Cisco Borderless
Networks Value
Proposition
Enabling the Borderless Organization
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Why Borderless Networks?
Cisco’s Architectural Approach
Delivering Business Value
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Mobility
7 Billion New
Wireless Devices
by 2015
Workplace
Experience
Video
Blurring the Borders
Changing the Way
We Work
Consumer ↔ Workforce
Employee ↔ Partner
Physical ↔ Virtual
Mobile Devices
Video projected to
quadruple IP traffic by
2014 to 767 exabytes
Anyone,
Anywhere, Anytime
IT Resources
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Mobile Worker
Location
Border
IT Consumerization
External-Facing
Applications
Internal
Applications
Device
Border
Video/Cloud
Application
Border
IaaS,SaaS
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Scalability
Availability
Location
Device
Performance
Security
Manageability
Scalability, Availability,
Performance, Security
and Manageability
Cost of Ownership
Across Non-IT-Controlled
Environments
Application
Then: Linear
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Now: Multi-Dimensional
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Securely
ANYONE
ANYWHERE
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Reliably
Seamlessly
ANY DEVICE
ANYTIME
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Architecture for Agile Delivery of the Borderless Experience
BORDERLESS
END-POINT/
USER SERVICES
POLICY
MANAGEMENT
APIs
BORDERLESS
NETWORK
SERVICES
BORDERLESS
NETWORK
SYSTEMS
BORDERLESS
INFRASTRUCTURE
Securely, Reliably, Seamlessly: AnyConnect
Energy
Mobility:
Security:
Management:
Motion
TrustSec
EnergyWise
Unified
Access
Wireless
Core
Fabric
Routing
App
Multimedia
Performance: Optimization:
App Velocity
Medianet
Extended
Edge
Switching
Extended
Cloud
Application
Networking/
Optimization
Security
SMART PROFESSIONAL AND TECHNICAL SERVICES:
Realize the Value of Borderless Networks Faster
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Integrated Architectures
Collaboration
Borderless
Networks
Virtualization/
Data Center
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Cisco and the Financial Services Industry
Insurance
Financial
Markets
Retail Banking
Business Imperatives

Leverage expertise to increase customer wallet-share
across integrated delivery channels

Streamline operations to reduce operating expense
and enable speed to market

Personalize customer experience across channels
to increase satisfaction and reduce attrition

Converge communications and digitize messaging
to increase business agility

Reduce utility cost and green energy footprint

Increase speed and information management
to generate greater revenue

Virtualize back and mid office application processing
to maximize return on IT investment

Enable human trader and portfolio manager
collaboration to optimize productivity and
effectiveness

Ensure low-latency automated trading to outperform
competition

Address generational change--Millennials vs. Baby
Boomers--in the customer and the employee bases

Accelerate decision making, sales and execution

Improve stability and risk management

Optimize service across all channels and integrate
collaboration in the enterprise

Enable operational agility and efficiency
© 2011 Cisco and/or its affiliates. All rights reserved.
Solution Portfolio
Collaborative
Customer
Experience
High
Performance
Trading
Smart
+Connected
Insurance
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Inflexible
Hard to Manage
Flexible
Centralized
Wired
VPN
DIVERSE
USERS, DEVICES,
DATA
Wireless
Complex, Multi-dimensional
Simple
Do I Have a Consistent Access Policy Architecture
Across My Network for All Users and Devices?
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Encrypted, Tamper-Proof
Transactions
Clear Data and Video
Streams in LAN
D
D
D
D
D
D
D
D
D
V
V
V
V
V
V
V
V
V
MALICIOUS
GUEST USER
D
D
D
D
D
D
D
D
D
V
V
V
V
V
V
V
V
V
Is My Network Ready for Current and Future Regulatory Requirements?
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Unmanaged Devices, Risk of
Data Loss, and Lack of Access
Secure Mobile Connectivity
MOBILE
EXECUTIVE
Acceptable
Use
Access
Control
Data Loss
Prevention
Can Mobile Devices Access My Network Securely, Reliably and Seamlessly?
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Wireless Interference Decreases
802.11n Performance
AIR QUALITY
CleanAir Detects and Mitigates
Interference for Performance Protection
PERFORMANCE
AIR QUALITY
PERFORMANCE
WIRELESS
PERFORMANCE
Can Mobile Devices Access My Network Securely, Reliably and Seamlessly?
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No Energy
Management
Annual
Energy Costs
$770,000
Countywide Office
Energy Management
COUNTY
OFFICES
10,000 PCs
ManagedTotal Savings
Additional Energy
Nightly Shutdown
Policies
$280,000$430,000
$150,000
Am I Using My Network to Reduce My Energy Costs?
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No Resource Reservation,
Degraded Voice and Video
Context-Aware, Prioritized,
High-Quality Voice and Video
GLOBAL
BUSINESS,
WORLDWIDE
OFFICES
CEO
Meeting
M&A
Negotiation
Sports
Event
CEO
Meeting
M&A
Negotiation
Sports
Event
Can My Network Deliver Real-Time Collaboration Experiences?
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Endpoint
Deployment
 Need for high-skilled
personnel to deploy
endpoints
 On-going support of
endpoints is a
challenge
Lack of
Visibility
Quality of
Experience
 High expenditures
with troubleshooting
 Don’t know where the
problem is most of the
time
 Cannot replicate
problems
 Inability to assess impact
of video, voice and data
applications on the
network
 High-bandwidth upgrade
costs
 Inability to verify service
level agreements
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Medianet: video, voice and data application
deployment and monitoring made easy!
Autoconfiguration
Simplified deployment of video
endpoints
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Media Monitoring
Improved visibility of voice,
video and data applications
into the network
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Reduced
operating
costs
Quantifiable
business
investment
decisions
 Simplified deployment of video endpoints
 Faster troubleshooting for video, voice and data applications
 Assess impact of video, voice, and data in the network
 Right-size your network/avoid over-provisioning
 Service-Level Agreement (SLA) assurance and negotiation
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Siloed Management
Unified Management
IT TEAMS
Borderless
Networks
Collaboration
Data Center
X
Complex
Simple
X
Manual
Automated
X
Error Prone
Integrated Best Practices
Where Am I Now? Where Do I Start?
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Do I have a consistent Access Policy Architecture
across my network for all users and devices?
Can mobile devices access my network securely,
reliably and seamlessly?
Can my network deliver real-time collaboration
experiences?
Can my network deliver protection from the
premises to the Cloud?
Can my network optimize performance of
applications anytime, anywhere?
Am I using my network to reduce my energy costs?
Is my network ready for current and future
regulatory requirements?
Where am I now? Where do I start?
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