AutoNGEN: VALUE PROPOSITION
NGEN knows how to empower both the seller and buyer through digital and traditional
applications so both sides of your business are satisfied. From comprehensive data led
strategies and creative implementation, our process works toward creating customers for life,
not just customers for now.
Historically, Dealers have primarily advertised in retail-based media, focused on short-term
sales activities, but times have changed and a new approach is necessary. Your brand is now
just as important as your promotions, events and sales. In a world where brand loyalty is
becoming increasingly uncommon, consumer opinion will take its place.
NGEN understands how to sway that opinion in your favour, and offers the tools and expertise
to sustain positive consumer opinion for your dealer brand.
Learn More About Our “Customers For Life” Approach.
WHAT DRIVES US? WE BELIEVE THAT:
OUR RANGE OF SERVICES
Digitization is the new cost-effective engagement medium - “Tier 3”.
DMS Data Analysis.
Dealer groups with multiple brands are capable of establishing
life-long customers.
Business/Market Intelligence.
Customers belong to dealers, and OEM loyalty activities should be
monitored, levered and managed by dealers.
Fixed and Variable Operations Assessments and Performance.
Data analysis needs interpretation.
Our “Art of Branding” will assist you in coping with market fluctuations.
Dismantling the silos among franchise branded rooftops and their
offerings, will allow dealer groups to fulfill the promise of customers
for life.
Quantitative and Qualitative Consumer Research.
Brand Consultancy: management and staff workshops to define
positioning, architecture, voice, visual design, playbook and strategy.
Digital Strategy, Planning and Execution.
Multi-Channel, Multi-Cultural Variable Content Development &
Distribution.
AutoNGEN has been assembled to help you do just that.
NO CAUSE FOR STICKER SHOCK!
AUTONGEN: LIFETIME VALUE ENGINEERS
We offer a team of experts from all aspects of the automotive,
automotive retail, and pertinent related professional worlds.
Having held positions in Big Three OEM, Dealer Advertising Associations,
Top 5 US Dealer Groups, OE Global Brands, and Big Four Accountancy
Firms, we have the know-how, skill, and prowess to take your dealership
brand to the next level.
We focus on the power of data-led brand strategies to ensure that all
facets of your brand are saying and doing the right things to generate
sales.
We are driven by delivering excellent work that is on time and on budget.
Our SMEs are motivated by a shared love for the business and are
running their own, just like you.
As entrepreneurs, they’re dedicated to cost-efficiency and
transactional transparency.
Most importantly though, they deliver decades of experience, rather
than assigning flocks of juniors to an assignment, resulting in time and
cost efficiencies and elevated work.
WANT TO CHAT?
905-761-NGEN (6436)
[email protected]
WHERE EXPERIENCE MATTERS
Mike Reneau
Jack Daley
As a third generation advertising professional, Michael loves the business
and champions the core disciplines of strategy, creativity and business
acumen. Or as he puts it – not being afraid to walk into dark rooms and find
the light switch.
Jack is an acknowledged, award-winning specialist in automotive marketing
strategy and implementation with more than 35 years experience; his
effective listening and analytical skills are well recognized and provide a
foundation for his superb client dealings and sales focused solutions.
Always the consummate adman, he has an extensive background working
with blue chip clients, and a proven track record for consistently developing
and delivering results based solutions that drive business.
Within the Canadian media environment, including 18 years with BBDO
Worldwide and responsibilities for Chrysler Canada Ltd. activities, Jack has
been recognized for his expertise in audience identification and
aggregation, media sales, publishing management, public relations,
sponsorships and event management, copywriting, research and analytics,
strategic planning, media planning, creative development, message delivery,
nurturing customer relationships and delivering stellar results.
With over 25 years in the business working at multinational agencies,
Saatchi and Saatchi, Y&R, FCB and Doner, he has forged a solid strategic
process and senior account service approach on such business as Toyota,
Sporting Life, Mazda, Jaguar, Land Rover, Carlsberg Beer and Casino
Niagara to name a few. This integrated brand, retail exposure and
cross-pollination of business verticals has provided a unique view on
business needs and best practices. He draws on this vast experience
everyday for clients.
Jack has also worked with brands like: Harley Davidson, AIRBUS Group,
Ford, Canadian Association of Manufacturers and Exporters, Automotive
Parts Manufacturers Association, The Globe & Mail, Forbes Magazine,
Rogers Media, TIME International, General Motors, and KIA.
WANT TO CHAT?
905-761-NGEN (6436)
[email protected]