Research and Innovation Support Conference
Knowledge Transfer
Partnerships
Robert Whiting
Kimberley Matthews
Prof. Richard Thorpe
Dr Vince Crook
Prof. Louise Dye
Building Successful Strategic Partnerships
– KTP Office RIS
– KTP Office RIS
– LUBS
– CGI International
– Psychology
Research and Innovation Support Conference
Introduction
Developing New KTPs
Relationships
An SME perspective
An Academic perspective
Managing Relationships
Robert (Bob) Whiting
Robert Whiting
Prof. Richard Thorpe
Dr Vince Crook
Prof. Louise Dye
Kimberley Matthews
Summary, Discussion and Questions
Building Successful Strategic Partnerships
Research and Innovation Support Conference
A few house rules:
Mobile Phones……………You know what to do!
Questions………………..Yes please!
Falling asleep….………………….No thank you!
If you do………………….. Snore Quietly ZZZZ
Building Successful Strategic Partnerships
ZZZZZZ
Research and Innovation Support Conference
Building Successful Strategic Partnerships
Research and Innovation Support Conference
What is KTP?
A very well regarded Government funded business
support product that has been in existence since 1975
Now a core element of the TSB Innovation agenda
Building Successful Strategic Partnerships
Research and Innovation Service
Support Conference
“ Knowing is not enough,
we must apply!”
Goethe (1749-1832)
Philosopher
Building Successful Strategic Partnerships
Research and Innovation Support Conference
Building Successful Strategic Partnerships
Research and Innovation Support Conference
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Company/Organisation:
Solving strategically important business issues/opportunities, thereby
improving competitiveness and profitability
•
University:
Developing research and teaching portfolio through industry interaction and
gaining research accountable income
•
Associate:
Fast track career development by managing a high visibility project through
structured training and personal development
•
Sponsors:
Stimulation of an environment to encourage innovation in the UK economy
The partnership is driven by the business case!
Building Successful Strategic Partnerships
Research and Innovation Support Conference
• PARTICIPATION
KTP is a Full Contact Sport!
It’s a People Product!
• COMMUNICATION
Essential not Optional
Internal and External
Secret of Success!
• KTPs ARE FOR LIFE!
Pre, during, post award and beyond…..
Building Successful Strategic Partnerships
Research and Innovation Support Conference
The KTP Office provides a comprehensive service including:
•
Promotion to Graduates, Academics and Companies
•
Assessing the suitability of KTP
•
Facilitating the development of partnerships including company/academic matching,
discussing the strategic issues/opportunities, and project scoping
•
Liaising with KTP Advisers and the TSB
•
Facilitating, managing and assisting in proposal writing and submission
•
Negotiating IP Agreements
•
Drafting and posting job adverts and managing Associate recruitment
•
Providing full support and administration service throughout including LMC
attendance and interfacing with University functions (financial, HR…)
•
Provision of ‘hot desk’, support and networking for KTP Associates
•
Managing final reports and post project monitoring
Objective: Develop a long term strategic relationship with the Business
Building Successful Strategic Partnerships
Research and Innovation Support Conference
Key Words that are integral to
Relationships:
Take a minute or two, individually and/or as a table, to
think of some words and at the end of the session
we’ll see what we think are the most important.
Building Successful Strategic Partnerships
Research and Innovation Support Conference
Developing New KTPs
Robert Whiting
KTP Office
RIS
Building Successful Strategic Partnerships
Research and Innovation Support Conference
Developing KTP’s:
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•
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•
•
•
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Initial Contact – Academic and/or Company
Assessing financial viability
Teasing out the “Strategic” Opportunity or Issue
Teasing out the challenge/benefits for Academics and commitment
Assessment of eligibility and suitability of the project as a KTP
Assessment of the dynamics of the people
Agreement of Parties to proceed in collaboration
Commitment to time frame for proposal submission
Facilitation of proposal writing and submission
Building Successful Strategic Partnerships
Research and Innovation Support Conference
Objectives of initial meetings/contact;
• Establish credibility
• Provide the partners with an honest and realistic assessment of the
suitability of KTP as a funding route
• Reach a consensus on the overall objectives, the business case
and the benefits for the partners
• Agree responsibilities for proposal development
• Secure a commitment to meet agreed deadlines
• Establish the editorial control position of the KTP Office
Overarching objective is to build trust that what the partners want
will be delivered through working with the KTP Office
Building Successful Strategic Partnerships
Research and Innovation Support Conference
Skills/characteristics required at first meetings:
Active listening and questioning
Authority/Confidence
Humility
Empathy
Integrity
Flexible Rationalisation
Business experience
Negotiation
Communication
Decisiveness
Consultative Approach
Any more?
Building Successful Strategic Partnerships
Research and Innovation Support Conference
Skills/characteristics required in the run up to submission:
Project management
Negotiation
Communication – Written and verbal
Assertiveness
Business acumen
Integrity
Any more?
All geared towards:
• submitting the proposal before the deadline and
• nurturing the collaborative relationship and building faith in
ability to deliver in short, medium and long term
Building Successful Strategic Partnerships
Research and Innovation Support Conference
Skills/characteristics required post Award;
Knowledge of IP agreements
Communication (Written and Verbal)
Many of the previous to reinforce relationships
Kim will cover more about nurturing relationships later on in
this workshop when she talks about relationship management
Building Successful Strategic Partnerships
