Asian American Philanthropy to
Higher Education
Council on Resource Development
November 11, 2011
Washington, DC
Andrew Ho
Council on Foundations
About Me
www.cof.org
www.asianamericangiving.com
www.aapip.org
dcgivingcircle.wordpress.com
Who is Asian American?
Source: Wikipedia, “Asian American” http://en.wikipedia.org/wiki/Asian_American
Who is Asian American?
As of July 1, 2008:
• 304 million U.S. population
• 15.5 million Asian alone or in combination, 5.1%
of the U.S. population
Top 5 States by Population Size:
California
5,073,000
New York
1,484,000
Texas
956,000
New Jersey
711,000
Hawaii
696,000
Source: U.S. Census Bureau, 2008 National Population Estimates, July 1 and April 1, 2000 to July 1, 2008
Who is Asian American?
Source: U.S. Census Bureau, 2008 American Community Survey
Who is Asian American?
Personal and household income distribution, by race/ethnicity
Race/ethnic Type of
group
income
Poverty <$25k
$25k$50k
Persons
N/A
35.6%
Households
8.6%
Persons
N/A
$50k$75k
$75k$100k
>$100k
35.2% 14.5%
6.9%
7.2%
24.9%
26.3% 18.9%
11.6%
18.3%
33.5%
29.8% 18.1%
8.0%
10.6%
Households 10.1%
20.9%
19.3% 19.2%
13.1%
27.5%
Persons
N/A
49.4%
36.5% 9.0%
2.6%
2.6%
Households
18.3%
37.7%
29.7% 17.2%
6.6%
8.8%
Persons
N/A
41.3%
37.0% 15.7%
3.5%
2.6%
Households
22.3%
43.1%
26.8% 15.1%
7.3%
7.8%
White
Asian
Americans
Hispanic or
Latino
African
Americans
SOURCE: US Census Bureau, 2006
Role of Family in the
Development of Philanthropy
Role of Religion and Culture
Confucianism
Christianity
Sources:
Confucianism, http://drum.lib.umd.edu/bitstream/1903/11702/1/Tsunoda_umd_0117E_12136.pdf
Christianity, http://asianphilanthropy.org/?p=346#more-346
Hinduism, http://learningtogive.org/faithgroups/voices/phil_persp_of_hinduism.asp
Hinduism
Role of Education
Role of Community and Society
Ten Motivations of Asian Americans to
Give to U.S. Higher Education
1.
2.
3.
4.
5.
6.
7.
Sense of duty to support American society
Donor’s desires for personal benefits
Self-satisfaction and the joy of giving
Reciprocal incentives from college experiences
Institutional attachment to alma mater
Individual affinity to Asian American communities
Demonstrating philanthropic leadership in the
Asian American community
8. Personal attachment to charitable gifts
9. Traditional beliefs in higher education
10. Filial piety and fraternal responsibility
Source: “Unraveling the Myths of Chinese American Giving: Exploring Donor Motivations and
Effective Fundraising Strategies for the U.S. Higher Education” K. Tsunoda
Ten Motivations of Asian Americans to
Give to U.S. Higher Education
1.
2.
3.
4.
5.
6.
7.
Sense of duty to support American society
Donor’s desires for personal benefits
Self-satisfaction and the joy of giving
Reciprocal incentives from college experiences
Institutional attachment to alma mater
Individual affinity to Asian American communities
Demonstrating philanthropic leadership in the
Asian American community
8. Personal attachment to charitable gifts
9. Traditional beliefs in higher education
10. Filial piety and fraternal responsibility
Source: “Unraveling the Myths of Chinese American Giving: Exploring Donor Motivations and
Effective Fundraising Strategies for the U.S. Higher Education” K. Tsunoda
Ten Motivations of Asian Americans to
Give to U.S. Higher Education
1.
2.
3.
4.
5.
6.
7.
Sense of duty to support American society
Donor’s desires for personal benefits
Self-satisfaction and the joy of giving
Reciprocal incentives from college experiences
Institutional attachment to alma mater
Individual affinity to Asian American communities
Demonstrating philanthropic leadership in the
Asian American community
8. Personal attachment to charitable gifts
9. Traditional beliefs in higher education
10. Filial piety and fraternal responsibility
Source: “Unraveling the Myths of Chinese American Giving: Exploring Donor Motivations and
Effective Fundraising Strategies for the U.S. Higher Education” K. Tsunoda
Ten Motivations of Asian Americans to
Give to U.S. Higher Education
1.
