Germany loves LIQUI MOLY
The readers of two automotive magazines chose the German
manufacturer as the most popular motor oil brand
LIQUI MOLY is the most popular motor oil in Germany. The
readers of two automotive magazines independently chose the
German motor oil and additive specialist as number one. This
means that LIQUI MOLY has left the brands of the global
corporations behind. "This shows that we as David can even beat a
Goliath when we offer top products and service", says LIQUI
MOLY boss Ernst Prost.
The readers of the leading German automotive magazine "Auto Motor
Sport" chose LIQUI MOLY as the most convincing oil brand. Almost
93,000 readers participated in the survey and 48 percent voted for the
German manufacturer. While Castrol has consistently occupied 1st place
in past years, LIQUI MOLY has now for the first time pushed its rival
from the peak position. LIQUI MOLY was thus awarded the title of
"Best Brand" in the lubricant category.
Shortly afterwards, the German "Auto Zeitung" published the results of
its reader poll. Its readers also selected LIQUI MOLY as number one
and awarded it the title of "Top Brand" in the lubricant category. 28.9
percent awarded the family-owned company their vote – an increase of
more than double within two years.
"This isn't just about top products", says Ernst Prost. "It's also about a
brand that is as powerful as it is charming, as honest as it is decent. We
make no false promises to our customers, but instead provide real
support." Thus, for instance, a large number of sales representatives look
after the garages and dealers in Germany. Regular training offerings
around the world ensure that they are always completely up-to-date with
respect to new products, their usage and the resulting business models.
When questions come up later with routine use, the application
technicians of LIQUI MOLY can provide further assistance. "Our
customers don't get shuffled off to some call center, but instead reach
our technicians directly. We want a direct connection to our customers",
Ernst Prost explains.
The fact that German drivers in particular rely upon LIQUI MOLY is a
distinction of quality for Ernst Prost. The company ensures this quality
by producing exclusively in Germany. The affection of drivers for
LIQUI MOLY is also reflected in company sales: in 2010 these
increased by more than 20 percent to 289 million Euros.
"When we announced our goal of becoming the market leader years ago,
we were sneered at by many", says Ernst Prost. "Now we have shown
what can be achieved with hard work and dedication."
About LIQUI MOLY
LIQUI MOLY GmbH from Ulm in South Germany offers a wide range
of qualitative high-quality products such as motor oils, additives, vehicle
care products and service products. The range includes some 4000 items.
LIQUI MOLY develops and tests their products in their own
laboratories, manufactures exclusively in Germany and markets all of
their products themselves. LIQUI MOLY was founded some 50 years
ago and is now one of the leading companies in the industry. The
products are sold in Germany and in 90 other countries.
More information can be obtained from:
LIQUI MOLY GmbH
Peter Szarafinski
Jerg-Wieland-Str. 4
89081 Ulm-Lehr
Germany
Tel.: +49 7 31/14 20 189
Fax: +49 7 31/14 20 82
[email protected]