1
MAKE THE CASE
JUSTIFICATION DASHBOARD FOR YOUR MANAGER
Complete the following form to give to your manager.
What is the cost of you attending the meeting?
Registration, hotel, travel, etc.
Who is going to be there?
What relationships will you gain? Are there meaningful connections you can make?
Are there influencers who will be there?
What differentiates this meeting? What are you getting here that you can’t get somewhere else?
What answers can I find here for problems our company is trying to solve?
List session names, speakers, exhibitors, etc.
June 14-16, 2017 - The Loews New Orleans - New Orleans, LA
2
Are there any testimonials from people who have attended in the past?
Check out www.acc.com/ccu to see what people say about Corporate Counsel University (CCU)
How will you value the experience of this meeting?
The cost of the problems you are trying to solve, the answers you are looking for, the people you will meet, etc.
June 14-16, 2017 - The Loews New Orleans - New Orleans, LA
3
MAKE THE CASE
FOR THE REGISTERED ATTENDEE: PRE-MEETING
We appreciate the investment you are making to travel to Corporate Counsel University® (CCU), and
we want to help you make the most of your time. Let us help you focus your frame of mind and align
your expectations for the meeting. Take a moment to use this tool to help map out the experience you
want to have at CCU. Make this meeting your own!
What problems am I trying to solve?
What three learning opportunities can I find or create (a session, a speaker, a person to meet, an
exhibitor, etc.)?
Who can I partner with to find solutions (other attendees/exhibitors)?
Here are the three questions that I will ask during this meeting:
1.
2.
3.
June 14-16, 2017 - The Loews New Orleans - New Orleans, LA
4
What new experience will I seek out at this meeting?
Are there any other opportunities in the same city that I can leverage at this meeting (site visits,
client/vendor meetings, cost savings by combining trip, etc.)?
June 14-16, 2017 - The Loews New Orleans - New Orleans, LA
5
MAKE THE CASE
FOR THE REGISTERED ATTENDEE: DURING THE MEETING
We appreciate the investment you are making to travel to Corporate Counsel University® (CCU), and
we want to help you make the most of your time. Let us help you focus your frame of mind and align
your expectations for the meeting. Take a moment to use this tool to help map out the experience you
want to have at CCU. Make this meeting your own!
How am I doing?
What are my key discoveries, solutions, and surprises?
June 14-16, 2017 - The Loews New Orleans - New Orleans, LA
6
What contribution have I made at this meeting?
If I’m not where I need to be, what do I need to do to get there?
June 14-16, 2017 - The Loews New Orleans - New Orleans, LA
7
MAKE THE CASE
FOR THE REGISTERED ATTENDEE: POST-MEETING
Complete the following form to give to your manager.
What are the tangible things that I am bringing back from this meeting?
Notes, business, process, industry partners, etc.
What relationships did I build?
What do I need to follow up with?
What was my light bulb moment – my one key takeaway?
What solutions did I find and how will I implement them?
June 14-16, 2017 - The Loews New Orleans - New Orleans, LA
8
What do I need to do to get started?
What new questions did I discover?
How do I value my experience?
What’s my best story from the meeting?
June 14-16, 2017 - The Loews New Orleans - New Orleans, LA