Entrepreneurship I
Chapter 11:
Price Strategy Presentations
Entrepreneurship & Small Business
Management
Price Strategy Presentation
• Create a presentation defining price strategy
and the importance of price strategy.
• Identify factors that affect the price strategy.
• Now select 1 product. Research this product
and find at least 5 businesses or stores that
sale this product. Compare the price of this
product at each store/business. Then tell
which of these stores you as a customer
would purchase this product and why.
Entrepreneurship & Small Business
Management
Bait And Switch Presentation
• Create a presentation defining bait and switch.
• Identify at least 3 businesses/companies that
have been accused of bait and switch
advertising.
• Please include what products were sold and
what actions were taken, if any, to these
companies.
Entrepreneurship & Small Business
Management
Price Gouging/Price Fixing
Presentation
• Create a presentation defining price
gouging/price fixing.
• Identify at least 3 businesses/companies that
have been accused of price gouging/price
fixing.
• Please include what these companies were
accused of price gouging/fixing and what
actions, if any, were taken.
Entrepreneurship & Small Business
Management
Product Life Cycle Presentation
• Create a presentation defining Product Life
Cycle and its four-stage life cycle.
• Find a product and explain how this product
moved through the life cycle.
Entrepreneurship & Small Business
Management
Competition Presentation
• Create a presentation defining competition.
• Include 3 groups of business competitors (Ex.
Wal-Mart Versus Kmart)
• Compare and contrast the competitors. (How
are they alike, how are they different, prices of
products, types of products sold, etc)
• Please tell which competitor of each group
you believe to be the most successful
competitor and why.
Entrepreneurship & Small Business
Management