Position Description Form (PDF)
College:
Northern College of Applied Arts and Technology
Incumbent's Name:
Position Title:
Graphic Designer
Position Code/Number (if applicable):
Supervisor's Name and Title:
Completed by: Jaret Dicks
Date: January 16, 2017
Signatures:
Incumbent:
(Indicates the incumbent has read and understood the PDF)
Date:
Supervisor:
Date:
Supervisor's Supervisor:
Date:
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Instructions for Completing the PDF
1. Read the form carefully before completing any of the sections.
2. Answer each section as completely as you can based on the typical activities or requirements of the
position and not on exceptional or rare requirements.
3. If you have any questions, refer to the document entitled "A Guide on How to Write Support Staff
Position Description Forms" or contact your Human Resources representation for clarification.
4. Ensure the PDF is legible.
5. Responses should be straightforward and concise using simple factual statements.
Position Summary
Provide a concise description of the overall purpose of the position.
As part of the Marketing & Communications Services team, the incumbent is responsible for providing graphic
design and marketing services in support of the College’s corporate communications and marketing goals. The
incumbent is responsible for designing and producing print, electronic and new media corporate communications
and marketing collateral that contribute to, and enhance the College’s corporate and various brand identities. The
incumbent also assists in developing, implementing, and coordinating marketing strategies to promote Northern
College’s brand, programs, and services, and to support student enrolment targets.
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Duties and Responsibilities
Indicate as clearly as possible the significant duties and responsibilities associated with the position.
Indicate the approximate percentage of time for each duty. Describe duties rather than detailed work
routines.
Responsibilities related to the graphic design include:
45%
 Meets identified marketing and communications objectives by:
o receiving information from written or verbal design briefs and/or work orders to
provide original designs from conceptualization to final production of complex
print, electronic and multimedia corporate communications, marketing
collateral materials such as logos, virtual tours, program calendars, web-based
and print advertising campaigns, print and electronic presentations, etc.
o recommending and developing graphic standards and contributing to on-going
usability initiatives related to brand consistency and visual identity standards
o contributing to the development and updating of College, program and service
area brand identity program
o providing creative input in campaign planning
 Researches and advises Marketing & Communications Services team and other College
members on graphic/visual communications best practices, trends, ideas, etc. that will
advance the College’s marketing and communications objectives.
 Assembles files to meet prepress and print production, and project specifications and
timelines.
 Acts as technical liaison with printers, equipment vendors, photographers, and other related
suppliers, as well as with internal departments such as Information Technology.
 Establishes and maintains photo/graphics bank for use by College community with
Marketing Team.
 Monitors legal, privacy, and copyright issues related to images, print and electronic
information production.
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Responsibilities related to the Marketing Officer include:
50%
 Production of Promotional Materials and Publications by:
o Developing, producing, and coordinating promotional materials, such as
brochures, flyers, posters, internet-based media, etc., in accordance with
marketing objections and standards. The incumbent has specific responsibility
for the production of the viewbook and other main recruitment pieces.
o Assist Communications Officer to determine content or obtain content and
verify accuracy of information from service and academic areas
o Designing promotional material, with Marketing Communications Officer
providing the writing, editing, and proofreading for all promotional materials.
Graphic Designer will coordinating the proofing and revision process.
o Establishing production schedules and ensuring deadlines are met
o Liaising with College Purchasing Department, suppliers and service providers,
delivery deadlines, and ensuring quality control of final products.
 Implementation of Promotional Campaigns and Events by:
o Developing promotional opportunities and ideas from conception to
implementation and evaluation based on established marketing strategies.
This includes graphic design, editing, coordination photo/video shoots, etc.
o Implementing advertising campaigns for recruitment and promotional
purposes. Determining approach which may include the use of traditional and
/or new media, message, audience, budgets, media frequency, timelines, etc.
o Assist in planning on creating, and implementing integrated web content and
strategies for short- and long-term marketing campaigns with Webmaster and
Marketing Department.
5%
Other duties as assigned
TOTAL
*
100%
To help you estimate approximate percentages:
½ hour a day is 7%
1 hour a day is 14%
½ day a week is 10%
½ day a month is 2%
1 week a year is 2%
1 hour a week is 3%
1 day a month is 4%
1. Education
A. Check the box that best describes the minimum level of formal education that is required for the
