REGISTRATION INFORMATION & DIRECTIONS
Reach – Recruit – Engage
WHO:
SkillsUSA Chapters who are interested in cultivating chapter experiences, exploring the
SkillsUSA Framework and developing a successful and effective chapter recruitment plan.
WHEN:
Monday & Tuesday – October 24 & 25
Program begins at 7 pm on Monday and ends at 4 pm on Tuesday
Registration will open at 3PM
WHERE:
Sheraton Atlanta Hotel
165 Courtland Street NE
Atlanta, GA 30303
404-659-6500
The Sheraton Atlanta is the official conference hotel and all chapters are required to stay in
the official hotel. The SkillsUSA Office will make all hotel reservations. Advisors will make
room assignments by using the “Hotel Planner” drag & drop on the On-line Registration site.
Detailed registration directions available as a download on this site.
All Chapters are required to stay overnight at the Sheraton for the conference. If CTAE
director requests for you to not stay overnight, please call us at 866-503-3169.
FEES:
Conference Registration: $65 per person & $50 Chapter Fee
$20 Late Registration Fee per registrant
Absolutely no REFUNDS will be granted.
Hotel Price: $149 nightly plus with a State Hotel Assessment Fee of $5.00 per room/per
night.
DEADLINES:
Registration Deadline is Wednesday, September 21, 2016.
PAYMENTS:
Conference payments are due by October 14, 2016.
Mail Payments to:
SkillsUSA Georgia
1740 Hudson Bridge Road
Suite 1052
Stockbridge, GA 30281
Please call our office to pay via credit card (866-503-3169).
Hotel payments will be paid directly to the hotel and you will need to supply the hotel with
a signed State Tax Exempt form to avoid paying sales tax.
DRESS CODE: Monday – Jeans, Chapter T-Shirt and closed toed shoes (tennis shoes preferred).
Tuesday – Jeans, Conference T-Shirt and closed toed shoes (tennis shoes preferred).
NO SHORTS OR DRESSES ALLOWED
MEALS:
Monday Dinner – On Your Own
Tuesday Breakfast – Provided
Tuesday Lunch – On Your Own
TENTATIVE SCHEDULE:
7:00 pm
Opening General Session
8:00 pm – 11:00 pm Framework Experiential Learning Activities
** required for Tuesday’s workshops**
7:30 am
Breakfast
8:00 am
Opening General Session
8:30 am
Workshop 1
10:00 am
Workshop 2
11:30 am -1:30 pm Lunch on your own
1:30 pm - 3:00 pm
Workshop 3
3:00 pm – 4:00 pm Closing General Session
REGISTRATION STEPS:
Step 1: Register your chapter on-line at http.www.skillsusa-register.org.
See download for detailed instructions for on-line registration.
Deadline is Wednesday, September 21, 2016 – Registering after deadline will result in a $20
late fee per individual.
Step 2: By October 14th submit registration summary invoice form and payment to:
SkillsUSA Georgia
1740 Hudson Bridge Road, Suite 1052
Stockbridge, GA 30281
Step 3: Have each attendee complete the following forms and turn in on-site at registration:
Forms are available as a download document on the website.
 Medical Release
 Code of Conduct
 Advisor Code of Conduct
Step 4: Make necessary arrangements to pay hotel invoice prior to arrival or on-site. Be sure your
payment is accompanied by a signed tax exempt form.
Step 5: Review activities and competitions to make sure that you and your students take full
advantage of all opportunities.
 Statesman Award Testing – Study Guide available on the website.

Chapter Competitive Events – All events are entered in by the Chapter and not individuals.
Guidelines available as a download on the website.
o Framework Display Event
o Framework Poster Event
o Brochure Poster Event
o 2re Conference Promo Video – Due October 14th
Step 6: Get Ready to Reach, Recruit & Engage!
ON-LINE REGISTRATION INSTRUCTIONS/STEPS:
1. Log onto www.skillsusa-register.org to register your chapter for the 2re Conference.
2. You will enter your email address and the password. If you did not previously create a password, then you can
do so on the site by following the instructions listed.
3. After you have logged in, click on the “Conference” tab at the top of the page and click on “My Registrations”
from the drop down box.
