increases productivity
 Real-time Productivity and Quality report
 Flexibility to customize the tool based on new requirements
 Generation of Tag-Cloud
i-CAT™ Design and Workflow
Data
upload
Multiple Process
Integration
Code
Review
Analyze
Auto-coding using
intelligent categorization
Project Management
workflow
Real-Time Stimulus
Language-Independent
Export
Tag Cloud
Modular Quality
Tracking
Data Integration
SPSS and Dimensions input files
integrated along with standard
excel format in i-CAT™
SPSS and Dimensions
output files integrated
in i-CAT™
Right-Click Menu – Response Panel
All the features available at the Right-Click of the mouse on the response panel. This make the navigation
much more easier and faster.
Right-Click Menu- Codeframe Panel
All the features available at the Right-Click of the mouse on the codeframe panel. This make the
navigation much more easier and faster.
Handy HotKeys!
Frequently used right click features/functionalities are displayed on the top bar – handy feature to save
those precious extra-minutes during those large studies
Quick Search
Select All
De-Select All
Project Stimulus
Refresh
Productivity Reports
Real time reports to track the productivity of the user and to analyze the time taken to execute a project
v/s budgeted or allocated time
Generation of Tag-Cloud (Word cloud)
Key Differentiators
i-CATTM
1) Multi Tasking
a) Only Coding
b) Coding with Transcription
c) Coding with Translation
2) Ability to accept varied input files
a) Audio/video files (mp3,wav, etc.)
b) Images/snippets
c) Text file/pdf file per respondent
3) Ability to import codeframe for 1 or more questions at once (some of the studies have more than 30 questions, all the codeframe
gets imported at once)
4) Project stimulus (ad/concept/pictures/instructions) can be uploaded at study level to assist coders refer them while coding
5) Rule Configuration - The code frame instructions or rule can be configured in the beginning of the study. This will ensure the coder
does not apply irrelevant codes
6) Export customization available
7) Snippets/image coding can be viewed in the reviewer window as well with zoom features
8) Real-time Quality report based on the rules such as (over coding, under coding, wrong coding.
9) Hot keys for frequently used options Such as Migrating to different pages, search responses, select all and de-select all responses
Ascribe
Differentiators
Built grounds up-incorporates good features of competing products but
addresses some of their lacunae
Attractive and user friendly UI and navigation, short learning curve
30-50% saving compared to Ascribe
Support and Operations during EST and GMT hours (based on the
project requirement)
DP and Coding under one roof, leads to overall process efficiencies
and potential for two teams’ co-operation
Scalability – ability to service overflow coding jobs using our
common pool of resources
Ability to customize the tool to ISA specific process/end output
Thank
YOU
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