Faye Hawkins
Managing Director, First Base
www.hitfirstbase.com/hubspot
hitfirstbase.com/hubspot!
DASHBOARD
CONTACTS
AUTOMATION IN HUBSPOT !
•  Rules based logic – ‘IF, AND, THEN’
•  Triggered by behaviour
•  Drop-down menus, no coding required!
!
!
EXAMPLE WORKFLOWS
•  Follow-up ‘Welcome’ email when a contact
completes a form
•  Reminder emails for upcoming webinar or
conference and follow-up emails after the
event
•  Updating a contact property so that the
contact sees a different version of your
page's smart content
!
CONTENT
SOCIAL MEDIA
REPORTS
HUBSPOT CRM
FEATURES,
FACTS, FAQs
WHAT YOU CAN DO WITHIN HUBSPOT MARKETING ESSENTIALS
•  Publish, manage and monitor all forms of digital content
•  Email
•  Blogs
•  Social media posts
•  Landing pages
•  Call to Action buttons
•  Forms
•  Track and analyse all touch points across your website, owned social
channels, SEO keywords and Google PPC
•  Smart and static lists for segmentation
•  Custom dashboards
WHAT YOU CAN DO WITHIN HUBSPOT SCALE YOUR MARKETING & OPTIMISE PERFORMANCE
•  Build automation workflows based on behaviour or triggers for lead nurture
page's smart content
•  Persona-based nurture flows
•  Lead scoring
•  Smart content
•  Attribution
•  Lead allocation through CRM
•  Event-based segmentation
•  A/B testing of emails and CTAs
•  Custom reporting
•  Revenue reporting
Hubspot.com/pricing
WHY HUBSPOT?
NO CODING REQUIRED
EASY INTEGRATION
PERSONA BASED
INBOUND MARKETING
GROW WITH HUBSPOT
(IT WORKS!)
18 new
customers in
8 months
79 MQLs
generated
10% CTR on
emails
375 engaged
contacts
generated
490% average
increase in
12,788 email
overall web
opens in total
visits 251% increase
in number of
page views !
48% total
increase in
overall organic
clicks Website ranked first
position in Google for
brand terms
THANK YOU.
ANY QUESTIONS?
Faye Hawkins!
Managing Director, First Base!
www.hitfirstbase.com/hubspot!
First floor, Centric House!
390 Strand, London!
WC2R 0LT!