4. From the Filter Event Drop down box choose the appropriate conference (2re/Fall Leadership Conference.
5. Begin registering your chapter by clicking on the ADD REGISTRANT button at the top of the page.
6. Complete the following information for each conference participant (Advisor, Student, Chaperone):
a. Participants first and last name, street address, city, state and zip.
b. Reg. Type (Select either Advisor, Student Participant or Chaperone from the drop down list)
c. Select the appropriate shirt size.
d. You DO NOT need to complete the tabs labeled Contest, Details or Emergency.
e. Click on the tab labeled State Info.
i. Check the box if your student will enter the Statesman Award Competition, Distinguished
Statesman Award.
ii. Check the box if your chapter plans to enter into a Competitive Event.
f. Click Save Registration and the information will be saved and you will be able to add additional
participants.
7. PLEASE ensure the following:
a. Each attendee’s name is spelled correctly
b. Each attendee has a shirt size listed on the form
c. You have indicated which attendees will be completing the Statesman Award evaluation.
8. Once you have completed registering all of your attendees, you will now need to complete the HOTEL
PLANNER portion of the registration.
a. Click on the HOTEL PLANNER button at the top of the page.
b. Click on each of your registered members and drag and drop them into an available appropriate hotel
room.
i. Rooms must be either all female or all male.
ii. This steps allows you to determine which students are housed together.
c. BE CAREFUL - Make sure that you use single and double rooms appropriately. NO MORE THAT 2 PEOPLE
PER SINGLE ROOM AND NO MORE THAN 4 PEOPLE PER DOUBLE ROOMS.
9. Print the fee summary and registration summary from the website. You will want to make a copy for your
records and submit a copy with your payment.
10. On-line registration site will close at midnight on Wednesday, September 21st. Payment is expected for all
participants that are registered on-line by October 14th. Registering after deadline of September 21st will
result in an additional fee of $20 per attendee.
Conference Registration YouTube Video to assist with registration:
https://www.youtube.com/watch?v=6NoaxEDnN7I
SkillsUSA Georgia
Personal Liability / Medical Release / Photograph
Release
All children, students, and adults who attend any SkillsUSA Georgia Conference require this form. No conference
attendee is allowed to participate unless SkillsUSA Georgia receives this form. Parents and chapter advisors: Please
make a copy of this completed form for your records.
First, each student must complete local school system medical release form. This form should be kept by the local chapter
advisor and follow local school system policy.
Name
Home Telephone
Home Street Address
Advisor
City/State/Zip
_
School
____
Advisor Cellphone Number (for emergency use only)
_______
At Home Emergency Contact:
Phone number:
“I hereby agree to release SkillsUSA Georgia, its representatives, agents, servants and employees from liability for any
injury to above named person at any time while attending the SkillsUSA Georgia State Leadership and Skills
Conference, including travel to and from the conference, excepting only such injury or damage resulting from willful acts
of such representatives, agents, servants, and employees.”
“I do voluntarily authorize SkillsUSA Georgia local chapter advisors, state advisor, state director, assistants and/or
designees to administer and/or obtain routine or emergency medical treatment for the above-named person as deemed
necessary in medical judgment.”
“I agree to indemnify and hold harmless National SkillsUSA, SkillsUSA Georgia and/or assistants and designees for any
and all claims, demands, actions, rights of action, or judgments by or on behalf of the above named person arising from
or on account of said procedures or treatment rendered in good faith and according to accepted medical standards.”
“I hereby authorize any physician member of the Department of Emergency Medicine of an accredited hospital or any
member of the medical staff of an accredited hospital to render medical treatment, which in his/her judgment is deemed
necessary in the care of the above named person (child or student) while attending the SkillsUSA Georgia activity,
including time traveling to and from the conference.”
“I permit SkillsUSA Georgia to use video footage and photographs of my child for publicity that might include but is not
limited to: website, PowerPoint presentations, promotional videos, flyers or news publications.”
Signature of parent or guardian (if child or student)
Date
Participant's or advisor’s signature
Date
A COPY OF THIS FORM MUST BE KEPT BY THE STATE AND CHAPTER ADVISORS AT THE CONFERENCE
AND GIVEN TO APPROPRIATE MEDICAL AUTHORITIES IN THE EVENT OF A MEDICAL EMERGENCY.
