Presentation Title 30pt Date, defused light 20pt Presenter*s Full

Disruptive Healthcare
Innovation Initiative
Professor Daniel Steenstra
Mr Simon Potter
Overview
Personal Introduction
Royal Academy of Engineering’s first Visiting Professor
in Medical Innovation
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Medicine
Design & Innovation Management in Automotive sector (Jaguar)
Consultancy in Innovation Management (Unilever, Alstom)
HealthTech at WMG / University of Warwick (170 projects; 800 jobs
and £50m in sales for SMEs)
• Developing and commercialising healthcare product and services
(Innovations Factory based at Heartlands Hospital)
Outline
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Healthcare challenges
Need for innovation
Why disruptive innovation
The £1000 scanner
Cranfield Disruptive Healthcare Innovation initiative
Visionair
o Deliverables
o Ongoing project opportunities
Healthcare challenges
1. Rapidly increasing need for healthcare
2. Demand to provide better quality of care
3. No extra funding
Demand and
Expenditure
in the NHS
120
100
80
elective hospital admission (millions)
60
A&E attendencies (millions)
NHS Net Expenditure (£Billions)
40
20
0
The King's Fund
House of Commons - Health Committee
Need for healthcare
and funding
Need
Funding
(£)
Position?
time
Need for healthcare
and funding
Need
Funding
(£)
Position?
time
Increasing efficiency and productivity
does not suffice
Need for innovation
• Innovation is critical to economic change
• Responses to change in business environment:
o ‘adaptive response’ – Incremental Innovation
o ‘creative response’ – Radical Innovation
Joseph Schumpeter ‘The Theory of Economic Development’
Disruptive Innovation
- Theory
Performance
e.g.
Sony
IBM
Apple
Virgin
Time
Clayton Christensen – The Innovator’s Dilemma
Disruptive Innovation
- Enablers
1. Simplifying technology
2. Business model innovation
3. Disruptive value network
Disruptive Innovation
- Why
• Focussed on the US healthcare system
• Lacks practical methods, tools and techniques
However disruptive innovation is most appropriate:
• affordable products and services
• shift diagnostics, therapy and care out of expensive
hospitals back into the community.
£1000 Scanner
- History
• Diagnostics in primary care
• Inspired by $100 laptop
• Based on Open Source (OS) and PSS models
£1,000 primary care medical scanner
Scanning technologies
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X – Ray / CT
UV
Ultrasound
NMR / MRI
PET / Gamma ray
Dedicated MRI
- Positioning
Dedicated MRI
- Pathways
Dedicated MRI
- Layout
Dedicated MRI
- Infrastructure
• Integrating product and service design
Service design
RELATED MEDICAL RESEARCH III
PATIENT JOURNEY
IN IMAGES
Availability contract Vs
Pay-per-scan
Ultrasound image
processing
Key Challenges
• Market pull instead of technology push
o Involving patients and other stakeholders
• Viable business model that provides return on investment for
companies investing in manufacture
o Identify sources of funding for product development
• Perceived threat to established OEMs
o Assess infringement of their IP rights
o Get end-customer buy-in and support
o PR campaign
• Regulatory approval
o Technical files
o Accredited supply chain
Disruptive Healthcare
Innovation initiative
- Vision
Disruptive Healthcare Innovation Initiative supports
sustainable healthcare by leading the development
and implementation of practical methods and
demonstrators of disruptive healthcare
innovations.
Disruptive Healthcare
Innovation initiative
- Elements
Disruptive Healthcare
Innovation initiative
- Demonstrator
Integrated system
OK
Ultrasound
scanner
?
Further
investigation
Aneurysm
Intervention
Product / Service System
?
OK
Ultrasound
scanner
?
Further
investigation
?
?
?
?
Aneurysm
?
Product / Service System
?
Intervention
Thank you