Greening - the full lifecycle
Going the extra mile
Low Carbon ICT Conference at Oxford
University’s Saїd Business School
Oxford, 19th March 2008
Juergen Heidegger
1
Jürgen Heidegger
Green IT
© Fujitsu Siemens Computers 2008
All rights reserved
2
Jürgen Heidegger
Green IT
© Fujitsu Siemens Computers 2008
All rights reserved
The challenge
 Steadily growing quantities of
scrap IT
 EU legislation: WEEE and RoHS
 Energy prices increasing
 Infrastructure costs for powering
and cooling data centers are rising
faster than the procurement costs
for new servers
 Customer expectations:
 Environmentally harmless production
 Environmentally conscious products
 Without additional expense
Data Center Energy Efficiency and Productivity,
The Uptime Institute, 2007
3
Jürgen Heidegger
Green IT
© Fujitsu Siemens Computers 2008
All rights reserved
Integrated approach to environmental protection
Customer
Recycling
& disposal
Employees
Production
Competence
Responsibility
Development
Supplier
Product
use
Legal requirements
ISO 14001-certified environmental management system includes all employees and suppliers.
4
Jürgen Heidegger
Green IT
© Fujitsu Siemens Computers 2008
All rights reserved
Where we invent and build –
Excellent quality made in Europe
Environmentally conscious production and logistics
Input most modern
 Europe's
manufacturing
facilities for PCs and
servers
 Output
Customizing and
Manufactured-to-order
products
components,
materials
Inbound logistics
and sourcing

Reduced packaging

Sea freight when
possible

5
Supplier selection,
contracts, audits,
information, …
Jürgen Heidegger
Green IT
Production
Outbound logistics
 Saving energy and water
 Optimal packaging
 Reducing hazardous materials, waste,
wastewater and emissions
 Direct shipments to
customers
 In-house mainboard development and
production
 Bulk-packaging for
large accounts
 Lead-free soldering (years before RoHS)
© Fujitsu Siemens Computers 2008
All rights reserved
Installation “once-for-many“
Build
Management
Customization
Services
Client System
OS
Module
HDD
Driver
Module
Fujitsu Siemens
Computer Factory
Customer
Module
6
Jürgen Heidegger
Green IT
Onsite
Installation
Customer
Applications
Operating
System
Drivers
© Fujitsu Siemens Computers 2008
All rights reserved
Customer LAN
Distribution
From Engineering to production:
just a 3 minute-walk
Volume
production
Test center
Server
production
Systemboard
production
Product Management
R&D
Warehouse
Consignment Stock
7
Jürgen Heidegger
Green IT
© Fujitsu Siemens Computers 2008
Mass
Customization
All rights reserved
Boost Energy Efficiency
Energy-efficient Business Clients
 Maximize Battery Life
ECO Button
PC running 8 hours / day
 Avoid unnecessary power consumption
with an integrated ECO Button to
maximize battery life (LIFEBOOK P7230).
 Power Management
Integration
 Reduce energy consumption by ~15
percent with integrated Power
Management (LIFEBOOK S6410).
 Display
Switched Monitor Outlet
off by the system unit resulting in reduced
energy consumption through the switched
monitor outlet (ESPRIMO E5925).