SkillsUSA Georgia
Code of Behavior
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Teachers/advisors will assume full responsibility that delegates abide by the SkillsUSA Georgia dress code and
code of behavior at all times including travel to and from conference.
Participants shall be prompt and prepared for all activities. All delegates shall behave in a courteous manner and
refrain from language and/or actions that could bring discredit upon them, their school and/or SkillsUSA Georgia.
Delegates should wear name badges at all times except in sleeping quarters.
Delegates shall be fully clothed at all times outside of living quarters. This includes movement between rooms.
Delegates agree not to consume or have in possession any alcoholic beverages or non-prescription narcotics,
gamble, smoke or use other tobacco products during the conference.
Conduct not conducive to an educational conference will not be tolerated. Examples of unacceptable conduct
includes, but is not limited to, disrupting a businesslike atmosphere, consorting with non-conference individuals or
any activities which will endanger self or others.
Delegates are expected to attend all general sessions. Student participants shall not leave the hotel premises
without the permission from their advisor. Delegates shall keep their advisors informed of their activities and
whereabouts at all times.
Delegates shall observe the curfew hour. It is the responsibility of the teacher/advisor to ensure compliance with
this article.
Delegates shall refrain from all types of roughhousing including dropping articles out of the windows. Delegates
understand that girls’ hotel rooms are off limits to boys and boys’ rooms are off limits for girls unless an advisor is
present. Chapters found in violation will be asked to leave.
Delegates agree to pay for all phone calls made from their rooms. These will be shown on individual bills and paid
for by the local chapter or chapter members.
Delegates shall respect the hotel property of which they are a guest and will pay for any property damage or loss
that occurs due to their stay during the conference.
Delegates shall not use portable stereos or other loud music making devices outside their rooms and will keep the
volume low while they are in rooms.
Participants violating any of the rules of conduct will subject their entire delegation to be unseated.
Participants may be sent home at their own expense for violating any of these rules of conduct. Violators (and
their chapter) may be suspended for one year.
It is hoped that each student attending the conference will take this Code of Behavior with a positive attitude so that
SkillsUSA Georgia will continue to have the respect of education, business people and the general public.
Student’s Signature______________________________________School_______________________
I have read and understand the Code of Behavior. I have informed my son/daughter of the importance of his/her
conforming to its provisions.
Date_________________
Parent’s Signature______________________________________
I have read and understand the Code of Behavior. I have informed my students of the importance of his/her
conforming to its provisions. I have reminded them also that an infraction will be reported to me by the State Director
who has the authority to take prudent disciplinary action as he or she sees fit.
Date_________________
Principal’s Signature____________________________________
I have read and understand the Code of Behavior. I have instructed my students of the importance of his/her
conforming to its provisions. I understand that I am responsible for said student’s actions while participating at the
conference.
Date________________
Advisor’s Signature_______________________________________
Advisor Code of Conduct
This document is to be submitted at registration for each SkillsUSA Georgia Event.
As a SkillsUSA Georgia Chapter Advisor, bringing students to participate in a scheduled conference or event, I
realize that my conduct is critical to setting the conduct standards for the organization and students. Therefore, I
will adhere to the following Code of Conduct . . .
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Bring only my most responsible students who exhibit proper behavior and follow directions.
Ensure a minimum of 1 chaperone per 10 students.
Have a female chaperone for female students and a male chaperone for male students.
Be in direct supervision of students at all times.
All conference attendees (including students, chaperones and advisors) will abide by the dress code at all times.
Ensure that my students are present and on time for all conference functions (Opening General Session, Breakout Sessions, Competitive Events, Awards Ceremony, etc.).
I will review and explain to all attendees the following policy which has been established by the SkillsUSA
Georgia Board of Directors.
“Students who break conference rules or behave inappropriately will subject their entire delegation to
disciplinary action at the discretion of the Executive Director, State Advisor and/or Board of Directors.
Disciplinary action may include expulsion from conference activities with no refund of registration fees
and/or individual disqualification from state conference activities.”
I will be responsible for enforcing conference curfew time. No students out of their hotel rooms after the
posted curfew hour without an adult.
I will fulfill all of my scheduled duties.
I will not consume or have in my possession any alcoholic beverages or non-prescription narcotics.
