Life Science Compliance Update U.S. EDITION Volume 3.1 | January 2017 Thomas Sullivan . . . . . . . . . . . . . . . . . . . . . . . . . Publisher Seth Whitelaw, JD, LLM, SJD . . . . . . . . . . . . . . . . Editor Cheryl Landis, LANDIS DESIGN STUDIO . . . . . . . . . . Graphic Design Feature Article Feeling Needy INSIDE The Why, What and How of Needs Assessments •Feeling Needy - The Why, What and . . . 1 How of Needs Assessments By Tynan P. Olechny, MBA/MPH, CVA, Consulting Principal, PYA, and Christina L. Hummel, MBA, Senior Consultant, PYA1 FEATURE Abstract: Given trade association guidance and recent government involvement COMPLIANCE OPERATIONS •Maintaining Independence . . . . . . . . . . . . . . 6 & Objectivity - OIG Releases New IRO Guidance DATA, METRICS & ANALYTICS •Managing Medical Inquiries in an Era of Data Analytics . . . . . . . . . . . . 8 PRIVACY •Sailing with a New Safe Harbor . . . 11 in Sight: The EU-U.S. Privacy Shield ENFORCEMENT •Planning for the Future . . . . . . . . . . . . . . . 15 - HHS OIG’s 2017 Work Plan •Co-Payment & Deductible Waivers . . 18 as Illegal Inducements •Nursing Facilities & Kickbacks . . . . . . . . 21 - Is the DOJ Shifting Away from Pharma? •Not All Discounts Are Equal: . . . . . . . . . . 23 Evaluating When Discounts May Be Construed as Unlawful EDITIOR’S CORNER . . . . . . . . . . . . . . . . . . . 25 BOARD CORNER . . . . . . . . . . . . . . . . . . . . . . 27 in life sciences transactions, this article emphasizes the importance of developing and implementing needs assessments related to engaging healthcare professionals to provide services to pharmaceutical or medical device companies. It describes a four-step process for identifying and documenting the business purpose of such arrangements, including 1) developing and implementing a written needs assessment policy, 2) identifying the business purpose, 3) completing a provider analysis, and 4) addressing additional considerations and documenting the need. Just as a physician assesses the needs of his or her patients, companies manufacturing and providing pharmaceuticals or developing medical devices must assess the need to involve physicians in their business operations. As the federal government strives to bring more transparency to relationships between physicians and life sciences companies, an organization’s decision to collaborate with healthcare professionals (“HCPs”) should be evaluated utilizing more structured and formal processes. It is not enough to merely analyze and document that the remuneration for identified HCP services is consistent with fair market value.2 Consideration that a proposed arrangement meets a legitimate and supportable business need has taken on heightened significance for many life sciences companies, including many currently 1 PYA (Pershing Yoakley & Associates, P.C.), a national healthcare consulting firm, has helped clients navigate and derive value amid complex challenges related to regulatory compliance, mergers and acquisitions, governance, business valuations and fair market value assessments, best practices, tax and assurance, business analysis, and operations optimization. PYA assists clients in all 50 states from offices in Atlanta, Kansas City, Knoxville, Nashville, and Tampa. 2 Generally, the fair market price is the compensation that has been included in bona fide service agreements with comparable terms at the time of the agreement, where the price or compensation has not been determined in any manner that takes into account the volume or value of anticipated or actual referrals (42 C.F.R. § 411.351). Contact: www.lifescicompliance.com © 2017 Life Science Compliance Update. All rights reserved. Life Science Compliance Update U.S. Edition operating under Corporate Integrity Agreements (“CIAs”). Many large, established organizations have quantified an arrangement’s need via more formal, and often welldeveloped, activities. However, it is an evolving concept for emerging and midsize companies. company. These companies have a long-standing history of business relationships with physicians, as a physician’s involvement can be a pivotal factor in the acceptance and demand for a company’s particular product. Furthermore, physicians providing such services (typically referred to broadly as consulting services) are often utilized because of their status as key opinion leaders (“KOLs”) in their respective fields or specialties, as well as for the knowledge they bring to an arrangement. While using an HCP may appear to make perfect sense on the surface, completing a needs assessment helps an organization determine if engaging this individual and compensating him or her for both knowledge and time is commercially reasonable, thus helping to avoid potential compliance issues. Addressing the important questions of “why,” “what,” and “how” is a critical part of the needs assessment process in determining whether the proposed services fulfill a legitimate business need. Specifically, completion of a needs assessment is often described as a systematic process for determining and addressing needs, or “gaps” between current conditions and desired conditions or “wants.” There is a much higher degree of scrutiny regarding the “wants” for life sciences companies, as the remuneration for HCP services cannot result in inducements to purchase a company’s products or, in other words, generate payment for referrals. The “What” The Need for HCPs The “Why” It is not uncommon for pharmaceutical and medical device companies to gain valuable insight through collaboration with HCPs, or more specifically, by engaging KOLs. While pharmaceutical companies rely heavily on physicians to provide scientific and therapeutic expertise and guidance, medical device companies depend on a physician’s expertise and knowledge in order to help with various stages of medical device product development. In some cases, the physicians are the actual inventor of the product. Additionally, many organizations use HCPs for marketing purposes, participation on advisory boards, educational presentations, and other consulting services. As the federal government strives to reduce healthcare costs and focuses significant efforts on healthcare fraud and abuse, financial relationships between physicians and healthcare entities have received more attention and evaluation, and are expected to continue to do so in the future. For example, governmental lawsuits involving pharmaceutical company Novartis and medical device maker Olympus focused on violations of the Anti-Kickback Statute. 3 Both cases involved various forms of remuneration given to HCPs. Specifically, payments to HCPs were determined to be excessive and predicated on inducing a healthcare provider to purchase or prescribe each company’s products. The outcomes of these cases provide valuable insight into the importance of the needs assessment process. They also highlight the risks associated with engaging HCPs for various services without establishing and documenting the business justification for these arrangements. Evaluating whether the need for a specific arrangement is prudent, and makes good business sense (i.e., is commercially reasonable4) is essential. By using HCPs, a pharmaceutical or medical device company may be able to develop its product in a more efficient and effective manner. Additionally, HCPs can add credibility to a product and possess clinical expertise critical to drug and device development. Further, 3 For a detailed discussion of these cases, see the previous issues of the Life Science Compliance Update. 4 Commercial reasonableness is defined by the Department of Health and Human Services (HHS) as an arrangement which appears to be “a sensible, prudent business agreement, from the perspective of the particular parties involved, even in the absence of any potential referrals” (63 Fed. Reg. 1700 [Jan. 9, 1998]). Additionally, according to the Office of the Inspector General (OIG) of HHS, in order to meet the threshold of commercial reasonableness, compensation arrangements with physicians should be “reasonable and necessary” (70 Fed. Reg. 4866 [Jan. 31, 2005]). This article focuses on the development of needs assessments related to the utilization of HCPs to provide services to a pharmaceutical or medical device Contents 2 Life Science Compliance Update U.S. Edition Volume 3.1 | January 2017 physicians trust other physicians and their opinions and may, therefore, listen and respond better to a colleague versus a medical sales person. entity agrees to perform as part of the settlement and gives the industry a better understanding of the OIG’s requirements for compliance in particular sectors of the healthcare industry. In order to quantify the OIG’s focus on needs assessments, a review of over 20 CIAs instituted for medical device or pharmaceutical companies over the last four years revealed that more than half of the CIAs required that a needs assessment be completed as part of CIA implementation. When the OIG issues a CIA, it also takes into account a company’s pre-existing compliance program in order to determine the requirements of the CIA. One may infer that those organizations required to complete a needs assessment as part of their CIA may have had an inadequate compliance program or process in place for objectively evaluating the need for entering into relationships with its physicians. While these are all solid reasons for retaining an HCP to provide services, compliance issues can arise if a company does not determine the commercially reasonable business need for the selected service. Importantly, the needs assessment process should be performed prior to selecting the HCP in order to help ensure the services performed are not later viewed as inducements to purchase or use a company’s products, or to generate referrals from the HCP. Trade Associations and Government Involvement Highlight the Need The presence and support of business need is not new to the pharmaceutical and medical device industries. Specifically, trade associations representing such manufacturers, including the Pharmaceutical Research and Manufacturers of America (PhRMA) and the Advanced Medical Technology Association (AdvaMed), have adopted codes of ethics that govern the interactions between their members and the HCPs they utilize. PhRMA’s Code on Interactions with Healthcare Professionals (PhRMA Code) states that a bona fide consulting arrangement includes, among other criteria, a legitimate need for the service which has been identified in advance of the request and prior to entering into an arrangement with a potential HCP.5 Further, the PhRMA Code indicates that the “number of healthcare professionals retained is not greater than the number reasonably necessary to achieve the identified purpose.” Similarly, AdvaMed’s Code of Ethics states that “consulting arrangements should be entered into only where a legitimate need for the services Further, in early 2016, the OIG issued guidance stating its goal, and arguably its expectation, is to encourage the creation of compliance programs, and to encourage the operation of effective compliance programs.7 One can therefore deduce that development of policies and processes, as well as completion of needs assessments for all identified HCP transactions, may be considered not only a prudent best practice, but also a requisite part of a company’s established compliance plan. The “How” While there are numerous resources publicly available to an organization in developing a general needs assessment, to date there does not appear to be any “bright line” guidance with respect to conducting one for purposes of validating arrangements with HCPs. The following four steps may serve as a “road map” for organizations seeking to develop or refine their approaches for completing a needs assessment regarding their relationships with HCPs. is identified in advance and documented.”6 Step One: Develop and Implement a Written Needs Assessment Policy As a result of industry standards and other investigated cases of non-compliance, the importance of a documented needs assessment has increased over the last several years. If an entity is found to have acted in a manner that attracted the attention of investigative authorities, the entity may be required to enter into a CIA which is often issued as part of a civil settlement between healthcare entities and the OIG. A CIA outlines the obligations an Contents The size of the company may dictate the intensity or formality of the exercise involved in creating a needs assessment. Whether the HCP is sought by a business 5 http://www.phrma.org/codes-and-guidelines/code-on-interactions-withhealth-care-professionals 6 http://www.advamed.org/issues/code-ethics 7 https://oig.hhs.gov/exclusions/files/1128b7exclusion-criteria.pdf 3 Life Science Compliance Update U.S. Edition Volume 3.1 | January 2017 unit, a division, or for the entire company, the process for initiating HCP engagement to perform consulting services should be consistent across the organization. Further, while different areas may have diverse needs of varying complexities, a standard policy and procedure should be followed. business need is to identify an HCP and describe how that particular individual, regardless of KOL status, may help the company. However, there are several key considerations that must be addressed before identifying the HCP. First, an organization should identify the “gap” that it is trying to fill, which presumably includes engaging an individual with the background, expertise, and skills necessary to meet a desired business need. For example, a medical device company may have a surgical product that requires a certain level of refined clinical skill for helping train other physicians in using its particular product. In order for this product to ultimately improve patient outcomes, the end user must have the appropriate training, which may be difficult to obtain via current academic and other traditional educational means. Once the gap has been defined, the next step is to specifically detail why closing this gap accomplishes a commercially reasonable business purpose. Questions to ask and subsequently document include, but are not limited to, the following: Perhaps the most critical step in policy development, outside of specifying the particular need and detailing the consistent procedures that must be completed, is obtaining input from those individuals who will be responsible for implementing the policy. While advice from legal and compliance experts is critical given the current regulatory focus, input from the individuals (i.e., business unit representatives, medical affairs liaisons, etc.) ultimately completing and adhering to the policy should be sought. This is an effort to determine the most efficient way to gain the necessary information, and to document the need in the most comprehensive manner. Specifically, the written policy and procedures should delineate items such as: • What is the specific purpose of the arrangement? • What information should be included in the needs assessment. • Does the proposed