Econ 414, Daniel R. Vincent Lecture Six Market Games in Quantities and Prices 1 Outline of Lecture: Prices ] Price competition is very different from quantity competition. ] Description of duopoly competition in prices (Bertrand) ] Finding equilibrium in homogeneous products. ] Price competition when products are differentiated. 2 Chap05 1 Econ 414, Daniel R. Vincent Price Competition Between Two Firms ] Price competition is different from quantity competition ] Price competition leads to marginal cost pricing with as few as two firms 3 Price competition between two firms Market Quantity, Q = 130 - P Market, Q = x1 + x2 + … + xn = ∑xi Price vector, p = (p1, p2) here p1 and p2 are firm 1’s and 2’s prices respectively x1(p) is the demand facing firm 1 Firm 1’s profit, P1(p) = (p1 - c) x1(p) Similarly, Firm 2’s profit, P 2(p) = (p2 - c) x2(p) 4 Chap05 2 Econ 414, Daniel R. Vincent Demand functions for the two firms The demand curve for firm 1: x1(p) = 130 - p1 = (130 - p1)/2 =0 when p1 < p2 when p1 = p2 when p1 > p2 The demand curve for firm 2: x2(p) = 130 - p2 = (130 - p2)/2 =0 when p2 < p1 when p2 = p1 when p2 > p1 5 Bertrand demand, firm 1 P1 x1 = 0 x1 = 65 - P1/2 P2 0 x1 = 130 - P1 0 130 x1 6 Chap05 3 Econ 414, Daniel R. Vincent Bertrand Equilibrium Suppose that prices can be set in units of pennies. If Firm 1 believes that Firm 2 is setting price p2>c+.01, what is Firm 1’s Best Response? Answer: Set p*1= p2-.01. Why? If Firm 2 thinks Firm 1 is setting price p1>c+.01, what is Firm 2’s Best Response? 7 Bertrand Equilibrium For every price above c+.01, each firm has an incentive to undercut the other. What are the only pair of prices where this incentive is not present? At p*1= p*2=c+.01. The Bertrand Equilibrium price (with homogeneous goods) is virtually the same as the perfectly competitive price! 8 Chap05 4 Econ 414, Daniel R. Vincent Bertrand Variations ] Bertrand equilibrium with a cost advantage ] Bertrand equilibrium with many firms 9 Bertrand Limit Theorem When n is greater than or equal to 2, all products are perfect substitutes, and no firm has a cost advantage, then the Bertrand game equilibrium implies that price equals marginal cost 10 Chap05 5 Econ 414, Daniel R. Vincent Market Games with Differentiated Products ] Price and quantity competition when products are differentiated ] Cournot and Bertrand equilibrium still different, but the difference is muted ] Monopolistic competition as the limit of market game equilibrium 11 Differentiated Products All differentiated products have one thing in common: if the price is slightly above the average price in the market, a firm doesn’t lose all its sales 12 Chap05 6 Econ 414, Daniel R. Vincent Two firms in a Bertrand competition ] The demand function faced by firm 1: x1(p) = 180 - p1 - (p1 - average price) x1(p) = 180 -1.5 p1 +.5p2 ] The demand function faced by firm 2: x2(p) = 180 -1.5 p2 +.5p1 13 Two firms in a Bertrand competition ] Firm 1 has profits P1(p1,p2) = (p1 - 20) x1 = (p1 - 20) (180 -1.5 p1 +.5p2 ) Firm 2’s profit function P 2(p1,p2)= (p2 - 20) (180 - 1.5p2 +0.5p1) 14 Chap05 7 Econ 414, Daniel R. Vincent Maximizing profits Firm 1 maximizes its profits when its marginal profit is zero: 0 = ∂P1/∂p1 = (p1 - 20) (-1.5) + (180 - 1.5p1 + 0.5p2) ⇒ 0 = 210 - 3p1 + 0.5p2 Firm 1’s best response function: p1 = f1(p2) = 70 + p2/6 Similarly, Firm 2’s best response function: p2 = f2(p1) = 70 + p1/6 15 Bertrand best responses, two firms, differentiated products p2 p1 = f1(p2) = 70 + p2/6 p2 = f2(p1) = 70 + p1/6 p* = (84, 84) p1 16 Chap05 8 Econ 414, Daniel R. Vincent Bertrand Equilibrium ] The Bertrand equilibrium of the market game is located at (84, 84) ] The market price is $84, significantly higher than the marginal cost which is given at $20 ] Each firm sales (180 - 84) units = 116 units ] Each firms profit = (84 - 20) × 116 = $7424 ] Therefore, each firm could spend over $7000 in differentiating its products and can still 17 come out ahead Bertrand competition with n firms ] Firm 1’s market demand x1= 180 - p1 - (n/2) ( p1 - average price) ] Firm 1’s profit function P1(p) = (p1 - 20) x1 ] When the first order condition is satisfied 0 = ∂ P 1/∂p1 = (p1 - 20) (-K) + x1 ⇒ K (p1 - 20) = 180 - p1 (+0 with symmetry) where K = (n + 1)/2 ∴ p1* = 180 /(K+1) + 20K/(K+1) 18 Chap05 9 Econ 414, Daniel R. Vincent Bertrand competition with infinite number of firms ] n → ∞ ⇒ K → ∞ and 1/K → 0 ] Taking limit of p1* as n goes to infinity lim p1* = lim 20/(1 + 1/K) = 20 ] In this limit, price is equal to marginal cost and profits vanish. ] This limit is monopolistic competition 19 Appendix. Uniqueness of Equilibrium ] The contraction mapping theorem ] Best response mappings as contraction mappings ] Best response mapping fixed points are game equilibria 20 Chap05 10
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