I will obtain a signed Permission Form or Medical Release Form as required by my school system and/or
SkillsUSA Georgia and retain a copy of the form(s) in my possession throughout the duration of the event.
I will uphold the standards of the Georgia Code of Ethics for Educators and follow the policies of my school and
local Board of Education at all times.
I have read and understand the Advisor Code of Conduct and I am fully aware of the information contained herein. I
am aware that if, for any reason, I am in violation of any of the rules of the conference, I may be brought before the
appropriate discipline committee for an analysis of the violation and all violations of the Code of Conduct will be
reported to the administration of the school system.
School:
Chapter Advisor’s Signature:
Print Advisor’s Name:
Cell Phone:
Administrator’s Signature:
Print Administrator’s Name:
Date:
SKILLSUSA FRAMEWORK BROCHURE GUIDELINES
OBJECTIVE:
Chapters members should work together to create a brochure that accurately represents the SkillsUSA
Framework. The brochure should incorporate the three components of the Framework; technical, workplace and
personal skills.
PROCEDURES:
Advisors/Students should submit their brochure during the event check-in.
CONTEST RULES:
1. Entries will be limited to one per chapter.
2. The brochure must be designed on a letter size (81/2 x 11 inches) paper, color, and may be tri-fold or bi-fold.
3. The entry should contain a brochure only. Extra printed materials should not be submitted with the brochure
and will not be judged as a part of the project.
4. The SkillsUSA logo and Framework logo should be incorporated into the brochure design. The logo may either
be the SkillsUSA national logo, state logo or chapter logo. Proper guidelines for logo use can be found at:
http://skillsusa.org/about/logos2.shtml. Please note that when using just the word SkillsUSA, it is considered
one word and a space should not separate Skills and USA.
5. The brochure should be created with the mind-set that it will be used to promote SkillsUSA and the Framework.
The top three entries will be awarded.
EVALUATION:
1. General Effect/Impact (40 Points)
a. Effectively represents SkillsUSA Georgia.
b. Effectively represents the 3 components of the SkillsUSA Framework.
c. Overall Appearance
2. Design Elements (20 Points)
a. Images enhance message of brochure
b. Text (readability, grammar, spelling, etc.)
c. Colors
d. Artistic Flair
3. Uniqueness/Creativity of Design (20 Points)
a. What sets your design apart from the other chapters?
4. Logo Incorporation (20 Points)
a. SkillsUSA National Logo/State Logo/Chapter Logo Incorporated in Design
b. SkillsUSA Framework Logo Used Effectively to Enhance Design
5. Violations of Size Specifications
a. Violation of size requirements will result in a 20-point penalty.
6. Violation of Additional Materials
a. Violation of additional materials will result in a 20-point penalty.
Framework Brochure Evaluation
School Name:
Possible
Points
EVALUATION CRITERIA
GENERAL EFFECT/IMPACT – 40 POSSIBLE POINTS
a. Effectively represents SkillsUSA
15
b. Effectively represents the three components of the Framework;
15
(Technical, Workplace, & Personal Skills)
c. Overall Appearance
10
DESIGN ELEMENTS – 20 POSSIBLE POINTS
a. Images Enhance Message of Brochure
5
b. Text (readability, grammar, spelling, etc.)
5
c. Colors
5
d. Artistic Flair
5
UNIQUENESS/CREATIVITY OF DESIGN – 20 POSSIBLE POINTS
a. What sets the design apart from the other chapters?
20
LOGO INCORPORATION – 20 POSSIBLE POINTS
a. SkillsUSA National Logo/State Logo/Chapter Logo Incorporated in
Design
b. SkillsUSA Framework Logo Used Effectively to Enhance Display
10
10
VIOLATIONS OF SIZE SPECIFICATION
8 ½” X 11” Piece of Paper (No additional framing, foam board, backing, etc.)
-20
VIOLATION OF ADDITIONAL MATERIALS
Extra printed materials are prohibited and should not be judged – BROCHURE
ONLY
TOTAL
Evaluator’s Comments:
Evaluator’s Signature:
-20
100
Points
Awarded
SKILLSUSA FRAMEWORK DISPLAY GUIDELINES
OBJECTIVE:
Chapters members should work together to create a display that accurately represents the SkillsUSA Framework.
