The impact of government policy on SEP profits: an event study Fiona M. Scott Morton Yale University and NBER PRELIMINARY AND INCOMPLETE: SUBJECT TO REVISION DRAFT June 2015 [email protected]. Toomas Laarits, Albert Shin and Jialu Chen provided excellent research assistance. A. Introduction The convergence of media, computing, and communications functions into a single small mobile device means that the typical smart phone is very complex. These handsets typically embody large amounts of IP, some of which is patented. Many of the communications and computing products and services most valuable to consumers require a common standard for interoperability. For example, UMTS, or 3G, is a telecommunications standard incorporated into many mobile handsets that allows those handsets to send signals to, or receive them from, towers with UMTS equipment installed. A standard will embody specific technology, which industry participants all employ, that allows interoperability. The creation of such a standard and the choice of technology to include in it is the responsibility of what is known as a standard setting organization, or SSO. An SSO is comprised of member organizations. Members of an SSO are typically organizations that generate revenue, or otherwise have a stake, in that industry, though membership is voluntary. SSOs typically have established procedures by which they choose a technological path for a new standard. These procedures can take years, as SSO members identify new areas that require standards and assemble working groups to move a standard-setting process forward. During this time the SSO committees choose functionality to include in the standard. They identify and consider a number of feasible technological paths for the standard. The technology under consideration might be in the public domain, or it might be claimed as proprietary by a firm with one or more patents. The owner of those patents will typically advocate that its solution be chosen by the SSO over competing alternatives. Ultimately the SSO chooses just one technology for each functionality – the one its committee thinks is the best. If that chosen standard cannot be implemented without using (infringing upon) a particular patent, the patent is said to be a “Standard Essential Patent,” or SEP. SSOs’ rules will include an Intellectual Property Rights (IPR) policy. Such polices establish what member firms must disclose concerning the IPR they own, and at what point during the standard-setting process; IPR policies also specify what licensing obligations members must commit to should they wish their IPR to be included in the standard. A typical restriction requires members to commit to license any IPRs they own that are essential to the standard on Reasonable And Non-Discriminatory terms, or Fair, Reasonable, And Non-Discriminatory terms (collectively, F/RAND terms). One problem with these commitments is that SSOs typically specify very little as to the meaning of “fair” or “reasonable.” This leads to different interpretations by licensors and licensees down the road when parties are attempting to secure licensing agreements. Given the vague nature of most F/RAND agreements, there are frequently disputes among different parties about what a “reasonable” royalty might be for a particular portfolio of intellectual property. It is important that the SSO’s IPR policy constrain SEP prices because of the substantial market power necessarily enjoyed by the owner of an SEP in a successful standard. There is no viable substitute for the SEP IPR after the standard is established, and therefore its owner can demand very high royalties. Moreover, this market power is achieved through the joint action of SSO members that might otherwise be competing for consumers to adopt their separate technologies. This joint action is often acceptable for society because it trades off technology competition among SSO members for quicker adoption, less risk, and economies of scale in a successful standard. The risk to society that the F/RAND commitment is designed to prevent is that once a standard is in place, an SEP owner can use its resulting market power to engage in “hold-up.” Holdup occurs when licensees have invested in the standard by making the product, installing useful infrastructure, building production capacity, and, generally, investing in