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LEVERAGING VEHICLE VALUES WITHIN COX AUTOMOTIVE
Simplify The Process
to Leverage the
Most Relevant Values
When Trading, Buying, Or Selling A Car
2
Retail Market
Based on market data inclusive of retail
listings, retail transactions, trade-in
appraisals and auction transactions
Based On
Live Market Retail
Data
Based On
Auction Market
Data
Wholesale Market
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Comprehensive Valuation Portfolio
Kia Optima SX – New & Used Values
Vehicle Model
Trade-In Value
Auction Value*
Lending
Lending Value*
Value*
Used
Used Car
Car Fair
Fair
Purchase
Purchase Price
Price
Suggested
Suggested Retail
Retail
Certified
Pre-Owned
Price
2011 Kia Optima SX
$16,650
$16,650
$17,750
$17,750
$18,950
$18,950
$20,505
$20,505
$21,205
$21,205
$21,655
$21,655
2014 Kia Optima SX
New Car Fair
Purchase Price
5-Year Cost
to Own
$24,166
$24,166
$38,752
New
Car Value
Fair
Trade-in
Purchase Price
Lendin
Valu g
e
$18,950
Auction
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* Industry values not disclosed to consumers
$17,750
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Comprehensive Valuation Portfolio
Kia Optima SX – New & Used Values
Lending
Lending
Value*
Value*
Used Car
Used
CarFair
Fair
Purchase Price
Purchase
Price
Suggested
Suggested
Retail
Retail
Certified
Certified
Pre-Owned
Pre-Owned
Price
Price
$18,950
$18,950
$20,505
$20,505
$21,205
$21,205
$21,655
$21,655
Auction Value*
Value*
Trade-In Value
Trade-In
Value Auction
Vehicle Model
2011 Kia Optima SX
$16,650
$16,650
$17,750
$17,750
2014 Kia Optima SX
New Car Fair
New Car Fair
Purchase
Purchase Price
Price
5-Year Cost
to Own
$24,166
$24,166
$38,752
New Car Fair
Purchase Price
Trade-in Value
Lending
Value
$18,950
Auction
5
* Industry values not disclosed to consumers
$17,750
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Most Frequent Value References
Taking in Trades
Buying at Auction
Retail Pricing
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Taking Trade-Ins
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Taking Trade-Ins
Kelley Blue Book Trade-in
Value and Range
Trade-in Marketplace
Provision rBook
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Taking-In Trades – Update Schedule
Weekly
Variable
Daily
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Taking-In Trades – Regional Breakdown
101 Regions
Based on Local Custom Based
on zip code and dealer
Desirability
Captured in major
equipment
supplied radius
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Taking-In Trades – How Derived
Kelley Blue Book
Auction Value
Market Review
Dealer Defined
Calculation
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Taking-In Trades – Level of Detail
Fully configured vehicle with adjustments for:
✓ Equipment
✓ Color ✓ Mileage
✓ Condition
✓ Equipment
✓ Mileage
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Taking-In Trades – Level of Detail
2010 Honda CR-V EX-L Sedan
Fair Market Range
$17,925 - $19,712
Trade-In Range
$13,738 - $14,693
Condition Based
Value
$14,216
$13,181
$14,395
Fair Purchase Price
Auction Value
$15,406
$18,869
Suggested Retail
Price
$19,669
$18,526
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Buying at Auction
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Buying at Auction
Kelley Blue Book Auction Value
Manheim Market Report (MMR)
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Buying at Auction – Update Schedule
Weekly
Daily
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Buying at Auction – Regional Breakdown
101 Regions
6 Regions
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Buying at Auction– How Derived
Statistical Models
with valuation analyst market review
Statistical Average
of vehicles sold
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Buying at Auction – Level of Detail
Fully configured vehicle with adjustments for:
✓ Equipment
✓ Color ✓ Mileage
✓ Condition
✓ Make
✓ Model
✓ Trim
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Taking-In Trades – Level of Detail
2010 Honda CR-V EX-L Sedan
Fair Market Range
$17,925 - $19,712
Trade-In Range
$13,738 - $14,693
Condition Based
Value
$14,216
$13,181
$14,395
Fair Purchase Price
Auction Value
$15,406
$18,869
Suggested Retail
Price
$19,669
$18,526
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Setting Retail Price
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Setting Retail Price
Kelley Blue Book Suggested Retail and
Fair Purchase Price/Range
vAuto rBook
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Setting Retail Price – Regional Breakdown
101 Regions
Zip Codes
and dealer supplied radius
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Setting Retail Price – Update Schedule
Weekly
Daily
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Setting Retail Price – How Derived
Statistical Models
with valuation analyst market review
Average Listing Price
of similar vehicles and vehicle characteristics based
on the user defined geography
Suggested
Retail
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Setting Retail Price – Level of Detail
Fully configured vehicle with adjustments for:
✓ Equipment
✓ Mileage
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Taking-In Trades – Level of Detail
2010 Honda CR-V EX-L Sedan
Fair Market Range
$17,925 - $19,712
Trade-In Range
$13,738 - $14,693
Condition Based
Value
$14,216
$13,181
$14,395
Fair Purchase Price
Auction Value
$15,406
$18,869
Suggested Retail
Price
$19,669
$18,526
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THANK YOU
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Industry Use Case Scenarios
Use Case
Trade-In
Auction
FPP
Retail
Acquiring inventory at Manheim
Acquiring inventory at non-Manheim auction
Taking in a consumer’s trade-in
Listing current inventory (vAuto customer)
Listing current inventory (non-vAuto customer)
Liquidating aged inventory
Selling to a consumer at the dealership
Remarketers Selling at Manheim
Remarketers Selling at non-Manheim auction
Buying direct from consumer
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Triangulating with Cox Automotive Values
Trade-In Values
Kelley Blue Book Trade-in
Value
AutoTrader Trade-in
Marketplace
Auction Values
Manheim MMR
Kelley Blue Book Auction
Value
Retail Transaction
Prices
Kelley Blue Book UC Fair
Purchase Price
Listing/Asking Prices
vAuto Provision
vAuto Provision
Kelley Blue Book
Suggested Retail Price
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