The display should incorporate all three aspects of the Framework; technical, workplace and personal skills.
PROCEDURES:
Advisors/Students should submit their display during the event check-in at the Conference.
CONTEST RULES:
1. Entries will be limited to one per chapter.
2. Display size is limited to 46” in width, 36” in height, and 18” in depth.
3. All displays must collapse to fit the below specifications
a. 36 inches long, 24 inches wide, and 6 inches deep/thick
b. Display should not weigh more than 10 pounds.
4. The entry should contain a display only. Extra printed materials should not be submitted with the display and will
not be judged as a part of the project. (i.e. brochures, flyers, etc.)
5. The SkillsUSA logo and Framework logo should be incorporated into the design. The logo may either be the
SkillsUSA national logo, state logo or chapter logo. Proper guidelines for logo use can be found at: http://
skillsusa.org/about/logos2.shtml. Please note that when using just the word SkillsUSA, it is considered one
word and a space should not separate Skills and USA.
6. The display should be created with the mind-set that it will be used to promote the SkillsUSA Framework.
7. Electricity will not be provided for the displays.
8. The top three entries will be awarded. The use of expensive accessories (such as laptop computers, projectors,
etc.) is not permissible.
EVALUATION:
1. General Effect/Impact (40 Points)
a. Effectively represents the SkillsUSA Logo
b. Effectively serves to promote the Framework.
c. Overall Appearance
2. Design Elements (20 Points)
a. Construction
b. Materials
c. Colors
d. Artistic Flair
3. Uniqueness/Creativity of Design (20 Points)
a. What sets your design apart from the other chapters?
4. Logo Incorporation (20 Points)
a. SkillsUSA National Logo/State Logo/Chapter Logo Incorporated in Design
b. SkillsUSA Framework Logo Incorporated in Design
5. Violations of Size Specifications
a. Violation of size requirements will result in a 20-point penalty.
6. Violation of Additional Materials
a. Violation of additional materials will result in a 20-point penalty.
Framework Display Evaluation
School Name:
EVALUATION CRITERIA
Possible Points
GENERAL EFFECT/IMPACT – 40 POSSIBLE POINTS
a.
Effectively Represents the SkillsUSA Logo
b.
Effectively serves to promote the Framework
c.
Overall Appearance
15
15
10
DESIGN ELEMENTS – 20 POSSIBLE POINTS
a.
Construction
b.
Materials
c.
Colors
d.
Artistic Flair
5
5
5
5
UNIQUENESS/CREATIVITY OF DESIGN – 20 POSSIBLE POINTS
a. What sets the design apart from the other chapters?
20
LOGO INCORPORATION – 20 POSSIBLE POINTS
c.
d.
SkillsUSA National Logo/State Logo/Chapter Logo Incorporated in
Design
SkillsUSA Framework Logo Incorporated in Design
VIOLATIONS OF SIZE SPECIFICATION
Display size is limited to 46” width/36” height/18” in depth
VIOLATION OF ADDITIONAL MATERIALS
Extra printed materials are prohibited and should not be judged (i.e.
brochures, flyers, etc.)
TOTAL
Evaluator’s Comments:
Evaluator’s Signature:
10
10
-20
-20
100
Points Awarded
SKILLSUSA FRAMEWORK POSTER GUIDELINES
OBJECTIVE:
Chapters members should work together to create a poster that accurately represents the SkillsUSA Framework. The
poster should incorporate the three components of the Framework; technical, workplace and personal skills.
PROCEDURES:
Advisors/Students should submit their poster during the event check-in.
CONTEST RULES:
1. Entries will be limited to one per chapter.
2. Poster must be presented on an 8.5” x 11” piece of paper. (Additional framing, foam board backing, etc. are not
needed and may even lead to a point deduction.)
3. The entry should contain a poster only. Extra printed materials should not be submitted with the poster and will
not be judged as a part of the project. (i.e., brochures, flyers, etc.)
4. The SkillsUSA logo and Framework logo should be incorporated into the poster design. The logo may either be
the SkillsUSA national logo, state logo or chapter logo. Proper guidelines for logo use can be found at:
http://skillsusa.org/about/logos2.shtml. Please note that when using just the word SkillsUSA, it is considered
one word and a space should not separate Skills and USA.
