G00308987 Survey Analysis: Top 25 North American Supply Chain Undergraduate University Programs, 2016 Published: 16 June 2016 Analyst(s): Dana Stiffler Supply chain's popularity as an undergraduate major continues to grow. To help CSCOs target recruiting efforts, this report ranks the top 25 out of 51 responding undergraduate programs based on Gartner analysis and industry feedback. Key Findings ■ More U.S. and Canadian universities are unveiling supply chain majors and specializations, or rebranding logistics, transportation and operations research programs as supply chain programs. Enrollment has grown tremendously — averaging 43% in two years for the top programs. ■ While the core of the 2014 undergraduate top 25 list remains, with 19 programs returning, there have been significant changes in positioning. Seven strong programs from 2014 have been forced out by large programs with great curricula, high starting salaries, and required or high internship participation. ■ The average supply chain curriculum has grown in breadth. A broad, integrated curriculum is now standard, as are basic technology and analytics content. Even internships have largely been standardized as a component of the undergraduate experience, making it much more difficult for a program to distinguish itself based on internship programs. Recommendations CSCOs: ■ Look closely at the curriculum and specialties when evaluating programs for internship and recruiting partnerships. Even though the name of the program has changed to "supply chain," the curriculum may still reflect a more narrow view. ■ Improve access to high-quality recruits by expanding your candidate list to include midsize programs on our list. ■ Ask about innovation, and the implications of digital business, as well as supply chain planning in your recruiting and board advisory activities with university partners, to ensure that these are up and coming in focus. Table of Contents Survey Objective.................................................................................................................................... 2 Data Insights.......................................................................................................................................... 3 2016 Undergraduate Program Rankings...........................................................................................5 Highlights................................................................................................................................... 6 Notable Trends........................................................................................................................... 6 Methodology.................................................................................................................................... 9 Criterion 1: Program Scope...................................................................................................... 10 Criterion 2: Industry Value......................................................................................................... 11 Criterion 3: Program Size..........................................................................................................12 Complete List of Participating Undergraduate Programs.................................................................12 Gartner Recommended Reading.......................................................................................................... 14 List of Figures Figure 1. Comparison of Undergraduate Supply Chain Curricula, 2016 vs. 2014.................................... 4 Figure 2. Top 25 2016 North American Supply Chain Program Ranking................................................. 5 Figure 3. Top North American Undergraduate Programs in Program Scope, Industry Value and Program Size........................................................................................................................................................ 7 Figure 4. Top Schools for Internship or Co-Op Participation....................................................................8 Figure 5. Three Evaluation Criteria for Undergraduate University Programs........................................... 10 Figure 6. Gartner Supply Chain Talent Attribute Model.......................................................................... 11 Survey Objective Gartner's biennial North American Supply Chain University Program Survey evaluates the curricula, experiential content and public reputations of accredited supply chain programs in the U.S. and Canada, resulting in a top 25 ranking for undergraduate programs and an additional ranking for advanced degree programs. The rankings and accompanying analysis help chief supply chain officers (CSCOs), heads of supply chain strategy and supply chain HR partners to build effective portfolios of university internship and recruiting partners. The data in this survey is from the 2014-2015 academic year. Page 2 of 15 Gartner, Inc. | G00308987 Data Insights Gartner's Top Supply Chain University Programs research is back. From our initial coverage of a dozen or so U.S. institutions in 2008, total program participation grew this year to 59 universities in the U.S. and Canada, with 51 reporting data for undergraduate supply chain programs. As we review the results, we're struck by the growth of the major, the caliber of students we meet, and the sobering realization that even though we are seeing much larger volumes of supply chain graduates, demand still far outstrips supply. Three months postgraduation, students are 93% placed, and top students will have accepted offers way back in the fall. If you're not on intimate terms with your university partners, the scramble for entry-level talent will be constant. The good news is that the supply chain growth trajectory is positive and extremely steep. Students are flocking to these programs. Enrollment from the 2014 undergraduate top 25 list has grown 43%, from roughly 8,500 full-time students to 12,200. And new programs are springing up frequently; eight of our participating programs have post-2010 launch dates. As the number of students has expanded, so have supply chain curricula. Figure 1 shows the types of courses undergraduates will typically take for a supply chain major. We use the Gartner Talent Attribute Model to map schools' curricula against 12 different focus areas: one foundational (finance), four enabling, six functional and one cross-functional (integrated supply chain, which Gartner calls the demand-driven value network) (see Methodology section). You will find logistics, sourcing and procurement, and finance courses in most supply chain undergraduate programs. Since launching this research in 2008, the most encouraging developments have been the addition of