Release Notes
ONE by AOL: Ad Server
Release 6.4
2017-06-06
ADTECH GmbH
ONE by AOL: Ad Server Release 6.4
Table of Contents
About This Document .................................................................................................................... 3
New Features Overview for Release 6.4 ........................................................................................ 4
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ONE by AOL: Ad Server Release 6.4
About This Document
Copyright and
confidentiality
All information from the ONE by AOL: Ad Server user guides is proprietary and to be
treated as strictly confidential. Data is exclusively destined for the exclusive and internal use of the ONE by AOL: Ad Server customer. Any use, transmission, provision of
access to third parties, circulation, or any other utilization of the data or of information
provided, other than contractual, is strictly prohibited.
Address and contact
ADTECH GmbH
Robert-Bosch-Str. 32
D-63303 Dreieich
GERMANY
Phone: +49 6103 5715-0
Fax: +49 6103 5715-111
E-Mail: [email protected]
URL: http://www.adtech.com/
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ONE by AOL: Ad Server Release 6.4
New Features Overview for Release 6.4
Introduction
This topic provides an overview of all the new ONE by AOL: Ad Server features for Release 6.4. Some features are described in more detail in the following chapters. Please
note the “For details, see …” cross-references.
Targeting
The following features are new in targeting:
• Enhanced formula-based Targeting:
• With Release version 6.4, ONE by AOL: Ad Server supports formula-based Targeting on banner level for Companion banners in Video campaigns.
• Targeting with Formula now fully supports Geo Targeting by three-digit ZIP
codes.
• ONE by AOL: Ad Server now shows a warning if changes in the Targeting Formula have not been confirmed via the Apply button.
• Enhanced Browser Targeting: You can now target your campaigns to users using
the Facebook app under Online Targeting > Browser > FB in-app Browser:
• Enhanced Geo Targeting: Countries provided by Digital Elements are now included
in the Countries search. Special targeting can be enabled upon request and is then
based on Digital Element data (formerly Digital Envoy) for dedicated countries. To
enable the targeting in new or existing networks, please contact customer support.
For details, see Digital Element.
Example:
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ONE by AOL: Ad Server Release 6.4
Miscellaneous
• New frequency capping: On campaign and banner level you can now set a frequency cap of 10 seconds:
• New status icon: For campaigns with the status Entered, ONE by AOL: Ad Server
introduces a new icon. The yellow check mark that was previously used we are
changing to this new yellow icon :
• Changed Click Command Tag template: Until now the Click Command Tag template
used pipes (|) as a separator. However, as some platforms do not support pipes and
are blocking ad request to URLs containing pipes, ONE by AOL: Ad Server now uses
a slash (/) as a separator in Click Command Tags:
Example:
Old:
http://img.bet-athome.com/?adlink|3.0|976|6414421|1|16|AdId=17252393;BnId=1;link=https://www.bet-athome.com
New:
http://img.bet-athome.com/?adlink/3.0/976/6414421/1/16/AdId=17252393;BnId=1;link=https://www.bet-athome.com
Click commands can be used to count the clicks on a text link in a newsletter or on
a sponsorship button that is hard-coded onto the site. Creating click commands requires the Click Command Campaign type in your network. If it is not available,
contact customer support. For details, see Click Commands.
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