Louisiana Success Stories and
Planning Session
Your Madden Media representative
Danah Heye
Regional Account Manager
727-542-5462 (mobile)
[email protected]
Louisiana Co-op Opportunities
• Print & Digital
• Provided to LTPA partners at a discounted rate
Retargeting Banner Ad Co-op
•
Remarket to interested Louisiana travelers and
creates new traffic to your website
•
Incorporates Louisiana’s Pick Your Passion logo to
reinforce branding
•
Creative banner ad placement puts your brand
front and center
•
Geo- and demo- targeted ads reach out to
previous visitors as well as new prospects
•
Strong call-to-action brings visitors directly to your
site for sweepstakes entry or other offer
•
Click-through URL takes users to your landing page
Retargeting Banner Ad Co-op
Fall 2016 – Spring 2017
REGIONAL TARGETS
NICHE TARGETS
•
•
•
•
•
Culinary
Outdoors
History, Art, Culture
Festivals & Events
Family Fun
Program Success
•
Fall 2015 delivered more than
7.9 million impressions
•
Driven nearly 14,500 clicks
to partners
•
The program’s click-throughrate is .18 percent, more than
twice industry average
Retargeting Banner Ad Co-op
SELECT FROM THE FOLLOWING PACKAGES:
BRONZE PACKAGE
$2,268 net total
79,000+ impressions
120 – 200 est. clicks
SILVER PACKAGE
$3,402 net total
125,000+ impressions
188 – 313 est. clicks
GOLD PACKAGE
$4,536 net total
170,000+ impressions
256 – 426 est. clicks
PLATINUM PACKAGE
$8,663 net total
455,000+ impressions
684 – 1,139 est. clicks
STS Digital Storytelling & Lead
Generation Co-Op
•
Creative development and execution of
1-2 stories per partner
•
A specially designed website at
DiscoverSoutheast.com will host the
entire campaign
•
Audience Development through our
exclusive network of premium news and
lifestyle websites
•
Custom geo-targeting of all of your traffic
•
Lead generation and delivery for future
marketing purposes
– Promotion through Facebook, Twitter, Search
Engine Marketing, and email blasts
•
Detailed reporting of all key performance
metrics
STS Fall 2015 Results
Per Partner Average:
• 8,156 leads
• 4,518 postal leads
• 871,359 impressions
• 2,691 page views
• 1:48 minutes on page
STS Spring 2016 Results-to-Date
Lafayette CVB:
• 3,395 leads
• 98 website visits
• 1,728 email addresses
STS Digital Storytelling & Lead
Generation Co-Op
Exclusive Offer for LTPA Partners
Option 1
Option 2
Net Cost
$5,500
$7,150
Total Clicks
2,250
3,250
1
2
Number of Stories
Estimated Leads
Average of 7,500+
Best of American Travel
Best of American Travel Fall 2016
• Targeted distribution to
1.3 million readers
• 4 months of quality lead generation
• Average of 7,650 leads per partner in
Fall 2015 campaign
Best of American Travel
Best of American Travel
Fall 2015
Best of American Travel
1/2 Page Net Rate
1/4 Page Net Rate
1/8 Page Net Rate
Insertion Date
Circulation
Fall 2016
$7,709
$3,855
$1,928
October 1, 2016
400,000
O, The Oprah Magazine
O, The Oprah Magazine
Your Best Journey Regional Travel Sections
•
4 opportunities –October 2016, May 2017,
October 2017 editions, Midwest region
•
Targeted distribution to Oprah’s loyal and affluent
fan base
•
Average leads in May 2015
– Midwest Region: 6,700+ per partner
•
Online added value:
– Listing and hyperlink on VacationFun.com
– Digital marketing performed by Google Certified
Individuals
– Promo email blast to 25,000 VacationFun.com
subscribers
O, The Oprah Magazine
LTPA Net Rates
LTPA Gross Rates
Half Page
$18,807
$22,125
Third Page
$11,841
$13,931
Sixth Page
$8,578
$10,092
Midwest Region
Distribution: 630,000
(Includes all subscribers and
some newsstands sales)
Questions?
To plan your 2016-2017 marketing campaigns, contact:
Danah Heye
Regional Account Manager
727-542-5462 (mobile)
[email protected]