Bullshitting and lying are not the same thing, as Professor Harry Frankfurt contends in his book, On Bullshit. But they are different from one another not for the reason he gives, that bullshitters do not care about the truth and liars do. They differ from one another because hearers (receivers) determine that the liar is purposely not telling the truth, purposely deceiving, but the bullshitter is one we perceive to be inaccurate according to our beliefs about the truth. They differ from one another in terms of our beliefs about their beliefs of the validity of what they are saying. The liar doesn’t believe in the truth of what he/she is saying and the bullshitter may believe in the truth of what he/she is saying but they are wrong, as we see it. In short, if I do not agree with you, I may choose to label you a bullshitter, or, at the very least, I may choose to label what you express as bullshit. In which case, I deny the evidence you present. I see it as not accurate—I do not agree with it. To call what you have told me by the label “bullshit,” is to emphatically deny the truth of what you said. I think it would sound familiar to then say, “I just don’t believe it.” Hence, the content alone does not tell us what is and what is not bullshit. One person’s truth is another’s bullshit. To deny what you say as untrue is enough to stimulate me to label what you say as bullshit. To call you a bullshitter is to go beyond labeling what you say as bullshit. It is to attribute to you a disposition, a tendency to utter bullshit in more than just this one instance. For me to call you a bullshitter says as much about me and my beliefs as it does about you and what you say. To bullshit is to embellish an untrue statement, to support it with reasons, claims, supposed truths. We hypothesize that to bullshit is a more complicated cognitive process than to lie. Bullshitting requires greater cognitive effort to produce and to detect than does lying.
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