JOB TITLE:
Product & Proposition Consultant (Maternity Cover)
LOCATION:
Brentford
REPORTING TO:
Brand Marketing Manager
JOB SUMMARY:
The Product & Proposition Consultant, maternity cover will be a real advocate for our
Petplan and Petplan Equine brands ensuring we have the right products, services
and proposition in place to support our growth targets in an increasingly competitive
market place.
MAIN DUTIES:

Be the day to day lead on all product and proposition activity for the Petplan
and Petplan Equine brands. This includes the free cover and full policy
distribution channels.

Establish a 5 year rolling product and proposition pipeline for Petplan and the
wider animal health portfolio

Work with senior stakeholders to develop Blue Sky thinking and strategic
initiatives

Lead cross functional teams to deliver product and proposition
implementation

Work with key external partners to understand market/partner requirements
and deliver proposition roadmaps

Provide monthly reporting and analysis on the Animal Health product portfolio
considering the impact of distribution channels, response, product mix, multipet and add ons.

Look for continuous improvements to the Petplan and Petplan Equine
propositions that meet customer expectations and maximise sales conversion

Be the product champion from a customer perspective, and engage regularly
with all business functions including Operations, Claims, Technical, Pricing
and Customer Experience, to understand product impacts within these areas
and drive positive change.

Build relationships with other teams across the Allianz business to support the
delivery of product and technology proposition enhancements.

Champion the gathering and sharing of market insight allowing us to achieve
competitive advantage.

Be the competitor lead providing a thorough understanding of competitor
products, promotions, services and propositions.

Undertake market research to gain customer feedback and insight to help
develop new market changing initiatives to create cut through in a crowded,
increasingly commoditised market.

Take ownership of the Which scoring metrics – tracking scores and, putting
forward recommendations and plans, to improve both product and service
ratings for pet products, to enable Petplan to gain Which Recommended
Status

Take ownership of the Defaqto scoring metrics – tracking scores and putting
forward recommendations and plans to improve both product and service for
pet products

Take ownership of review site activity – tracking scores and working with
CRM and Operational teams to ensure we have an effective strategy to drive
and respond to reviews

Monitor Price Comparison Website activity and the strategic and tactical
approach of pet insurance brands on these sites

Work closely with relevant teams within the business to seek customer
feedback/insight on our products from the contact centre, webchat,
complaints and claims to seek areas of opportunity for product enrichment or
adjustments

Work closely with the Technical product team to review product development
opportunities and optimise activity on product documentation.

Work closely with Business Standards to understand regulatory requirements
in relation to product and proposition development
The successful candidate should be able to prioritise a varied workload, have a
positive attitude and flexible approach and be confident working both independently
and as part of a team with stakeholders at all levels.
QUALIFICATIONS / EXPERIENCE:
 Degree educated or equivalent
 Holding or studying towards a professional qualification in marketing
 Experience of proposition and product development
 Confident project manager used to dealing with stakeholders at all levels
of the organisation
 Proficient user of Microsoft Word, PowerPoint, Outlook and Excel
 Leadership skills
PERSONAL ATTRIBUTES:
 Self-motivated
 Calm under pressure
 Exceptional attention to detail
 Organised, with strong planning skills
 Strong written and verbal communication skills
 Confident leading cross-functional activity




A strong interest in gathering, analysing and acting on market insight
Enjoys being part of a high performing team
Passionate about pets and empathetic towards pet owners
Equine knowledge would be an advantage