Post-Show Report
Theme: Nippon Food Branding for the Age of Globalization
Theme
Overview
With the 2020 Tokyo Olympic and Paralympic Games
approaching, the number of overseas visitors hit over 20
million in 2015 and the sales of souvenir products marked the
highest ever. There is no doubt that more inbound tourists
come to Japan, the more people pay more attention to its
culture, world heritage, and regional resource.
Also, TPP (The Trans-Pacific Partnership) has reached to a
broad agreement after having global negotiations for about 5
and a half years. As the wave of economic globalization
comes, food market also opens to the world.
It is true that food producing industry concern about price
competition led by TPP, but Japanese food is one of things
Japanese can be proud to the world. Japanese food was
nurtured in the unique environment in Japan, and it have
established and earned the reputations that it is safe, reliable,
good taste, and healthy. By utilizing distinctive resources by
each region, such as local cuisine, specialty, history, and hot
spring, it is possible to create added value in the global
competition.
In 20th anniversary, Gourmet & DiningStyle Show 2016
Autumn gathered world-class branding food with the theme of
“Nippon Food Branding for the Age of Globalization.
Gourmet & DiningStyle Show celebrated its noteworthy 20th
anniversary and welcomed total 138 companies/groups as
exhibitors. During the Show, a lot of regional branding food
was displayed under the theme of “Nippon Food Branding for
the Age of Globalization.”
In addition, “AGRI×DESIGN×FOOD EXHIBITION” was held for
the first time with the concept of “Design the Agriculture Where
the Future Lies.” Total 12 agricultural producers who are
engaging in “Sixth Industrialization” attended and introduced
the ideas of how food should be in the future and how to
present it.
Yanmer, a leading company in agriculture, also exhibited in the
Show with the theme of “The Yanmer Design for Future
Agriculture.” They displayed their premium design limited
edition “YT 5113 Tractor,” and presented next-generation
agri-wear and visual images to indicate a strong sense of
vision and mission for the development of agriculture.
Furthermore, 33 companies from Kyoto, the most popular
areas by overseas tourist visiting Japan, showcased in “The
Kyoto Kiraboshi Co. New Merchandise Display and Business
Negotiation Meet.” They zoned merchandise according to its
specific feature and presented Kyoto-like high quality products
as always.
Throughout the Show, well-designed and stylish products were
brought together. Visitors expressed positive comments like
“there were so many great dining items which will have high
demands in the future.”
In this manner, Gourmet & DiningStyle Show played a big role
to provide a great market opportunity by breaking the boarders
between business categories and matching the needs of both
exhibitors and visitors.
One of the popular events, National Evaluation Meeting for
Excellent Sake, also took place during the Show. 17 brands of
sake across Japan were brought in the venue and about 400
of sake-lover and sake buyers etc. evaluated them. At the “Pro
Chef Magic Kitchen Stage,” 8 programs were held to deliver
standpoint of domestic/international food producers and
manufacturers. They introduced stories connecting producers,
sellers, and consumers, then exchanged their opinions through
the programs.
Outline
Name
Dates
Venue
Organizer
Show
Scale
Official
Support
Special
Support
SHOW OUTLINE
The 20th Gourmet & Dining Style Show Autumn
2016
September 7-9(3days), 2016
●Sep.7(Wed), 8(Thu)…10am to 6pm.
●Sep.9(Fri)…10am to 5pm.
Tokyo Big Sight, East Hall 3
(Tokyo International Exhibition Center)
Business Guide-Sha, Inc.
200 exhibitors with 30,000 visitors
Ministry of Agriculture, Forestry and Fisheries /
Manufactured Imports and Investment Promotion
Organization(MIPRO) / The Japan Direct
Marketing Association / Japan Department Store
Association / Japan Chain Stores Association /
Japan Supermarkets Association / Japan
Retailers Association / The All Japan Coffee
Association / The Federation of Japan
Confectionery Association / Japan Millet
Association / Japan Tea Association / Nihon-cha
Instructor Association / Japan Fruit-Art
Designers Association / Tokyo Big Sight, Inc. /
"Gift Premium" monthly trade magazine
(Scheduled)
Central Federation of Societies of Commerce
and Industry, Japan / The Japan Chamber of
Commerce and Industry / Japan Agricultural
Corporations Association(Scheduled)
【Inquiries to GDS】 Business Guide-Sha, Inc.
2-6-2 Kaminarimon, Taito-ku, Tokyo 111-0034, Japan
Phone: +81-3-3847-9853 Fax: +81-3-3843-9850
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Post-Show Report
Theme: Nippon Food Branding for the Age of Globalization
Number of Visitors
VISITORS DATA
Other 17.59%
Wednesday, September 7
Thursday, September 8
Friday, September 9
Total
8,803 (overseas 6)
8,128 (9)
7,708 (2)
24,639 (17)
Retail 22.63%
Mail Order/Door
3.38%
Visitors Data (Overall)
Business Category
Retail
Number of visitors
5,576
Percentage
22.63%
833
3.38%
455
2,743
1.85%
11.13%
349
1.42%
Corporate User
Wholesale/Trading Company
470
3,819
1.91%
15.50%
Food Service
6,061
24.60%
4,333
24,639
17.59%
100.00%
Number of visitors
Percentage
1,017
18.24%
201
381
3.60%
6.83%
Mail Order/Door-to-door Sales
SP, Anniversary, Gift Direct Sales
Manufacture
Farmer
Other
Total
Breakdown of Retail Industry
Business Category
SP, Anniversary, Gift
Direct Sales
1.85%
Food Service
24.60%
Manufacture
11.13%
Farmer
1.42%
Other 23.57%
Department Stores
GMS
Supermarkets
58
1.04%
Convenience Stores
Premium Food Stores
Co-op Store, Agricultural Cooperative
25
686
0.45%
12.30%
Natural Food Stores
Liquor Stores
118
363
2.12%
6.51%
76
1.36%
58
261
1.04%
4.68%
Souvenir Shops
Take-outs
Cake and Bakery Shops
Interior Shops
544
9.76%
Lifestyle Shops
Home Improvement and Appliance Stores
439
35
7.87%
0.63%
Other
1,314
23.57%
Total
5,576
100.00%
Coop Store, Agricultural
Cooperatives
1.04%
Deliveries
Lifestyle Shops
7.87%
Supermarkets
6.83%
Premium Food Stores
12.30%
Interior Shops
9.76%
Convenience Stores
0.45%
Cake and Bakery Shops 4.68%
Take-outs
1.04%
Souvenir Shops
1.36%
Percentage
23.21%
1,599
26.38%
755
86
12.46%
1.42%
70
1.15%
Fast Food
Hotels, Inns, Wedding Halls, etc.
