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E-book Synopsis :
An inside look at the revolutionary business power of the platform—from the experts who helped discover
how it works.Facebook, PayPal, Alibaba, Uber—these seemingly disparate companies have upended entire
industries by harnessing a single phenomenon: the platform business model. Platform Revolution delivers the
first comprehensive analysis of how platforms use technology to match producers and consumers in a
multisided marketplace, unlocking hidden resources and creating new forms of value. When a company like
Uber connects drivers with passengers, everybody wins—except traditional cab companies, which are
scrambling to survive. Assumptions about operations, finance, strategy, and innovation all change. Platform
Revolution explores the what, how, and why of this revolution and provides the first “owner’s manual?? for
creating a platform marketplace. Revealing the strategies behind some of today’s rising platforms, the authors
explain how entrepreneurs—and traditional companies—can