arrangement with an HCP represent a reasonable necessity that is essential to the functioning of the company? • How the information should be documented (i.e., via an identified form or in another standardized format). • How and to whom the needs assessment should be submitted for review and approval. • Is the proposed arrangement “reasonably necessary” to accomplish the commercially reasonable business purposes of the services? • The process for next steps (i.e., fair market value determination and written agreement development). • In what manner do the proposed services the HCP will provide relate to the company’s business and/or clinical plans and strategies? Additionally, to prevent a perceived conflict of interest, an organization may determine that individuals with certain roles and responsibilities be excluded from participation in HCP selection (i.e., sales representatives) especially when the need is for specific scientific expertise. The policies and identified procedures should be reviewed at regular intervals (i.e., bi-annually) to make sure they are current with regulatory guidance and the organization’s business practices, and to identify areas for additional refinement. • Does the arrangement contribute to the company’s profits and/or the development of a particular product or service without requiring income from proscribed referrals? • What are the relevant national, regional, and local economic conditions, and how do these circumstances affect the appropriateness of the proposed arrangement with an HCP? Step Two: Identify the Business Purpose Comprehensively documenting answers to these questions should assist a company better assess the commercial reasonableness of the arrangement. Since recent CIAs Following policy and procedure development, many companies may assume the first step in analyzing the Contents 4 Life Science Compliance Update U.S. Edition Volume 3.1 | January 2017 have resulted from arrangements that the OIG and United • What is the nature of the duties to be performed and States Department of Justice (“DOJ”) feel do not reflect how does the identified HCP help fulfill this need? a prudent business need in the absence of referrals, this Step Four: Address Additional Considerations and Document the Need for the Arrangement documentation is more important than ever to avoid significant costly investigations of potential compliance breaches. For example, Cardiovascular Systems, Inc. Once the business need has been established and the (“CSI”), agreed to pay $8 million for allegations the qualifications of the HCP have been identified, the next company rewarded physicians for using its medical step is to document any outstanding, yet critical, details device in the absence of a justifiable business purpose. of the proposed arrangement. For example, a company Specifically, the DOJ alleged that CSI provided marketing should document the amount of time required for the and other practice development services to physicians in HCP to perform the proposed services, and the anticipated return for their use of CSI’s medical device, as opposed to frequency of the services. Additional documentation may providing an identified and bona fide service. also include details as to how the specific services will be Step Three: Complete a Provider Analysis measured and documented (i.e., time sheets, performance After the facts and circumstances associated with the information that may further bolster an organization’s evaluations, etc.). Further, any qualitative or quantitative specific business need have been identified, the next rationale for engaging an individual should be considered step in the process is focused on describing HCPs that and included. are qualified to provide the defined services. Certain Consistent with the concepts discussed in Step One, questions must be asked such as: formal written documentation specific to the proposed • How many HCPs are required? arrangement should be completed and submitted in • Who is required to perform the identified service (i.e., accordance with an organization’s defined policies. a physician, non-physician provider, etc.)? Finally, agreements with HCPs may span multiple years, but that does not preclude the implementation of an • Is specialty-specific expertise needed? established review and monitoring process (i.e., annually) Also at this point, a company should consider what of the initially identified need to ensure the need still minimum and optimal qualifications of the HCP are exists and/or does not require modification. required. The level of expertise, credibility, and reputation Conclusion of a specific thought or opinion leader in his or her field is also important for determining the explicit experience While the frequency of scrutiny associated with required for the identified service. Specifically, questions transactions between HCPs and pharmaceutical, medical that may be able to support the need for a particular HCP device, and other life sciences companies is anticipated include, but are not limited to, the following: to increase, the benefit these organizations receive • Does the proposed arrangement require a physician from such providers remains critical. HCPs and KOLs to perform the service(s)? are central to scientific discovery and advancement, the development of safe and efficacious products, and • Does the proposed arrangement require a physician the continued improvement of clinical treatments and of a specific specialty to perform the service(s)? health outcomes. Therefore, it is vitally important that • Is any specialized training and/or experience required organizations clearly and intentionally identify, define, which should be considered in evaluating the proposed document, and monitor the specific business rationale arrangement? associated with these critical provider relationships. Contents 5 Life Science Compliance Update U.S. Edition Volume 3.1 | January 2017 compliance program in general, but they also are required to support their determinations with specific transactional testing. The sheer scope of these types of reviews limits the number of independent firms with the necessary infrastructure and operational expertise to undertake the required activities. Maintaining Independence & Objectivity - OIG Releases New IRO Guidance In many cases, the firms that could serve as an IRO are already serving as independent auditors for companies. Since the IRO is an extension of the OIG, the fact that a firm also is the independent auditor for the Board of Directors creates an implicit, if not actual, conflict of interest. By Kaitlin Fallon Wildoner, Esq., Senior Staff Writer, Life Science Compliance Update Abstract: The Health and Human Services Office of Inspector General has released new guidance on an important topic, Independent Review Organizations within Corporate Integrity Agreements. This article goes through the recent guidance and explains the requirements of objectivity and independence. The conclusion also provides several practical takeaways from the new guidelines. IROs are required to maintain objectivity and independence so that their findings are viewed as impartial and accepted by the OIG. The Guidance identifies two categories of potential threats to objectivity and independence. Since the Sarbanes-Oxley Act and the greater focus on auditor independence that followed, Independent Review Organizations (“IROs”) have been a staple provision in the Health and Human Services (“HHS”) Office of Inspector General’s (“OIG”) Corporate Integrity Agreements (“CIAs”). With CIAs on the rise, in August 2016, the OIG issued new guidance on IRO independence and objectivity.8 The new guidance was prompted by concerns expressed by both individuals and entities, regarding circumstances that may affect the independence of an IRO that performs CIA reviews. Incidences where the IRO performs management functions for the provider is typically deemed to be fatal by the OIG. The OIG generally finds that no amount of safeguards or firewalls would likely reduce the threat to an acceptable level. Providers that are subject to a CIA should not engage their IRO to assist with management functions or decisions, nor should they retain an IRO that was involved in provider management in the past. Independence Issues Are Nothing New Concerns about independence and objectivity have been around for many years. These concerns especially are true for internal audit firms (e.g., “The Big Four”). According to the United States Security and Exchange Commission (“SEC”), the Commission’s general standard of auditor independence is that “an auditor’s independence is impaired if the auditor is not, or a reasonable investor with knowledge of all the facts and circumstances would conclude that the auditor is not, capable of exercising objective and impartial judgment on all issues encompassed within the audit engagement.”12 OIG first published guidance on IROs in 2004 in response to increased inquiries regarding the Sarbanes-Oxley Act and a focus on auditor independence, primarily basing the advice off auditing standards issued by the Government Accountability Office (“GAO”). 9 The GAO updated its auditing standards in 2007, and OIG updated its IRO guidance in 2010 to reflect the GAO standards.10 The GAO updated its auditing standards (referred to as the “Yellow Book”) again in 2011, and this most recent OIG guidance reflects the 2011 standards. The professional judgment and competence guidance was added for the 2016 IRO Guidance, based on the 2011 Yellow Book revisions.11 8 See 2016 OIG Guidance on IRO Independence and Objectivity, at https:// oig.hhs.gov/fraud/cia/docs/iro-guidance-2016.pdf 9 See 2010 OIG Guidance on IRO Independence and Objectivity, at https:// oig.hhs.gov/fraud/cia/docs/oig_guidance_on_iro_independence_2010.pdf 10Id. 11 See 2016 OIG Guidance on IRO Independence and Objectivity, at https:// oig.hhs.gov/fraud/cia/docs/iro-guidance-2016.pdf 12 See Office of the Chief Accountant, Audit Committees, and Auditor Independence, at https://www.sec.gov/info/accountants/audit042707. htm Concerns About Objectivity and Independence Serving as an IRO is extremely labor intensive. Not only are IROs responsible for examining the adequacy of the 6 Contents Life Science Compliance Update U.S. Edition Volume 3.1 | January 2017 Independence To determine whether an auditor meets the independence requirement, the audit committee must consider all of the relationships between the auditor and the company, the company’s management, and directors, not just those relationships related to reports filed with the Commission.13 The audit committee reviews whether a relationship with, or service provided by, an auditor: “(a) creates a mutual or conflicting interest with their audit client; (b) places them in the position of auditing their own work; (c) results in their acting as management or an employee of the audit client; or (d) places them in a position of being an advocate for the audit client.”14 The Yellow Book requires that in all matters relating to audit work, the audit organization and individual auditor remain independent.17 Independence comprises both independence of mind and independence in appearance. IROs must maintain independence so that their opinions, findings, conclusions, judgments, and recommendations are impartial, and viewed as impartial by the OIG. The Yellow Book identifies two categories of threats to independence: (1) “self-review threat”: the threat that an auditor or audit organizations that has provided nonaudit services will not appropriately evaluate the results of previous judgments made or services performed as part of the nonaudit services when forming a judgment significant to an audit and (2) “management participation threat”: the threat that results from an auditor taking on the role of management or otherwise performing management functions on behalf of the entity undergoing the audit. The SEC prohibits audit firms and the companies they audit from having certain relationships, such as: employment relationships (a one-year cool-off period is required before a company can hire auditors); contingency fees; direct or material indirect business relationships; and certain financial relationships (i.e., creditor/debtor relationships, banking, broker-dealer, and interests in investment companies).15 Professional Judgment and Competence The newest addition to the Yellow Book and accompanying IRO guidelines notes that auditors should use professional judgment in all aspects of their professional responsibilities, including following the independence standards and related conceptual framework, maintaining objectivity and credibility, assigning competent staff to the audit, defining the scope of work, evaluation, documenting, and reporting the results of the work, and maintaining appropriate quality control over the audit process.18 OIG’s Views The OIG has previously determined it to be appropriate to adopt the standards for auditor independence and objectivity that are outlined in the GAO Government Auditing Standards (December 2011 Revision). The Yellow Book provides both ethical principles and general standards that apply to all types of IRO reviews performed under CIAs, forming the basis of the OIG’s requirements relating to independence and objectivity of the IRO. Services that Would Not Impair Independence and Objectivity Often, CIAs will require that each IRO used by the provider furnish a certification that the IRO has evaluated its professional independence and objectivity about the review being performed for the provider and that the IRO has concluded that it is independent and objective. Objectivity The OIG has set forth examples of nonaudit services furnished by an IRO to an entity under a CIA that likely would not present an impairment to the IRO’s independence and objectivity concerning the IRO performing a CIA review for that entity.19 The Yellow Book provides that objectivity includes “independence of mind and appearance when providing audits, maintaining an attitude of impartiality, having intellectual honesty, and being free of conflicts of interest.”16 The concepts of objectivity are closely related, and independence impairments impact objectivity. 