Jürgen Heidegger
Green IT
© Fujitsu Siemens Computers 2008
CO2 Emissionen kg/a
120
90
 Display is powered through and switched
8
Up to 50% CO2 savings achievable
All rights reserved
60
30
0
Standard PC
Green PC*
Green PC/PM*
•Green PC: ESPRIMO E5615
•PM = Power Management
Worlds first green PC for consumers
 Very low energy consumption, in all modes
 80W in active mode, ~27% less*
 50W in idle mode, ~20% less*
 3,5W in energy saving mode
 Halogen free mainboard
 Very low noise emission
 Below 30 db
 Environmentally conscious packaging
 Fully recyclable
 Fujitsu Siemens Computers
green power management
 … and Zero Watt standby display
* compared to a standard PC
9
Jürgen Heidegger
Green IT
© Fujitsu Siemens Computers 2008
All rights reserved
SCALEO Li 2405 green edition
Data Center and Infrastructure Complexity
Explosion of
Servers
& Applications
Web
Architecture
 Total number of servers
installed increased by
factor 100 in one decade
 Number of
servers/processors per
rack increased by factor 10
in ten years
Client/Server
Mainframe
 Power and thermal waste
per server increased by
factor 5 in ten years
 Future single cabinet is
20 kW = 3 fireplaces
A few
big servers
10
Jürgen Heidegger
Servers
begin to
proliferate
Green IT
More servers
More applications
More users
© Fujitsu Siemens Computers 2008
All rights reserved
 1m² of floor space = 20
households in a year
How to cope with the Green IT challenges?
 Boost Energy Efficiency in IT Infrastructures
 Increase use of energy efficient components
 Reduce consumption through efficient systems
 Usage of cooling optimized systems
 Optimize Infrastructures
 Consolidation
 Virtualization
 Automation
 Transition from a static to a dynamic IT environment
 Optimize Data Management
 Information Lifecycle Management
 Boost Energy Efficiency in Cooling Infrastructures
 Management of cooling airflow in racks / data centers
11
Jürgen Heidegger
Green IT
© Fujitsu Siemens Computers 2008
All rights reserved
Increase use of energy efficient components
Power optimized server PRIMERGY RX300 S3
Distribution of power consumption
14%
Fan
12%
PSU
22%
PSU
33%
Energy saved
11%
MoBo
14% CPU
8% Memory
23%
CPU
18%
HDD
14% Fan
11%
Memory
11%
MoBo
7%
HDD
Standard system: (SPECint_rate_base 148)
Energy optimized system: (SPECint_rate_base 148)
E5335 CPU, 8x 1GB RAM, 6x HDD 3,5“ 15K
L5335 CPU, 4x 2GB RAM, 6x HDD 2,5“ 10K
Using different components results in reduced energy and cooling costs.
12
Jürgen Heidegger
Green IT
© Fujitsu Siemens Computers 2008
All rights reserved
Reduce energy consumption
through efficient systems
TX120 - The most energy efficient server
 Lowest energy consumption
 163 Watts active power fully equipped
 Latest Dual-Core Intel® Xeon® UP processor 3070/3040
 Hot-plug 2.5-inch SAS HDD
 Further power reduction possible (Celeron® processor
with 35W)
 Lowest noise
 28 decibels (dB) in idle mode
 31 decibels (dB) in operation
 Smallest footprint
 Compact chassis: 99 x 340 x 399 mm (WxHxD)
 Tower server
 A real server
 Raid1 & hot-plug HDD, ECC memory, Server processor,
Server Operating System, full Server Management
13
Jürgen Heidegger
Green IT
© Fujitsu Siemens Computers 2008
All rights reserved
How to cope with the Green IT challenges?