integrated supply chain content to course lists, and the standardization of enabling capabilities course work in technology, analytics, project management and strategy to many programs. Gartner, Inc. | G00308987 Page 3 of 15 Figure 1. Comparison of Undergraduate Supply Chain Curricula, 2016 vs. 2014 Source: Gartner (June 2016) Figure 1 also shows that supply chain planning, the core capability family for high-performing supply chain organizations, is taught in fewer than half of participating undergraduate programs. Manufacturing is also in decline, in terms of its representation on course lists, as are customer management and new product development and launch. So, the good news is that most programs provide exposure to logistics, procurement, integrated supply chain and enabling capabilities. The thing to watch out for is that deeper experience with supply chain planning and manufacturing may be elusive, depending on the program you're working with, as would be familiarity with new product development and launch (NPDL), and customer management and service. Focusing on NPDL in particular, we see many companies looking for supply chain skills for managing product development and launch processes. With past surveys indicating that 50% of new product launches fail, this represents a major supply chain pain point for companies, particularly as the scope of supply chain expands to include NPDL activities. Page 4 of 15 Gartner, Inc. | G00308987 As for real-world experience, the other primary concern of hiring companies, university program leaders have taken this to heart in recent years. The majority of programs offer applied project experiences for students, doing real supply chain problem solving for companies and public-sector institutions. These may take the form of a capstone project, be supported through a student consulting group or be the focus of a class. As for internships, 100% of participants offer them. Thirteen programs require them, and 10 additional programs boast 90%+ participation rates for internships, even though they are not required to graduate. 2016 Undergraduate Program Rankings The 2016 undergraduate ranking is an intriguing mix of old reliables, big state schools that have more recently put supply chain front and center of their business programs, and smaller programs with great curricula and internship profiles (see Figure 2). Behind big shifts in position since 2014, we see (1) major improvement in curricula, (2) large increases in enrollment and (3) successful efforts on the part of larger, distributed programs to present a consolidated view of their supply chain undergraduate value proposition. Figure 2. Top 25 2016 North American Supply Chain Program Ranking Source: Gartner (June 2016) Data for this research is gathered through surveys and interviews of academia and industry. The surveys are designed to identify industry sentiment and recruiting patterns, and to gather information on university program composition, including numbers of students and professors, as Gartner, Inc. | G00308987 Page 5 of 15 well as the scope of the curriculum. Three categories are evaluated, using the research methodology detailed in Figure 5, to determine comparative position. For a detailed explanation, please see the Methodology section. Highlights ■ Pennsylvania State reclaims solo occupancy of the No. 1 slot, with Michigan State moving to No. 2. The University of Tennessee's position remains unchanged at No. 3. ■ The biggest upward movers since 2014 were long-established programs at Georgia Tech, Texas A&M and Arizona State. ■ The most highly ranked new entrant in the undergraduate ranking is Indiana University (No. 12). ■ Other newcomers to the undergraduate list are Howard University, the University of Illinois, Iowa State University, the University of Minnesota and the University of Texas at Dallas. Notable Trends ■ The average undergraduate supply chain curriculum continues to expand beyond purchasing and logistics. When measured against the 12-point Gartner Supply Chain Talent Attribute Model, we saw average curriculum expand from 7 to 8 points. ■ Since the majority of undergraduate supply chain programs sit in business schools, nearly all North American supply chain undergraduates will take finance and accounting. Three out of four will also have formal course work in technology and in analytics. These are roughly the same ratios as 2014. ■ Across the 51 programs, women account for 40% of undergraduate enrollment on average, flat with our numbers from 2014. In the top 25, this is slightly higher: 42%. For the first time, we are also tracking numbers for female faculty, who make up 22% of full-time instructors, on average. ■ The average starting salary for undergraduates is $55,749, up from $53,584 in 2014. The average starting salary for the top 10 undergraduate programs is $61,590. Top students continue to command premiums well beyond these averages. ■ Average career placement at graduation is 76%, with 93% of students placed three months out. Figure 3 looks at program performance in greater detail, highlighting some excellent programs that barely missed the cutoff for the undergraduate top 25. Page 6 of 15 Gartner, Inc. | G00308987 Figure 3. Top North American Undergraduate Programs in Program Scope, Industry Value and Program Size Source: Gartner (June 2016) ■ For program scope, where a diverse, balanced program based on the Gartner Supply Chain Talent Attribute Model received the highest marks, the top program was the University of Tennessee, followed by Marquette University, Penn State, the University of Houston and the University of South Carolina. ■ Industry value leaders tend to have large, externally facing supply chain centers and strong internship participation with big companies — their graduates command premium starting salaries. This year, Michigan State was again at the top of the heap for industry value, followed closely by Penn State, Arizona State, Georgia Tech and the University of Tennessee. ■ There are some big programs out there, and they're getting bigger. We look at both the number of full-time faculty and the number of full-time students for the undergraduate ranking. Programs that have doubled undergraduate enrollment since the 2014 study include Arizona State, Indiana University, North Carolina State and the University of Arkansas. Gartner, Inc. | G00308987 Page 7 of 15 Internships have been core to our ranking since its inception, forming a key input to the industry value score. We used to award points on a binary basis — programs that required internships or coops to graduate received one point. Programs that didn't got zero points. In 2014, we changed this methodology to evaluate internship participation on a sliding scale. Figure 4 lists programs