13Id. 14Id. 15 See Office of the Chief Accountant, Audit Committees, and Auditor Independence, at https://www.sec.gov/info/accountants/audit042707. htm 16Id. 17Id. 18Id. 19 See OIG Guidance on IRO Independence and Objectivity at https://oig. hhs.gov/fraud/cia/docs/iro-guidance-2016.pdf Contents 7 Life Science Compliance Update U.S. Edition Volume 3.1 | January 2017 Some services that likely would not impair the independence and objectivity include services such as: IRO personnel furnishing general compliance training that addresses the requirements of the provider’s CIA and introduces employees to the provider’s overall compliance program; the IRO performs routine tasks relating to the provider’s confidential disclosure program, such as answering the confidential hotline or transcribing the allegations received via the hotline; and the IRO provides personnel to perform work plan procedures that are developed by the provider’s internal audit department and are not related to the subject matter of the CIA reviews.20 Managing Medical Inquiries in an Era of Data Analytics By Tom Gregory, Partner and Megan Ellison Manager, Fraud Investigation & Dispute Services, Ernst & Young LLP23 Abstract: Although compliance professionals tend to view Corporate Integrity Agreements (“CIAs”) as setting the basic compliance standards, in the area of medical inquiry monitoring, they appear to buck the trend by relying on data analytics. This article explores what these professionals are doing and why. Services that Would Impair Independence and Objectivity For many in the compliance community, their time, attention and resources are significantly dedicated to fulfilling the requirements of a corporate integrity agreement (“CIA”). This is to be expected if it’s their company’s CIA, because the consequences for failing to comply are severe, up to and including exclusion from participation in federal health care programs. However, many companies structure their compliance programs around the requirements of someone else’s CIA. Likewise, the OIG set forth a list of examples of nonaudit services furnished by an IRO to an entity under a CIA that, if the IRO performed, would likely be considered an impairment of independence and objectivity.21 Services that likely would have an impact on independence and objectivity include: a provider using a billing system or coding software that was developed or designed by the IRO and the IRO is being engaged to perform a claims review; the IRO participates in decision making relating to the confidential disclosure program, such as determining which allegations warrant further investigation or the appropriate corrective action to take in response to compliance allegations; or the IRO is engaged to provide consulting services to the provider during the term of the CIA on a matter that is related to the subject matter of the CIA reviews.22 There’s a commonly held belief that the Department of Health and Human Services Office of Inspector General (“OIG”) is the primary standard setter for life sciences compliance programs. Therefore, under this assumption, it follows that CIA requirements represent the OIG’s expectations for the industry. In a profession that’s often measured against subjective standards, such as “due care,” “reasonable person,” “appropriate oversight” or “all reasonable steps,” compliance leaders are always looking for an objective standard to rally behind and many fear straying from the herd; thus, many industry participants adopt CIA requirements they see imposed on others as that standard – even where other approaches may make more sense. Conclusion Parties who have executed a CIA with the OIG should carefully review the updated Guidance and underlying Yellow Book to ensure the IRO they have retained will be deemed acceptable by the OIG. If a company identifies a potential threat to independence or objectivity, it should either alleviate that threat so that the IRO can continue its CIA work, or identify an alternate IRO. Companies and their compliance professionals should also ensure that any IROs they engage are technically qualified to perform the needed monitoring. Contents The rise in off-label promotion cases began over a decade ago, and since then CIAs in the life sciences industry have 20Id. 21Id. 22Id. 23 The views reflected in this article are the views of the authors and do not necessarily reflect the views of the global EY organization or its member firms. 8 Life Science Compliance Update U.S. Edition Volume 3.1 | January 2017 generally included requirements intended to mitigate the risks of off-label promotion. One such requirement is that companies must perform analyses of requests they receive for medical information. This monitoring is intended to look for patterns of medical professional inquiries about off-label uses suggest that the inquiries are in response to off-label promotion. Sometimes this requirement is very general and sometimes it’s quite specific. Either way, analysis of medical inquiries is one area where compliance professionals are increasingly willing to deviate from a strict application of traditional CIA requirements to pursue a more efficient approach. • Nature and form of the company’s response (including a record of any materials provided in response to the request), and • Name of the company representative who called upon or interacted with the HCP, HCI or customer, if known. The second component is a requirement that the company performs a review of the inquiries database to assess whether off-label or other improper promotion may have occurred. In some cases, the CIA doesn’t prescribe a specific approach to this analysis, saying only that the company should audit or test some of the medical inquiries as part of the records review component of a mandated field force monitoring program (e.g., pick a random sample of transactions, as would be done for other types of CIA-required records reviews). CIA requirements A common CIA requirement is that companies implement tracking and analysis of the requests that their medical personnel receive for information about their products (“medical inquiries”). In other cases, however, the CIA takes it further and prescribes a model for this analysis.24 Under the most common model, the review is conducted on a semiannual basis by the compliance officer.25 The idea is that this analysis will help management identify inquiries that may have resulted from off-label or other improper promotion so that it can investigate and take corrective action. The compliance officer starts by obtaining a report from the inquiries database containing the seven fields noted above for each medical inquiry received during the prior two-quarters. He or she then reviews this report to assess whether the information suggests that off-label or improper promotion may have occurred that prompted any of the requests. If it is suspected that off-label or improper promotion occurred, the compliance officer is obligated to perform a follow-up review of the inquiry. This follow-up review is what CIAs define as the “off-label or improper promotion review.” Based on the outcomes of this follow-up review, the compliance officer is required to make specific additional inquiries and take responsive action (e.g., disciplinary action, reporting the conduct, etc.), if appropriate. It’s this second component, the internal review, and analysis of the inquiries database, in which companies are increasingly employing different approaches than those set forth in previous CIAs. This requirement for analysis of medical inquiries has two key components. The first component is to establish a database to document and record all medical inquiries received by the company. This inquiries database must contain, at least, the following seven fields: • Date of the inquiry, • Form of the inquiry (e.g., fax, phone, medical information request form,) • Name of the requesting health care professional (HCP), health care institution (HCI) or other individual or entity, • Nature and topic of the request (including exact language of the request if made in writing) • An evaluation of whether the inquiry relates to information about an off-label or unapproved use of the product, Contents 24 Oddly, this prescribed approach isn’t usually set forth in the body of the CIA itself but is instead included in the appendix describing the Independent Review Organization transaction reviews. 25 CIAs with this requirement generally permit the compliance officer to assign this responsibility to a designee. 9 Life Science Compliance Update U.S. Edition Volume 3.1 | January 2017 Alternative approaches prompted by a sales rep or other promotional interaction (e.g., “prompt,” “suggest,” “recommend,” “said to,” “told me to,” “speaker program”). For bigger companies, the volume of medical inquiries can be so large that it’s impractical for the compliance officer to review every one. Simple random sampling can be unfocused and not cost-effective. Instead, many companies evolve from a strict CIA approach of reviewing every inquiry to employing data analytics to identify patterns that suggest the need for further investigation. Analyses such as the ones outlined below can be applied either individually or in combination with each other. Beyond simple key word searches, there’s been a rapid adoption in the analytics community of tools that look for meaning by considering not just the individual words, but the context and intent behind the whole communication. Latent semantic analysis and natural language processing can look for relationships and key concepts across large volumes of text. This sort of analytical firepower has yet to be widely applied to compliance analysis of medical inquiries, but where volumes are large, it certainly could. To extend beyond review of the inquiries database itself, compliance professionals are also applying these monitoring tools to audio recordings. Pattern analysis Perhaps the most common approach is a simple pattern analysis to look for concentration or anomalies within the data. Tests can include looking for volume by geography (e.g., zip code, state, or Metropolitan Statistical Area), by associated sales rep, district manager or territory, by HCP or clinical affiliation, or by the medical specialty of the inquirer. The pattern analysis can look for concentration based on any of these metrics as of a point in time but often also considers trending over time, such as a sudden increase in a single territory. Pattern analysis can also look for anomalies, such as new questions or the same question being asked by multiple HCPs, or volume specific to a specific product. Anywhere the company is conducting or sponsoring interactions that may involve recorded clinical discussions (e.g., nurse lines, medical affairs lines), often the content of those communications can also be subject to sophisticated data analysis to look for potential off-label promotion. Use analysis Scores of data sets are available for companies to study the off-label use of their products in the marketplace, and this data can often be correlated against trends in medical inquiries. Companies can look at volumes of actual offlabel use by product by territory and compare it to internal or external benchmarks, or look for patterns over time. While such data may be less available for niche products, and generally it is quite expensive, this type of analysis can make sense for larger products and those products where the company already has the data in-house under its existing licenses. Correlation to other interactions This approach looks for medical inquiries that may have been prompted by sales rep interactions; the compliance analyst may cross-reference the inquiries database against call or event records. Medical inquiries coming immediately after a sales call or certain promotional events should be of interest as possibly having been prompted by the interaction. Medical inquiries coming immediately before a sales call could also be analyzed to be sure that they are not rep initiated in preparation for an inappropriate off-label discussion. Risk-based Most compliance professionals know where in their organizations the risk of off-label promotion lies. Whether it’s intuitive or the result of a formalized risk assessment and mitigation program, as required by a CIA, this insight can help the compliance team focus its resources on the population of higher risk medical inquiries. This compliance focus could be associated with certain products (e.g., new launch, pending generic competition) Key words Another approach is to perform text searches within the relevant fields of the inquiries database. Keywords to search for could include variants of “sales rep,” the name of the rep, and names of off-label diagnoses that are known to be associated with uses of the product or words that might suggest that the medical inquiry was Contents 10 Life Science Compliance Update U.S. Edition Volume 3.1 | January 2017 or therapeutic areas with known off-label uses (e.g., many cancer drugs) or a history of off-label enforcement actions (e.g., anti-epileptics, atypical antipsychotics). Certainly, those medical inquiries coded in the inquiries database as off-label should be subject automatically to additional analysis, perhaps with the specific focus on those associated with HCPs called on by field sales personnel. Data analysis can flag and separate these higher risk populations of medical inquiries so that they can be specifically reviewed. Sailing with a New Safe Harbor in Sight: The EUU.S. Privacy Shield By Nicodemo (Nico) Fiorentino, Esq., Manager, Research & Compliance, for G&M Health LLC26 Abstract: Beginning August 1, 2016, the United States Takeaways Department of Commerce began accepting self-certifications to the EU-U.S. Privacy Shield from organizations looking to transfer personal data collected within the European Union to the United States. This article provides an overview of the Privacy Shield, its interplay with privacy issues companies face with compliance with the EFPIA Disclosure Code, provisions related to pharmaceutical and medical products (i.e., clinical data, adverse event reporting), and whether the Privacy Shield can survive. Interestingly, many companies under CIAs indicate that their data analytics and follow-up investigations do not yield any instances in which there is a reason to believe that improper promotion occurred. Thus, most companies do not perform an off-label or improper promotion review (i.e., root cause analysis) as defined in CIAs, since such a review is only required when the company has reason to believe that improper promotion occurred. Some say that this raises questions about the utility of reviewing medical inquiries as a tool to identify improper promotion. Of course, all of this is dependent on the effectiveness of the tracking and analysis that are applied to the inquiries database. Introducing the Privacy Shield For fifteen years, the U.S.-EU Safe Harbor Framework27 (the “Safe Harbor”) protected transfers of personal data from the European Union28 (“EU”) to the United States. In October of 2015, the Court of Justice of the European Union invalidated the Safe Harbor in Schrems v. Data Protection Commissioner.29 Although other unfavorable means to transfer personal data, such as model clauses and binding corporate rules, existed both before and after the Safe Harbor’s evisceration, it was clear that a new safe harbor was quickly needed. The Article 29 Working Regardless of these types of questions, tracking and analyzing medical inquiries has become an expected part of most life sciences compliance programs. Be sure you’re doing it in a way that’s effective and makes sense for your organization. Managing Medical 26 Views expressed in this article are that of the author and do not necessarily reflect the opinions, position, or policy of G&M Health, LLC, its other employees, or its clients, and should not be interpreted or relied upon as legal advice. 