 Boost Energy Efficiency in IT Infrastructures
 Increase use of energy efficient components
 Reduce consumption through efficient systems
 Usage of cooling optimized systems
 Optimize Infrastructures
 Consolidation
 Virtualization
 Automation
 Transition from a static to a dynamic IT
environment
 Optimize Data Management
 Information Lifecycle Management
 Boost Energy Efficiency in Cooling Infrastructures
 Management of cooling airflow in racks / data centers
14
Jürgen Heidegger
Green IT
© Fujitsu Siemens Computers 2008
All rights reserved
Virtualization
A Perfect Combination:
Blades & Virtual Machines
Gupta
DB 2
Proxy
100%
50%
0%
50%
0
100%
%
15
Jürgen Heidegger
Green IT
© Fujitsu Siemens Computers 2008
All rights reserved
Exchange
2003
Linux
NT
Domain
DHCP
WebEx
Web
Oracle
Sphere
Active
NT App
Directory Server
Siebel
Lotus
Notes
W2K
App
Automation
Monitoring and controlling server power
ServerView power management
 Power monitoring
 Power control
 On / off
 Restart
 Power consumption control
 Best performance
 Lowest power
16
Jürgen Heidegger
Green IT
© Fujitsu Siemens Computers 2008
All rights reserved
Service-oriented Infrastructure – energy efficient consumption
ISV SOA Platform
Service 1
Service 2
Service 3
SOA Service Management
Dynamic Resource
Management
Compute
Pool
Storage
Pool
Network
services
Dynamic Data Center
17
Jürgen Heidegger
Green IT
© Fujitsu Siemens Computers 2008
All rights reserved
Integrated
Integrated
Service Level
Management
Transition from a
static to a dynamic IT environment
Flexible Energy Consumption through Dynamic IT Solutions
(e.g. FlexFrame for Oracle)
Energy cost savings “FlexFrame for Oracle”
(concrete customer scenario)
 All Oracle services are
managed by the Control
Center
140000
120000
100000
-70%
80000
Euro
 Servers are only switched
on / off due to requirement
to avoid energy waste
(e.g. idle mode)
 Energy efficient N:1
redundancy concept
 Shared storage systems
(higher disk utilization
supports energy efficiency)
122030
60000
40000
20000
35237
0
A service oriented infrastructure significantly reduces energy consumption
18
Jürgen Heidegger
Green IT
© Fujitsu Siemens Computers 2008
All rights reserved
How to cope with the Green IT challenges?
 Boost Energy Efficiency in IT Infrastructures
 Increase use of energy efficient components
 Reduce consumption through efficient systems
 Usage of cooling optimized systems
 Optimize Infrastructures
 Consolidation
 Virtualization
 Automation
 Transition from a static to a dynamic IT environment
 Optimize Data Management
 Information Lifecycle Management
 Boost Energy Efficiency in Cooling Infrastructures
 Management of cooling airflow in racks / data centers
19
Jürgen Heidegger
Green IT
© Fujitsu Siemens Computers 2008
All rights reserved
Optimize Data Management
Information Lifecycle Management (ILM)
 Mapping information to storage resources appropriate for its value
 Mission critical data should be stored on the high performance and
secure SAS disks
 None critical data can be stored on the cheap and power efficient
SATA disks
 Tape is the most energy and cost efficient way to store data
Systems
 FibreCAT SX - supports power-efficient SATA drives and
uses long-lasting capacitor instead of batteries
 CentricStor – Virtual Tape Library
 Dual target approach (disk and/or tape within one system)
 Managed tape storage needs less power than comparable
disk solutions
20
Jürgen Heidegger
Green IT
© Fujitsu Siemens Computers 2008
All rights reserved
Tape consumes less energy than disk
Disk storage system
(15 disk controllers,
105 expansion units,
SATA disks, 9 racks)
Tape library
(1 LTO tape library, 4 LTO 3 FC tape
drives, 683 LTO 3 cartridges)