5. The poster should be created with the mind-set that it will be used to promote SkillsUSA and the Framework.
6. The top three entries will be awarded.
EVALUATION:
1. General Effect/Impact (40 Points)
a. Effectively represents SkillsUSA Georgia.
b. Effectively represents the 3 components of the SkillsUSA Framework.
c. Overall Appearance
2. Design Elements (20 Points)
a. Images enhance message of poster
b. Text (readability, grammar, spelling, etc.)
c. Colors
d. Artistic Flair
3. Uniqueness/Creativity of Design (20 Points)
a. What sets your design apart from the other chapters?
4. Logo Incorporation (20 Points)
a. SkillsUSA National Logo/State Logo/Chapter Logo Incorporated in Design
b. SkillsUSA Framework Logo Used Effectively to Enhance Design
5. Violations of Size Specifications
a. Violation of size requirements will result in a 20-point penalty.
6. Violation of Additional Materials
a. Violation of additional materials will result in a 20-point penalty.
Framework Poster Evaluation
School Name:
Possible
Points
EVALUATION CRITERIA
GENERAL EFFECT/IMPACT – 40 POSSIBLE POINTS
a. Effectively Represents SkillsUSA
15
b. Effectively represents the three components of the Framework;
15
(Technical, Workplace, & Personal Skills)
c. Overall Appearance
10
DESIGN ELEMENTS – 20 POSSIBLE POINTS
a. Images Enhance Message of Poster
5
b. Text (readability, grammar, spelling, etc.)
5
c. Colors
5
d. Artistic Flair
5
UNIQUENESS/CREATIVITY OF DESIGN – 20 POSSIBLE POINTS
a. What sets the design apart from the other chapters?
20
LOGO INCORPORATION – 20 POSSIBLE POINTS
a. SkillsUSA National Logo/State Logo/Chapter Logo Incorporated in
Design
b. SkillsUSA Framework Logo Used Effectively to Enhance Display
10
10
VIOLATIONS OF SIZE SPECIFICATION
8 ½” X 11” Piece of Paper (No additional framing, foam board, backing, etc.)
-20
VIOLATION OF ADDITIONAL MATERIALS
Extra printed materials are prohibited and should not be judged – POSTER
ONLY (i.e. brochures, flyers, etc.)
TOTAL
Evaluator’s Comments:
Evaluator’s Signature:
-20
100
Points
Awarded
SkillsUSA 2re Conference Promo Video
GENERAL CONTEST RULES
Each video must be submitted via a YouTube or School Tube link. The link must be emailed to SkillsUSA GA at
[email protected].
DEADLINE: October 14th by 5PM.
The video must start with 10 seconds of black before the opening titles and 10 more seconds of black after the end
of the entry.
Using computer graphics, identify on the video itself, approximately 10 seconds before the video begins and after 10
seconds of black, the title, 2re Conference Promo Entry, and the school. Put any credits at the end rather than the
beginning of your entry. The timing of the video will begin as soon as the first image of the video appears. The
opening graphics and the ending credits will not be included in the timing of the video.
Only current members of SkillsUSA may work on the video.
Copyrighted music and the use of scenes from prerecorded tapes are not permissible unless permission for such
copyrighted material has been obtained. If permission is granted, Copyrighted material must be acknowledged in a
graphic during the credits (“footage provided by Universal Studios”, for example). If copyrighted music is involved,
the artist and recording label must be acknowledged in the credits. Failure to obtain permission will result in
disqualification. Schools are strongly encouraged to produce their own music with school choruses and orchestras,
local bands, or with music creation programs like Soundtrack and Garage Band.
PROMO VIDEO- SPECIFIC GUIDELINES
PURPOSE:
To create a 2re promotional video that the SkillsUSA GA State Office can use to show to students for the 2017 school year as a
way to promote the conference. This will be used via social media and in local classrooms. The state office will provide the video
to teachers so that they can show it to their students to promote the conference.
ELIGIBILITY:
Open to all active SkillsUSA members.
SUBMISSION: Entries should be submitted by uploading to YouTube or SchoolTube. The link must be sent to the state office at
[email protected].