27 See Commission Decision 2000/520/EC, of July 26, 2000 Pursuant to Directive 95/46/EC of the European Parliament and of the Council on the Adequacy of the Protect Provided by the Safe Harbor Privacy Principles and Related Frequently Asked Questions Issued by the U.S. Department of Commerce, 2000. 28 The 28 EU member states are: Austria; Belgium; Bulgaria; Croatia; Cyprus; the Czech Republic; Denmark; Estonia; Finland; France; Germany; Greece; Hungary; Ireland; Italy; Latvia; Lithuania; Luxembourg; Malta; the Netherlands; Poland; Portugal; Romania; Slovakia; Slovenia; Spain; Sweden; and the United Kingdom. While not part of EU, the Privacy Shield also extends to Iceland, Liechtenstein, and Norway. 29 See Case C-362/14, Maximillian Schrems v. Data Prot. Comm’r, 2015 E.C.R. ---, available at http://curia.europa.eu/ juris/document/ document.jsf?text=&docid=169195&doclang=en. Data analysis of medical inquiries can be a more efficient and effective approach than a manual review of all inquiries or a random sample. Consider using the following types of analytics: • Pattern analysis versus benchmarks or over time • Correlation to other promotional interactions • Key words • Use analysis • Risk-based Contents 11 Life Science Compliance Update U.S. Edition Volume 3.1 | January 2017 Party30 exacerbated the situation by giving a January 31, 2016 for a solution to be found.31 enforce the Privacy Shield and has doubled the amount of staff to administer and supervise the program. 41 Accordingly, companies that decide to transfer personal data from the EU to the U.S. should carefully weigh the business need versus the company’s commitment to compliance. On February 2, 2016, the U.S. Department of Commerce (“DOC”) and the European Commission (the “EC”) announced agreement on a new framework, the EUU.S. Privacy Shield (the “Privacy Shield” or “Shield”).32 In July of 2016, the EC formally adopted the EU-U.S. Privacy Shield (the “Privacy Shield” or “Shield”) adequacy decision.33 Thereafter, the DOC’s International Trade Administration issued a notice in the Federal Register announcing the availability of the Privacy Shield Framework documents34 and on August 1st, the DOC began accepting self-certifications to the Privacy Shield.35 EFPIA Disclosure Code, Personal Data, and the Shield A pharmaceutical company sending data regarding transfers of value to EU healthcare professionals to the U.S. is engaged in the act of transferring personal data. The EU Data Protection Directive 95/46 broadly defines personal data (see Table 1) and includes a person’s name. In March of 2016, the EFPIA released a publication addressing, among other issues, data privacy This article is a follow-up to this author’s November 2015 Life Science Compliance Update article, “Sailing with No Safe Harbor in Sight: What is the Next Destination for US-EU Data Privacy?,”35 and provides an overview of the new Privacy Shield and need to self-certify, data transfers related to the European Federation of Pharmaceutical Industries and Associations (“EFPIA”) Disclosure Code.36 This article also reviews the Shield’s Supplemental Principles regarding pharmaceutical and medical products, and current legal threats targeting the Shield. 30 The Article 29 Working Party is composed of a representative from the data protection authority of each EU Member State, the European Data Protection Supervisor, and the EC. 31 See Article 29 Working Party, “Statement of the Article 29 Working Party” (Oct. 16, 2015), http://ec.europa.eu/justice/dataprotection/article-29/press-material/press-release/art29_press_ material/2015/20151016_wp29_statement_on_schrems_judgement. pdf; see also European Commission, “First Vice-President Timmermans and Commissioner Jourová ‘s press conference on Safe Harbour following the Court ruling in case C-362/14 (Schrems)” (Oct. 6, 2015), http://europa.eu/rapid/press-release_STATEMENT-15-5782_en.htm. 32 See Department of Commerce, “Statement From U.S. Secretary of Commerce Penny Pritzker on EU-U.S. Privacy Shield” (Feb. 2, 2016), https://www.commerce.gov/news/press-releases/2016/02/statementus-secretary-commerce-penny-pritzker-eu-us-privacy-shiel 33 Privacy Shield Framework, Notice of Availability of Privacy Shield Framework Documents, 81 Fed. Reg. 51041 (Aug. 2, 2016), available at https://www.federalregister.gov/d/2016-17961 [hereinafter “Privacy Shield Framework”]. 34 For additional information about the self-certification process and the Privacy Shield, generally, go to DOC’s International Trade Administration website, https://www.privacyshield.gov. 35 See Nicodemo Fiorentino, Sailing with No Safe Harbor in Sight: What is the Next Destination for US-EU Data Privacy?, 1.9 LIFE SCI. COMPLIANCE UPDATE 6 (Nov. 2015). 36 EFPIA, Code on Disclosure of Transfers of Value from Pharmaceutical Companies to Healthcare Professionals and Healthcare Organisations (Consol. Version 2014), available at http://transparency.efpia.eu/ uploads/Modules/Documents/efpia-disclosure-code-2014.pdf. 37 Privacy Shield Framework, supra n.9 at 51046. 38Id. 39 Id. at 51046, 51053. 40 Id. at 51060. 41 See Id. at 51044, 51059 (explaining in a Letter from FTC Chairwoman Edith Ramirez to Věra Jourova´, Commissioner for Justice, Consumers and Gender Equality, European Commission that “[a]s was the case with the Safe Harbor program, the FTC hereby commits to vigorous enforcement of the new Framework”). The Need to Receive Personal Data from the EU The Privacy Shield Principles, including the Supplemental Principles [collectively “the Principles”] are “intended for use solely by organizations in the United States receiving personal data from the European Union.”37 Once a company publicly self-certifies, the company’s commitment becomes enforceable under U.S. law. 38 Companies will generally fall within the U.S. Federal Trade Commission’s (“FTC”) investigative and enforcement authority, which ensures companies do not engage in unfair or deceptive acts or practices affecting commerce under 15 U.S.C. § 45(a).39 Under the previous Safe Harbor, the FTC brought thirty-nine (39) Safe Harbor enforcement actions: thirty-six (36) alleging false certification claims and three (3) involving alleged violations of the Safe Harbor Principles.40 Undoubtedly, the FTC will vigorously Contents 12 Life Science Compliance Update U.S. Edition Volume 3.1 | January 2017 time the subject agreed to participate. The requirement for reconsent is potentially problematic, especially if a significant amount of time has transpired between the first and now new uses. as it relates to the Disclosure Code.42 On page 8 of EFPIA’s publication, the question, “Will individual healthcare professionals need to give consent for information about their payments to be disclosed?,” is asked. EFPIA states that “companies . . . must comply with the relevant data protection laws in each [EU] country . . . [and] have the right to retain data but there are strict rules around how data is obtained, recorded, stored, used and published.”43 Section III.14(d) permits data from clinical trials conducted in the EU to be transferred to regulatory bodies in the US (i.e., U.S. Food and Drug Administration) for “regulatory and supervision purposes.” Data may be transferred to non-regulated bodies, such as company locations and other researchers, as long as the transfer is “consistent with the Principles of Notice and Choice.”46 Section III.14(e) pertains to “blinded” studies and allows companies to withhold providing access to this data to a clinical trial participant, so long as the “restriction has been explained when the participant entered the trial and the disclosure of such information would jeopardize the integrity of the research effort.” Thus, most EU countries require a company to obtain an individual’s consent, unless the publication of the data is deemed to be in the public’s interest in which case no consent is required.44 According to the EFPIA publication, countries, such as Denmark, France, the Netherlands, and Slovakia, are adopting this approach. Therefore, the consent obtained from the healthcare professional should contain language regarding transfers of personal data from the EU to the U.S. in conformity with the Privacy Shield’s Principles. Once the clinical trial has concluded, participants must be granted access to their data, if requested. This section is problematic for manufacturers, who normally do not have access to information identifying participants. That information usually is maintained at the study site level. Therefore, it is unclear as to how manufacturers can design a system to grant the required data access. The Shield’s Principles Relating to Pharmaceutical and Medical Products Section III.14 of the Principles contains seven (7) provisions specifically addressing pharmaceutical and medical products.45 Section III.14(a) reminds the industry that individual EU Member State Laws are applicable prior to transferring data to the United States and once data is transferred to the US, the Privacy Shield Principles control. Thus, “[d]ata used for pharmaceutical research and other purposes should be anonymized when appropriate.” Section III.14(b) discusses future scientific research in relation to consent. Section III.14(f) provides clarity on product safety and efficacy monitoring. For example, if adherence to the Principles interferes with a company’s compliance with regulatory requirements related to product safety and efficacy monitoring activities (e.g., adverse event tracking and reporting), then companies do not need to adhere to the Shield’s provisions related to Notice, Choice, Accountability for Onward Transfer, and Access Principles. Lastly, Section III.14(g) provides that key- Specifically, where data from medical or pharmaceutical research for one purpose may be used for a different purpose (e.g., new insights on data collected previously), companies may use the data provided notice and choice are provided in the first instance. If it is unclear how or if future data will be used, companies can state in the notice of future unanticipated uses. However, if the use of the data is not related for the original purpose it was collected, then new consent must be obtained. Similar to Section III.14(b), Section III.14(c) mentions that data regarding subjects who withdrawal from a clinical trial may still be processed, provided appropriate notice is given at the Contents 42 EFPIA Disclosure Code: Your Questions Answered, EFPIA (Mar. 2016), http://transparency.efpia.eu/uploads/Modules/Documents/efpiadisclosure-code-your-questions-answered-march-2016.pdf. 43 Id. (alteration added). 44 Id.; see also Veronique Monjardet, “EFPIA: All Roads Lead to Consent,” POLARIS (Jan. 15, 2016), http://polarismanagement.com/ efpia-all-roads-lead-to-consent/ (highlighting how EFPIA disclosure requirements will need to conform to individual EU member state data privacy regulations) (last accessed Dec. 14, 2016). 45 Privacy Shield Framework, supra n.9 at 51054. 46 See Privacy Shield Framework, supra n.9 at 51047 (providing the Shield’s Principles related to Notice and Choice). 13 Life Science Compliance Update U.S. Edition Volume 3.1 | January 2017 TABLE 1: Key Terms (see Privacy Shield Framework, supra n.9 at 51047, unless otherwise noted) Charitable Donations • Any information relating to an identified or identifiable natural person (‘data subject’); an identifiable person is one who can be identified, directly or indirectly, in particular by reference to an identification number or to one or more factors specific to his physical, physiological, mental, economic, cultural or social identity. Data Protection Directive 95/46, art. 2(a), 1995 O.J. (L 281) 31-50 (E.C.). “Personal data” and “personal information” • Data about an identified or identifiable individual that are within the scope of the Directive, received by an organization in the United States from the European Union, and recorded in any form. “Processing” of personal data • Any operation or set of operations which is performed upon personal data, whether or not by automated means, such as collection, recording, organization, storage, adaptation or alteration, retrieval, consultation, use, disclosure or dissemination, and erasure or destruction. “Controller” • A person or organization which, alone or jointly with others, determines the purposes and means of the processing of personal data. coded data (i.e., research data anonymized and only held by the researcher/principle investigator) is not subject to the Privacy Shield Principles. the Privacy Shield will continue to be carried out as agreed upon.50 For now, the Privacy Shield remains, companies can continue to self-certify, and transfer personal data from the EU to the U.S. without issue. Nevertheless, the upcoming year will test the strength of the Shield. Is the Privacy Shield Indestructible? One of the first things that comes to mind (at least mine) when thinking about the Privacy Shield is Captain America and his shield. Similar to the false belief that his shield is indestructible,47 so to may be the case for the Privacy Shield. Right out of the gate, the Article 29 Working Party issued a press release expressing that it still had concerns with transfers of a data to the U.S., but it would review its options during the first annual joint review.48 In a matter of a few months, Germany’s Hamburg data protection authority (“DPA”), Johannes Caspar, announced the DPA will challenge the Shield believing the adequacy decision is insufficient and does not meet the legal requirements for the EC to grant the decision, while French and Irish privacy rights groups have filed suit, separately, against the EC making similar arguments.49 The EU will also be closely watching Washington’s new leadership under President-Elect Donald J. Trump, though it is very likely Contents 47 See Mansoor Mithaiwala, 15 Characters Who Have Broken Captain America’s Shield, SCREENRANT (July 4, 2016), http://screenrant.com/ characters-broken-captain-americas-shield/?view=all (last accessed Nov. 30, 2016). 48 Article 29 Working Party, Article 29 Working Party Statement on the decision of the European Commission on the EU-U.S. Privacy Shield (July 26, 2016), http://ec.europa.eu/justice/data-protection/article-29/ press-material/press-release/art29_press_material/2016/20160726_ wp29_wp_statement_eu_us_privacy_shield_en.pdf. 49 David Meyer, Hamburg’s DPA aiming to challenge Privacy Shield, IIAP (Aug. 4, 2016), https://iapp.org/news/a/hamburgs-dpa-aimingto-challenge-privacy-shield/; Julia Fioretti & Dustin Volz, Privacy group launches legal challenge against EU-U.S. data pact, REUTERS (Oct. 27, 2016, 11:15 A.M.), http://www.reuters.com/article/us-eudataprotection-usa-idUSKCN12Q2JK; Julia Fioretti, EU-U.S. personal data pact faces second legal challenge from privacy groups., REUTERS (Nov. 2, 2016, 1:30 P.M.), http://www.reuters.com/article/us-eudataprotection-usa-idUSKBN12X253. 