Got Ideas?
Crowdsourcing for Innovation and
Community Engagement
#13NTCideas
Lindsay Hanson
Nicco Mele
Steve Miller
Naomi Pesky
Session Learning Objectives
Gain an understanding and knowledge of:
• The power and pitfalls of utilizing crowdsourcing as
a tool for innovation and community engagement
• Top lessons and best practices for utilizing
crowdsourcing
• Trends and tools available to nonprofits for
crowdsourcing
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Slide 1
What Is Crowdsourcing?
• Definition
• Evolution and Trends
• Forms
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Slide 2
Why Should Nonprofits and
Foundations Use Crowdsourcing?
• Collaboration
• Innovation
• Engagement
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Slide 3
ACTIVITY: Crowdsourcing in Action
• Offline
• Twitter
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Slide 4
ACTIVITY: If you could require one
real-life experience that everyone should
have before they can be a CEO or hold
elected office what would it be?
1. Work in a
restaurant
To respond:
Tweet the number
1, 2, 3, or 4 with
#13NTCideas
2. Teach in a junior
high school
3. Travel abroad
4. None of these
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Slide 5
Examples of Crowdsourcing
•
•
•
•
Prize competitions and “challenges”
Community innovation platforms
Branding and creative projects
Virtual town halls and community planning
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Slide 6
Prize Competitions
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Slide 7
Community and Stakeholder Innovation
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Slide 8
Virtual Town Halls and
Community Planning
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Slide 9
Considerations and Limitations
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Slide 10
Tips and Success Factors
If you build it…
…they won’t necessarily come
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Slide 11
Tools and Resources
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Slide 12
Publications and Articles of Interest
•
Change the World, and Win Fabulous Prizes
•
Prizes with an Eye Toward the Future
•
Innovation for the People, by the People
•
Pepsi Refresh Project Case Study
•
And the Winner Is...
•
Harvard Business Review (hbr.org)
•
The 1% Difference: 3 Keys to a Successful
Crowdsourcing Program
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Slide 13
Results from the Activity and Q & A
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Slide 14
Evaluate This Session!
Each entry is a chance to win an NTEN engraved iPad!
INSERT
QR CODE
HERE
or Online using #13NTCideas at www.nten.org/ntc/eval