complementary assets of various kinds. At this point the SEP owner approaches such firms with an onerous licensing demand. Assuming the patent is indeed essential and valid, the firm’s product must practice the patent in order to be interoperable. The licensee is in a poor bargaining position because the next best option is to re-build the factories and infrastructure to conform to a different standard (and get others to join in that project), which is often prohibitively expensive and unrealistic. In such a bargaining setting, unmodified by FRAND, the SEP owner can obtain payment far in excess of the value of the technology alone, and appropriate the profits due to the later complementary investments of others. This is hold-up. Such behavior raises licensing costs in the industry, distorts markets for innovation and investment, and discourages adoption of standards. Many competition agencies and other regulatory bodies or officials have noted that hold-up harms competition and welfare. In theory, F/RAND commitments prevent these inefficient outcomes by constraining IPR owners to charge reasonable royalties commensurate with the value of the technology before it was included in a standard. This “ex ante incremental value” approach to defining FRAND is long standing and approved by both US antitrust agencies. 1 CITE. The flaw in the current process is that the method for resolving a dispute over what constitutes a reasonable royalty is to go to court and carry out a complete, and costly, trial. In the United States, parties in patent trials may request a jury, amplifying the uncertainty and risk already inherent in litigation. Along with whole-product royalties, exclusion orders, threats of royalty-stacking, and other techniques for requesting large sums in court, the patent owner can threaten to place a very large dollar amount in front of the jury. This encourages the licensee to settle for an amount in excess of the reasonable rate. In other words, the current processes for resolving disputes on standard essential patents allow the hold-up problem to persist. B. The vagueness inherent in F/RAND Courts, regulators, and competition authorities have called attention to this problem for many years but have not been able to fix it. Arguably SSOs are best-positioned to eliminate holdup, sitting as they do at the root of the problem. The fundamental cause of anticompetitive hold-up is the ambiguity in the F/RAND commitment, which is under the control of the SSO. SSOs could reform their IPR policies to create more clarity as to what F/RAND constitutes and design alternative, less-expensive, methods to determine the level of a F/RAND royalty in the event of a dispute. 2 Only one has done so. On February 2015, IEEE became the first major SSO to successfully reform its IPR policy. The proposed changes to the IEEE IPR Policy were approved at three different levels of committees and then finally by the IEEE Board of Governors. The IEEE reforms have several important components. 3 The F/RAND Commitment Travels with the Patent The new IEEE IPR policy requires that the FRAND commitment remains binding when the patent is sold. In the absence of this requirement, a successful business strategy would be to agree to Joint guidelines DOJ-FTC Joint Guidelines on Intellectual Property licensing. See the DOJ Business Review Letter at: http://www.justice.gov/atr/public/busreview/311470.pdf 1 See Kuhn, Kai-Uwe, Fiona Scott Morton, and Howard Shelanski (2013) “Standard Setting Organizations Can Help Solve the Standard Essential Patents Licensing Problem” CPI Antitrust Chronicle, March 2013 (special issue). 2 3 The IEEE policy is here: http://standards.ieee.org/develop/policies/bylaws/approved-changes.pdf FRAND and then later sell the patents to a licensor who thought that he was not so bound. This reform protects the integrity of the FRAND commitment, thereby limiting patent damage awards and injunctions based on SEPS, by increasing the number of FRAND-encumbered patents and thus protecting more implementers who relied upon the FRAND commitment. No Bundling of Non-SEPs with SEPs The new IEEE IPR policy prohibits the owner of SEPs from bundling them with other IPRs as a condition of licensing those SEPs. Parties may choose broad cross licensing voluntarily, but it may not be a requirement. The SEP owner is required to offer