50 Stephen Gardner, EU to Closely Monitor Trump on Data Transfer Compliance, BLOOMBERG BNA (Dec. 2, 2016), https://www.bna.com/ eu-closely-monitor-n73014447979/; Stephanie Bodoni, Trump Victory Shouldn’t Threaten Agreement on EU Privacy Shield, BLOOMBERG (Nov. 9, 2016, 7:59 A.M.), https://www.bloomberg.com/news/ articles/2016-11-09/trump-victory-shouldn-t-threaten-agreement-oneu-privacy-shield. 14 Life Science Compliance Update U.S. Edition Volume 3.1 | January 2017 CHIP, providing medical coverage for adults and children in certain statutorily defined categories. Planning for the Future - HHS OIG’s 2017 Work Plan Medicare Parts A and B On Part B, the Medicare Claims Processing Manual provides policy, effective January 1, 2017, tracking the amount of reimbursed waste of Part B drugs and biologicals in single-use vials through the use of a new Medicare “JW” claims modifier. Under a new Work Plan initiative, the OIG will use this data to determine the amount of waste for the twenty single-use-vial drugs with the highest amount paid by the program.51 By Kaitlin Fallon Wildoner, Esq., Senior Staff Writer, Life Science Compliance Update Abstract: Health and Human Services Office of Inspector General has released their 2017 Work Plan. The updated work plan includes some new and revised audits and evaluations, as well as some older audits and evaluations that OIG continues to focus on. This article goes through many of the items focused on the drug and device world and discusses what compliance officers should do with this Work Plan. The OIG will also calculate the amount the government could collect from drug manufacturers if Medicare Part B had an inflation-indexed rebate program similar to that of Medicaid.52 As part of this audit, the OIG will review 50-100 Part B drugs and calculate the potential savings under various scenarios. Another long-term Part B drug audit relates to payments for immunosuppressive drug claims with “KX” modifiers.53 All three initiatives are likely to lead to decreased government revenue for drug manufacturers as CMS looks to reduce drug costs. For the life science compliance professional, the issuance of the Office of Inspector General’s (“OIG”) Annual Work Plan is a highly anticipated event. It offers a window for manufacturers, providers, and payers into the primary areas of concern for the Department of Health and Human Services (“HHS”) on both a programmatic and enforcement level. As we have seen over the years, some of the areas of concern reflect persistent and concerning vulnerabilities that OIG has highlighted many times. However, the annual Work Plan also includes new and emerging issues that HHS will face in the upcoming year – and beyond. On the hospital front, OIG will review Medicare outlier payments to hospitals to determine whether CMS performed necessary reconciliations promptly to enable Medicare contractors to achieve final settlement of the hospitals’ associated cost reports. OIG will also determine whether the Medicare contractors referred all hospitals that meet the criteria for outlier reconciliations to CMS.54 The OIG Work Plan is an evolving document that is updated throughout the year. The version under discussion in this article describes OIG audits and evaluations that are either currently underway or planned, and certain legal and investigative initiatives that are continuing. It also notes items that have been completed, revised, and removed, and includes new items that have been started or planned since April 2016. OIG also plans to review the Two-Midnight Rule, determining how hospitals’ use of outpatient and inpatient stays changed under Medicare’s two-midnight rule by comparing claims for hospital stays in the year before and the year following the effective date of that rule. OIG will also determine the extent to which the use of outpatient and inpatient stays varied among hospitals.55 Organizationally, the Work Plan is divided into numerous subcategories, with issues grouped by the relevant participants/stakeholders. For example, issues relevant to hospitals may be listed under Medicare Parts A and B, Medicare Parts C and D, Medicaid, and other categories. 51 See HHS OIG, 2017 Work Plan, p. 22 available at https://oig.hhs.gov/ reports-and-publications/archives/workplan/2017/HHS%20OIG%20 Work%20Plan%202017.pdf 52 See HHS OIG, 2017 Work Plan, p. 22 available at https://oig.hhs.gov/ reports-and-publications/archives/workplan/2017/HHS%20OIG%20 Work%20Plan%202017.pdf 53 See HHS OIG, 2017 Work Plan, p. 23 available at https://oig.hhs.gov/ reports-and-publications/archives/workplan/2017/HHS%20OIG%20 Work%20Plan%202017.pdf 54 See HHS OIG, 2017 Work Plan, p. 10 available at https://oig.hhs.gov/ reports-and-publications/archives/workplan/2017/HHS%20OIG%20 Work%20Plan%202017.pdf Centers for Medicare & Medicaid Services (“CMS”) CMS accounts for more than eighty percent of HHS’ budget, with programs such as Medicare, Medicaid, and Contents 15 Life Science Compliance Update U.S. Edition Volume 3.1 | January 2017 CMS has previously expressed concern about the impact of replacement devices for recalled medical devices, including ancillary costs, on Medicare payments for inpatient and outpatient services. OIG will review Medicare claims to identify the costs to Medicare resulting from the additional use of medical services associated with defective or recalled medical devices.56 OIG plans to review and revise CMS’ oversight of E1 transactions processed by contractors and determine whether the E1 transactions were created and used for intended purposes. OIG will also examine E1 transactions to assess the validity of the data.62 Medicaid Program People Medicaid, a program funded jointly by the Federal Government and the States, provides medical assistance to certain low-income individuals and people with disabilities. Medicaid programs vary widely from state to state and protecting an expanding Medicaid program from fraud, waste, and abuse takes on a heightened urgency as the program continues to grow in both spending and in the number of people it serves. Prior OIG reviews determined that Medicare Administrative Contractors made improper payments to hospitals for inpatient and outpatient claims for replaced medical devices. OIG will continue reviewing whether Medicare payments for implanted medical devices that require replacement because of defects, recalls, mechanical complications, etc., were made by Medicare requirements.57 Medicare Parts C and D OIG will review state’s contracts with MCOs to provide Medicaid Services and determine whether MCO capitation payments included reimbursement for drugs that are not covered under the Medicaid program.63 OIG will also determine how States define specialty drugs, how much States paid for specialty drugs, how States determine payment methodologies for specialty drugs and the differences in reimbursement amounts for these medicines among the States.64 Medicare Part C offers Medicare beneficiaries a managed care option through Medicare Advantage (“MA”) plans, which are administered by MA organizations. Beneficiaries usually pay monthly premiums and copayments that are often less than the coinsurance and deductibles under the original Medicare Part A and Part B. Medicare Part D is a Federal program that subsidizes the cost of prescription drugs and prescription drug insurance premiums for Medicare beneficiaries. Open Payments The Work Plan notes that the Physician Payments Sunshine Act (“PPSA”) requires that manufacturers disclose payments made to physicians and teaching hospitals to CMS. Manufacturers and group purchasing The 2017 Work Plan describes a new rebate-related initiative with Part D. Currently, manufacturers do not typically pay rebates for Part D prescriptions filled at 340B covered entities and contract pharmacies because the manufacturers are already providing a discount on the purchase price of the drug. However, the Part D program does not share in these purchase discounts. The OIG will review the savings that would result if Medicare Part D adopted rebate requirements similar to Medicaid’s. 58 55 See HHS OIG, 2017 Work Plan, p. 4 available at https://oig.hhs.gov/ reports-and-publications/archives/workplan/2017/HHS%20OIG%20 Work%20Plan%202017.pdf 56 See HHS OIG, 2017 Work Plan, p. 5 available at https://oig.hhs.gov/ reports-and-publications/archives/workplan/2017/HHS%20OIG%20 Work%20Plan%202017.pdf 57Id. 58 See HHS OIG, 2017 Work Plan, p. 29 available at https://oig.hhs.gov/ reports-and-publications/archives/workplan/2017/HHS%20OIG%20 Work%20Plan%202017.pdf 59Id. 60 See HHS OIG, 2017 Work Plan, p. 28, p.30 available at https://oig. hhs.gov/reports-and-publications/archives/workplan/2017/HHS%20 OIG%20Work%20Plan%202017.pdf 61 See HHS OIG, 2017 Work Plan, p. 30 available at https://oig.hhs.gov/ reports-and-publications/archives/workplan/2017/HHS%20OIG%20 Work%20Plan%202017.pdf 62Id. 63 See HHS OIG, 2017 Work Plan, p. 33 available at https://oig.hhs.gov/ reports-and-publications/archives/workplan/2017/HHS%20OIG%20 Work%20Plan%202017.pdf OIG will also review and identify pharmacies (and associated prescribers) with questionable Part D billing for compounded topical drugs. 59 Another new audit relates to Part C and Part D payments for service dates after beneficiaries’ dates of death.60 Continuing Part D audits include those related to price increases for brandname drugs, pharmacy enrollment, and documentation of pharmacies’ drug event data.61 Contents 16 Life Science Compliance Update U.S. Edition Volume 3.1 | January 2017 organizations (“GPOs”) must also report ownership and investment interests held by physicians. OIG plans to analyze 2015 data extracted from the Open Payments website to determine the number and nature of financial interests.65 At this point, it is not clear what OIG expects to learn from this analysis or how it will affect the Open Payments program in the future. of interest in cases and settlements, and that with the Open Payments database, it is likely only to get worse. She suggested for compliance departments to think more broadly – to reflect on both payments and transfers of value. She also noted that compliance needs to pay attention to speaker programs again: how many are being held, where are they being held, who selects the speakers, and what drugs or devices are being discussed (new versus old).69 OIG will also determine how much Medicare paid for drugs and durable medical equipment, prosthetics, orthotics, and supplies (“DMEPOS”) ordered by physicians who had financial relationships with manufacturers and GPOs. OIG plans to determine the volume and total dollar amount associated with drugs and DMEPOS ordered by these physicians in Medicare Parts B and D for 2015. The expected issue date of a “Data Brief on Financial Interests Reported Under the Open Payments Program” is FY 2017.66 She also noted the fact that individual accountability is just now starting to become a hot topic and that compliance will start to grapple with: think about submitting certifications for Board of Directors and management, require compliance as a component of employee evaluations, and reward those who abide by compliance rules and discipline those who do not.70 Conclusion How Does This Match Up with OIG’s Recent Public Statements? The 2017 Work Plan includes numerous new and revised topics related to hospitals, nursing homes, hospice, laboratories, medical devices, supplies and pharmaceuticals. Any of the aforementioned issues found in the 2017 Work Plan will likely be subject to additional government scrutiny, thereby creating the potential for increased exposure. Therefore, providers should ensure that their compliance works plans, and scheduled audit activities, consider the pertinent risk areas that have been identified by the OIG. At the Seventeenth Annual Pharmaceutical Compliance Congress, Mary E. Riordan, JD, Senior Counsel at the Office of Counsel to the Inspector General at the Department of Health and Human Services, gave her annual keynote speech. As we wrote in the December issue, Ms. Riordan discussed recent enforcement activity as it relates to the False Claims Act (i.e., Novartis, Warner Chilcott, Acclarent, and Wyeth/Pfizer) and Civil Monetary Penalties (“CMP”) settlements, (i.e., Nephron Pharmaceuticals Corporation and Cipher Pharmaceuticals US, LLC).67 It is still too soon to tell what impact the Trump administration will have on OIG’s enforcement activities. Various laws and regulations continue to require the prompt return of overpayments and create the risk of potential False Claims Act liability, exclusion, and civil monetary penalties. In her speech, Ms. Riordan also publicly admitted that the OIG has a longstanding preference – and mandate in the CIAs – that the compliance function is entirely separate from the legal function. Failure to do so may result in things being “cloaked in privilege,” and can also result in a conflict of interest between what should happen on the compliance side and what the legal advisors of the company are doing.68 64Id. 65 See Thomas Sullivan, OIG Releases FY 2017 Work Plan, POLICY AND MEDICINE (Nov. 14, 2016), at http://www.policymed.com/2016/11/oigreleases-fy-2017-work-plan.html 66Id. 67 See Kaitlin Fallon Wildoner, Esq., The Seventeenth Annual PCC: Day One Highlights, LIFE SCIENCE COMPLIANCE UPDATE (Dec. 2016) http://www.skillsyouneed.com/ips/active-listening.html 68Id. 69Id. 70Id. Suggestions from OIG Ms. Riordan suggested compliance officers maintain a strict focus on kickback issues, as it is a continued area Contents 17 Life Science Compliance Update U.S. Edition Volume 3.1 | January 2017 The Legal Issue Co-Payment & Deductible Waivers as Illegal Inducements As might be expected, the use waivers is not without problems. This is especially true in the case of the False Claims Act (“FCA”) and the Anti-kickback Statute (“AKS”). The increasing problem for health care providers who are actively engaged in the practice of using waivers to maximize profits, lower administrative costs, and expedite the claims is that although the practice makes sound economic sense, “providers must exercise caution because offering discounts to patients can implicate various federal and state laws.”74 In fact, some States, including Ohio and Texas, now explicitly prohibit the practice and make it illegal for health care providers and physicians to waive a patients’ obligations to pay for co-payments, coinsurance, and deductibles. 