2.
3.
4.
5.
6.
7.
Sense of duty to support American society
Donor’s desires for personal benefits
Self-satisfaction and the joy of giving
Reciprocal incentives from college experiences
Institutional attachment to alma mater
Individual affinity to Asian American communities
Demonstrating philanthropic leadership in the
Asian American community
8. Personal attachment to charitable gifts
9. Traditional beliefs in higher education
10. Filial piety and fraternal responsibility
Source: “Unraveling the Myths of Chinese American Giving: Exploring Donor Motivations and
Effective Fundraising Strategies for the U.S. Higher Education” K. Tsunoda
Ten Motivations of Asian Americans to
Give to U.S. Higher Education
1.
2.
3.
4.
5.
6.
7.
Sense of duty to support American society
Donor’s desires for personal benefits
Self-satisfaction and the joy of giving
Reciprocal incentives from college experiences
Institutional attachment to alma mater
Individual affinity to Asian American communities
Demonstrating philanthropic leadership in the
Asian American community
8. Personal attachment to charitable gifts
9. Traditional beliefs in higher education
10. Filial piety and fraternal responsibility
Source: “Unraveling the Myths of Chinese American Giving: Exploring Donor Motivations and
Effective Fundraising Strategies for the U.S. Higher Education” K. Tsunoda
Ten Motivations of Asian Americans to
Give to U.S. Higher Education
1.
2.
3.
4.
5.
6.
7.
Sense of duty to support American society
Donor’s desires for personal benefits
Self-satisfaction and the joy of giving
Reciprocal incentives from college experiences
Institutional attachment to alma mater
Individual affinity to Asian American communities
Demonstrating philanthropic leadership in the
Asian American community
8. Personal attachment to charitable gifts
9. Traditional beliefs in higher education
10. Filial piety and fraternal responsibility
Source: “Unraveling the Myths of Chinese American Giving: Exploring Donor Motivations and
Effective Fundraising Strategies for the U.S. Higher Education” K. Tsunoda
Ten Motivations of Asian Americans to
Give to U.S. Higher Education
1.
2.
3.
4.
5.
6.
7.
Sense of duty to support American society
Donor’s desires for personal benefits
Self-satisfaction and the joy of giving
Reciprocal incentives from college experiences
Institutional attachment to alma mater
Individual affinity to Asian American communities
Demonstrating philanthropic leadership in the
Asian American community
8. Personal attachment to charitable gifts
9. Traditional beliefs in higher education
10. Filial piety and fraternal responsibility
Source: “Unraveling the Myths of Chinese American Giving: Exploring Donor Motivations and
Effective Fundraising Strategies for the U.S. Higher Education” K. Tsunoda
Ten Motivations of Asian Americans to
Give to U.S. Higher Education
1.
2.
3.
4.
5.
6.
7.
Sense of duty to support American society
Donor’s desires for personal benefits
Self-satisfaction and the joy of giving
Reciprocal incentives from college experiences
Institutional attachment to alma mater
Individual affinity to Asian American communities
Demonstrating philanthropic leadership in the
Asian American community
8. Personal attachment to charitable gifts
9. Traditional beliefs in higher education
10. Filial piety and fraternal responsibility
Source: “Unraveling the Myths of Chinese American Giving: Exploring Donor Motivations and
Effective Fundraising Strategies for the U.S. Higher Education” K. Tsunoda
Ten Motivations of Asian Americans to
Give to U.S. Higher Education
1.
2.
3.
4.
5.
6.
7.
Sense of duty to support American society
Donor’s desires for personal benefits
Self-satisfaction and the joy of giving
Reciprocal incentives from college experiences
Institutional attachment to alma mater
Individual affinity to Asian American communities
Demonstrating philanthropic leadership in the
Asian American community
8. Personal attachment to charitable gifts
9. Traditional beliefs in higher education
10. Filial piety and fraternal responsibility
Source: “Unraveling the Myths of Chinese American Giving: Exploring Donor Motivations and
Effective Fundraising Strategies for the U.S. Higher Education” K. Tsunoda
Ten Motivations of Asian Americans to
Give to U.S. Higher Education
1.
2.
3.
4.
5.
6.
7.
