Retail Design
Standards
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O2 Centre Retail Design Standards
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More than
just shopping
O2 Centre Retail Design Standards
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Contents
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Section
Introduction
Plans
Shopfronts
Glazing
Openings
Screens
Signage
Interiors
Kiosks
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Introduction
O2 Centre Retail Design Standards
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Introduction
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More than just shopping
The O2 Centre is a 300,000 sq.ft. retail
and leisure centre with a twelvescreen
cinema, Virgin Active Health Club and
an array of restaurants including Zizzi,
Nandos and Yo Sushi.
Sainsbury’s anchors the centre with
other retail tenants including Habitat
and Waterstones.
The Centre benefits from an affluent
North London catchment, excellent
transport links and provides 518
car-parking spaces.
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O2 Centre Retail Design Standards
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Introduction
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Working together
Land Securities is committed to providing
high quality shopping and leisure facilities
to its community.
It is our aim to achieve the highest
standards in design and quality shop
fitting. We insist on sustainable solutions
that meet the current regulations to reduce
energy consumption.
We work in collaboration with our retailers
to make the most out of the opportunities
within the O2 Centre.
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Retail Design Guide
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The vision
The retail design in the O2 Centre will capture
the contemporary styling and high standards
demanded by its urbanite customers.
The shopping and dining experience will be
enhanced with the quality of materials, sense
of design and attention to detail brought to each
retail environment.
The design guide
This design guide is the way forward to all
new and existing tenants. It defines the design
principles to inspire and create exceptional
shopping experiences.
Landlord approval
All tenant shop designs must be reviewed and
obtain written approval by the Landlord prior
to commencing with the shop fit-out.
The shop design will need to follow the design
guidelines and principles set out in the Retail
Design Guide. All shop designs will be reviewed
on an individual basis.
All shop design approvals are subject to obtaining
building control approval and compliance with
the fire strategy of the centre.
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Plans
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Level 0
Level 1
Level 2
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1. Starbucks
2. Sainsbury’s
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3. Optique 20/20
4. Virgin Active
5. Nando’s
6. Paperchase
7. Oliver Bonas
8. BO Concept
9. Waterstones
10. Habitat
11. Tiger
12. Vue Cinema
13. Wetherspoons
14. Rossopomodoro*
15. Wagamama*
16. Gymboree
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WC
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17. Byron
18. Zizzi
19. Yo! Sushi
*Coming soon
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Shopfronts
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Shopfronts
Invite the customers in
The O2 Centre provides a contemporary backdrop for
dynamic and imaginative shopfronts to create a sense
of arrival.
It is the role of the designer/architect to create an innovative
shopfront and interior environment that inspires customers
to come in and shop or dine.
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Vertical proportions
Shopfronts are to go full height. Full-width horizontal
fascia bands are not permitted.
sense of arrival
A
Highlight your entrance. Use high quality glass doors
or interesting feature doors. If roller shutters are used
they must be integrated into an entrance structure with
all guides and mechanisms concealed. Roller shutters
must be of an open type.
Seamless views
Frameless glazing is the only glazing system to be used.
I nspiring materials
Only high quality materials can be used. Interesting
textures and creative use of finishes are encouraged.
xpress the brand
E
Bold statements and a creative approach to tell the
brand story are welcome.
Active frontages
lank walls
F
The flank walls in the window area are the most visible
aspect on approach. Make the most out of them with
an eye-catching finish, brand statement or creative
gesture.
esign control zone
D
The first three metres of the shop are considered part
of the shopfront. All aspects of design will be carefully
considered and all finishes to be of a high standard.
The landlord will review all details within the design
control zone.
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Glazing
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Glazing
Seamless views
Simple, clean line frameless glazing is an essential
part of the shopfront creating a contemporary effect
and maintaining clear views into the store.
The clean, full-height glazing makes a dramatic statement on
its own, however additional creative elements can be used to
futher enhance the overall shopfront look.
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Requirements
Vertical uprights, made of quality materials,
can sit alongside the glazing.
op and bottom framing systems to be
T
a stainless steel finish.
Entrance features can interrupt the glazing.
All glazing to comply with Part N of the
building regulations.
anifestation to glazing must be a creative
M
element that is in accordance with building
regulations Part N.
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Openings
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Openings
Openings
At least a third of the shopfront opening should be glazed.
Where an open shopfront is permitted a portal structure will be
required to frame the opening.