position and specify the field(s) of study. Do not include on-the-job training in this information.
□ Up to High School or
equivalent
□ 1 year certificate or
equivalent
□ 2 year diploma or
equivalent
□ Trade certification or
equivalent
X 3 year diploma / degree
or equivalent
□ 3 year diploma / degree plus
professional certification or
equivalent
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□ 4 year degree or
equivalent
□ Post graduate degree
□ Doctoral degree or
(e.g. Masters) or equivalent
equivalent
Field(s) of Study:
Graphic Design and/or Business Marketing or related fields.
B. Check the box that best describes the requirement for specific course(s), certification, qualification,
formal training or accreditation in addition to and not part of the education level noted above and in the
space provided specify the additional requirement(s). Include only the requirement that would typically
be included in the job posting and would be acquired prior to the commencement of the position. Do
not include courses that are needed to maintain a professional designation.
X No additional requirements
□ Additional requirements obtained by
course(s) of a total of 100 hours or less
□ Additional requirements obtained by
course(s) of a total between 101 and 520
hours
□ Additional requirements obtained by
course(s) of a total of more than 520
hours
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2. Experience
Experience refers to the minimum time required in prior position(s) to understand how to apply the
techniques, methods and practices necessary to perform this job. This experience may be less than
experience possessed by the incumbent, as it refers only to the minimum level required on the first day of
work.
Check the box that best captures the typical number of year of experience, in addition to the necessary
education level, required to perform the responsibilities of the position and, in the space provided, describe
the type of experience. Include any experience that is part of a certification process, but only if the work
experience or on-the-job training occurs after the conclusion of the educational course or program.
□ Less than one (1) year
□ Minimum of one (1) year
□ Minimum of two (2) years
X Minimum of three (3) years
Three years of Graphic Design, Advertising and Marketing experience
including campaign conception through design marketing of collateral
materials
□ Minimum of five (5) years
□ Minimum of eight (8) years
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3. Analysis and Problem Solving
This section relates to the application of analysis and judgement within the scope of the position.
The following charts help to define the level of complexity involved in the analysis or identification of
situations, information or problems, the steps taken to develop options, solutions or other actions and the
judgement required to do so.
Please provide up to three (3) examples of analysis and problem solving that are regular and recurring and,
if present in the position, up to two (2) examples that occur occasionally:
#1 regular & recurring
Key issue or problem encountered.
An academic manager or coordinator requests assistance to boost
enrolment in a postsecondary program.
How is it identified?
Manager or coordinator identifies program to incumbent
Incumbent reviews admission statistics to identify areas of low
enrolment
Is further investigation required to define
the situation and/or problem? If so,
describe.
Incumbent meets with academic manager, faculty, recruiter, and/or
program advisory committee to discuss problem and possible
explanations for low enrolment (e.g. youth out-migration, outdated
curriculum, delivery formats, lack of information)
Enrolment targets identified.
Explain the analysis used to determine a
solution(s) for the situation and/or
problem.
The incumbent develops and implements a marketing campaign to
generate increase in program awareness and interest.
Incumbent evaluates and readjusts marketing campaign by:
-
monitoring enrolment stats for program;
-
following up on target market responses to campaign;
Incumbent recommends ways to increase marketability/ visibility of
program.
What sources are available to assist the
incumbent finding solution(s)? (eg. past
practices, established standards or
guidelines).
- Institutional Research and other sources of data (past enrolment
trends, labour market stats, demographic data, environmental
scans, etc.);
- Past/Best practices (successful marketing strategies for other
programs);
- Established marketing tactics and techniques;
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3. Analysis and Problem Solving
#2 regular & recurring
Key issue or problem encountered
A new initiative or postsecondary program receives last-minute
approval and requires web- and print-based marketing products; no
budget has been earmarked for, and no production time has been
allocated to, the new initiative or program.
How is it identified?
Department/Academic manager and/or Manager of Marketing and
Communications informs incumbent of new program;
Is further investigation required to define
the situation and/or problem? If so,
describe.
Incumbent meets with department contacts and Manager of
Marketing and Communications to obtain further information about
initiative or program, target audiences, budget and/or production
restrictions, deadlines, etc.;
Explain the analysis used to determine a
solution(s) for the situation and/or
problem.
Incumbent:
What sources are available to assist the
incumbent finding solution(s)? (eg. past
practices, established standards or
guidelines).

