Vision & Visual Cognition
The Eye
saccades
Light
Electro-magnetic radiation
Electro-magnetic radiation
Electro-magnetic radiation
Visual Cognition
available to awareness
not available
25
1
available to awareness
not available
26
Effective visuals MINIMIZE demands on WORKING MEMORY
Minimize extra work
Minimize amount stored in short-term memory
Constrain thinking
27
Effective visuals MINIMIZE demands on WORKING MEMORY
Minimize extra work
Minimize amount stored in short-term memory
Constrain thinking
28
available to awareness
not available
2
29
Effective visuals MAXIMIZE reliance on VISUAL PERCEPTION
* Direct apprehension
Accurate characterization
Guide attention
30
Effective visuals MAXIMIZE reliance on VISUAL PERCEPTION
Direct apprehension
* Accurate characterization
Guide attention
31
Effective visuals MAXIMIZE reliance on VISUAL PERCEPTION
Direct apprehension
Accurate characterization
* Guide attention
32
3
available to awareness
not available
33
Effective visuals OPTIMIZE reliance on LONG-TERM MEMORY
Evoke relevant memories
Support retention
34
SUMMARY
44