Sense of duty to support American society
Donor’s desires for personal benefits
Self-satisfaction and the joy of giving
Reciprocal incentives from college experiences
Institutional attachment to alma mater
Individual affinity to Asian American communities
Demonstrating philanthropic leadership in the
Asian American community
8. Personal attachment to charitable gifts
9. Traditional beliefs in higher education
10. Filial piety and fraternal responsibility
Source: “Unraveling the Myths of Chinese American Giving: Exploring Donor Motivations and
Effective Fundraising Strategies for the U.S. Higher Education” K. Tsunoda
Ten Motivations of Asian Americans to
Give to U.S. Higher Education
1.
2.
3.
4.
5.
6.
7.
Sense of duty to support American society
Donor’s desires for personal benefits
Self-satisfaction and the joy of giving
Reciprocal incentives from college experiences
Institutional attachment to alma mater
Individual affinity to Asian American communities
Demonstrating philanthropic leadership in the
Asian American community
8. Personal attachment to charitable gifts
9. Traditional beliefs in higher education
10. Filial piety and fraternal responsibility
Source: “Unraveling the Myths of Chinese American Giving: Exploring Donor Motivations and
Effective Fundraising Strategies for the U.S. Higher Education” K. Tsunoda
Donor Perceptions of Effective
University Fundraising Strategies
 Introducing the concept of philanthropy to Asian
American students
 Institutional involvement with Asian American
alumni
 Developing targeted strategies for Asian American
donors
 Involving Asian American community leaders in
asking
 Recruiting development officers with cultural
sensitivity
 Avoid Asking, and Build Trustworthy Relationships
Source: “Unraveling the Myths of Chinese American Giving: Exploring Donor Motivations and
Effective Fundraising Strategies for the U.S. Higher Education” K. Tsunoda
Donor Perceptions of Effective
University Fundraising Strategies
 Introducing the concept of philanthropy to Asian
American students
 Institutional involvement with Asian American
alumni
 Developing targeted strategies for Asian American
donors
 Involving Asian American community leaders in
asking
 Recruiting development officers with cultural
sensitivity
 Avoid Asking, and Build Trustworthy Relationships
Source: “Unraveling the Myths of Chinese American Giving: Exploring Donor Motivations and
Effective Fundraising Strategies for the U.S. Higher Education” K. Tsunoda
Donor Perceptions of Effective
University Fundraising Strategies
 Introducing the concept of philanthropy to Asian
American students
 Institutional involvement with Asian American
alumni
 Developing targeted strategies for Asian American
donors
 Involving Asian American community leaders in
asking
 Recruiting development officers with cultural
sensitivity
 Avoid Asking, and Build Trustworthy Relationships
Source: “Unraveling the Myths of Chinese American Giving: Exploring Donor Motivations and
Effective Fundraising Strategies for the U.S. Higher Education” K. Tsunoda
Donor Perceptions of Effective
University Fundraising Strategies
 Introducing the concept of philanthropy to Asian
American students
 Institutional involvement with Asian American
alumni
 Developing targeted strategies for Asian American
donors
 Involving Asian American community leaders in
asking
 Recruiting development officers with cultural
sensitivity
 Avoid Asking, and Build Trustworthy Relationships
Source: “Unraveling the Myths of Chinese American Giving: Exploring Donor Motivations and
Effective Fundraising Strategies for the U.S. Higher Education” K. Tsunoda
Donor Perceptions of Effective
University Fundraising Strategies
 Introducing the concept of philanthropy to Asian
American students
 Institutional involvement with Asian American
alumni
 Developing targeted strategies for Asian American
donors
 Involving Asian American community leaders in
asking
 Recruiting development officers with cultural
sensitivity
 Avoid Asking, and Build Trustworthy Relationships
Source: “Unraveling the Myths of Chinese American Giving: Exploring Donor Motivations and
Effective Fundraising Strategies for the U.S. Higher Education” K. Tsunoda
Donor Perceptions of Effective
University Fundraising Strategies
 Introducing the concept of philanthropy to Asian
American students
 Institutional involvement with Asian American
alumni
 Developing targeted strategies for Asian American
donors
 Involving Asian American community leaders in
asking
 Recruiting development officers with cultural
sensitivity
 Avoid Asking, and Build Trustworthy Relationships
Source: “Unraveling the Myths of Chinese American Giving: Exploring Donor Motivations and
Effective Fundraising Strategies for the U.S. Higher Education” K. Tsunoda
Contact Information
Andrew Ho
Council on Foundations
Manager, Global Philanthropy
Email: [email protected]
Phone: (703) 879-0743
Twitter: @andyho
www.cof.org
www.asianamericangiving.com
www.linkedin.com/in/andyho