prioritizes current workload in consultation with manager;

establishes a critical path for design, production and
launch of new marketing products;

reviews the established marketing objectives for the
program and any identified restrictions that impact upon
design and production;

evaluates available resources and decides best execution
in terms of style and presentation, formats, production
costs, etc.;

prepares job specifications, researches costs and/or
production efficiencies (paper stock, printing processes,
finishing, etc.) and recommends suppliers as necessary;

designs, produces, and launches web- and print-based
products;

tracks and evaluates success of products in achieving
marketing goals;

College’s marketing plans/strategies;

College’s Purchasing policy;

Past/Best practices;

Established web and graphic design techniques;

Incumbent’s network of industry contacts and/or suppliers;
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#3 regular & recurring
Key issue or problem encountered
A non-academic department requests promotion for an initiative or
service but has a limited budget.
How is it identified?
Supervisor or Department manager informs incumbent of initiative
or service to be promoted
Is further investigation required to define
the situation and/or problem? If so,
describe.
Incumbent meets with manager to obtain further details and to
contextualize initiative or service as necessary and debriefs with
Manager of Marketing and Communications for further action.
Explain the analysis used to determine a
solution(s) for the situation and/or
problem.
Incumbent obtains exact budget figure from manager in order to
weigh options for a promotional plan.
Incumbent assesses:
- standard marketing tools and tactics to determine which would
provide most exposure to the desired audience at the lowest cost.
- target audience to determine best approach.
Incumbent may work with department to create unique promotional
event to promote the initiative or service or with the M&C Services
team to maximize use of other communication vehicles such as
news releases, web features, publications, etc.
What sources are available to assist the
incumbent finding solution(s)? (eg. past
practices, established standards or
guidelines).
Past/Best practices;
Established marketing tactics and techniques;
M&C Services team
3. Analysis and Problem Solving
#1 occasional (if none, please strike out this section)
Key issue or problem encountered
Publication deadlines are looming and last-minute revisions are
required.
How is it identified?
Incumbent receives request for revisions from content provider or
manager.
Is further investigation required to define
the situation and/or problem? If so,
Incumbent meets with content provider or manager to determine
urgency and importance of revisions and discusses course of
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describe.
action with Manager, Marketing and Communications.
Explain the analysis used to determine a
solution(s) for the situation and/or
problem.
Incumbent must determine impact on production schedule and
associated costs if any through consultation with content provider,
manager, M&C Services team as necessary.
Incumbent contacts any supplier or College staff working on project
(e.g. Academic Assistants, printer, agency, etc.) to verify if changes
are possible within established production schedule, or reprioritizes own workload as necessary.
What sources are available to assist the
incumbent finding solution(s)? (eg. past
practices, established standards or
guidelines).
Past/Best practices;
Suppliers, service providers
M&C Services team and/or supervisor
#2 occasional (if none, please strike out this section)
Key issue or problem encountered
Externally produced materials are found to be sub par standard.
How is it identified?
Incumbent receives promotional materials such as printing,
banners, etc., reviews order and encounters quality control issue.
Is further investigation required to define
the situation and/or problem? If so,
describe.
Incumbent reviews artwork and points of communication to
determine the origin of the problem.
Explain the analysis used to determine a
solution(s) for the situation and/or
problem.
Incumbent determines best practice to correct and replace
materials and recommends course of action to Manager, Marketing
and Communications. Negotiation may occur to ensure best return
on investment.
What sources are available to assist the
incumbent finding solution(s)? (eg. past
practices, established standards or
guidelines).
Past/Best practices;
Suppliers, service providers
Supervisor
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4. Planning/Coordinating
Planning is a proactive activity as the incumbent must develop in advance a method of acting or
proceeding, while coordinating can be more reactive in nature.
Using the following charts, provide up to three (3) examples of planning and/or coordinating that are regular
and recurring and, if present in the position, up to two (2) examples that occur occasionally:
#1 regular & recurring
List the project and the role of the
incumbent in this activity.
Re-position and or re-brand sub-materials from the annual
recruiting theme as established for use throughout the recruiting
year in printed materials.
Incumbent is responsible for ensuring consistency of graphic
standards, branding and execution of recruiting theme in
secondary marketing collateral pieces.
Incumbent must be able to:
What are the organizational and/or
project management skills needed to
 Identify and develop graphic components to implement a
bring together and integrate this activity?
new campaign;
List the types of resources required to
complete this task, project or activity.
How is/are deadline(s) determined?

