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How the brand evolved
• It all began with a chocolate boutique opened in 2004 by Roy Gershon in
Tel Aviv.
• Roy Chocolate's strive for excellence and exceptional quality were
acknowledged by the media in 2006.
• The popularity of the brand was soon to follow. Soaring demand led Roy
and his wife Sharon to establish a boutique production facility.
• Today, Roy Chocolate is ISO, HACCP, and BRC certified.
• It currently has 6 local branches with further expansion planned in 2014.
• Roy Chocolate is also sold to leading corporate customers that offer it as
premium presents to their VIP clients including: Crowne Plaza, Google,
IBM, HP, mobile operators, and banks. It is also exported overseas.
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Personal story behind the brand
When Roy decided to pursue his lifelong dream of
becoming a chocolatier he was already an accomplished,
senior executive in the high-tech sector. With the aim of
creating tangible, innovative products that delight people
and are a feast to all the senses, Roy had left his career
behind.
He embarked on a journey that took him first to Belgium to
study the trade at Barry Callebaut Chocolate Academy, and
then to Tel Aviv to open his first chocolaterie and master
the craft.
In a few years, the brand became a chain and today, Roy's
endless passion for chocolate and innovation has taken the
brand overseas to worldwide destinations.
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Early days and popularity
• In 2006, two years after opening the first
boutique, a praising article published by a
leading national newspaper triggered market
awareness to the brand. This, coupled with
Roy's participation in TV shows, branch
expansion and positive media coverage, led to
the brand's growing popularity.
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Leading TV show – channel 2
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TV show – channel 10
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Articles
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Unique selling point
Roy Chocolate offers original, innovative, and
unmatched products such as Chocolate Dreams, a
unique chocolate disc filled praline produced via a
novel, self-developed technology.
Such unique products are the result of Roy's drive for
innovation, technological know-how, and autodidact,
self-starter nature.
The choice and use of materials and textures, the love
of detail, and the passion for design and style are
present in every Roy Chocolate product, from
chocolate disc filled pralines to chocolates with
dietary supplements, and from exotic flavors to
chocolate flowerpots with heart shaped flowers.
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Awards
Vis-à-vis other brands:
Roy Chocolate was ranked as the best
chocolatier in a blind taste test conducted
among premium Israeli and imported
chocolatiers by Israel's leading newspaper,
Yedioth Ahronoth (Leonidas, for example, was
ranked in the second place).
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Awards 2
• "Trends & Innovations" SIAL 2010 Award,
Paris, France.
• Contribution to the Community Awards by
TheMarker Magazine for employing
individuals with special needs.
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Awards 3
Small Businesses Award –
named the best small
business in 2010 in a
competition held among 600
candidate businesses by
Israel's leading newspaper,
Yedioth Ahronoth, and a
leading national bank.
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Awards 4
Best seller book
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Chocolate Dreams Best-selling product
Chocolate Dreams, a unique chocolate disc
filled praline produced via a novel, selfdeveloped technology. Yet, innovation is not
limited only to the form of the product; it is
also apparent in its unique, exotic flavors,
such as caramel corn, halva cream based on
tehina and honey, or premium crunchy
hazelnut cream
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Handmade and boutique production
Some of our products are handmade. all
products are produced in our boutique
production facility near Tel Aviv.
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Where to…
Branches
Currently, the brand has 5 stores in Israel, and in
2015 the brand will further expand to additional
branches.
Global presence
In 2011, Roy Chocolate began exporting its
products mainly to Canada, as well as to
Germany, Russia and France.
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Roy healthier chocolate – Green label
series
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85% cocoa
Reduced sugar
Gluten free
Rich in fibers and protein
Rich in Antioxidants
different flavors: Chilli,
Ginger, Honey & sesame, and
more
Roy PLUS
a new line of chocolate enriched with a variety of supplements
for healthier lifestyle will be launch later this year:
Roy Chocolate Plus - A unique cooperation between Roy Chocolate
and a leading biotechnology company.
Roy Chocolate brings a line of chocolate products with a variety of
supplements for healthier
lifestyle. We combine between chocolate and multivitamins, minerals,
probiotics and more to bring health in a tastier manner.
• Coenzyme Q10 (CoQ10)
• Dried orange powder
• Probiotics
• Multivitamins and minerals
• Calcium
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Company goal
To continue to produce products that stand out
in the value market and grow our businesses at
home and globally by further penetrating
international markets.
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