a simple license covering all of the SEPs that read on a given standard. This change protects a licensee from bundling or tying that might raise a royalty rate above the F/RAND level or otherwise enable evasion of the F/RAND commitment. Clarification of What Constitutes a “Reasonable” Royalty Rate Importantly, IEEE takes a stand on defining what constitutes a “reasonable” royalty rate. In particular, the first paragraph below states that the value associated with a patent claim excludes the value resulting from the inclusion of that claim’s technology in the standard. This principle has been advanced by the U.S. competition agencies for many years because it eliminates holdup and associated inefficiencies. 4 There are three considerations the IEEE says should be taken into account (but are voluntary) when determining a reasonable royalty. The first is that the value should be measured based on its contribution to the smallest saleable unit in which the standard is embodied. Secondly, that a reasonable royalty takes into account all the other patent holders who claim a royalty. Lastly, IEEE says that licensors should not point to royalty rates negotiated under the threat of an injunction and use them as a ‘competitive’ benchmark. Limits on Seeking or Enforcing Injunctions The new IEEE IPR policy takes a significant step forward on a second type of assertion cost by limiting the use of injunction and exclusion orders. As long as the implementer is complying with adjudication procedures that will eventually produce appropriate monetary damages for the SEP holder, the SEP holder may not pursue an injunction. Joint guidelines DOJ-FTC Joint Guidelines on Intellectual Property licensing. See the DOJ Business Review Letter at: http://www.justice.gov/atr/public/busreview/311470.pdf 4 Taken together, these reforms resolve many problems with the F/RAND commitment. For example, they greatly shrink the range of plausible F/RAND licensing demands. Unfortunately, the process of creating, editing, and then voting to approve these reforms happened slowly over a long period of time, so I am unable to use the IEEE change as an “event” in the empirical portion of the paper. Other SSOs show no sign of reform. The difficulty is that some SSO members benefit from the status quo and would be financially harmed by reform. Since SSOs operate "by consenus," any such member can block change. To date, no other major SSO has reformed its IPR policy concerning SEPs. Competition authorities recognize that the hold-up problem exists and harms the functioning of competitive markets. However, the DOJ, FTC, and European Commission have been on different timetables in terms of taking enforcement actions. This policy response, or lack thereof, is part of the uncertainty I exploit in this paper. Over time, officials from these organizations publicly explain why abuse of a F/RAND commitment is harmful to competition. Over time some of them prosecute cases of F/RAND abuse. The European Commission has prosecuted two cases in the last four years (Samsung and Motorola) under their competition laws, while DOJ has engaged in no enforcement at all. The FTC has appended two RAND abuse cases to other matters, Google and Bosch, under Section 5. C. Events Given continuing lack of F/RAND clarity and the welfare loss it causes, those parties being harmed have appealed to other organizations for help: courts, competition authorities, and elected authorities. Because of the number of years without SSO reform, and the increasing importance of technological standards, these organizations have had time to take decisions that affect the business model of those who monetize SEPs. These decisions have either determined what F/RAND is directly, or altered the bargaining power the SEP holder has in a private negotiation by constraining or enabling other options. Such changes, whether positive or negative, should affect the long term revenue outlook for a patent holder whose business model includes montetizing SEPs through holdup. If stock markets are efficient, then stock prices incorporate all available information concerning the profitability of the firm going forward. The stock price of a firm holding SEPs and monetizing them through holdup, should therefore move when regulators change expected payoffs from SEPs. For example, if a judge were to rule that