Identity resources required (e.g. new photos, fonts, paper
stock etc.)

Ensure quality control (i.e. accuracy of content, production
standards, etc.)

Assess priority of assignment and schedule production
time

Anticipate cross-platform needs and plan for multiple
format execution.

Technical resources (i.e.) a computer with capabilities for
handling large/complex files.

Financial resources for acquiring images, fonts and/or
components in designs. E.g. Fonts.com or Photos.com
membership.

Managers and external demands determine the due date.

Readiness of content and specifications and materials for
design and production.

Marketing and public promotion events that require the
materials will also impact the deadline. E.g. CIP,
tradeshows and PR events.
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Who determines if changes to the project
or activity are required? And who
determines whether these changes have
an impact on others? Please provide
concrete examples.

Incumbent will notify Manager, Marketing and
Communications and make recommendations if changes
to the project or activity are required. Manager will
determine whether there is an impact on others.

Objectives as set forth by the marketing plan.
I4. Planning/Coordinating
#2 regular & recurring
List the project and the role of the incumbent
in this activity.
The incumbent conceptualizes, produces, and coordinates the
execution of advertising campaigns to promote postsecondary
programs during recruitment/admission cycles.
What are the organizational and/or project
management skills needed to bring together
and integrate this activity?
Coordination of advertising campaigns across multiple markets
requires attention to detail. Excellent creative and
communication (writing/editing) skills are required. Ability to
proactively look for innovative methods to reach desired target
market(s) and enrolment objectives. Incumbent must be detail
oriented and possess excellent multi-tasking and time
management skills.
List the types of resources required to
complete this task, project or activity.
College Strategic Plan. Annual Marketing Strategic Plan.
Previous marketing plans. Purchasing Policy. Market research.
Budget details.
How is/are deadline(s) determined?
Deadlines are determined by recruiting cycle and start of
classes, high school student application deadlines, mature
learner application deadlines, knowledge of last-minute
application trends.
Who determines if changes to the project or
activity are required? And who determines
whether these changes have an impact on
others? Please provide concrete examples.
Manager of Marketing and Communications may determine
changes to campaign upon review of content/details and
impact on other staff. For example, if campaign requires
services of Web Developer who may be handling multiple
priorities, workload must be re-prioritized by supervisor.
#3 regular & recurring
List the project and the role of the incumbent
in this activity.
Production of annual full-time program calendar.
Incumbent coordinates the production of program calendar
and/or main recruitment publication from conceptualization to
printing. Incumbent works with Web Developer or agency of
record, printer and academic/service managers to ensure the
integration of thematic concept with accurate information, as
well as the best portrayal of the College brand.
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What are the organizational and/or project
management skills needed to bring together
and integrate this activity?
Incumbent must be able to:
-
determine critical path;
-
ensure established deadlines are met;
-
coordinate input from numerous stakeholders;
-
manage large amounts of information;
-
communicate contract details with Purchasing
Department and/or outside agencies and coordinate
all phases of project from initial consultation to final
delivery;
-
establish contingency plans for unforeseen delays,
technical problems, etc.
List the types of resources required to
complete this task, project or activity.
Incumbent works within approved budget, Annual Marketing
Strategic Plan, Enrolment Plan, Purchasing Policy, and
corporate standards.
How is/are deadline(s) determined?
Incumbent establishes critical path from date the product is
required for distribution in the recruitment cycle.
Who determines if changes to the project or
activity are required? And who determines
whether these changes have an impact on
others? Please provide concrete examples.
Last-minute revisions, others who have not met established
deadlines, technical issues may require the incumbent to renegotiate deadlines which would have an impact on
incumbent’s own workload and that of academic/department
managers, as well as on agency services and printing
schedule.
The incumbent must also determine and communicate to
academic/department managers to what extent
changes/revisions can be accepted and made in order to meet
target delivery date.
4. Planning/Coordinating
#1 occasional (if none, please strike out this section)
List the project and the role of the incumbent
in this activity.
Work with Marketing team to develop, implement and monitor
branding guidelines and standards across the design of all
marketing collateral.
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What are the organizational and/or project
management skills needed to bring together
and integrate this activity?
List the types of resources required to
complete this task, project or activity.
The incumbent must be able to:
 Coordinate file management including: docketing, file
structure, archiving and records for future production.
 Plan, design, develop and produce collateral with
industry standard file formatting and attention to
graphics that adhere and follow branding guidelines
as well as the annual recruitment theme standards.
 Coordinate and track the transfer of files to clients,
printers, and suppliers.
 Complete and record press approvals.