that require internships or co-ops, as well as programs that put 90% or more of undergraduates through internships prior to graduation. Figure 4. Top Schools for Internship or Co-Op Participation Source: Gartner (June 2016) While a required internship is the not the distinguishing characteristic it used to be in these rankings, we continue to highlight the detail in the undergraduate analysis. Because far fewer North American students have had paying jobs prior to college, exposure to real professional settings is a 1 must. If you're allocating scarce internship and recruiting resources to a program, you want to know that: ■ The program is good at partnering and providing support on internships. ■ Any student you talk to will have had one or more solid professional experiences prior to walking through your door. Page 8 of 15 Gartner, Inc. | G00308987 Methodology Gartner sent out individualized request for information (RFI) links to 69 supply chain program contacts at universities in the U.S. and Canada. In total, 59 universities responded, 51 of which had undergraduate supply chain programs and provided complete RFI responses. We followed up with respondents where RFI responses were incomplete or unclear, and consulted university websites and course catalogs for additional information on program and course content. Responses and clarifications were collected throughout the spring of 2016. The evaluation criteria for the programs appear in Figure 5. The final placement of university programs in our relative comparison is based on a composite score of three categories: ■ Program scope ■ Industry value ■ Program size Where programs tied, we looked at program scope and advanced the program with the higher score. Where programs were still tied on program scope, the program with the higher percentage of students participating in internships was advanced. Gartner, Inc. | G00308987 Page 9 of 15 Figure 5. Three Evaluation Criteria for Undergraduate University Programs Source: Gartner (June 2016) Criterion 1: Program Scope We framed the scope of supply chain with our Supply Chain Talent Attribute Model, which consists of 12 attributes: one foundational (finance), four enabling, six functional and one cross-functional (see Figure 6). As we evaluate programs, we look for well-rounded curricula since industry puts a value on that. We then assess "well-rounded" by comparing the curricula of programs against our Talent Attribute Model, which represents a wide variety of disciplines and should be taught to prepare students for careers. The supply chain course score used for this component ranking is based on the courses listed in RFI responses and any publicly available course catalog data. Program scope is weighted at 40%. Page 10 of 15 Gartner, Inc. | G00308987 Figure 6. Gartner Supply Chain Talent Attribute Model Source: Gartner (June 2016) Criterion 2: Industry Value Weighted at 40%, industry value has an industry-facing survey component and an internal component. In parallel with sending out surveys to the university programs, we also conduct a survey where we ask supply chain practitioners across sectors two simple questions: (1) In your professional opinion, what are the top five supply chain university programs? and (2) What are the top five supply chain programs your company recruits from? Points are accorded for each mention. From the university-provided data, we add scores for average starting salary and internship participation. In our view, programs that require internships or have a high percentage of students participating in internships are programs that are preparing students to solve real-world problems through real-world experience. Programs that require internships or co-ops receive the highest Gartner, Inc. | G00308987 Page 11 of 15 scores for this question, with programs accorded points on a sliding scale, depending on what percentage of their undergraduates participate in internships prior to graduation. Criterion 3: Program Size The number of supply chain students and full-time faculty in the program provides quantification of a given university's ability to sustain a pipeline of supply chain recruits for industry. Even though the need for pure quality of recruits continues to be a theme as we talk to industry clients, we continue to give program size a 20% weighting. We counted only full-time faculty engaged in classroom delivery of supply chain courses or research related to the supply chain program. Complete List of Participating Undergraduate Programs Arizona State University Auburn University Bowling Green University Brigham Young University Bryant University East Carolina University Georgia Institute of Technology HEC Montréal Howard University Indiana University Iowa State University Lehigh University Loyola University Chicago Marquette University Miami University Michigan State University North Carolina A&T University North Carolina State University Northeastern University Page 12 of 15 Gartner, Inc. | G00308987 Pennsylvania State University Portland State University Rider University Rutgers University Shippensburg University of Pennsylvania State University of New York, Plattsburgh Syracuse University Texas A&M University Texas Christian University The Ohio State University University of Alabama, Huntsville University of Arkansas University of Houston University of Illinois University of Kansas University of Minnesota University of Missouri, St. Louis University of North Texas University of Oklahoma University of Pittsburgh University of South Carolina University of South Florida University of Tennessee University of Texas, Austin University of Texas, Dallas Gartner, Inc. | G00308987 Page 13 of 15 University of Wisconsin, Madison University of Wisconsin, Milwaukee Wayne State University Weber State University Western Illinois University Western Michigan University Western Washington University Gartner Recommended Reading Some documents may not be available as part of your current Gartner subscription. "Prepare for the Future With the Supply Chain Talent Maturity Model" "The Supply Chain Profession Arrives: A Report Card" "Predicts 2016: Chief Supply Chain Officers Wrangle With Cybersecurity, Sustainability and Retaining Women in the Profession" Evidence 1 D. Desilver. "The Fading of the Teen Summer Job." Pew Research Center. 23 June 2015. This research is based on findings from the 2016 Gartner North American Supply Chain University Program Survey. Please see the Methodology section for more information. Additionally, it is based on findings from the 2016 Gartner Industry Value University Survey. We surveyed Gartner's contact list of supply chain practitioners in the U.S. and Canada (433) and received 41 responses. 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