THE 4DX EXPERIENCE
Sponsorship Opportunity
BUILD LONG TERM
ASSOCIATION WITH THE
LATEST REVOLUTIONARY
TECHNOLOGY IN THE
CINEMA EXPERIENCE
WHAT IS 4DX?
- A revolutionary cinematic experience which
stimulates all five senses.
- High-tech motion seats and special effects
including wind, fog, lighting, rain and scents.
- Work in perfect synchronicity with the action
on screen creating the most unmissable and
exhilarating cinematic experience yet.
- Exclusively available to Cineworld across
three sites and a further four more to open
this year.
TARGET THE THRILL SEEKERS
2015 4DX Film highlights
THE 4DX AUDIENCE
Male - 55%
Female - 45%
Group size = 2.4
16-34
Core Audience
56%
67% Heavy
cinemagoers
82%
book online
Index 168
Source: Fame 2015
4DX ROLLOUT
700k 2016 Admissions
Open
Milton Keynes
Sheffield
Crawley
Upcoming
Glasgow - June ’16
Stevenage – April ‘16
Wolverhampton – H2 ‘16
Wandsworth – H2 ’16
Cardiff – H2 ‘16
4DX SPONSORSHIP PACKAGE
The 4DX sponsorship opportunity offers a brand ownership of a multi touchpoint cinema package
targeting a supercharged thrill seeking audience throughout the ‘cinema journey’.
On Screen
Off Screen
Online
4DX Enabled Ad
30” 4DX enabled brand ad scheduled
ahead of all 4DX screenings.
4DX Branding
Co Branding on all 4DX foyer
branding and digital signage.
Home Page Icon
Prominent 4DX cobranding across
Cineworld’s home page
4DX Experience ident
10” co branded welcoming ident
ahead of all 4DX screenings.
Foyer Totems
Prominent signage around the
entrance to the 4DX experience.
Property Landing Page
Prominent branding across
Cineworld’s dedicated 4DX landing
page
4DX Promotional spot
30” co branded promotional spot
used to promote the 4DX experience
in all non 4DX screens as well
surrounding cinemas.
Booking Confirmation Banner
Sponsor branding across all 4DX
booking confirmations
INVESTMENT PACKAGES
Option 1:
4DX Basic Package
Option 2:
4DX Enabled Package:
Option 3:
4DX Total Package
£171,846 Gross
£209,346 Gross
£322,360 Gross
Includes presence across all 4DX sites,
plus online and offline assets
Includes as above, but also a 4DX
enabled advert
Includes all of the above, plus
presence across Cineworld estate
*Costs exclude Production
COST BREAKDOWNS
1. 4DX SPONSORSHIP BASIC PACKAGE
Reach, Value & Budget Required
Reach
Rate Card Value
30” 2D Ad in 4DX screens
691,000
£69,100
10” 4DX welcoming ident
691,000
£34,550
4DX Quad Posters
7,088,868
£106,333
Foyer Totems
7,088,868
£106,333
10,000,000
£120,000
Property Landing Page
552,000
£7,357
Booking Confirmation Banner
254,167
£6,352
18,711,035
£343,692
Home Page Icon
TOTAL
Required Budget: £171,846 gross
Production: £20,000 Net
2. 4DX SPONSORSHIP AD PACKAGE (WITH 4DX AD)
Reach, Value & Budget Required
Reach
Rate Card Value
30” 4DX Enabled Ad
691,000
£144,100
10” 4DX welcoming ident
691,000
£34,550
4DX Quad Posters
7,088,868
£106,333
Foyer Totems
7,088,868
£106,333
10,000,000
£120,000
Property Landing Page
552,000
£7,357
Booking Confirmation Banner
254,167
£6,352
18,711,035
£418,692
Home Page Icon
TOTAL
Required Budget: £209,346 gross
Production: £25,000 Net
3. 4DX TOTAL SPONSORSHIP PACKAGE
Reach, Value & Budget Required
Reach
Rate Card Value
30” 4DX Enabled Ad
691,000
£144,100
10” 4DX welcoming ident
691,000
£34,550
30” 4DX Promotional spot
6,453,451
£387,207
4DX Quad Posters
7,088,868
£106,333
Foyer Totems
7,088,868
£106,333
10,000,000
£120,000
Property Landing Page
552,000
£7,357
Booking Confirmation Banner
254,167
£6,352
25,039,486
£805,899
Home Page Icon
TOTAL
Required Budget: £322,360 gross
Production: £25,000 Net
THANK YOU
Sponsorship Opportunity