49
687
0.81%
11.33%
Leisure facilities, Theme Parks
191
3.15%
Travel Industry
Other
234
983
3.86%
16.22%
6,061
100.00%
Total
GMS
3.60%
Natural Food Stores
2.12%
Liquor Stores
6.51%
Other16.22%
Business Category
Number of visitors
Restaurants, Fine Dining Restaurants
1,407
Cafes, Teahouses
School Lunch, Catering Services
Department Stores
18.24%
Home Improvement and
Appliance Stores
0.63%
Breakdown of Food Service Industry
Bars, Pubs, Cafeterias
Corporate User
1.91%
Wholesale/Trading
Company 15.50%
Travel Industry
3.86%
Restaurants, Fine
Dining Restaurants
23.21%
Leisure facilities, Theme
Parks 3.15%
Hotels, Inns, Wedding
Halls, etc.
11.33%
Fast Food 0.81%
Deliveries 1.15%
School Lunch, Catering
Services
1.42%
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Bars, Pubs, Cafeterias
26.38%
Cafes, Teahouses
12.46%
Post-Show Report
Theme: Nippon Food Branding for the Age of Globalization
AGRI×DESIGN×FOOD
EXHIBITION
EXHIBITIONS
&EVENTS
Coordinating with “AGRI×DESIGN×FOOD EXHIBITION,”
Yanmar displayed its premium design limited edition “YT 5113
Tractor” (limited quantity of 50 tractors), introduced next
generation agri-wear, and presented the visual images of how
Yanmar sees the future of agriculture. A lot of visitors were
interested in the vision of Yanmar which is aiming at the
development of agriculture.
※NEW!
Pro Chef Magic Kitchen Stage
With the concept of Design the Agriculture Where the Future
Lies, “AGRI×DESIGN×FOOD” was held for the first time by
welcoming Mr. Jyunichi Nagaoka, president of
FARMSTEAD.INC, as a producer.
Looking to the future of primary industries under globalization,
it was presented the idea of how much further competitiveness
and added value can be pursued, how much the
design/branding can be effective to deliver the message of
producers etc. With 12 agricultural producers from all over
Japan taking the first step toward the future, the venue was
bustling with visitors.
Regional features & ingredients, insistence on manufacturing
etc. were introduced at the stage by hot topic producers.
【Theme】
What is the story of the Japanese who hoped the development of tea
field and the Taiwanese people who inherited the hope?
Date & Time: September 7 (Wed.), 2016 11:30AM~12:30PM
Instructor:【Producer】YUCHI FARMERS (Taiwan)
【Coordinator】FARMSTEAD.INC
【Seminar】
Changing by design and branding! What is the new style of food,
agriculture, and region in the future?
Date & Time: September 7 (Wed.), 2016 1:30 PM 3:00PM
Instructor: Mr. Jyunichi Nagaoka, president of FARMSTEAD.INC and
Sixth Industrialization Planner
【Theme】
Live Talk by Producers
Challenge to Design Branding
Date & Time: September 7 (Wed.), 2016 4:00PM 5:00PM
Instructor:【Producer】MARUMO MOTOYAMA FARM
【Coordinator】FARMSTEAD.INC
Imported Food & Zakka Food Corner
【Theme】
Stylish food, well-design and handy kitchen goods were
introduced at this section.
Think New Forms of Reconstruction Support
The Declaration of KUMAMOTO SASAERU PROJECT !
Date & Time: September 8 (Thu.), 2016 11:30AM 12:30PM
Instructor: Mr. Hirokazu Yoshihira, Representative Director of
Organization for Japan Disaster Revitalization Support
Mr. Satoshi Yamamoto, Advisor of Organization for Japan Disaster
Revitalization Support
【Theme】
Challenge of Oyatsu TIMES by NOMONO
Magazine-type Packages Create New Market for Local Product by
Telling Its Story
Date & Time: September 8 (Thu.), 2016 1:30PM 2:30PM
Planner: EAST JAPAN RAILWAY TRADING CO., LTD.
The Yanmar Design for Future
Agriculture
Collaborated by Yanmar Inc.
【Theme】
Treasure of the Region! Introduction of Nutrient-rich Millet
Date & Time: September 9 (Fri.), 2016 11:30AM 12:30PM
Planner: JAPAN MILLET ASSOCIATION
【Theme】
Enjoy Kyoto Cuisine of Sea and High-Quality Sake of Tango
Japan s Only! Kyoto-Style Omotenashi by Crab Dishes and
Contemporary Master Craftman
Date & Time: September 9 (Fri.), 2016 1:30PM 2:30PM
Planner: Kyoto Federation of Societies of Commerce & Industry
Cooperation: Shorenkan Yoshinoya, KUMANO BREWERY CO.,LTD.,
TANGOKURA, INC.
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