Finish Line hits the ground
running with SmarterHQ
THE GOAL
RESULTS
Finish Line wanted to identify customers
100%
based on location when there are products
and events that are relevant to geographical
location.
INCREASE IN REVENUE
PER SESSION
THE SOLUTION
IN THEIR WORDS
Finish Line leveraged SmarterHQ’s
“SmarterHQ’s geo-targeting campaign has allowed us to cater to a more
Geo-Targeting to dynamically change their
targeted audience. Our customers, no matter their location, are presented
website content based on the location of the
with relevant and personalized content, ultimately leading to more
shopper. In-store events, new store openings,
conversions.”
promotions, back-to-school, weather and
sports teams all influence their site content.
AARON BUCHANAN
Digital Personalization Manager, Finish Line