7 Ways to Make
Sugar-Free Palatable
IQuitSugar.com
Pinterest: iquitsugar
Twitter: @iquitsugar
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Big Food vs Science
Paleo peeps
Rawists
Crossfit nuts
Weightloss Instagram
selfie enthusiasts
Vegans
Totally perplexed
journalists
Confused dieticians
People living on
butter for a month
Source: Good Health Magazine - Heart Foundation
1. Show, Don’t Tell
1. Show, Don’t Tell
• Searches for sugar science: 10 pm
• Searches for sugar free recipes: 2,900 pm (290 times more searches)
• Searches for healthy smoothie recipes: 49,500
• Searches for healthy recipe ideas: 880
• Searches for chia seeds: 301,000
2. Be Positive
3. Be extraordinarily, excruciatingly
reasonable:
• Quitting sugar is a way of living without processed food.
• Quitting sugar is about eating like our great-grandparents used to. Before the
crap.
• “There is not one biochemical reaction in your body, not one, that requires
dietary fructose, not one that requires sugar.” – Dr Robert Lustig
• “ Quitting sugar will get our bodies back to their natural appetite so that we live
according to what they need, not crave.”
4. Go to the pub
• Tell your story as an inverted triangle
• Gimme three pithy points
• Speak in factoids
• Know what people want to know
• Pimp your privates
5. Beware of science
“We are in the midst of a paradigm shift in research on the health effects
of sugar, extremely high rates of added sugar overconsumption in the
American public.”- Laura Schmidt, UCSF
“Only ten per cent of medical studies are gold standard.”– Our Mate Lustig
“We have a field of sort-of- science in which hypothesis are treated as
facts.” – Gary Taubes, New York Times
6. Suggest an experiment
“Sugar scares me. I’d like to eat it in moderation. I’d certainly like my
two sons to be able to eat it in moderation, to not over-consume it,
but I don’t actually know what that means, and I’ve been reporting
on this subject and studying it for more than a decade. If sugar just
makes us fatter that’s one thing. We start gaining weight, we eat less
of it. But we’re also talking about things we can’t see – fatty liver,
insulin resistance and all that follows. Officially I’m not supposed to
worry because the evidence isn’t conclusive, but I do.”
Gary Taubes, New York Times
7. Spin Plates and Enter the Fray
7 Ways to Make
Sugar-Free Palatable
IQuitSugar.com
Pinterest: iquitsugar
Twitter: @iquitsugar
Instagram: iquitsugar
#iqs