Access to stock and customized stock images.
Usage of industry standard design software.
Usage of computer equipment described above.
How is/are deadline(s) determined?
The incumbent prioritizes the work requested against current
workload.
Who determines if changes to the project or
activity are required? And who determines
whether these changes have an impact on
others? Please provide concrete examples.
The incumbent works with the client to decide whether the
change is required and the urgency of the change.
Past practices, marketing design processes.
The incumbent advises Manager, Marketing and
Communications, M&C Services team or Manager of the
required changes and rationale.
#2 occasional (if none, please strike out this section)
List the project and the role of the incumbent
in this activity.
Coordinating external printing services for special marketing
projects.
What are the organizational and/or project
management skills needed to bring together
and integrate this activity?
The incumbent must be able to:
- understand and apply the College’s Purchasing
Policy;
- coordinate process with supplier including service
and product quality issues;
List the types of resources required to
complete this task, project or activity.
Annual Printing Budget
College Purchasing Policy
How is/are deadline(s) determined?
Determined by internal client or Marketing Department within
Annual Marketing Strategic Plan.
Who determines if changes to the project or
activity are required? And who determines
whether these changes have an impact on
others? Please provide concrete examples.
Incumbent would notify supervisor and M&C Services team if
change in agreement and/or supplier is warranted for example,
due to service, quality, or cost issues.
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5. Guiding/Advising Others
This section describes the assigned responsibility of the position to guide or advise others (e.g. other
employees, students). Focus on the actions taken (rather than the communication skills) that directly assist
others in the performance of their work or skill development.
Though Support Staff cannot formally "supervise" others, there may be a requirement to guide others using
the incumbent's job expertise. This is beyond being helpful and providing ad hoc advice. It must be an
assigned responsibility and must assist or enable others to be able to complete their own tasks.
Check the box(es) that best describe the level of responsibility assigned to the position and provide an
example(s) to support the selection, including the positions that the incumbent guides or advises.
Level
Regular &
Recurring
Occasional
X
□
Minimal required to guide/advise
others. The incumbent may be
required to explain procedures to
other college support staff,
□
□
There is a need for the incumbent to
demonstrate correct
processes/procedures to others so
that they can complete specific tasks.
□
X
The incumbent recommends a course
of action or makes decisions so that
others can perform their day-to-day
activities.
□
□
□
□
Example
Shares information with colleagues on how
to complete a process or a procedure (e.g.
how to initiate orders for the production of
marketing materials)
Ensures that marketing materials, swag,
etc., are created and produced on time. This
requires delegation to supplier and
marketing assistant.
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6. Independence of Action
Please illustrate the type of independence or autonomy exercised in the position. Consideration is to be
given to the degree of freedom and constraints that define the parameters in which the incumbent works.
What are the instructions that are typically required or provided at the beginning of a work assignment?
Regular and Recurring
Occasional (if none, please strike out this section)
The size and scope of the projects are identified at the Verbal instructions and timeframes are sometimes
beginning of an assignment.
