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Book details
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Author : Jonathan Gray
Pages : 264 pages
Publisher : NYU Press
2010-01-01
Language : English
ISBN-10 : 0814731953
ISBN-13 :
9780814731956
Book Synopsis
It is virtually impossible to
watch a movie or TV show
without preconceived notions
because of the hype that
precedes them, while a host
of media extensions
guarantees them a life long
past their air dates. An
onslaught of information
from print media, trailers,
internet discussion,
merchandising, podcasts, and
guerilla marketing, we
generally know something
about upcoming movies and
TV shows well before they
are even released or aired.
The extras, or “paratexts,??
that surround viewing
experiences are far from
peripheral, shaping our
understanding of them and
informing our decisions
about what to watch or not
watch and even how to watch
before we even sit down for a
show.Show Sold Separately
gives critical attention to this
ubiquitous but often
overlooked phenomenon,
examining paratexts like
DVD bonus materials for The
Lord of the Rings, spoilers
for Lost, the opening credits
of The Simpsons, Star Wars
actions figures, press reviews
for Friday Night Lights, the
framing of Batman Begins,
the videogame of The Thing,
and the trailers for The Sweet
Hereafter. Plucking these
extra materials from the
wings and giving them the
spotlight they deserve,
Jonathan Gray examines the
world of film and television
that exists before and after
the show.