10 EXAMPLES of ROI in SOCIAL MEDIA
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Used Twitter as a direct ordering
channel between the company
and its customers. as
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Reported 20%-30% increase in
company sales and market share
via Twitter.
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Total of 14,490 Twitter Followers.
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95% Completion Rate on New
Product Trials.
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40% increase in positive tweets
and mentions about the brand.
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Social Networks & Co. Site cause
500,000 hits and Toblerone sales
escalated 132%.
NC
E
IDE
EV
OI
LR
CIA
SO
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Broadcasted to 10,000 Twitter
followers and 5,000 Facebook
page fans.
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Operates 33 luxury hotels in
California, on Tuesday nights
broadcasted $79/night deals.
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250,000 coupons downloads and
2,830 tweets were recorded an
hour.
ns
Declared a “Foursquare Day” to
earn a Swarn Badge and
increased sales +110%.
m
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2
13
They also Used discussion on
information regarding “how and
why” organic teas mattered. $8
Weekly sales were up +60% a
year later.
Jo
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-
Organic Tea DOUBLED sales via
coupons downloaded and shared
on Facebook and Twitter.
Used Twitter as social maître’d
to build relationships with 75%
of customers. 7
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They established Oct. 20 as the
country’s National Thank You
Day. r
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In the Phillipines, Kraft wanted
to make Toblerone synonymous with gratitude. 5
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+33% increase in sneaker sales.
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Used Twitter to geo-locate and
feature upscale stores where
their sneakers were available.
yC
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Jim
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Saves the company $100,000’s
annually versus traditional
research and test marketing.
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Built community of 13,000
people for insights regarding new
products prior to going to market.
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Booked roughly 1,000 rooms,
that would have stayed empty.
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Started the company w/ ONLY
Facebook and Twitter pages.
Fo
m
CIA
$
Demonstrate Brand’s passionate
belief in their product.
Co
m
me
+ venu
0
4 Re
(Some viewed over 14 million
times). They increased company
sales +700% within a year.
9
SO
Produced videos blending
everything from golf balls to an
iPad.
8
les
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fo
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ak
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Today, 97% of Foiled Cupcakes’
customers come from social
media.
2
m
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ve
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e
Exceeds forecasts by 600%. Had
a 40,000 Cupcake Order.
ps
.
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nu
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t
it
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er
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ar
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EN
Case Study Data: Forbes & WS Journal; Corporate Data: Manta & Hoovers
0 Rev
4
$ al
ID
EV
+30% annual increase to profits
w/ “Wispa” bar as star performer.
m
m enue
OI
LR
CIA
A mere 18 weeks after answering
the petition, Cadbury sold all 40
million; that’s 4 per second!
SO
Fans petitioned Cadbury to bring
back discontinued “Wispa” Bar,
40 million bars sent to market.
10
p
d nced
e
er rie
U
A
w p
ns s Ex
e
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ng
a
Ch
Research: ZatFish; Art: Psoshul.com Toll Free: (855) MASHOUT