issued by supervisor for special projects. Supervisor
provides initial objectives, procedures/guidelines and
The incumbent works closely with Marketing Services, service objectives.
Information Technology, other College staff to prepare
print, electronic and media activities to turn the
concepts and ideas into tangible results.
Changing conditions, demands, and deadlines require
significant ability to work independently
What rules, procedures, past practices or guidelines are available to guide the incumbent?
Regular and Recurring
Occasional (if none, please strike out this section)
Duties are performed in accordance with established
College practices, guidelines, and procedures. Freedom
of Information and Protection of Privacy Act guidelines
and College policy provide further guidelines.
Marketing and Communications Policies and
Procedures
How work is reviewed or verified (e.g. feedback from others, work processes, Supervisor)?
Regular and Recurring
Occasional (if none, please strike out this section)
The incumbent self-prioritizes within deadline-driven
work and production schedules established on a weekly
basis with the Marketing and Communications Team.
Campaigns, materials, proofs, etc. are reviewed by
internal client, supervisor and M&C Services team.
Works independently on most projects.
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6. Independence of Action
Describe the type of decisions the incumbent will make in consultation with someone else other than the
Supervisor?
Regular and Recurring
Occasional (if none, please strike out this section)
Incumbent works with minimal supervision and makes
decisions within the scope of the positions expertise.
Incumbent contacts Manager, Marketing and
Communications, and academic/departmental
manager(s) for further approval in relation to strategies,
new procedures and planning.
Describe the type of decisions that would be decided in consultation with the Supervisor.
Regular and Recurring
Occasional (if none, please strike out this section)
Budget allocations and purchasing of new software or
equipment
Approval for overtime
Establishing critical deadlines to perform job duties
Difficulties meeting deadlines or prioritizing and or
synchronizing assignments
Describe the type of decisions that would be decided by the incumbent.
Regular and Recurring
Occasional (if none, please strike out this section)
The incumbent has the freedom to perform job duties
independently. Job duties are planned according to
demand, changing deadlines, emergencies, and
general requirements of the position.
The incumbent will have creative freedom in graphic
design and conceptualizing within the parameters of
established quality standards, protocols, and corporate
and marketing goals and objectives.
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7. Service Delivery
This section looks at the service relationship that is an assigned requirement of the position. It considers
the required manner in which the position delivers service to customers. It is not intended to examine the
incumbent's interpersonal relationship with those customers and the normal anticipation of what customers
want and then supplying it efficiently. It considers how the request for service is received and the degree to
which the position is required to design and fulfil the service requirement. A "customer" is defined in the
broadest sense as a person or groups of people and can be internal or external to the College.
In the table below, list the key service(s) and its associated customers. Describe how the request for
service is received by the incumbent, how the service is carried out and the frequency.
Information on the service
How is it received?
Design projects are assigned
through manager /
department head or through
staff requests.
Customer
How is it carried out?
Incumbent must:

Discern priority of projects against
other projects

Schedule design, proofing and
production time.