engaging in SEP holdup violated the law, and that ruling was expected to apply to future similar cases, then holdup would become a less profitable strategy, and the stock price of a firm with a business model of holdup would be expected to fall. In this paper, I study 9 events that took place in the 2013-2014 period in three jurisdictions, the US, Europe, and China. I chose events that were likely to have affected the cost and legality of charging above-F/RAND royalty rates. Limiting F/RAND abuse would affect the future profitability of firms whose business model is based on F/RAND abuse. Those firms stock prices are therefore expected to fall in the event that a regulator limits F/RAND abuse. Firms that regularly set royalties at what regulators view as true F/RAND rates would not see their profits or stock prices affected. Choosing the events that move stock prices is also tricky. The chosen events had to generate news suddenly enough so that the impact on the stock price of licensing firms could be measurable. The event also had to clearly either benefit or harm the F/RAND abuse business model. All the events involve public actors of some sort, either courts, regulators, elected executives, or competition authorities. Below I explain why and how each event would be expected to alter the profits from licensing an SEP. I employed a Chinese-speaking graduate student as a research assistant to evaluate the events in China. In particular, she evaluated which announcements about the Qualcomm investigation were “news” and what the correct windows for the events were. The transparency of the regulatory process and outcomes in China is considerably different than in the US and the EU. It is not clear what information stays confidential and what is leaked over time. In addition, the agencies are very young and have little settled process, and the community of antitrust professionals is small. For this reason I will analyze the full set of events, and then repeat the estimation on the set of only US and EU events, where I am more confident that the event study methodology can be applied correctly. A summary of the events is contained in Table 1; the Chinese events are shaded in blue. 1. ROBART DECISION: 25 April 2013, Pacific time, Thursday BAD NEWS for SEP holders: MMI found to be demanding rates far above RAND United States Judge Robart determined that the RAND rate in this dispute was $1.8M, very close to Microsoft’s rate and less than 0.5% of MMI’s demand of $400M. For a court to determine a FRAND rate was unprecedented at this time. The methodology and the finding served as precedent for any party negotiating a F/RAND rate going forward. The decision was also news that going forward SEP owners would have less leverage; the decision lowered litigation risk, and reduced expectations for what monetary damages a court might award. The judge’s decision was released on April 19, 2013; the parties were given until the release on April 25th to redact information before decision was made public. 2. USTR VETO: 3 Aug 2013, Saturday BAD NEWS for SEP holders: The US President through the US Trade Representative vetoes an ITC exclusion order against Apple products based on SEP infringement Public comments by the Antitrust Division of DOJ and the FTC urged the ITC not to allow an exclusion order for an SEP for the reasons outlined above. 5 The relevant statute the ITC enforces explicitly states that the interest of competition and consumers should be considered. Despite the agency advice, the ITC ruled to exclude Apple products in an SEP dispute. The process is unusual in that the USTR (part of the executive branch) is then permitted to over-rule the ITC’s decision. This action is not common and is taken when the President feels policy considerations warrant it. The USTR veto on August 3rd and the accompanying explanation indicate that the USTR is likely to overrule the ITC on similar exclusion orders on SEPs in future. 