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WAYMON GOODWIN
SENIOR UX / UI DESIGNER
[email protected] | WWW.WGOODWINMEDIA.COM
OBJECTIVE
Utilize my 15+ years of hands on experience as a User advocate and evangelist to create engaging, dynamic, and simple, UI
Designs, and User Experiences.
When evaluating, testing, designing or developing, I work from the perspective of the user. I have extensive experience in
designing User Experience (UX), and User Interface (UI) for world-class Web and Mobile applications. I have optimized User
Experience and User Designs for such brands as General Motors (GM), United Health Group (UHG), Chrysler (FCA), Compuware,
Thomson Reuters, RGA Underwritten, and J.R. Thompson
UX/UI Skills
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UX User Experience
Usability Testing
Information Architecture
Digital Experience DX
Native IOS, Native Android
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User Research & Persona Creation
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Tomcat
Web Site & Multimedia Design
Web Site Strategy & Analytics
Wireframe Production
Axure, OmniGraffle, Balsamiq
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Cascading Style Sheets (CSS)
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Angular
HTML & XHTML & XML Transfer
Flash, Fireworks & InDesign
Dreamweaver, Photoshop & Illustrator
Adobe Creative Suite
Technical Skills
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Windows 10
MAC OS
Bootstrap Framework
JQuery
JavaScript
Apache
Firebug
SVN
AJAX
MVC Framework
Eclipse
Jira
Agile Methodology
Professional Experience
GM General Motors, MI
Jun 2015 – Present
UX Architect / UI Designer
As a UX Architect / Designer. Accomplishments include: Working on responsive web sites as
well as native mobile apps. Strong understanding of iOS and Android design guidelines.
Experience with mobile app graphics Passion for great design, purposeful aesthetic sense, an
eye for detail and a demonstrated understanding of typography, color, and layout. Strong
understanding of user experience and interaction principals within the constraints of mobile
devices, as well as across desktop environments.
Proven ability to work on multiple projects simultaneously in order to meet milestones and
deadlines. Aptitude for communicating design ideas persuasively and concisely both “up” and “across” an organization
Experience working cross-team and synthesizing feedback and input from product management, engineering, and marketing.
Experienced in tools of the trade, e.g. Adobe Illustrator, Axure, Balsamiq, Digital Experience DX, UX User Experience… etc.
Responsibilities:
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Design and deliver Digital Experience (DX) for our customers through various portals, for our internal or external facing
customers.
Work throughout the design life cycle from ideation through development support and into testing.
Convey design ideas in tangible forms like sketches, prototypes, annotated comps and cut assets.
Work closely with the User Experience team to ensure our suite of products remains consistent where they need to be
and differentiated as their respect platforms dictate.
Serve as User Experience evangelist across the organization.
Maintain a strong focus on developing designs that elegantly blends platform conventions and user experience principals
with our features and functions.
Help translate business requirements and interaction design principals into user experiences that are engaging, intuitive
and consistent with experiences across our platforms.
RGA Reinsurance, MO
Jan 2015 – Jun 2015
UX Architect
Acting as UX Architect, accomplishments include: I managed all development and
design of a full-featured site including user profiles, search directory, point- ofpurchase (subscriptions and also packages), email marketing, DFP ads and campaign
management. Primary role included UI/UX design and HTML/CSS development for the
website, with a later focus on email marketing design and development, including full
spectrum management of email execution process. Includes designing both
transactional and editorial/marketing products, creating responsive HTML templates
for mobile optimization, as well as providing performance summary reports and
analysis. Worked closely with engineering, marketing and product teams.
Responsibilities:
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Worked with our Digital Team in order to create a digital experiences for our external facing customers.
Responsibilities include designing logos, creating interactive buttons, banners and slideshows by using my UX/UI Design
skills to create low to high fidelity sketches, flow charts & wireframes.
Provide functionality solutions and visual usability components to help the end user enjoy various ways to navigate
throughout an interactive shopping experience.
Have created interactive prototypes using such software as Axure, the Adobe Creative Suite.
Working closely with (IA's) Information Architects, (BA's) Business Associate's, (AD's) Art Directors, (ACD's) Copywriters,
Developers & Account Mangers to help create an outstanding Mobile and Responsive Interactive User Experience.