Determine the motivators and
target audience, conceptualize the
design and apply the branding
standards and guidelines.

Work with faculty, staff and or
management for the approval
process.

Finalize the design.

Press ready the files for internal or
external printing. This may also
require file transfer and coordination.

Deliver (whether physically or
electronically) or call for pick-up
completed materials.
Manager(s), faculty,
staff.
Frequency
(D, W, M. I)*
D
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Requests for marketing
materials are received by the
incumbent verbally, by email,
or through work orders.
Incumbent evaluates request and decides
whether or not further information is
required.
Administration,
Academic/departmen
tal managers
W
Faculty and staff.
D
Advisory committees
and other working
groups that include
internal and external
stakeholders
I
Incumbent prioritizes request within current
workload.
Incumbent requests services from other
staff (e.g. web developer) or carries out
assignment by developing and implementing
marketing campaign, creating marketing
materials, etc.
Requests for marketing
services are received
verbally, by email, or on work
orders by the incumbent.
Incumbent evaluates request and decides
whether or not further information is
required.
Incumbent prioritizes request within current
workload.
Incumbent requests services from other
staff (e.g. web developer) or carries out
assignment by developing and implementing
marketing campaign, creating marketing
materials, etc.
Requests for marketing
services or consultation are
received verbally or by email
by the incumbent.
Incumbent evaluates request and decides
whether or not further information is
required.
Incumbent prioritizes request within current
workload.
Incumbent requests services from other
staff (e.g. web developer) or carries out
assignment by developing and implementing
marketing campaign, creating marketing
materials, etc.
*
D = Daily
W = Weekly
M = Monthly
I = Infrequently
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8. Communication
In the table below indicate the type of communication skills required to deal effectively with others. Be sure
to list both verbal (e.g. exchanging information, formal presentations) and written (e.g. initiate memos,
reports, proposals) in the section(s) that best describes the method of communication.
Communication Skill/Method
Example
Audience
Frequency
(D, W, M ,I)*
Exchanging routine information,
extending common courtesy
Discuss or respond by email
regarding status of work orders and
production of marketing materials.
Manager(s), M&C
Services team, faculty,
staff.
D
Explanation and interpretation
of information or ideas
Verbally or by email relay design
brief concerning design as
requested. Some requests may
require a concept layout or preview
of the design for review and
commenting.
Manager(s), M&C
Services team, faculty,
staff.
W
Imparting technical information
and advice
Explain in informal verbal
discussions or in formal
presentations marketing and graphic
design concepts, techniques and
procedures, in coordination with
branding guidelines, standards etc.
Manager(s), M&C
Services team, faculty,
staff.
W
Working with internal clients that
make a particular request that does
not meet the College marketing
standards, procedures, or
objectives. The incumbent must
often seek a compromise
Negotiate best advertising rates for
advertising campaigns.
College staff
M
Media sales
M
Secure best prices and negotiate
added-value services when
contracting with suppliers and
service providers.
Service providers,
suppliers, vendors.
M
Instructing or training
Obtaining cooperation or
consent
Negotiating
*
D = Daily
W = Weekly
M = Monthly
I = Infrequently
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9. Physical Effort
In the tables below, describe the type of physical activity that is required on a regular basis. Please
indicate the activity as well as the frequency, the average duration of each activity and whether there is the
ability to reduce any strain by changing positions or performing another activity. Activities to be considered
are sitting, standing, walking, climbing, crouching, lifting and/or carrying light, medium or heavy objects,
pushing, pulling, working in an awkward position or maintaining one position for a long period.
Physical Activity
Frequency
(D, W, M, I)*
Duration
< 1 hr at
a time
Sitting at desk
D
Computer work
D
Ability to reduce
strain
1 - 2 hrs
at a time
> 2 hrs at
a time
Yes
X
X
X
X
X
X
No
N/A
.
*
D = Daily
W = Weekly
M = Monthly
I = Infrequently
If lifting is required, please indicate the weights below and provide examples.
□ Light (up to 5 kg or 11 lbs)
X Medium (between 5 to 20 kg or 11 to 44 lbs)
Lifting, loading paper etc.
□ Heavy (over 20 kg or 44 lbs)
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10. Audio Visual Effort
Describe the degree of attention or focus required to perform tasks taking into consideration:
- the audio/visual effort and the focus or concentration needed to perform a task and the duration of
the task, including breaks (eg. up to 2 hours at one time including scheduled breaks)
- impact on attention or focus due to changes to deadlines or priorities
- the need for the incumbent to switch attention between tasks (eg. multi-tasking where each task
requires focus or concentration)
- whether the level of concentration can be maintained throughout the task or is broken due to the
number of disruptions
Provide up to three (3) examples of activities that require a higher than usual need for focus and
concentration.
Activity #1
Developing, writing and designing
print/electronic marketing materials requiring
lengthy and uninterrupted span of time to
maintain creative focus
Frequency
(D, W, M, I)*
Average Duration
Short < 30 mins
Long up to 2 hrs
D
Extended > 2 hrs
2 hours or
more
Can concentration or focus be maintained throughout the duration of the activity? If not, why?
□ Usually
X No