75 Running afoul of the federal laws also is a significant possibility, especially for a provider who routinely discounts or waives a patient’s copayment or deductible obligations. These providers “can run afoul of the federal anti-kickback statute, 42 U.S.C. § 1320a7b, or be accused of false billing by private insurance carriers not receiving the discount.”76 By Robert N. Wilkey, Esq., Staff Writer for Life Science Compliance Update Abstract: Health insurance providers and out-of-network providers, have found themselves in murky water by providing waivers of co-payments, coinsurance, and deductibles to patients treated by out-of-network laboratories and other providers, where commercial insurers continue to seek legal reimbursement actively, recovery and collection claims against such providers, alleging in pertinent part False Claims Act (“FCA”), Anti-Kickback Statute Violations (“AKS”), and other legal claims. Such efforts are requiring Courts to identify, determine, evaluate, and when waivers of co-payments, coinsurance, and deductibles, constitute such FCA and AKS violations. It is no secret that health insurance is getting more expensive, especially as insurance payers seek to shift more of the cost burden to patients. This burden shifting exercise has caused waivers of co-payments, coinsurance, and deductibles to be more in vogue than ever before. However, use of waivers is not a new practice but historically, and more so in recent years, it has been an effective means to address the “difficult economic environment [where] many health care providers are actively trying to increase cash flow and reduce administrative expenses.”71 Because of this risk, healthcare providers engaging in the widespread use of waivers practice are becoming 71 See Mark K. Cohen, Health Care Providers May Waive Patients’ Copayments Obligations, But …Health Law Alert Newsletter, Issue No. 1, 2014, available at http://www.ober.com/publications/2472-healthcare-providers-may-waive-patients-copayment-obligations-but 72Id. 73Id. 74 Id. 75 See, e.g., Ohio Rev. Code. Ann. § 4731.22(B)(28)(a) and (b)(setting forth that the State Medical Board may limit, revoke, or suspend an individual’s certificate to practice medicine or otherwise discipline a physician if the physician waives “the payment of all or any part of a deductible or copayment that a patient, pursuant to a health insurance or health care policy, contract or plan that covers the individual’s services, otherwise would be required to pay if the waiver is used as an enticement to a patient or group of patients to receive health care services from that individual”; Ohio Rev. Code Ann. § 4731.22(B)(28)(a) and (b) (stating a physician may also be disciplined for “advertising that [he or she] will waive the payment of all or any part of a deductible or copayment that a patient, pursuant to a health insurance or health care policy, contract, or plan that covers the individual’s services, otherwise would be required to pay”; see also Tex. Ins. Code Art. 21-24-4(c) (stating that “the payment of benefits under an assignment does not relieve the covered person of any contractual responsibility for the payment of deductibles and copayments [and] a physician or other health care provider may not waive copayments or deductibles by acceptance of an assignment.” 76 See Mark K. Cohen, Health Care Providers May Waive Patients’ Copayments Obligations, But …Health Law Alert Newsletter, Issue No. 1, 2014, available at http://www.ober.com/publications/2472-healthcare-providers-may-waive-patients-copayment-obligations-but For those providers who are out-of-network, the waivers can make all the difference. The rationale is that by extending a discount to patients who pay out of pocket at the time of service or seek reimbursement from their insurance company at a later date, “a provider can reduce the administrative costs associated with processing insurance claims as well as the uncertainty and delay of billing and collecting for services rendered.”72 Consequently, health care providers, in particular among lower socio-economic populations, are increasingly seeking to utilize waivers as a means to maximize profits, lower administrative costs, and expedite the claims and coverage process.73 Contents 18 Life Science Compliance Update U.S. Edition Volume 3.1 | January 2017 concerned about their potential liability. In particular, where “commercial insurers are aggressively pursuing outof-network providers who fail to collect amounts owed by their members under a variety of statutory and common law theories” including alleging violations of FCA, AKS, and even debt-collection relates laws.77 hardship should be used “occasionally to address the special financial needs of a particular patient.”83 The OIG also explicitly identified that waiver practice tied to marketing, advertising, and other solicitations is an indicator of potentially unlawful conduct. The OIG even went so far as to provide specific examples. Examples of prohibited advertisements include those which state: ``Medicare Accepted As Payment in Full,’’ ``Insurance Accepted As Payment in Full,’’ or ``No OutOf-Pocket Expense.”84 The OIG also counseled that any advertisements which promise that “discounts” will be given to Medicare beneficiaries may also be unlawful.85 In response to their new found risk recognition, many health care providers have established internal policy guidelines, detailing “the situations in which [the practice] may waive or reduce that portion of the patient bill which is the direct responsibility of the patient” and by adopting a formal standard that “[the practice] may not routinely waive or reduce copayments, coinsurance, or deductibles for Federal health care program patients.”78 Consequently, their health care providers have identified relevant circumstances and financial need situations, where such waivers may be appropriate, thereby ensuring that such waivers are not being offered as part of an advertisement or solicitation.79 Furthermore, health care companies are recognizing the need for the development and implementation of specific policy guidance by which to govern such waiver practices.80 The OIG has expressed concern that a health care provider’s routine use of financial hardship forms may invoke unlawful waiver practice, particularly when there is no “good faith” attempt to determine the beneficiary’s actual financial condition.86 The OIG also determined that targeting groups or classes of individuals for waiver practice may be problematic, for instance, collection of copayments and deductibles only where the beneficiary has Medicare supplemental insurance; where charges to Medicare beneficiaries are higher than those made to other persons for similar services and items; and failure to collect copayments or deductibles for a specific group of Medicare patients for reasons unrelated to indigence. 87 The Grey Area When are Waivers Permissible? Clearly, the waiver landscape is evolving and remains somewhat uncertain. However, there are several substantive guidelines to assist health care providers in navigating and otherwise determining whether waivers may be deemed permissible. Finally, the OIG has identified as problematic the use of so-called “insurance programs” that charge only a 77 See Karen S. Lovitch, Lessons Learned from FCA Settlement Involving Waiver of Medicare CoinsuranceAmounts, The National Law Review, December 10, 2016, available at http://www.natlawreview.com/article/ 78 See e.g. Tenet Health, Regulatory Compliance Policy, No. COMPRCC 4.02, effective date Feb. 11, 2016, available at https://www. tenethealth.com/docs/default-source/policies/policies---dcbc/comprcc_4-02_reduction_or_waiver_of_copayments_and_deductibles. pdf?sfvrsn=6 79 Id. at § B(4). 80Id. 81 See OIG, HHS, Federal Register, Publication of OIG Special Fraud Alerts, Dec. 19, 1994, available at https://oig.hhs.gov/fraud/docs/ alertsandbulletins/121994.html 82 See Karen S. Lovitch, Lessons Learned from FCA Settlement Involving Waiver of Medicare Coinsurance Amounts, The National Law Review, December 10, 2016, available at http://www.natlawreview.com/article/ 83 Id. 84 See OIG, HHS, Federal Register, Publication of OIG Special Fraud Alerts, Dec. 19, 1994, available at: https://oig.hhs.gov/fraud/docs/ alertsandbulletins/121994.html 85Id. 86Id. 87Id. In 1994, the Office of Inspector General (“OIG”) for the U.S. Department of Health and Human Services (“HHS”) issued a comprehensive Fraud Alert, stating that “routine waiver of deductibles and copayments by charge-based providers, practitioners or suppliers is unlawful because it results in (1) false claims, (2) violations of the antikickback statute, and (3) excessive utilization of items and services paid for by Medicare.”81 Despite this extremely broad statement, the OIG recognized that there might be circumstances and situations where routine waivers are not unlawful. For example, it is permissible in instances where there is “genuine financial hardship of the particular patient.”82 The caveat here is that such waivers based on financial Contents 19 Life Science Compliance Update U.S. Edition Volume 3.1 | January 2017 nominal amount which covers copayments or deductibles only for items or services provided by the entity offering the insurance. These programs typically involve an insignificant ``insurance premium’’ paid by the beneficiary and can be as low as $1 a month or even $1 a year. Per the OIG, such programs are prohibited where “the premiums are not based upon actuarial risks, but instead are a sham used to disguise the routine waiver of copayments and deductibles.”88 Conclusion Recent Court Cases Consequently, health care providers need to be acutely aware of not only the remaining regulatory pitfalls associated with engaging in such waiver conduct but must also consistently be fine-tuning their internal compliance policies and processes. Therefore, healthcare providers should: Although the OIG’s regulatory guidance concerning the prohibited waiver activities of health care providers dates back to 1994, today, providers remain highly vulnerable to the uncertainty, especially where recent Court cases will likely continue to refine the circumstances in which waivers by health care companies may violate the FCA and AKS. There are a few recent Court cases that are providing further clarification regarding circumstances in which health care providers use of waivers may be deemed prohibited conduct under the FCA and AKS. In the case of U.S. v. Hudson Valley Associates, R.L.L.P., it was alleged by the U.S. Department of Justice (“DOJ”), that the health care provider 1. develop substantive guidelines, documentation practices, and standards for waiver practices 2. put in place regulatory compliance and oversight methods, and 1. routinely waived Medicare beneficiaries’ copayments without an individualized documented determination of financial hardship or exhaustion of reasonable collection efforts, and 3. remain cognizant that waiver practice in any respect, may lend itself to violations of both state and federal law.92 2. engaged in a billing Medicare for the waived copayments, resulting in higher reimbursement amounts from Medicare than the health care provider was entitled to.89 For the life science compliance professional, he or she should remain vigilant to situations that suggest a healthcare provider is using waivers inappropriately. While we have seen no instances where a manufacturer has been implicated by these scenarios, if a manufacturer’s product became linked to such a scheme or the company underwrote the practice, there could be reputational and possible legal fallout. In short, it pays to be careful. The case recently settled, and the health care provider agreed to pay a $5.31 million civil settlement and acknowledge that the waiver practices were prohibited.90 In the case of U.S. v. Berekley Heartlab, Inc., the DOJ along with several state Attorney Generals, filed a similar lawsuit, alleging that the health care providers engaged in various prohibited waiver practices, resulting in violations of both the FCA and AKS. According to the allegations, the health care providers “provided remuneration to physicians and physician groups to induce the referral of federal beneficiaries to Berkeley. Such remuneration was in the form of sham processing and handling fees and the waiver of copays and deductibles.”91 Although the case is still pending, the case, as with the Hudson Valley Associates continues to define the Court’s scope of prohibited waiver activities further by health care providers. Contents 88 Id. 89 See U.S. Department of Justice, U.S. Attorney’s Office, Southern District of New York, Press Release, Manhattan U.S. Attorney Announces $5.31 Million Civil Settlement Against Hematology-Oncology Medical Practice For Submitting False Claims To Medicare And Medicaid, Oct. 21, 2016, available at https://www.justice.gov/usao-sdny/pr/manhattan-usattorney-announces-531-million-civil-settlement-against-hematology 90Id. 91 See U.S. v. Berekley Heartlab, Inc., et. al., U.S. Dist. S.C. 2015, Case No. 9:14-cv-00230, available at http://richmondbizsense.com/images/ Tonya-Mallory-civil-suit.pdf 92 See Karen S. Lovitch, Lessons Learned from FCA Settlement Involving Waiver of Medicare Coinsurance Amounts, The National Law Review, December 10, 2016, available at http://www.natlawreview.com/article/ lessonslearnedfcasettlementinvolvingwaivermedicarecoinsurance amounts 20 Life Science Compliance Update U.S. Edition Volume 3.1 | January 2017 instance, Medicare patients were admitted to facilities when it was unnecessary. Those same patients also received care from clinics and hospitals that they did not need. Nursing Facilities & Kickbacks - Is the DOJ Shifting Away from Pharma? Additionally, the Network focused on beneficiaries who were addicted to narcotics by continuing to provide the narcotics, so that the patients would remain in Esformes Network facilities, allowing the cycle of alleged fraud to continue. By Kaitlin Fallon Wildoner, Esq., Senior Staff Writer, Life Science Compliance Update As a result of the Network’s actions, the Esformes team turned a profit on the care facilities and the unneeded procedures paid for by the Medicare program. 95 The Government alleges that Medicare lost over one billion dollars in this case. According to the DOJ, the billion dollars allowed Esformes to fund a lavish lifestyle with private jets, a $600,000 watch, meetings with escorts in hotel rooms, and a private basketball coach for his son. Abstract: DOJ may have a new focus for Anti-Kickback Statute violations: care facilities and their owners. This year alone, at least two high-profile cases have emerged where a care facility wound up in high-profile enforcement actions involving antikickback violations. This article examines the cases and explores why life science compliance professionals should pay attention to them. For many years now, the United States Department of Justice (“DOJ”) has focused its anti-kickback attention on the pharmaceutical industry. We have seen scores of enforcement actions targeting salespeople paying kickbacks to physicians in exchange for prescribing specific drugs, and executives charged for allegedly overseeing improper medical device promotion practices within their company. However, recently, the DOJ has recently started branching out. Now the DOJ is applying the anti-kickback laws in earnest to long-term care facility owners. Unfortunately, this isn’t the first time that Esformes has run afoul of the DOJ. In 2006, Esformes paid $15 million dollars to settle civil charges for unnecessarily admitting patients to hospitals and receiving kickbacks for doing so. In the ten years since that settlement, the same conduct reemerged allegedly using a more sophisticated process to cover-up the fraud.96 Assistant Attorney General Leslie Caldwell stated, “This is the largest single criminal health-care fraud case ever brought against individuals by the Department of Justice, and this is further evidence of how successful data-driven law enforcement has been as a tool in the ongoing fight against health-care fraud.” 