Signage will be required to be of a dynamic form and
display areas must feature in the transitional zone.
Doors can be in the form of frameless glazing, timber,
metal. Other creative solutions will be considered.
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Roller shutter criteria
Roller shutters are required to be an integral
part of the shopfront.
ll guides are to be concealed in a designed
A
entrance structure.
All shutters must be completely recessed
during opening hours.
ey switches are to be located in a discreet
K
position.
igh vision roller shutters are to be used with
H
at least 70% transparency. Solid shutters are
not permitted.
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Screens
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Screens
Restaurant frontage
Screens at the shopfront are to be an integral part
of the design. The form, quality and material finishes of the
screen should be from the overall design of the brand, and look
in-keeping with the rest of the shopfront and interior.
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Screen requirements
ermanent structures representing the
P
brand environment are essential.
creens are not to exceed 70% of the
S
frontage and can be broken into segments
with open areas between.
Screens are to be located on the lease line.
creens may include planters, sculptural
S
elements, branding and lighting.
igh quality finishes are to be used and must
H
have a Class 0 spread of flame rating.
anvas, rope and chrome posts are not
C
acceptable screens.
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Signage
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Signage
Signage design principles
There are endless possibilities to communicate
the brand. Only innovative, high quality and
well-designed signs will be approved.
Pay attention to the details and consider sight lines.
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Requirements
The signage is to consist of individual letters
and logos only. The sizes of the letters should
be no more than 700mm high.
Keep signage to the front side of the glazing.
Integral illumination to the individual letters and
logos is essential.
Energy efficient LED illumination only to be used.
No exposed screw fixings, electrical connections
or cables to be on view.
No projecting signs are permitted.
No full-width fascia bands are permitted.
Full height hoarding graphics are a requirement.
When signage is applied to the glazing ensure the
back of the sign is tidy with minimal connectors.
Signage is to be 3D.
No flashing signage will be permitted.
A creative approach to manifestation is essential.
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Interiors
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Interiors
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Design control zone
Requirements
The first three metres of the shop is the design control zone.
All elements of the design including ceiling, walls and floors
will require Landlord’s approval.
Quality materials are to be used for all surfaces.
Allow for creative treatments on walls and good
use of high impact graphics in strategic locations.
Walls that are visible must be dry lined with
merchandising units or displays in front.
Exposed block work throughout or slat wall in the
design control zone is not permitted.
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FLANK WALL
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Quality lighting with a minimum 1000 lux in the
shopfront area is required. Refrain from using
fluorescent lighting. Energy efficient lighting must
be considered.
High quality MF ceilings and uncluttered, painted
open ceilings are preferred. Ceiling tiles are not
permitted in the design control zone.
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TEN
ANT
S FL
OOR
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Flooring must be a high quality, hard wearing
natural finish, timber or ceramic tiles. Carpets
or carpet tiles are not permitted in the design
control zone.
Displays and merchandising units that are freestanding must be a considered design that form
a part of the overall store design. Promotional bins
are not permitted.
1. Flank wall
2. Creative treatment ceilings
3. Lighting features
4. Furniture to reflect brand quality
5. Tenant’s high quality floor finish
6. Full height glazing
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Kiosks
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Kiosks
Little shops with great exposure
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Key principles
Kiosks range from little stalls selling goods to great
dining experiences that sit within the Centre environment.
Every aspect of the kiosk is viewed from all
directions making every detail count.
Create an ambience.
Sightlines to other retailers must not be obscured,
so height restrictions and lean vertical structures are
essential.
Consider views from above and sight lines
to surrounding retailers.
Vertical totems are not to exceed 2.2 metres height
and 800mm width.
Counter heights are restricted to 900mm with
occasional screens or displays restricted to 1400mm.
High quality materials with Class 0 spread
of flame ratings.
Integrated illumination is essential and all
electrical feeds are to be concealed.
Keep it clean.
Signage
All signage is to be integrated with the kiosk design.
Use three-dimensional illuminated individual letters.
Keep to energy-efficient LED illumination.
Do not apply stick-on promotional signage
to kiosk surround; integrate it.
Use vertical totems not horizontal bands.
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Produced by Tait on behalf of the O2 Centre.
All photography and graphics provided courtesy of Tait.
Copyright and other intellectual property rights for the
work produced in providing the service will at all times
be owned by Tait Design Ltd.
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