DATA
SERVICES
NEUSTAR CALLER NAME
Neustar® Caller Name Service
Authoritative data to identify “Who’s Calling?”
Neustar Calling Name
Authoritative data to deliver
the best customer experience
Mitigate IP-related security
risks and identity fraud
Reduce customer support
and care costs related to
caller ID
100% deem Caller ID
a valuable service
50% would switch
providers if Caller ID
wasn’t offered
Market Strategies International,
September 2014
Caller Name service – the solution to identify and display the name
and telephone number of the calling party – is a highly desired service
that is expected by both subscribers and businesses. However, caller
identification services as a whole, and more specifically Caller Name, are
at an important crossroads: data accuracy and coverage have eroded;
wireless data remains largely unavailable; and the transformation to IP
enables new opportunities for fraud and identity tampering.
These realities drive expensive customer support costs for
communications service providers (CSPs) who may not have insight or
control over the identifying information that is displayed.
Innovative Solutions for Greater Accuracy and Trust
Neustar, the industry leader in Caller Name for over 15 years, enables
subscribers and enterprises to more definitively identify who is attempting
to contact them by telephone or by text. Our data is derived from and
validated against highly authoritative sources. This enables Neustar
to deliver the highest degree of clarity, accuracy and reliability in the
industry which:
◾◾ Eliminates awkward phrasing and avoids
arbitrary truncations
◾◾ Differentiates businesses vs. consumers
◾◾ Assembles data in run-time to display a smartly
truncated 15-character string or a full name up
to 50+ characters
◾◾ Delivers authoritative results that are verified
using high-trust sources
Neustar helps you deliver a superior customer
experience that reduces the number of customer
support calls.
Neustar: Industry-Leading Calling Name Solutions Since 1999
CSPs have trusted Neustar as a reliable and rich source of Calling Name data and identity management that
enables them to transform their caller identification services from an operational cost to a competitive advantage.
Our best-in-class data, information services and analytics capabilities apply proprietary methodologies to
aggregate, build, cleanse and manage data to clearly and efficiently display the caller’s identity.
Calling Name is a core Neustar capability with ongoing investment and innovation for the future to:
◾◾ Address future IP-based solutions around delivery, identification and authentication, and fraud
(spoofing and swatting).
◾◾ Deliver definitive results using proprietary methodologies and an unmatched breadth of client records.
◾◾ Develop innovative solutions using Neustar’s full complement of services for legacy and emerging data
solutions including SIP, ENUM and IP-related data services.
Our continued investment in the quality of our data, security and authentication services makes us the
industry’s preferred partner for Caller Identification Services.
For more information visit:
www.neustar.biz
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