97 It also is a further indication that the Government is serious about prosecuting individual bad actors per the Yates memorandum. But, Esformes is not the only recent case involving long-term care facilities. Esformes Network The United States Attorney’s office based in Miami recently criminally charged three individuals with a variety of Medicare fraud charges stemming from allegedly fraudulent admissions to a network of nursing homes and intensive care nursing facilities. The individuals, Philip Esformes, Odette Barcha, and Arnaldo Carmouze, all held high-level positions within the facilities.93 Esformes ran the Network, which manages the thirty (or more) nursing homes and facilities at issue; while Barcha and Carmouze worked in hospital and physician administration.94 93 See United States of America v. Philip Esformes et al., Case No. 1620549 (So. Dist. FL) 94Id. 95Id. 96 See Department of Justice, Miami Hospital Pays $15.4 Million to Resolve Fraud Case for Kickbacks & Medically Unnecessary Treatments, (November 30, 2006), at https://www.justice.gov/archive/ opa/pr/2006/November/06_civ_803.html 97 See Dan Mangan, $1 billion alleged Medicare fraud, money laundering scheme leads to Florida arrests (July 22, 2016), at http://www.cnbc. com/2016/07/22/1-billion-alleged-medicare-fraud-money-launderingscheme-leads-to-florida-arrests.html The unsealed indictment shows that the three were charged with overseeing a massive fraud scheme centered around the provision of unnecessary services. In one Contents 21 Life Science Compliance Update U.S. Edition Volume 3.1 | January 2017 Life Care Centers of America, Inc. Division, “[t]his resolution is the largest settlement with a skilled nursing facility chain in the Department’s facility.” He continued, noting, “It is critically important that we protect the integrity of government health care programs by ensuring that services are provided based on clinical rather than financial considerations.”103 In late October, Life Care Centers of America, Inc., and its owner Forrest L. Preston agreed to pay $145 million to resolve a lawsuit alleging that Life Care violated the False Claims Act (“FCA”). Life Care owns and operates more than 220 skilled nursing facilities across the country. The Life Care settlement represents the largest settlement with a skilled nursing facility chain in the history of the DOJ, and the largest civil False Claims Act resolution in the Eastern District of Tennessee. The settlement also requires Life Care to implement a five-year chainwide Corporate Integrity Agreement (“CIA”) with the Department of Health and Human Services Office of Inspector General (“HHS-OIG”).98 The settlement also resolves allegations made in a separate case that Preston, as the sole shareholder of Life Care, was unjustly enriched by Life Care’s fraudulent scheme. U.S. Attorney Wifredo A. Ferrer believes that the settlement “demonstrates the commitment of the U.S. Attorney’s Office to aggressively pursue providers who utilize fraudulent practices to knowingly put their financial self-interest over a duty to patients.” Ferrer noted, “It is imperative that providers make health care decisions based upon a patient’s need for services rather than a self-serving desire to maximize financial profit.”104 Conclusion Although the DOJ clearly is focusing its anti-kickback enforcement efforts on long-term care facilities, it does not mean that the pharmaceutical industry can rest easy. As Mary Riordan stated in her recent talk at the Pharmaceutical Compliance Forum, the OIG is continuing its enforcement focus on the pharmaceutical industry. These cases are important to compliance professionals because (1) they show that the DOJ is starting to move into investigating and prosecuting care facility fraud, and individuals involved, as an expansion of its Medicare fraud prosecutions and (2) it highlights the DOJ’s new level of sophistication in ferreting out fraud patterns. The suit alleged that Life Care violated the FCA by knowingly causing skilled nursing facilities to submit false claims to Medicare and TRICARE for rehabilitation therapy services that were not reasonable, necessary, or skilled.99 From January 1, 2006, and February 28, 2013, Life Care was charged with submitting false claims for rehabilitation therapy using a systematic effort to increase its Medicare and TRICARE billings.100 Apparently, Life Care instituted corporate-wide policies and practices designed to place as many beneficiaries in the highest reimbursement category for therapy regardless of the patients’ clinical need. These policies and practices resulted in Life Care providing unreasonable and unnecessary treatment to many beneficiaries that the federal programs paid for.101 Life Care also sought to keep patients longer than was necessary, so that they could continue to bill for rehabilitation therapy, even after the treating therapists felt that treatment should be discontinued. Life Care took great care to track the minutes of therapy provided to each patient, and the number of days in therapy, to ensure that as many patients as possible reached the highest level of reimbursement for the longest possible period.102 In both cases highlighted here, the Government was quick to point out that it used forensic accounting in investigating the case, and given the results, it seems likely that the DOJ will continue to use the accounting sophistication in future healthcare-related investigations. 98Id. 99 See Department of Justice, Life Care Centers of America Inc. Agrees to Pay $145 Million to Resolve False Claims Act Allegations Relating to the Provision of Medically Unnecessary Rehabilitation Therapy Services (October 24, 2016), at https://www.justice.gov/opa/pr/lifecare-centers-america-inc-agrees-pay-145-million-resolve-false-claimsact-allegations 100Id. 101 Id. 102Id. 103Id. 104Id. 105 See Kaitlin Fallon Wildoner, The Seventeenth Annual PCC: Day 1 Highlights, 2.12 LIFE SCIENCE COMPLIANCE UPDATE (December 2016). According to Principal Deputy Assistant Attorney General Benjamin C. Mizer, head of the Justice Department’s Civil Contents 22 Life Science Compliance Update U.S. Edition Volume 3.1 | January 2017 the provisions “specify various payment and business practices that would not be treated as criminal offenses under the anti-kickback statute, even though they may potentially be capable of inducing referrals of business under the Federal health care programs.”109 Not All Discounts Are Equal: Evaluating When Discounts May Be Construed as Unlawful The net result is that the Safe Harbor regulations provide health care providers some level of certainty that certain transactions will not run afoul of AKS, exposing companies to penalties, fines, and in most extreme situations, criminal prosecution.110 Under the current regulations, a Safe Harbor exists for discounts. By Robert N. Wilkey, Esq., Staff Writer and Dr. Seth B. Whitelaw, Editor for Life Science Compliance Update Abstract: Discounts within the health care industry are historically viewed as not being subject to the U.S. Federal Anti-Kick Back Statutes (“AKS”). Recently, the U.S. Department of Justice (“DOJ”) and U.S. Courts have sought to clarify, refine, and otherwise limit the scope of the discount “safe harbor” provision, putting the life sciences and health industry on notice that not all discounts are necessarily immune from AKS violations. As a result, companies are no longer blindly able to rely on “safe harbor” protections and need to re-evaluate their discount programs. For the past decade, health care providers including medical equipment suppliers, pharmaceutical companies, and medical device manufacturers, have actively relied on the discount Safe Harbor as a “legitimate means of attracting patients and commercial clients without running afoul of the federal anti-kickback statutes (“AKS”).”111 The ability of health care providers to offer, use, and promote the use of discounts is largely the policy product of the U.S. Congress “encouraging discounts that are properly disclosed as a means of reducing overall health care costs.”112 The life sciences industry widely acknowledges that the federal anti-kickback statute (“AKS”) makes doing business with customers more challenging than for other sectors. This challenge is due in part to the fact that the law makes it illegal to “exchange (or offer to exchange), anything of value, in an effort to induce (or reward) the referral of federal health care program business.”106 106 See 42 U.S.C. § 1320a-7b 107 See Michael Gennett, When a Discount May be a Kickback, JD Supra Business Advisors, Sept. 13, 2016, available at http://www.jdsupra. com/legalnews/when-a-discount-may-be-a-kickback-42090/; see also Thomas S. Craine, The Scope of Permissible Anti-Kickback Discount Arrangements, Presentation, Fraud and Compliance Forum, Oct. 6-7. 2014, available at https://www.healthlawyers.org/Events/Programs/ Materials/Documents/FC14/c_crane_slides.pdf (discussing that policies to “encourage providers to seek discounts as a good business practice which results in savings to Medicare and Medicaid program costs”). 108 See U.S. Department of Health and Human Services, Office of Inspector General (“OIG”), Safe Harbor Regulations, available at https://oig.hhs.gov/compliance/safe-harbor-regulations/ 109 See Medicare and State Health Care Programs: Fraud and Abuse; Revisions to Safe Harbors Under the Anti-Kickback Statute, and Civil Monetary Penalty Rules Regarding Beneficiary Inducements and Gainsharing. Federal Register, Vol. 79, No. 192, Oct. 3, 2014. 110 See Michael Gennett, When a Discount May be a Kickback, JD Supra Business Advisors, Sept. 13, 2016, available at http://www.jdsupra. com/legalnews/when-a-discount-may-be-a-kickback-42090/ 111 See 42 U.S.C. § 1320a-7b 112 ee Michael Gennett, When a Discount May be a Kickback, JD Supra Business Advisors, Sept. 13, 2016, available at http://www.jdsupra. com/legalnews/when-a-discount-may-be-a-kickback-42090/; see also Thomas S. Craine, The Scope of Permissible Anti-Kickback Discount Arrangements, Presentation, Fraud and Compliance Forum, Oct. 6-7. 2014, available at: https://www.healthlawyers.org/Events/Programs/ Materials/Documents/FC14/c_crane_slides.pdf (discussing that policies to “encourage providers to seek discounts as a good business practice which results in savings to Medicare and Medicaid program costs”). The purpose of the AKS is to prevent manufacturers from unduly influencing the prescribing decisions of medical professionals, which in turn drives overutilization and higher costs.107 On its face, the statute, which the Government and Courts construe broadly, prohibits the provision of discounts to customers. However, it also is widely recognized that encouraging discounts is a means of reducing overall health care costs. As a result of, and in an effort to rationalize these diverse, competing interests, the Government included discounts in the “Safe Harbor” provisions in 1991. Established by the Office of Inspector General (“OIG”) for the U.S. Department of Health and Human Service, the Safe Harbor regulations set forth various exceptions whereby “various payment and business practices [may] potentially implicate the Federal anti-kickback statute, are not treated as offenses under the statute.”108 Thus, Contents 23 Life Science Compliance Update U.S. Edition Volume 3.1 | January 2017 The Basics of the Discount Safe Harbor in a federal case,117 seeking to further define the scope of the safe harbor provisions and to “state its position on the confines of the ‘discount’ exception to the AKS, 42 U.S.C. § 1320a-7b(b)(3)(A).”118 As with all regulatory interpretations, the underlying statute is the starting point. The AKS embodies a statutory exemption where a discount is not an unlawful inducement provided: At issue in Coloplast case is compensation provided by Coloplast to the customer, CCS Medical (“CCS”). The qui tam relators in the case argued that the price reductions provided to CCS by Coloplast violate the False Claims Act (“FCA”) because the price reductions offered by Coloplast do not “qualify as discounts under the discount exception or safe harbor” and therefore subject to the AKS.119 the discount or other reduction in price obtained by a provider of services or other entity under [Medicare or Medicaid] if the reduction in price is properly disclosed and appropriately reflected in the costs claimed or charges made by the provider or entity under [Medicare or Medicaid].113 The price reductions allegedly failed to qualify under the discount Safe Harbor, because Coloplast conditioned the payment of the cost reductions “’in exchange for conducting conversion and marketing campaigns to induce patients to try Coloplast Products or to switch from a competitor’s ostomy and/or continence care products to Coloplast-brand Products.’”120 The regulations go on to define a discount as “a reduction in the amount a buyer (who buys either directly or through a wholesaler or a group purchasing organization) is charged for an item or service based on an arms-length transaction.”114 Finally, the regulations state that a rebate is “any discount the terms of which are fixed and disclosed in writing to the buyer at the time of the initial purchase to which the discount applies, but which is not given at the time of sale.”115 The Government in its Statement of Interested agreed with the relators, contending that “if a price reduction is conditioned on more than the purchase of a product, then it is not a mere discount and it is irrelevant whether that price reduction was properly disclosed.”121 Therefore, disclosure is not sufficient to cure the defect in this case. The regulations also expressly provide that the following are not discounts: • Cash payment or cash equivalents, and In explaining its position, the Government stated that “remuneration to health care providers for switching patients from one product to another, and for other efforts to increase a product’s utilization do not qualify as protected price reductions, even if the parties label the remuneration as “rebates” or “discounts.”122 Therefore, a price reduction conditioned on promotional or conversion campaign activities is not a “discount” within the • Supplying one good or service without charge or at a reduced charge to induce the purchase of a different good or service, unless the goods and services are reimbursed by the same Federal health care program using the same methodology and the reduced charge is fully disclosed to the Federal health care program and accurately reflected where appropriate, and as appropriate, to the reimbursement methodology [e.g., “bundling”].116 113 See 42 U.S.C. § 1320a-7b(b)(3)(A) (“The Statutory Discount Exception) and 42 C.F.R. § 1001.952(h) (“The Regulatory Discount Safe Harbor”). 