Capacity
672 TB
672 TB
List price
1.250.059 €
193.464 €
Floor space
65,3 square feet
10,4 square feet
Energy costs
81.334 €
3.140 €
SATA disk systems have nearly 26 times higher energy costs than tape systems
SATA disk system acquisition cost are about 6.5 times the cost of tape systems
The cost to power and cooling equipment must be part of the TCO
CentricStor makes tape fit for ILM and allows dramatic energy savings
21
Jürgen Heidegger
Green IT
© Fujitsu Siemens Computers 2008
All rights reserved
Storage giant from 1971
Werner Girbardt from the
Ernst-Moritz-Arndt-University
Greifswald, Germany displays an over
30 years old disk from Telefunken. The
weight was 10 kg and the storage
capacity was
2 MB.
Newest disks today offer capacities up
to
1 TB.
(500.000 times as much)
22
Jürgen Heidegger
Green IT
© Fujitsu Siemens Computers 2008
All rights reserved
New technology saves energy
FibreCAT S80
Announced
Capacity
Power
consumption
Watt / TB
Energy costs
/ year
FibreCAT SX80 (SATA)
FibreCAT SX80 (SAS)
01.3.2002
01.02.2006
01.02.2006
4,1 TB*
56 FC disk (73 GB)
4,5 TB**
6 SATA disks (750 GB)
4,2 TB**
14 SAS disks (300 GB)
3.257 W
295 W
666 W
795
65,56
158,57
2.853,13 €
258,42 €
583,42 €
Save real money by using state of the art storage technology
* max capacity **capacity to compare, max capacity 42TB(SATA)/16,8TB(SAS)
23
Jürgen Heidegger
Green IT
© Fujitsu Siemens Computers 2008
All rights reserved
How to cope with the Green IT challenges?
 Boost Energy Efficiency in IT Infrastructures
 Increase use of energy efficient components
 Reduce consumption through efficient systems
 Usage of cooling optimized systems
 Optimize Infrastructures
 Consolidation
 Virtualization
 Automation
 Transition from a static to a dynamic IT environment
 Optimize Data Management
 Information Lifecycle Management
 Boost Energy Efficiency in Cooling Infrastructures
 Management of cooling airflow in racks / data
centers
24
Jürgen Heidegger
Green IT
© Fujitsu Siemens Computers 2008
All rights reserved
Energy efficient cooling
 The flexible and future-proven Cool-safe™
System design
 Separate air tunnels
 Automatic controlled large fans
 PRIMECENTER Liquid Cooling Rack – reliable
and energy-efficient water-cooled rack solution
for highest cooling requirements
 Optimize cooling infrastructure
 Careful management of the air flow in racks
and in the data center
 Constant matching of the cooling system of
current operating needs
 Use of low-loss UPS systems
25
Jürgen Heidegger
Green IT
© Fujitsu Siemens Computers 2008
All rights reserved
The mistakes people make
 Not using the On/Off switch
 Not implementing technologies to automate
switching off unwanted systems
 Not fully decommissioning old machines
 Having separate development and testing systems
 Underutilisation of systems or full redundancy
 Bad airflow for cooling
 Leaving PC’s on over night “ready for the morning”
 Expanding on-line storage instead of offline
backups – Lack of Information Lifecycle
management
26
Jürgen Heidegger
Green IT
© Fujitsu Siemens Computers 2008
All rights reserved
Cost / Benefit of Green IT Activities
High
1)
Execute quick wins
Improve efficiency of existing assets
Revamp architecture and infrastructure
Green Contribution
Turn off unused
equipment
Implement
thin-client
systems
Improve data
center airflow
Virtualize and
Implement PC and server consolidate servers
power management
Upgrade
power supplies
Optimize data
center cooling
Virtualize and
Simplify data consolidate storage
center cabling
Low
1)
Low
27
Upgrade
servers
Jürgen Heidegger
Resource intensity
Green IT
© Fujitsu Siemens Computers 2008
All rights reserved
Forrester, Creating The Green IT Action Plan, Oct. 2007
High
Fujitsu Siemens Computers’ environmental pioneering
and social commitment has long tradition
 1988: Taking back old IT equipment
 1992: Guideline set for environmentally conscious design
 1993: First ‘Green PC’ in the market
 1994: First IT manufacturer to receive Blue Angel eco-label
 2002: First ‘green’ mainboard
 2005: Joining the U.N. Global Compact
 2006: PRIMERGY - Intelligent Power Management
 2007: First “Green Server” PRIMERGY TX120
 2007: Energy Star 4.0 Compliance
28
Jürgen Heidegger
Green IT
© Fujitsu Siemens Computers 2008
All rights reserved
“Greener Computing”
 Energy efficient IT systems
 Energy efficient IT solutions
 Energy efficient IT infrastructures
For a better business
For a better planet
29
Jürgen Heidegger
Green IT
© Fujitsu Siemens Computers 2008
All rights reserved
Thank you.
30
Jürgen Heidegger
Green IT
© Fujitsu Siemens Computers 2008
All rights reserved