6 It is possible the veto was not fully anticipated by market participants. In addition, the accompanying explanation may have been news that future exclusion orders would be hard to get. 3. HOLDERMAN DECISION: 3 OCT 2013 BAD NEWS for SEP holders: Innovatio found to be demanding rates far above RAND United States Judge Holderman determined that the RAND rate in this dispute was $.09 per chip, 0.2% of Innovatio’s demand of $40 for a handheld scanner. This decision was further news that going forward SEP owners would have less leverage; the decision lowered litigation risk, and reduced expectations for what monetary damages a court might award. The judge’s decision was released on October 1, 2013; the public release was on October 3rd. 4. HESSE SPEECH: 8 Nov 2013, Friday afternoon in California GOOD NEWS for SEP holders: The US DOJ Deputy Assistant Attorney General for Antitrust who specializes in IP makes a speech indicating the Antitrust Division of USDOJ will not be preventing SEP hold-up under the antitrust laws. (Monday Nov 11 was Veterans Day when markets are closed. Window open through Nov 12.) The speech is entitled “The Art of Persuasion: Competition Advocacy at the Intersection of Antitrust and Intellectual Property.” The Antitrust Division can enforce the competition laws or it http://www.ftc.gov/sites/default/files/documents/advocacy_documents/ftc-comment-united-statesinternational-trade-commission-concerning-certain-wireless-communication/1206ftcwirelesscom.pdf 5 6 http://www.ustr.gov/sites/default/files/08032013%20Letter_1.PDF can engage in what is known as ‘competition advocacy,’ which involves educating other agencies and parties on the benefits of competition. This speech, and several others, describe the DOJ’s role in working with SSOs and their members to persuade them to reform and engage in less SEP holdup; this speech puts emphasis on the lack of plans for enforcement actions. Many affected parties thought the DOJ would find SEP holdup to violate antitrust laws and file a lawsuit. This event is a clear indication that the Division will not take that path, but will instead simply hope that SSOs become more procompetitive. 7 The content of the speech could have been news to market participants given that the President had recently issued a report clearly indicating that his administration would be working against patent abuses. The leaders of the Antitrust Division are appointed by the President, so market participants might have expected close coordination with the administration. 5. NDRC INVESTIGATES QUALCOMM: 25 Nov 2013 BAD NEWS for SEP holder: China's government seeking leverage in royalty negotiations Chinese regulatory agency National Development and Reform Commission launched a sudden antitrust investigation into Qualcomm alleging royalties for wireless technology were too high. Royalty revenues in China made up half of Qualcomm’s sales in 2013. The company said it was not aware of any antitrust violations but would cooperate with the probe by NDRC. 6. EC ANNOUNCES QUALCOMM INVESTIGATION: 26 August 2014 BAD NEWS for SEP holder: EC investigation of Qualcomm’s licensing practices The European competition authority opens an investigation of Qualcomm’s licensing of its SEPs. 7. FTC ANNOUNCES QUALCOMM INVESTIGATION: 5 Nov 2014 BAD NEWS for SEP holder: Qualcomm disclosed it was being investigated by the FTC Qualcomm disclosed that the Federal Trade Commission is investigating its business practices. FTC notified Qualcomm about the probe on "potential breach of FRAND commitments" in midSeptember. 8. NEWS OF NDRC PENALTY QUALCOMM: 6 December 2014 BAD NEWS for SEP holder: Rumors surface that the Chinese competition authority will fine Qualcomm CITE “In sum, I believe the Division’s competition advocacy, in combination with the efforts of other agencies and the courts, is bringing some much-needed guidance on issues posed by standards-essential patents that patent owners have committed to license on F/RAND terms. We will continue our work in this area with the hope that the policies governing the use of such standards-essential patents will become even more procompetitive.” 7 Under the anti-monopoly law, the NDRC can impose fines of between 1 and 10 percent of a company's revenues for the previous year. It is rumored that the NDRC had completed the antitrust investigation into Qualcomm. Qualcomm is said to be facing $1 billion fine and a cut in licensing fees in China. 