AWARDS:
SkillsUSA GA will judge all entries. Entries will be narrowed down to the top 3 videos. At the 2re Conference, videos will be
shown to the attendees and they will vote on the winning promotional video (idea of a People’s Choice Awards). The winner will
be announced at the closing general session. The video will be used for the 2017 promotion of 2re. Plaques will be given to the
top three schools.
SCOPE OF THE CONTEST:
The team will be comprised of two to five members who will produce a 30 - 60 second video that focuses on the following:
Enticing potential members to attend SkillsUSA Georgia’s 2re Conference through the use of exciting and fast paced video
production.
THEME:
The video can use any theme as long as it supports the purpose and provides a tool that can be used to: Creating energy and
enthusiasm for SkillsUSA.
Creating passion for SkillsUSA.
Persuade students to join SkillsUSA.
Please note the video should be cool and relevant to high school students while exciting them about SkillsUSA and specifically
the 2re Conference.
DO NOT INCLUDE ANY DATES IN THE VIDEO!
EVALUATION CRITERIA:
Video will be judged on the following criteria:
1. Camera Work – 10%
2. Editing – 10%
3. Audio – 10%
4. Creativity – 20%
5. Clarity of message – 20%
6. Motivational Power – 30%
Maximum length of video is 60 seconds. Videos exceeding 60 seconds will incur a penalty of 20 points. Videos less than 30
seconds will be disqualified. Including dates in the video will result in a 10- point penalty.
SkillsUSA 2re Promo Video
School Name: ________________________________
Evaluation Criteria
Actual
Points
Possible
Points
Camera Work
10
Basic shots (close-ups, extreme close ups, wide shots, medium shots, dolly shots, etc.) are well framed and
used appropriately. Video uses an appropriate variety and balance (not too many, not too few) of basic
camera shots, angles and techniques. Non-Basic shots (odd camera angles and movement) are used
appropriately to add cinematic value; not just “eye candy”. Effectively made use of appropriate locations
and props to “frame” shots. Camera lens was focused throughout the video. Video demonstrates use of
proper camera equipment such as tripod, lighting kit, microphones, handheld when appropriate.
Editing
10
Technically, the edits are clean throughout the video. The overall edit style and pacing of the program is
consistent. Timing of the edits is appropriate and in sync with audio elements. Edits avoid any continuity
problems. B-Roll footage is effectively integrated into the program as appropriate. Graphic elements are
used effectively to supplement video clips, adding value to the program instead of just “eye candy”. Text
titles and lower thirds text are readable used effectively throughout the video.
Audio
10
Audio levels are consistent throughout the program. If used, music selections are appropriate for the
subject matter and the audience. If used, music matches the edits and is in sync with visual cues. If used,
music is mixed with narration at appropriate levels.
Creativity
20
Americans see thousands of commercials each year so commercial producers are motivated to make ads
which stand out from the mainstream. That’s where creativity comes in. Sometimes being creative means
taking an old idea or theme and giving it a new twist, a principle of both commercials and comedy Aristotle
ruminated about 2,000 years ago. Many believe, however, that a higher form of creativity involves taking a
brand new approach. Hard to explain but easy to recognize, creativity elicits viewer responses like “how
clever!” or “I wish I had thought of that.”
Clarity of Message
20
Although some national commercials leave viewers scratching their heads about exactly what was being
promoted or what they should do after having seen the commercial, our contest encourages schools to air
commercials and PSAs with clear messages. Clarity is often achieved with simplicity because, after all, you
have only 60 seconds to get your message out. Repeating your message usually reinforces it, as does the
use of attention-getting graphics.
Motivational Power
Any elements which motivate viewers (especially students) to buy the product, perform the activity, come
out to the event, contribute to the fund raiser, etc. The more judges are moved to positive action, the
higher this score should be, although different people are motivated by different factors. For some,
excitement does the trick, while for others a sense of duty or responsibility can be just as powerful a
motivator. Still a third group participates because their peers are doing so in large numbers, while other
motivational ploys target a search for good price bargains or the desire to be top dog in a contest.
PENALTY PHASE
Maximum length of video is 60 seconds. Videos exceeding 60
seconds will incur a penalty of 20 points
Videos less than 30 seconds will be disqualified.
Included date penalty of 10 points.
Total Possible Points 100
30