Research and Innovation Support Conference
A Business Partner’s
Perspective
Dr Vince Crook
CGI International Ltd
Building Successful Strategic Partnerships
Research and Innovation Support Conference
Best of the Best KTP Awards 2012 Video
Building Successful Strategic Partnerships
Research and Innovation Support Conference
Building Successful Strategic Partnerships
Collaboration with a University from the
point of view of a former KTP associate
turned industrial supervisor
21
22
The company had a problem…
A product based on a complex resin
formulation
The knowledge had been allowed to leave the
business
No idea where the start to recover the
situation –the future of the company at stake
23
Guided by Leeds’
Knowledge Transfer
Partnerships (KTP)
Office
My KTP 2007-2010
Dr Roth Phylaktou in
Fire & Explosion
“to map and understand the chemistry of
Pyroguard products”
24
Reformulated the product for the first time in
10 years
Launched 3 new product variants
USP in the market
Laboratory established
Project plan and KTP format crucial to the
success of the project
25
Why was the KTP format so
important?
Forced to prepare a detailed project plan
Forced to document a business plan
A good team –better than consultant route
An entire University at the disposal of the
project –if you are good at blagging!
Support throughout (KTP Office, Momenta)
The right Associate and right team is essential
for success
26
A 3-year project plan
Project Stage 1 – Review of business strategy, current products, markets and customer applications
∑1.0
This preliminary stage will establish the strategic
context of the project and enable the Associate to
have a comprehensive understanding of the overall
business.
1.1
In discussion with the senior managers understand
the business strategy/plan for the next 5 years and
how the technical development strategy for new
products contributes to the business plan.
Attend glass industry conference such as
GlasTech (Autumn 2010)
0.25
M2 – Commercial context of
project understood
1.2
Review the requirements of the EN and BS testing
standards and the procedures necessary to produce
samples for testing at Exova Warrington Fire (EWF).
0.25
D1 – Testing requirements
understood
1.3
Identify the competitors, their products, chemistries,
their technology and USP’s and review the
applications of competing products identifying where
they have competitive edge in the market. Carry out a
SWOT and present the results to the project team.
0.5
D2 – Competition understood,
SWOT produced and presented
27
Made head of R&D and immediately applied
for 2 further KTPs
Recruited R&D team
28
Prof Jim Guthrie in Colour Chemistry
“ To develop a new Insulating glazing product
which is thinner and lighter than
commercially available products”
29
Dr Harvey Thompson in Engineering
“focused on solving the quality issues arising
during the manufacturing process which limit
the full commercial exploitation of the
product”
30
Ambition growing
A company empowered by the KTP
An associate propelled into a position of
responsability
31
Research and Innovation Support Conference
The View of an Academic
Partner
Professor Louise Dye
School of Psychology
Building Successful Strategic Partnerships
School of something
Institute
Psychological Sciences
FACULTY OF of
OTHER
KTP experience –large multi-national
OR
5 women and no widgets!!
Professor Louise Dye
Chair of Nutrition & Behaviour
Human Appetite Research Unit
Institute of Psychological Sciences (IPS)
The University of Leeds
[email protected]
KTP
Knowledge Transfer Partnership
Europe’s leading programme helping
businesses to improve their competitiveness
and productivity through the better use of
knowledge, technology and skills that reside
within the UK knowledge base
KTP – generic objectives
Encouragement of business and knowledge base
collaborations
Improve productivity
Improve business relevance of knowledge based research
and teaching
Kellogg’s
University of Leeds
www.ktponline.org.uk - ~1,100 live KTPs
KTP: Kellogg’s & University of Leeds
Objective:
To research, develop and embed
methodologies which will enable
compilation/evaluation of the evidence for
health claims relating to breakfast, cognitive
performance and appetite control
Organisation
TSB led funding organisations
(TSB, ESRC, BBSRC)
Kellogg’s
Momenta
Jenny
Alyson
Walton
G-Ball
Keyworth
Institute
Clare
Lawton
Dr Alexa Hoyland
(KT Associate)
Leeds
University
Louise
Dye
KTP main objectives
1.
Review/evaluate the evidence base for the relationship between
breakfast and:
a.
b.
cognitive function
appetite control.
2.
Identify gaps in research for experimental investigation.
3.
Conduct experimental studies to fill the gap.
4.
Produce internal reports and assist marketing with health claims
6.
Embed the knowledge and skills generated by the KTP project
within Kellogg’s.
7.
Management Diploma (CMI): Residential modules + assignments
Nutrition & health claims in Europe :
Why the need for legislation?
“To ensure the effective functioning of the
internal market as regards nutrition and health
claims whilst providing a high level of
consumer protection”
New rules are stricter
High standards set for the quality of scientific evidence needed
Claims cannot be misleading
Consumer protection
Promotion of product innovation
The legislation
ARTICLE 13
Health claims relating to:
a) The role of a nutrient or other substance in growth,
development and the functions of the body
b) Psychological or behavioural functions
c) Slimming, weight-control, increased satiety, reduction in
available energy
Must be:
i.Based on generally accepted science
ii.Well understood by the average consumer
The legislation
ARTICLE 13(5)
Same types of claims as Article 13
BUT
a) Includes a request for protection of proprietary data
b) Can involve a dossier submission
ARTICLE 14
Health claims relating to:
a) Children’s development and health
b) Reduction of disease risk claims.
Dossier is never made public but submission and opinion are.
A successful project outcome
School of something
Institute
Psychological Sciences
FACULTY OF of
OTHER
The Challenges
Translation
• Research
Translation
• Commercial
application
• Innovation
Re-invest in
research
Challenges – before, during & after the KTP
1.
2.