9. NDRC FINES QUALCOMM: 10 Feb 2015 BAD NEWS for SEP holder: NDRC reached the decision to fine Qualcomm 6.088 billion yuan ($975 million). After more than a year of investigation, regulators from NDRC decided that Qualcomm had violated the Chinese anti-monopoly laws and fined Qualcomm 6.088 billion yuan ($975 million). Qualcomm said it would not dispute the huge fine. After the fine, Qualcomm would keep operating under its current business model with some concessions. Qualcomm makes the majority of its profit from licensing patents for chips to other companies. Under its previous operating procedures, Qualcomm would bundle a range of patents together, requiring companies interested in obtaining licenses to use 3G and 4G smartphone chips to also purchase other patents from the company's stables. Now Chinese the settlement forces the company to offer those 3G and 4G chip licenses without tying. The company would also have to adopt a licensing rate in line with royalty rates for the rest of the world. Table 1: Summary of events 1 Robart decision SEP owner Motorola Venue US court Decision or topic RAND is low Impact Fall 2 USTR veto Samsung Holderman decision Innovatio Exclusion orders on SEPs are limited RAND is low Fall 3 Executive branch US court 4 Hesse speech - All Executive branch Rise 5 NDRC opens Qualcomm case Qualcomm 6 EC opens Qualcomm investigation Qualcomm 7 FTC investigates Qualcomm NDRC may fine Qualcomm Qualcomm NDRC determines liability and fines QCOM Qualcomm Chinese competition authority EU competition authority US antitrust authority Chinese competition authority Chinese competition authority USDOJ will not use antitrust to enforce FRAND NDRC investigating QCOM abuse of RAND 8 9 Qualcomm Date April 25, 2013 August 3, 2013 October 1, 2013 Nov 8, 2013 Window April 1926, 2013 August 35, 2013 October 1-3, 2013 Nov 812, 2013 Fall Nov 25, 2013 Nov 2526, 2013 EC investigating QCOM abuse of FRAND Fall Aug 26, 2014 Aug 2627, 2014 US investigating QCOM abuse of FRAND NDRC may fine QCOM for abuse of RAND Fall Nov 5, 2014 Dec 6, 2014 Nov 5-6, 2014 Dec 6-9, 2014 NDRC determines QCOM abused RAND; large fine Fall Feb 10, 2015 Feb 1011, 2015 Fall Fall D. Company Selection Choosing the set of firms to study required developing limiting conditions. First, the firms had to primarily operate in the area of communications, because we know that a large fraction of the important patents in this industry are SEPs. Secondly, all firms had to earn significant revenue from licensing, which was also a measurable portion of sales. Thirdly, the firms had to have a reputation for engaging in aggressive licensing as shown by appearance in front of regulatory bodies such as courts or competition agencies. Lastly, the firms had to be publicly traded. The firms that I use for the event study are listed in Table 2 below. The companies that were selected are some of the major players in the standards essential patent industry – especially the 4G-LTE industry. There are many more firms that likely have exposure to SEP licensing revenue. However, they also have other lines of business, for example, selling devices or operating systems, and the changes to SEP revenue would be unlikely to move the firm’s stock price in a measurable way. For example, Apple owns many patents, but not many are SEPs. Microsoft owns many SEPs but it does not earn most of its revenue from licensing, rather, it sells software. Many firms that obtain most of their revenue from patent licensing are not publicly traded (e.g. Intellectual Ventures). We determined a company’s dependency on patent licensing using public reports such as 20Fs (foreign) or 10-Ks (domestic). It would have been better to report a measure of SEP licensing revenue, but we could not come up with a reliable metric. Because both Nokia and Ericsson have a smaller share of licensing revenue than the other firms, we repeat the analysis omitting those two companies. Table 2: firm names, ticker symbols, and available information about licensing revenues Company Ticker Qualcomm QCOM InterDigital IDCC Rambus RMBS Patent Licensing Revenue Total Revenue 2014 29% USD 26 billion revenues in fiscal 2014 , 2013 and 2012 , respectively.” 