Interruptions from staff needing consultation on projects.

Shifting priorities and deadlines

Missing data and unavailable resource, persons requiring break in activity to seek out needed information.
Activity #2
Design and layout of annual course calendar
or viewbook and other marketing materials.
Calendar is a single document compiled of
many complex images, multiple documents,
massive amounts of text that are specific to
each program. There is a large margin for
error in placing the images, and word
documents.
Frequency
(D, W, M, I)*
I
(One calendar
or viewbook
per year, but
will take 60
days to
compete.
Average Duration
Short < 30 mins
Long up to 2 hrs
Extended > 2 hrs
Full days until
completion of
project.
There is a large margin for error in the output
and technical specifications for the calendar
design and layout. The files must be the
correct size, colour set, optimization and must
include all the elements for pre-press and
press production.
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Can concentration or focus be maintained throughout the duration of the activity? If not, why?
□ Usually
X No

Interruptions from staff needing consultation on projects.

Shifting priorities and deadlines
Missing data and unavailable resource, persons requiring break in activity to seek out needed information.

Frequency
(D, W, M, I)*
Activity #3
Conceptualizing and preparing advertising
campaigns require lengthy and uninterrupted
span of time to maintain focus.
Average Duration
Short < 30 mins
Long up to 2 hrs
M
Extended > 2 hrs
2 hours or
more
Can concentration or focus be maintained throughout the duration of the activity? If not, why?
X Usually
□ No
*
D = Daily
W = Weekly
M = Monthly
I = Infrequently
11. Working Environment
Please check the appropriate box(es) that best describes the work environment and the corresponding
frequency and provide an example of the condition.
Working Conditions
X

acceptable working conditions (minimal
exposure to the conditions listed below)
accessing crawl spaces/confined spaces
□
dealing with abusive people


Examples
Works indoors within an office environment
Frequency
(D, W, M, I)*
D
dealing with abusive people who pose a threat
of physical harm
difficult weather conditions

exposure to extreme weather conditions


exposure to very high or low temperatures
(e.g. freezers)
handling hazardous substances

smelly, dirty or noisy environment
X travel
Occasional travel between college campuses.
I
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Support Staff PDF
(Incumbent may be required to travel out of
town for press approvals.)

working in isolated or crowded situations

other (explain)
*
D = Daily
M = Monthly
W = Weekly
I = Infrequently
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