data driven
finding value in the digital maze
@ToufiqAbrahams
• Consultant
•
•
•
•
Data strategy
Data architecture
Data models
Information delivery
• Solution Provider
• IoT Analytics
• Mobile BPM Analytics
• Hosted Analytics
how much is your data worth?
how do we get value from data?
Image by David Somerville
digital industrial revolution
Steam Power
Electrical Power
Computing
Power
Cyber Physical
Systems
1
2
3
4
MECHANISATION
MASS
PRODUCTION
AUTOMATION
SMART
AUTOMATION
the road to 4.0
4.0
2006
2007
2008
2009
2010
2011
2012
Gartner – Nexus of Forces “…convergence and mutual reinforcement
of four interdependent trends…”
“… transforming the way people and business relate to technology…”
“…To take advantage of the
Nexus of Forces and respond
effectively, organizations
must face the challenges of
modernizing their systems,
skills and mind-sets…”
digital disruption
• Consumer culture change
• Connected everything
• Virtual business models
• Facebook, Uber, Airbnb
• Technology service models
• IaaS
• PaaS
• SaaS
big data: focus on value
Connected Everything
Consumers Devices Sensors
Opinions
Facts
Qualitative Quantitative
Complex Value
Intrinsic Value
Internal
Business Processes (transactions)
Opinions
Facts
Qualitative
Quantitative
Known Value Hidden Value
new data sources & challenges
• Complex Subject Areas
Mobile
BPM
IoT
Gateway
• Difficult to model
• Organizational speed
• Complex Data Structures
• Unstructured/semi-structured
• Granular
Social
AI
• Complex Analysis
• Sentiment/Natural Language
• Behaviour
data landscape
Sales
Finance
ETL
Social
Media
Document
DB
Hadoop
Data Viz
Analytics
Advanced
Analytics
Mobile
Data
Warehouse
HR
Mobile
Platforms
Reporting
API
Machine
Learning
Event
Hub
data consumer landscape
enablement
elastic scale
enabled anywhere
abstract complexity
BUSINESS VALUE
responsible adoption
• Scale of computing – new possibilities
• Understand impact & filter out hype
• BI services, platforms and tools – extremely capable
• Select for function, ease of use, integration & cost
• Methodologies/approaches/techniques – tried & tested
• Adapt to fit your requirements & culture
• Skills and expertise - limited availability & expensive
• Select carefully, nurture & develop
goal posts have not shifted
What
happened?
Why did it happen?
Make Informed
Decisions
What we would
like to happen?
State of
the
Business
Develop New
Insights
What is likely to
happen?
Predict the
Future
driving change
Find
NEW
Value
Agility vs. Control
Find
Value
QUICKLY
where are you stuck?
unhappy customer
struggling business
data driven
Social Man
happy customer
smart business