2014 annual report USD 415 million “QTL revenues comprised 29% ,30% and 33% of total consolidated 97% $403 million in patent licensing revenues (2014 annual report) 88% USD 297 million Nokia NOK Ericsson ERIC “Royalties from patent licenses accounted for 88%, 92% and 89% of our consolidated revenue for the years ended December 31, 2014, 2013 and 2012, respectively” (2014 annual report) 4.5% 578 sales Nokia Technologies. “While the majority of our current revenues are derived from licenses related to Standard Essential Patents” 4% 10b/227b SEK (2014 annual report) EUR 12,732 million SEK 227 billion (USD 35b) E. Methodology We conducted a standard event study using the Capital Asset Pricing Model. The CAPM models the return of a security as a constant plus the return of the market portfolio scaled by that security’s correlation with the market. For any security i, the model is 𝑅𝑅𝑖𝑖𝑖𝑖 = 𝛼𝛼𝑖𝑖 + 𝛽𝛽𝑖𝑖 𝑅𝑅𝑚𝑚𝑚𝑚 + 𝜀𝜀𝑖𝑖𝑖𝑖 𝑠𝑠𝑠𝑠𝑠𝑠ℎ 𝑡𝑡ℎ𝑎𝑎𝑎𝑎 𝐸𝐸(𝜀𝜀𝑖𝑖𝑖𝑖 ) = 0 𝑎𝑎𝑎𝑎𝑎𝑎 𝑉𝑉𝑉𝑉𝑉𝑉(𝜀𝜀𝑖𝑖𝑖𝑖 ) = 𝜎𝜎𝜀𝜀2𝑖𝑖 where 𝑅𝑅𝑖𝑖𝑖𝑖 and 𝑅𝑅𝑚𝑚𝑚𝑚 are the period-t returns on security i and market portfolio respectively. 8 We used stock market return data from the Bloomberg dataset. The S&P High Tech Index (ticker: SPXEWTUP) was used as the market portfolio. First we estimated 𝛼𝛼 and 𝛽𝛽 using return data ranging from 200 days before the event to the day before (including non-trading days). During this 200 day period, any of our other five events were excluded in estimating 𝛼𝛼 and 𝛽𝛽. Using the index and estimated coefficients, we are able to calculate expected returns on each day for each stock. We then obtained abnormal returns during the event windows by taking the difference of the predicted and actual returns. Event windows are set to be as small as possible while including the time of the news and the first or current day of operation of the New York stock exchanges. For example, if information is released during the trading day on the east coast, I assume stock prices react on that day. The longest event window is around the Robart release, when the decision might have leaked before the opinion was public. Another slightly longer-than-normal window occurs with a Friday 8 MacKinlay, A. Craig, “Event Studies in Economics and Finance”, Journal of Economic Literature March 1997 p. 18 afternoon release of information followed by a Monday stock market holiday. The abnormal returns can be expressed as 𝑒𝑒𝑖𝑖𝑖𝑖 : 𝑒𝑒𝑖𝑖𝑖𝑖 = 𝑅𝑅𝑖𝑖𝑖𝑖 − 𝛼𝛼𝑖𝑖 − 𝛽𝛽𝑖𝑖 𝑅𝑅𝑚𝑚𝑚𝑚 To obtain additional power, we calculated a total excess return by firm and also a total excess return by event. Standard errors were calculated for event day t = 0 using 𝜀𝜀𝑖𝑖0 = 𝑒𝑒𝑖𝑖0 /𝑆𝑆𝑖𝑖 where 𝑆𝑆𝑖𝑖 is the standard deviation of the regression residuals prior to the event. 910 The tables that follow include tests of all events and firms pooled together, as well as firms separately with events pooled, and events separately with firms pooled. F. Results Below are listed the abnormal returns and the p-value for each of 4 samples. I begin with the full sample, then eliminate the Chinese events, then repeat that combination for the firms with a high proportion of licensing revenue. Tables 3a-3c: Abnormal returns for 5 firms and 9 events Table 3a: Results by event 1 Cumulative abnormal returns -0.14929 -1.33 p_value ----------0.098806 2 -0.06807 -0.96 0.182194 3 0.032794 0.38 0.643641 4 -0.01974 -0.23 0.412165 5 0.023167 0.33 0.623739 7 0.019223 0.27 0.603289 8 -0.09625 -1.35 0.104875 9 0.081101 1.14 0.857778 10 0.101146 1.42 0.905271 event t_stat Table 3b: Results by firm MacKinlay, A. Craig, “Event Studies in Economics and Finance”, Journal of Economic Literature March 1997 p. 18 When we estimated 𝛼𝛼 and 𝛽𝛽 and calculated the standard errors by compiling all events, the prediction period ranged from 200 days before the first event to the last event. 9 10 t-stat p-value Eric Cumulative abnormal returns 0.059215 0.857309 0.799741 Idcc -0.01753 -0.14684 0.442298 Nok 0.048285 0.333566 0.629067 Qcom -0.073 -1.39337 0.088714 Rmbs -0.09289 -0.74221 0.232906 Firm Table 3c: Pooled results: Cumulative abnormal returns -0.07592 Firm / event all Std dev abnormal returns t-stat p-value 0.022533 0.3142 0.376971 Tables 4a-4c: Abnormal returns without the Chinese events: 5 firms and 6 events Table 4a: Results by event event Abnormal return t-stat p-value 1 -0.14929 -1.32511 0.098806 2 -0.06807 -0.95528 0.182194 3 0.032794 0.375773 0.643641 4 -0.01974 -0.22618 0.412165 6 0.019223 0.269769 0.603289 7 -0.09625 -1.35076 0.104875 Table 4b: Results by firm Firm Abnormal return t-stat p-value eric 0.033809 0.569351 0.711488 idcc -0.1259 -1.22641 0.118894 nok 0.052864 0.424781 0.661673 qcom -0.12123 -2.69133 0.008027 rmbs -0.12088 -1.12349 0.138902 Table 4c: Pooled results Firm /event All Abnormal return t-stat p-value -0.28134 -1.35424 0.089646 Below I repeat the analysis for the three