Ministry of Finance
National Strategic
Reference
Framework
Communication
Strategy
Zornitsa Arsenieva
20 June 2008
Second NSRF Monitoring Committee
Advisor to the Minister of
Finance
NSRF Communication Strategy
 Taking account of EU information and publicity
requirements and guidelines, and of the need for
communication at national level.
 Ensuring optimal publicity and information synergy at all
levels.
 Coordination of OP Communication Plans and the
measures set therein.
 Defining the common communication goals and laying
down the competencies and responsibilities of the
institutions involved.
 Establishing central and regional networks.
Objectives of the NSRF Communication Strategy
 General objective:
 Ensuring maximum transparency through promotion of
the development priorities in the NSRF and the OPs in
the context of EU common cohesion policy for the period
2007-2013
 Specific objectives:
 Ensuring maximum information and wide public
support to the implementation of the Structural and
Cohesion Funds in Bulgaria;
 Facilitating the access to financing by the Structural
Instruments in Bulgaria and stimulating the
participation of stakeholders in EU fund absorption.
Министерство на финансите
Instruments for attaining the objectives
 Communication Plan of OP Regional Development
(OPRD)
 Communication Plan of OP Competitiveness (OPC)
 Communication Plan of OP Environment (OPE)
 Communication Plan of OP Transport (OPT)
 Communication Plan of OP Human Resource
Development (OPHRD)
 Communication Plan of OP Administrative Capacity
(OPAC)
 Communication Plan of OP Technical Assistance
(OPTA)
 OP Technical Assistance, Priority Axis 3
Communication Plan (CP) Status
OP
STAGE
OPRD
OPAC
OPE
OP APPROVAL
BY MC
DISPATCH TO
THE EC
RECEIPT OF
FIRST
COMMENTS
November 2007
05 March 2008
06 May 2008
planned
06 May 2008
July 2007
04 February
2008
04 April 2008
04 June 2008
forthcoming
07 May 2008
Autumn MC
meeting
07 May 2008
forthcoming
January 2008
07 March 2008
RE-DISPATCH
TO THE EC
APPROVAL BY
EC
06 March 2008
08 March 2008
07 may 2008
Planned for 07
July 2008
01 February
2008
02 February
2008
14 March 2008
14 May 2008
forthcoming
OPC
January
2008
04 February
2008
31 March 2008
30 May 2008
forthcoming
OPTA
February 2008
05 March 2008
25 April 2008
planned
forthcoming
OPT
OPHRD
Logo
 Designing the vision of EU
common structural policies in
Bulgaria
 OP logos:
 OP Regional
Development
 OP Competitiveness
 OP Transport
 OP Environment
 OP Technical Assistance
 OP Administrative
Capacity
Information Networks
 National networks
 National network of communication officers
 Regional networks
 Regional information networks (28 Info Points)
Specialised websites
OP
websites,
beneficiaries
WEBSITE
UPDATE
National level
www.eufunds.bg
running
OPRD
www.bgregio.eu
After project approval
www.opcompetitiveness.bg
On a six months’ base
(twice a year)
www.moew.government.bg
On a six months’ base
(twice a year)
OPT
www.optransport.bg
On a six months’ base
(twice a year)
OPHRD
www.ef.mlsp.government.bg
www.az.government.bg
www.asp.government.bg
www.web.mon.bg/sf
In accordance with Regulation
No 1828/2006
OPAC
www.opac.government.bg
monthly
OPTA
www.eufund.bg
www.minfin.bg
quarterly
(4 times a year)
OPC
OPE
Public events
 Information and discussion forums
 Local meetings
 Seminars
 Conferences
 Round Tables
 Road show
 Dissemanation of information and promotional materials
Official launch
OP
DATE
DATE OF OP LAUNCH
OPRD
14 November 2007
OPC
17 October 2007
OPE
05 December 2007
OPT
09 December 2007
OPHRD
20 July 2007
OPAC
13 September 2007
OPTA
12 November 2007
Relations and dialogue with the media
 Press conferences
 Briefings
 Press releases
 Journalist discussions and press-trips
 Training and consultations
 Coverage in the press and in the electronic media
 TV and radio broadcasts
 Films
 Co-productions
 Contributed articles and programmes
Dialogue with target groups
Meetings with potential beneficiaries
Information and discussion forums
Advisory meetings and workshops
Presentations
Information campaigns
Be Active information campaign
22 national and 31 regional press and electronic
media
6 websites
22 public events in 15 towns
More than 13,000 participants
50,000 press materials
Over 150,000 printed materials, distributed at
seminars
Reaching 84% of the general public aged 25-60
years.
Information Days
Sociological survey
Overall process of SCF absorption
A 4-wave survey aimed to trace in dynamics the level
of awareness and preparedness of potential
beneficiaries for the absorption of EU funds
accompanied by a national representative sample
surveying the attitude of the population to this topic
Specialized ones
Ministry of Finance
2007 - 2013 THANK YOU FOR
YOUR
ATTENTION!
Zornitsa Arsenieva
WWW.EUFUNDS.BG
WWW.MINFIN.BG
Advisor to the Minister of
Finance