FOR IMMEDIATE RELEASE
DICE Continues to Grow With the Addition of Operations Department
Bay City, MI, June 29, 2016 – As other companies struggle in an increasingly competitive
industry, DICE Corporation continues to grow with the addition of a new Operations team led by
industry veteran James Beaty. Beaty, with over 30 years of experience in the alarm industry, will
serve as the company’s VP of Operations, reporting directly to President and CEO, Cliff Dice.
Beaty comes to DICE from United Central Control (UCC) as Director of New Business, where
he helped to achieve growth in many new commercial endeavors. He has also worked as
General Manager of Physical Security and Director of Central Station Operations for CVS
Pharmacy and AutoZone. Beaty has also been a user of DICE software systems since 1998,
bringing a unique client perspective to his role as VP of Operations.
One of the company’s main goals in creating an Operations team is to maintain exceptional
customer service for DICE’s clients. For over two decades, DICE has been the leading provider
of alarm industry enterprise-level software systems used by some of the largest companies in
the industry. With over 70 software systems and services, and the addition of a fast-growing UL
cloud center, Beaty is well equipped to oversee the company’s perpetual growth and client
relations. “Since our software systems span many areas of our alarm clients’ business needs,
our Operations team will be focused on providing services that focus on client deployments of
our systems and customer services that allow them to use our products faster and better,” said
Dice.
“I see a lot of other providers copying DICE and its systems because they set the standard in
the industry for automation systems, but my goal is to not only establish updated best in
business standards, but to set the bar so high that others can’t easily follow DICE and its
software patterns,” Beaty said.
In addition to Beaty, the company has promoted Jen Balash, a seven-year industry veteran to
the Operations team. Balash will serve as Director of Account Management, overseeing client
and prospect customer service, as well as managing DICE’s team of account managers. “As the
company’s sales have exploded over the years, it has almost become mandatory that this
department grows as well. Our main goals are to ensure our clients maintain a positive
experience with the software and services DICE is providing them,” Balash said.
With over two decades as an industry leader, DICE Corporation has created many alarm and
security technologies that have shaped the industry. Some of DICE’s signature products include
the Matrix Mobile Sales and Service management systems and SMS/CRM products, which
allow clients to interact with alarm events. DICE’s sister company IPtelX is also growing rapidly
as a telecom and infrastructure provider to the alarm industry, integrating into the DICE software
systems. “We just boosted this division [IPtelX] by adding four people,” Beaty said. “No one is
monitoring for quality the way we are.”
DICE Corporation | 1410 South Valley Center Drive | Bay City, MI 48706 USA | Phone: 989.891.2800 | Fax: 989.891.2801
dicecorp.com
Copyright © 2016 DICE Corporation. All Rights Reserved
For Beaty, IPtelX has the potential to be a game-changer in the alarm industry. IPtelX is an
industry telecom carrier that is powering the DICE cloud hosting center. The premise of the
company is simple, IPtelX acts as a typical carrier, only it utilizes the most secure and efficient
lines to ensure important alarm data is securely and accurately received at an alarm center. “We
route the calls and monitor the quality of the calls so that legacy alarm signals work. No other
carrier does that for our industry,” Beaty said.
DICE created IPtelX out of necessity, Beaty explained. “The entire industry is built in legacy
alarm dialers that are using eighties and nineties technology that doesn't work well with the
changing telecom networks of today. What [DICE] did is to figure out how to maintain those
legacy panels to aid their cloud-based services. Now we are growing that business and many of
our new clients don't even have DICE automation; they have other companies’ products. This
has greatly expanded the number of companies we are doing business with today,” Beaty said.
Another innovation key to DICE’s growth, Beaty says, are the company’s cloud hosting services.
DICE’s cloud hosting services eliminate the burden of excessive start-up costs and
maintenance. “I have started several central stations and the first thing you have to do is buy
equipment. Typically your set-up costs would be at least $400,000 – and that would be cheap in
some cases. DICE has a way where your start-up costs are a fraction of that,” Beaty said. DICE
hosts everything; purchases the equipment, eliminating maintenance and depreciation worries;
and is UL listed and redundant, with a backup system in Michigan’s Upper Peninsula on a
separate power grid. The user is only responsible for purchasing computers and training staff.
“We’ve made it easier to get into the monitoring business. We’ve also made the business
cleaner with our managed systems and integrated telecom carrier services. We’ve taken away
the problems,” Beaty said.
Both Beaty and Dice understand that one of the major pillars to the success of the company is
the DICE team. “They are the engine to providing the deployment of software and support to our
systems. They keep each client up and operating 24x7, 365 days a year,” Dice said. Beaty
appreciates the quality and commitment of the DICE team. “There are a lot of key people here
who are just dedicated. I don’t have to go through here and find the dedicated people because
they are all around. All I have to do is give them what they need to succeed.”
As the security industry is facing a period of turbulence, DICE is in a position to grow
exponentially. “We are growing very fast with cloud and software systems that no one else has
available,” Dice said. “We see ourselves dominating the software landscape of the industry for
the next 20 years. We are positioned to maybe triple in size within the next five years.” Beaty
has a similar vision with his goal of preparing DICE for growth and making the company as
efficient as possible. “This industry is sink or swim. If you tread lightly, your time is limited. Cliff
has chosen to lead. There are a lot of places in the security industry that I could have felt
comfortable with, but this [DICE] gives me the opportunity to work for a company that wants to
lead and be first – to take the chance,” Beaty said.
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DICE Corporation | 1410 South Valley Center Drive | Bay City, MI 48706 USA | Phone: 989.891.2800 | Fax: 989.891.2801
dicecorp.com
Copyright © 2016 DICE Corporation. All Rights Reserved
Image
Caption: Jen Balash and James Beaty join DICE Corporation’s Operations team.
About Us
DICE Corporation is one of the fastest growing companies providing services to the security,
technology, and infrastructure industries. For 30 years, we have been a leader in automation
software development, providing users with the tools to manage their businesses, increase
communication, and lower costs. Currently, DICE is at the forefront of cloud hosting. Our
redundant advanced cloud centers have taken the strain out of maintaining equipment for
central stations of all sizes. We offer over 70 unique software modules designed to manage and
grow your business, plus our customizable options provide exclusive solutions you can only get
from DICE.
Media Contact
Amy Augustin
Director of Marketing and Communications
DICE Corporation
989.891.2934
[email protected]
DICE Corporation | 1410 South Valley Center Drive | Bay City, MI 48706 USA | Phone: 989.891.2800 | Fax: 989.891.2801
dicecorp.com
Copyright © 2016 DICE Corporation. All Rights Reserved