firms with proportionately significant licensing revenue. Tables 5a-5c: Abnormal returns for high licensing firms: 3 firms and 9 events Table 5a: Results by event Event Abnormal return t-stat p-value 1 -0.14676 -1.74156 0.051752 2 -0.1098 -2.06023 0.047203 3 -0.01334 -0.20434 0.421593 4 -0.02348 -0.35965 0.364208 5 0.043082 0.808347 0.772193 6 0.031879 0.598152 0.7121 7 -0.10651 -1.99849 0.051068 8 0.073578 1.380537 0.887026 9 0.067926 1.274498 0.870748 Table 5b: Results by firm Firm Abnormal return t-stat p-value idcc -0.01753 -0.14684 0.442298 qcom -0.073 -1.39337 0.088714 rmbs -0.09289 -0.74221 0.232906 Abnormal return t-stat p-value -0.07592 -0.3142 0.376971 Table 5c: Pooled results Firm / event All Tables 6a-6c: The three high licensing firms and no Chinese events: 3 firms and 6 events Table 6a: Results by event Event Abnormal return t-stat p-value 1 -0.14676 -1.83595 0.043846 2 -0.1098 -2.1719 0.040973 3 -0.01334 -0.21542 0.417415 4 -0.02348 -0.37915 0.357223 6 0.031879 0.630572 0.721993 7 -0.10651 -2.1068 0.044491 Table 6b: Results by firm Firm Abnormal returns t-stat p-value idcc -0.1259 -1.22641 0.118894 qcom -0.12123 -2.69133 0.008027 rmbs -0.12088 -1.12349 0.138902 Table 6c: Pooled results Firm /event Abnormal returns t-stat All -2.36838 0.010886 -0.36801 p-value G. Conclusions We see that events in the United States and Europe that are hypothesized to have an effect on future profits from asserting SEPs do affect stock prices. At a 10% level of significance, the events affect the returns of a set of 5 firms that license SEPs aggressively. On average, a negative event lowers stock prices by 2.8%. If we restrict the sample to firms with more than 25% of revenue from only patent licensing, the result is significant at the 1% level and the magnitude of the effect is slightly larger, at 3.7%. These magnitudes seem plausible; these firms obtain a good proportion of their revenue from SEPs, but any adjustment will affect the flow rather than the stock (which is much bigger), and some patents may be less exposed to the news than others. Chinese events that should in theory have an impact on SEP prices, do not. It may be that we cannot measure news correctly in this region. Alternatively, the young enforcement agency in China may not have a strong enough track record of establishing policies that a single event will contain information about future profitability of another firm. For example, it may be that political influence determines the outcomes of antitrust investigations, and so the topical content of a decision is not informative about another firm’s profit potential. Or the tradition of precedent may not apply with any certainty. Judicial precedent in the United States and policy-making in Europe are both fairly consistent across their respective jurisdictions. In those geographies, a future case on the same topic would be expected to result in an outcome similar to the earlier case. There have been some courts and commentators who argue that the harm of holdup does not exist. For example “While there may be a hypothetical risk of holdup, we have evidence that it is not a threat in this case, or in this industry.” 11 It is, of course, very difficult to demonstrate that certain innovations or products were not invented or launched because of anticompetitive royalty demands. It is also difficult to document the amount and number of cases where royalties above the FRAND rate were agreed upon by the licensee because of holdup by the SEP owner; such contracts tend to be confidential and appropriate benchmarks may be confidential also. However, stock prices are public. When a court in the United States rules that a F/RAND rate is less than 0.5% of the original demand, and provides a road map for future litigation, this reduces the ability of SEP holders to engage in future holdup. The fall in stock prices of firms that are known to aggressively license SEPs provides evidence of holdup. Those stock prices represent the flow of future profits. If the news that future license revenues will be constrained somewhat closer to the FRAND rate reduces stock prices, then that means the original prices of those licenses were set above FRAND, which is evidence of holdup. 11 ITC InterDigital Decision at p. 123 discussing the telecommunications industry.
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