Have created ad banners, app icons, and embedded analytics code to help manage the website interactive activities from
desktop to mobile devices.
Responsive Web Design (RWD) for both content-based websites as well as transaction-centric web applications.
Technology: • Adobe Creative Suite • Photoshop • Illustrator • Dreamweaver • HTML5 • CSS3 • Flash • Action Script • JavaScript
• InDesign • Axure • Omnigraffle • JQuery • Responsive Web Design • Balsamiq • Axure• Digital Experience
Thomson Reuters, MI
Jun 2014 – Jan 2015
Senior User Experience Designer
Responsibilities:
 Design high fidelity, created interactions patterns using UX/UI Design skills to create low to high fidelity sketches, flow
charts & wireframes.
 Have created interactive prototypes using such software as Axure, Omnigraffle, Justinmind and the Adobe Creative Suite.
 As a User Experience Designer, I work closely with global teams in order to produce and fine tune existing and future
products, while utilizing a mix of Agile and Waterfall Methodology.
 Day-to-day functions, include hosting meetings with internal teams, discussing issues and solutions for current products,
reviewing best practices, and integrating front-end with back-end code.
 Designed new features and functions with user-centric principles.
 Created interactive prototypes using Axure Pro, and wireframes with Visio, PowerPoint, and Photoshop.
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Collaborated with multidisciplinary teams, e.g., product and project managers, subject matter experts, and developers.
Participated in usability testing and design reviews.
Innovated new features and products.
Excellent attention to detail and ability to juggle numerous projects under tight deadlines.
Followed Design Pattern Library and brand standards.
Technology: Axure Pro 7.0, Visio, Photoshop, Illustrator, Dreamweaver, HTML5, CSS3, Flash, Action Script, JavaScript, InDesign,
Axure, Omnigraffle, Jquery, Responsive Web Design, Balsamiq, Axure
Compuware – OnStar / Hyundai / Carlson Wagonlit Travel (CWT), MI
Aug 2013 - Jun 2014
UX UI Designer
Responsibilities:
 Designed and developed intranet web applications using JavaScript
and CSS.
 Designed web, mobile, and responsive design.
 Provided functionality solutions and visual usability components that
help the end user enjoy various ways to navigate throughout an
interactive experience in this current project.
 Worked closely with clients and often third party marketing agencies to create and maintain large enterprise level
websites. This is accomplished by facilitating the integration process between front-end, and back-end while upholding a
tight schedule utilizing the agile methodology.
 On projects like Carlson Wagonlit Travel (CWT) I completed the project 25% faster by working additional hours to
complete the structural HTML and JavaScript portion ahead of expected time.
Technologies - Photoshop, Illustrator, InDesign, Dreamweaver, AngularJS, JasmineJS, HTML5 and CSS3.
United Health Care, MI
Dec 2011- Aug 2013
UX Designer - Interactive
Worked on various applications for the UHG digital product lineup. Mainly
worked as a joint team member from California and Detroit on the UHC
Mobile apps. My task were to create UI Interaction Patterns, and
implement them into the mobile app, which also lead us to winning an
Appy Awards Winner for (Healthcare & Fitness), at SXSW. Also I built Web
apps using front-end coding standards such as HTML, CSS, JavaScript, and
Bootstrap for the various product lines.
Responsibilities:
 Worked on UX and UI projects to create hybrid mobile apps, and responsive web sites consistent with the brand
message.
 Worked as a User Experience (UX) Designer, and User Interface (UI) Developer to create hybrid mobile apps, and
responsive web sites consistent with the brand message. Utilize current technology like HTML5, CSS3, modernizer and
HTML shiv.js libraries to create responsive websites that worked across multiple platforms (i.e. IE7, IE8, chrome, and FF).
 Created documentation on best practices for our local Dev team on setup processes with MYSQL (e.g. MYSQL setup on a
Mac OS environment).
 Designed navigation menus, web blogs, social network links, YouTube embedded Videos and automated email
management systems.
 Custom designed website & mobile app to assist company with processing reservations.
 Cropped and optimized images to load quickly across different interactive devices.
