Mohammad Tamzid Yusuf
Tasneem Tabassum
Hussain Mohammed Samin
Samina Arefeen
PROJECT NAME :
Fulfilling all 7 principles of social
business
• Market mechanism will be used to address
problem which threatens people & society.
• The business will be supported by the
stakeholders.
• The business will be able to achieve financial &
economic sustainability.
• Investors will get back their fair share of
investment while giving benefits to the society by
the business.
• The business will be environment conscious.
• Workforce will get market wage with better
working environment.
• We will do the business with joy! 
• lack of proper nutrition, caused by not having
enough to eat, not eating enough of the right
things, or being unable to use the food that
one does eat.
•
•
•
•
•
•
2.2 million children die every year.
Directly involve in3,00,000 death every year.
Mostly effected are children.
Weaker generation.
Because of war number is increasing .
1 in 10 older people are suffering from
malnutrition.
•
•
•
•
High rate of malnutrition in the world.
54% pre-school age children.
56% underweight.
50% women suffer from chronic energy
deficiency.
• 6 million children chronically under-nourished.
• 42% malnourished at birth.
• Lowest spending on food .
• To eradicate malnutrition we came up with
the solution to use ‘eggshell’ !!
Eggshell which contains great source of
calcium by proper process we will use it for
making bread and other food to eliminate
‘malnutrition’ & give the poor people healthy
life at a cheaper price.
• Make Bangladesh free from ‘malnutrition’ by
2040.
• Become the market leader of supplying
nutrition food supplier at the cheapest price.
• Not to leave a single eggshell un-used.
• Using more nutrition food like eggshell for
making food which are considered as
‘wastage’.
• Using eggshell to produce different product .
For example : slidewalk chawk, cleaner etc.
• Collect ‘eggshell’ from restaurants &
households in proper way.
• By proper process use it in bread & other
food.
• Proper distribution of the processed food at
the cheapest price.
• Production at the lowest possible cost.
• Create heath awareness.
•
•
•
•
Reduce malnutrition rate.
Reduce wastage of food.
Grow health-consciouness.
Provide nutrition food at a cheap price.
• Our main product will be “processed eggshell’
powder.
• Our substitute products will be ‘bread’
‘noodles’ etc. made from eggshell.
• People can buy it in different quantity & can
consume it for a long time.
• The ‘eggshell powder’ can be used in making
different food.
• We will Hire a Shop which is about 475 square
Feet at bundle road to cover avarage slums in
the city.
• Store raw materials there.
• Carry out the production process.
• Store & sell prouduts
●Raw materials:
Eggshell
Flour
Oven
Blender
Misc.
● Sources of raw material
Restaurants
House-holds
• People with lower income.
• People who lack proper nutrition
Product
▪ processed eggshell powder
▪ noodles
▪ Bread
● Price
▪ powder-per packet BDT 15
▪ noodles – BDT 15
▪ Bread- BDT 20
PRODUCT
PRICE
PLACE
PROMOTION
• Place
▪ shop at bundle road
▪ moving cart
● Promotion
▪ leaflet
▪ Social-media
▪ Social awareness gatherings
• Distribution of leaflets to slum areas like
Chawkbazar, Shadarghat, Kalamiabazar etc.
• Give discount on big amount of purchase.
• Give addition product like cartoon sticker,
balloon, origami's , civets.
• Provide seasonal offers like buy one get one free.
• Create heath awareness by going to the slums.
• Direct communication with the customers.
• Give free medical check up.
• CHEAP
• INNOVATIVE
• ECOFRIENDLY
• HIGHLY
SUSTAINABLE
• PEOPLE ARE
BECOMING
HEALTH
CONSIOUSS
• LOWER PRICE
• HIGH
NUTRITION
• LESS HEALTH
CONSIOUSS
PEOPLE.
STRENGHT
WEAKNESS
OPPORTUNITY
THREATS
• PRODUCT CAN
BE EASILY
COPIED.
SUPPLIERS
MANUFACTURER
RETAILER
CUSTOMER
• Our total investment will be BDT 1,00,000
Sources of fund
amount
Partner 1
BDT 35,000
Partner 2
BDT 35,000
Partner 3
BDT 30,000
Total
BDT 1,00,000
Particular
Amount
Oven (2)
30,000/=
Stove (2
8000/=
Blender(2)
7000/=
Van(1)
15000/=
Other Cooking Staff
10000/=
Promotion
20000/=
Other Utilities
10000/=
s
Particular
Amount
Duration
0.5 Year
85000/=
6 months
1 Year
60000/=
12 months
1.5 Year
20000/=
18 months
2 Year
24 months
HALF YEARLY
Particular
Forecasted Unit Sales
Amount (TK)
1250units
Price Per Unit
15Tk
Total Gross sales
18750Tk
Less : Sales Discount and Allowances
3750Tk
Total Net Sales
15000Tk
• Our business will be a partnership business.
• Partners will get 40% of profit according to
their investment portion.
• 60 % of the profit will be re-invested.
• Providing high nutrition food which are
considered as ‘garbage’.
• Making a cleaning environment by reducing
sort of wastage.
• Reducing food expenses.
• creating a healthy generation.
• Reducing ‘health expense’ by providing proper
immune system.