114 Id. 115Id. 116 See 42 C.F.R. § 1001.952(h)(5) 117 See U.S. v. Coloplast, Corp. et. al. No. 11-12131-RWZ (D. Mass. 2016). 118 See U.S. v. Coloplast, Corp. et. al. No. 11-12131-RWZ (D. Mass. 2016), United States’ Statement of Interest Regarding Plaintiff’s Motion for Reconsideration of the Court’s Dismissal of CCS, available at http:// www.fdalawblog.net/Coloplast%20-%20US%20SOI.pdf 119 Id. at p. 2. 120Id. 121Id. 122 Id. at p. 5. It has been on this basis that pharmaceutical and medical device manufacturers have operated until now. The Coloplast Case The advent of the Coloplast case provided the Government with a significant opportunity to refine the now wellestablished discount Safe Harbor further. In fact, in Coloplast, the Government filed a Statement of Interest Contents 24 Life Science Compliance Update U.S. Edition Volume 3.1 | January 2017 statutory and regulatory meaning of a “discount” and a price reduction that is contingent on the recipient taking affirmative steps to generate additional business for the seller does not foster price competition that inures to the benefits of the federal health care system.123 of products or services, if not safe harbored, the intent requirement of the AKS would be satisfied, and such arrangements would essentially be per se violations of the AKS.”128 Conclusion The District Court, in August, taking into consideration’s the Government’s Statement of Interest agreed, holding that CCS had not met the second elements of either the statutory discount exemption or the regulatory safe harbor for discounts. CCS failed to show that the discounts were “‘appropriately reflected in the costs claims or charges made’ to a federal health care program, or that CCS has provided certain information concerning the discounts to a governmental agency pursuant to its request.”124 With the Coloplast and Banigan cases, the life sciences industry finds itself at the crossroads of two competing societal policies: cost containment and the prevention of improper abuse of federal health insurance. It is unclear how this will play out, especially with the significant sweep by the GOP in the November elections. While we believe it is very possible that cost containment will triumph, compliance professionals need to keep a very close eye on developments in this space; in particular between now and inauguration day Therefore, according to the Coloplast court, discounts can not be conditioned on anything more than the purchase of a product to fall under the Safe Harbor protection. This limitation is particularly the case where the condition involves product conversion or “switching.” Briefly Noteworthy The Impact of Coloplast Ex-Insys Execs Charged in Kickback Scheme The impact of the Coloplast decision is already being felt. For example, in the recent case of United States ex rel. Banigan v. Organon USA, Inc., et al. Case 1:07-cv12153-RWZ, the court in deciding whether Omnicare’s business activities constituted pro-competitive discount activities within the discount Safe Harbor and thus, did not constitute an unlawful kickback relied on the Government’s position in Coloplast.125 Like the Coloplast court, the court in Banigan denied Organon’s motion to dismiss the case, determining that like CCS, that Omnicare failed to satisfy the elements of either the AKS statutory discount exemption or the regulatory safe harbor for discounts.126 Six former executives of Insys Therapeutics were arrested and charged with racketeering in early December 2016. The charges, filed in Massachusetts federal court, alleged that the executives were conspiring to bribe doctors to prescribe the company’s highly potent fentanyl-based pain medication, Subsys.129 According to the allegations, the executives participatied in a conspiracy in which bribes were disguised as marketing events and speaker fees. Going beyond the bribes, the indictment also alleges that two of the six created a scheme to mislead insurers, 123 Id. at p. 7. 124 See Serra J. Schlanger, Another Blow to the Discount Safe Harbor in Massachusetts District Court, FDA Law Blog, Sept. 29, 2016, available at: http://www.fdalawblog.net/fda_law_blog_hyman_phelps/2016/09/ another-blow-to-the-discount-safe-harbor-in-massachusetts-districtcourt.html 125 Id. 126Id. 127 See Stephanie Trunk, Is the Discount Safe Harbor No Longer “Safe?” September 20, 2016, Healthcare Counseling Blog, available at http:// healthcarecounselblog.com/articles/discount-safe-harbor-no-longersafe 128Id. 129 See Reuters, Ex-Insys executives arrested for bribing U.S. doctors to prescribe painkiller, at http://www.reuters.com/article/us-insys-courtidUSKBN13X27M Both the Coloplast and Banigan cases represent a significant refinement in the scope of the discount Safe Harbor provision. In fact, some legal scholars believe that the Banigan case presents a substantive precedent that potentially exposes “all pharmaceutical discount and rebate arrangements to anti-kickback liability.”127 They contend this is true in discount cases “since discounts and rebates are by design intended to induce the purchase Contents 25 Life Science Compliance Update U.S. Edition Volume 3.1 | January 2017 who were reluctant to pay for Subsys for patients without cancer. We have previously written about whether Insys is a Warner Chilcott repeat, with the resurfacing of sham educational events and lunches.130 must demonstrate any misrepresentations were “material” to statutory, regulatory, or contractual requirements such that any breach made the manufacturer’s representations about the goods or services misleading. The former employees arrested were: Recently, an Eighth Circuit case became the first test of the Supreme Court’s enhanced materiality test.134 The case, which is not in life sciences, involved a college and its allegedly false promise to maintain accurate records surrounding student eligibility for federal education support.135 Briefly Noteworthy • Insys CEO Michael Babich, • Vice President of Sales Alec Burlakoff, • Vice President of Managed Markets Michael J. Gurry, • National Director of Sales Richard Simon, and According to the plaintiffs, Heritage College, a for-profit college, contracted with the Department of Education (“DOE”) to receive federal financial assistance. A requirement of that contract was that Heritage would maintain accurate student records related to student eligibility for federal funds. Eighth Circuit originally found that the recordkeeping requirement was material and that there was a question whether Heritage intended not to keep accurate records. After Escobar, the Supreme Court directed the Eighth Circuit to review the case again considering the new standards articulated in Escobar. • Regional sales directors Sunrise Lee and Joseph A. Rowan. These arrests add to a lengthy list of cases involving Insys. In 2015, a Connecticut nurse pled guilty to accepting $83,000 in kickbacks from the company. In 2016, a former Insys sales representative in Alabama pled guilty to anti-kickback laws and two former Insys employees were arrested for their role in a kickback scheme in New York. In August, the Illinois Attorney General filed suit against the company for deceptively marketing Subsys for uses outside its approved labeling, such as treating back and neck pain. Even with the second review, the Eighth Circuit held to its original position that the recordkeeping was material. To support, its contention of materiality, the Eighth Circuit determined that: FBI agent Harold Shaw stated, “As alleged, top executives of Insys Therapeutics, Inc. paid kickbacks and committed fraud to sell a highly potent and addictive opioid that can lead to abuse and life threatening respiratory depression,” adding that the actions “contributed to the growing opioid epidemic and placed profit before patient safety.”131 The former employees also are charged with setting up a “reimbursement unit” with the goal of increasing sales by boosting the percentage of prior authorizations from insurers and pharmacy benefit managers who did not want to pay for the drug when prescribed to non-cancer patients.132 a false statement is material if (1) a reasonable person would likely attach importance to it, or (2) the defendant knew or should have known that the government would attach importance to it. With 130 See Kaitlin Fallon Wildoner, Esq., History Repeating – Is Insys a Warner Chilcott Clone?, LIFE SCIENCE COMPLIANCE UPDATE (July 2016) at http://www.lifescicompliance.com/history-repeating-is-insysa-warner-chilcott-clone/ 131 See Michael Mezher, Former Insys Executives Arrested on Racketeering Charges, RAPS (December 8, 2016) at http://www. raps.org/Regulatory-Focus/News/2016/12/08/26342/Former-InsysExecutives-Arrested-on-Racketeering-Charges/ 132Id. 133 See R. Wilkey, A Mixed Bag – Implied Certification in False Claim Act Cases after the Escobar Decision, 2.8 LIFE SCIENCE COMPLIANCE UPDATE (August 2016). 134 See John P. Bueker and Kirsten Mayer, Eighth Circuit Considers Materiality Under the FCA Following the Supreme Court’s Escobar Decision, LEXOLOGY (Dec. 7, 2016) at http://www.lexology.com/ library/detail.aspx?g=6e3659ec-eec2-4718-ae1f-c7d0f5e41323. 135 United States ex rel. Miller v. Weston Educational, Inc, No. 14-1760, 2016 WL 6091099 (8th Cir., Oct. 19, 2016). Defining “Materiality” in a FCA Context We have been following the Escobar decision and its implications for quite some time.133 To briefly recap, the U.S. Supreme Court held that False Claims Act (“FCA”) claims can proceed on an implied false certification theory. However, to proceed, the claimants alleging FCA violations Contents 26 Life Science Compliance Update U.S. Edition Volume 3.1 | January 2017 Escobar as requiring a holistic assessment of many factors relevant to materiality, including whether the requirement was a condition of payment, whether the requirement went to the “essence of the bargain,” whether the violation was minor or insubstantial, and whether the government took action when it had actual knowledge of similar violations.137 respect to Heritage, the court found that materiality “depends on whether Heritage’s promise to maintain accurate grade and attendance records influenced the government’s decision to enter into its relationship with Heritage.”136 Since this is the first road test of the Supreme Court’s materiality standard, it is unclear how important a precedent the case is. However, it is worth noting that the Government filed an amicus brief in the case arguing: Time will tell whether the Government’s position is right. In the meantime, we will continue monitoring the Escobar children. that Escobar did not adopt a heightened materiality standard. Instead, the government characterized 136 See, Bueker and Mayer, supra. 137Id. Board Corner Marc Eigner This month we feature Marc Eigner, Senior Partner and Co-founder of Polaris. As a co-founder of Polaris Solutions and head of the technology practice, Marc Eigner is considered one of the founding fathers of pharmaceutical commercial-compliance technology and the leading expert this field, particularly in HCP/HCO spend automation and aggregate spend systems. Before joining Polaris, Marc worked for Andersen Consulting / Accenture and IBM. Marc holds a BS and MS in Computer & Systems Engineering and an MBA focused on Technology Entrepreneurship, all from Rensselaer Polytechnic Institute. Marc has participated in several executive education programs at the Harvard Business School, including ‘Leading Professional Services Firms. 1. What do you see as the most significant challenge facing life science compliance professionals today? I believe the biggest challenge is trying to find a way to combine business process improvements with compliance, so that it’s built into a process, rather than a ‘taxation’ on the process. 2.What role/need do you see Life Science Compliance Update filling? LSCU is the only publication that is completely focused on our specific area. I see it as a much needed forum for the busy professionals in this space to keep up with the changing landscape, and I can see it grow into a brand that will also encompass networking, conferences, etc. Contents 27 Life Science Compliance Update U.S. Edition Volume 3.1 | January 2017 Editorial Board THANK YOU for subscribing to Life Science Compliance Update, a monthly compliance resource for pharmaceutical, biotechnology, and medical device companies. Each issue offers attorneys and compliance professionals a one stop shop for up-to-date, accurate compliance news and analysis. With input from industry experts and featured articles from leaders across the healthcare sphere, Life Science Compliance Update is a must-read for those operating in the increasingly important Terry Chang, MD, JD Associate General Counsel and Director Legal & Medical Affairs AdvaMed Ian Clark Director Corporate Training BioMarin David Davidovic President Path Forward Former VP and Global Head Commercial Services Roche and Genentech Marc Eigner Senior Partner Polaris Nicodemo (Nico) Fiorentino, JD Senior Advisor, Research & Compliance G&M Health, LLC and ever-evolving compliance field. Abraham Gitterman, JD Life Science Compliance Update is accepting submissions for future issues of the monthly publication. Toby Ann Holetz FDA/Healthcare Associate Arnold and Porter To submit an article or for question about the submission process, please visit: http://www.lifescicompliance.com/submissions Compliance Officer Biogen Maureen J. Lloyd Director, Life Sciences Governance, Risk Management, and Compliance PwC John Kamp, JD, PhD Executive Director Coalition for Healthcare Communications Meryl Katz, JD ACA Auditor Independence Blue Cross All materials in Life Science Compliance Update are for general information purposes and are not intended to be and should not be taken as legal advice. A person’s inclusion on the Editorial Board for Life Science Compliance does not necessarily indicate their endorsement of articles herein. Similarly, quotes included and opinions expressed by attorneys in the articles do not necessarily reflect the views of their firms or their clients or their employers, and should not be taken as legal advice. No attorney-client relationship shall be created through the purchase of Life Science Compliance Update or the use of policymed.com. If you have particular questions about a legal or compliance issue, you should seek professional legal advice. Kari K. Loeser, JD Senior Director & Senior Compliance Counsel Jazz Pharmaceuticals Chad A. Morin Director Compliance ARIAD Pharmaceuticals John A. Murphy, JD Deputy General Counsel Biotechnology Innovation Organization John Patrick Oroho, JD Partner Porzio Kristin Rand, JD, MA Vice President and Compliance Officer Seattle Genetics, Inc. Marc J. Scheineson, Esq. Partner, Life Sciences Alston & Bird LLP Sponsor Paul Silver Managing Director & Practice Leader Huron Life Sciences David Vulcano, LCSW, MBA, CIP, RAC AVP & Responsible Executive for Clinical Research Hospital Corporation of America CONTACT Visit www.lifescicompliance.com Contents 28
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