Technologies – Axure, HTML, CSS, Photoshop, Illustrator, InDesign, Dreamweaver
J.R. Thompson, MI
Jan 2011- Dec 2011
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UX Designer
As a Tier 1 Marketing company for Chrysler, our responsibilities include building a brand presence and fan base for divisions
such as Mopar, SRT , and Dodge Motorsports. I created Microsites, Mobile
landing pages, Concept art, wrote front-end code using HTML, CSS,
JavaScript, and created concept work on various other UI and UX projects
for the company.
Responsibilities
 Worked as a User Experience (UX) Designer, and User Interface (UI)
Developer to build web presence for Chrysler's brands, such as
Dodge Motorsports, Mopar, and SRT.
 Perform under very tight deadlines consistently, developed
websites that break away from standard look using modern
techniques.
 Twitter API Integration for Chrysler Motorsports fan Page
 Also Worked as UX Researcher and prototype designer for client side projects.
 Application based prototyping tools that has a million lines of code and hundreds of interactive Stored Procedures and
options for Enhanced Interactive experiences of internal application demonstrations that can be used by designers and
developers.
 Designed color palette to reflect customer branding identity.
 I also designed the wire framing and user flows to provide the ultimate online shopping experience.
 Designed wireframes, prototypes, and concept diagrams for product updates using Axure and OmniGraffle
Technologies – Photoshop, Illustrator, InDesign.
Ottaway Communication, MI
Dec 2009 - Jan 2011
Lead Web Designer
Responsibilities
 Joined the team to oversee most or all of the creative assignments carried out for the company.
 Worked closely with clients in order to develop creative layouts, cutting edge HTML, CSS, and jQuery coding.
 Worked as UX Researcher and prototype designer for client side projects
 Created and usability tested HTML wireframes and OmniGraffle mockups
Core 3 Solutions
Apr 2008 - Nov 2009
Lead Web Designer
Responsibilities
 Developed creative layouts and cutting edge HTML and CSS coding.
 Pioneered Table-Less coding techniques for our department, and helped our department focus on using CSS coding in
order to extract efficient styling for our websites
 Also Worked as UX Researcher and prototype designer For client side projects
 Designed and developed web application to be administer and managed.
 Designed High Fidelity User Flows and Wireframes for the client to review and make iterations accordingly.
 Have an outstanding Mobile and Responsive Interactive User Experience with the clients and stakeholders of Core3.
 Created, designed, and coded internet application allowing users to explore and share possible NHL divisions, using
OmniGraffle, Fireworks, and jQuery.
 Designed color palette to reflect customer branding identity.
Technologies – Axure, Photoshop, Illustrator, Dreamweaver.
Nova Tech Computer Services, MI
Jun 2000 - Jun 2008
Web Designer
Responsibilities
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Took the lead on many of our creative assignments for the company.
Worked closely with companies like Global Hue, in order to develop creative layouts for companies like Chrysler’s
Minority Division.
 Also Worked as UX Researcher and prototype designer for client side projects
 Worked with PHP, MYSQL, and SSL certificates.
 Applied User Interface Design skills to help the client websites.
Technologies – Axure, Photoshop, Illustrator, Dreamweaver.
Client: Global Hue, MI – Freelance Artist Part time
Jan 2007 – Feb 2007
Web Designer
Responsibilities
 Responsible for creating e-mail marketing blast designs, html page layout, and working on various independent projects
for the company.
 Responsible for providing Graphic Design & Web Design needs to selected pre-paid clients.
Client: Lowe Campbell Ewald, MI – Freelance Designer Part time
Feb 2002 – March 2004
Graphic Designer
Responsibilities
• Responsible for creating e-mail marketing blast designs, html page layout, and working on various independent projects
for the company for Navy Account.
Education
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Wayne State University, Bachelor in Fine Arts and Graphic Design
Crockett Technical High School: Focus - Desktop Publishing and Photography.
 Certified Photographer, Digital Imaging and Certified Desktop Publishing
Awards & Accolades
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Appy Awards Winner for ( Healthcare & Fitness ), MediaPost Communications March 2013
Worked on creative elements and HTML coding for the Hybrid app Health4ME.
http://www.mediapost.com/appyawards/winners/