•
Getting it off the ground
Intangible aim – 5 women and no widget
Does breakfast improve cognitive performance?
What do Kelloggs need to make a claim?
3. In progress challenges
KTP Associate’s Role – not a student on placement
Confidentiality
Conflicting demands – more nebulous task
4. Keeping the relationship going
Strategic Partnership
FEC
University support
School of something
Institute
Psychological Sciences
FACULTY OF of
OTHER
The outputs
Contribution to scientific literature
Systematic review – Effects of breakfast and cognitive performance
Hoyland, Dye & Lawton, 2009
1.
2.
3.
Acute experimental studies
I.
Well nourished
II. Under nourished
Outcome evaluation of School Breakfast Programs
Effects of habitual breakfast intake
63 citations to date
Findings
 Positive effects on cognitive performance,
 Memory and Attention
 Effects more evident in nutritionally compromised children
 SBP - positive effect on academic performance and attendance
 Breakfast type and long term effects unclear
 Little evidence in adolescents
The South Leeds Academy
Breakfast Study
Breakfast, cognitive performance and subjective state.
ESRC funded Collaborative PhD Studentship The Schools Partnership Trust
Research objectives

Does breakfast improve cognitive performance?

Do changes in cognitive performance lead to meaningful changes in scholastic
achievement?

Does breakfast influence in-class behaviour ?

Investigate the mediating effect of intelligence, age, gender, body mass index
(BMI) and nutritional status

The effect of longer term interventions
and habitual breakfast intake
PhD – Impact Partnership
Intended outcomes
1. Provide SPT pupils access to role models from a range of backgrounds and
stages in higher education
2. Raise educational aspirations and interest in higher
education
3. Raise awareness of the importance of healthy diet
4. Encourage partnership between Leeds University &
SPT schools
Partnership work
• Higher education talks and careers talks
• Podcasts
• Research Open Day
•OWOW community event
•Breakfast taste testing
•Healthy eating assemblies
•Display boards
•Ishihara test for Colour vision
Breakfast Study & Further Strategic Partnership
Cognitive test battery – CANTAB Cambridge cognition
Touch screen portable tablet PC’s
Measure a wide range of cognitive domains
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Reaction time , simple and choice
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Sustained attention
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Visuo- spatial memory
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Verbal memory
The Kelloggs Breakfast
Club Trust - ContinYou
•10 year cooperation between Kelloggs & ContinYou to
establish and support breakfast clubs:
• 2012 - Kelloggs establish small group (6-8) of people to
provide strategic guidance, practical advice and some project
assessment – The Kellogg Breakfast Club Trust. (KBCT)
• Katie Adolphus – ESRC CASE PhD student
elected to KBCT
Longer term outcomes
Permanent Employment of KTP Associate
1st psychologist ever employed
Global impact
Consultancy – range of areas (not just
Breakfast)
Strategic Partnership
Conference Presentations – FENS Madrid,
Eur. Nutrition Conference, Porto
Nutrition & Health, Olympia
Support for UG dissertations –
Winner -Kraft award - Innovation in Cereal
Research
Recognised with Women in SET award
Summer Outdoor
Benefits of KTP
More research
Collaboration
Rigorous methods
Translation
Opportunity
Innovation
Research and Innovation Support Conference
Managing Ongoing
Relationships
Kimberley Matthews
KTP Office
RIS
Building Successful Strategic Partnerships
Research and Innovation Support Conference
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My Role..
Why we do what we do…
Skills required…
What happens at the end of a KTP…
Building Successful Strategic Partnerships
Research and Innovation Support Conference
Summary and Close
Building Successful Strategic Partnerships
Research and Innovation Support Conference
Any Questions?
Building Successful Strategic Partnerships
Research and Innovation Support Conference
Which of the key words that we identified
were mentioned most during the
presentations?
What are the key messages or key things to
do that we can take home?
Building Successful Strategic Partnerships