ManyOne Strategy
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Strategy of Record
Create a reusable platform supporting civil
society organizations enabling them to…
Assemble a Digital Replica of Nature in the
form of a vast, easily explored network of
trusted, expert-endorsed portals that provide
content, community, entertainment and action
resources for the public…
Provided through an affinity-based distribution
and revenue sharing model, spreading the
money around the ecosystem and leveraging
robust pre-existing communities.
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Competitive Factors
Digital Earth
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Google Earth becoming defacto platform standard
Spectre of MS
Worldwind as open source alternative
Potential response: generalize GIS plug-in support
Digital Universe
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Google agreement with NASA
Not a Digital Universe agreement; in any case, also applicable above; the non-commercial presentation and selection of
the Digital Universe is the point, not the particular underlying technology, so long as the underlying technology cannot
defeat the long-term viability of this objective
Encyclopedia
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Wikipedia
Google scholar
Not comparable in intentions, but in any event, see overarching comment below
Rich Media
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Longhorn
Next gen apple
This is MS matching Apple, not building a DU
ISP
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Dialup rates dropping
Cable proliferating
Our DSL rates are only competitive at high end
We have always understood that connectivity services are a staging strategy
Portal frameworks
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Aol, msn, yahoo all entering
Key for ManyOne: establish the architecture that build upon the best of the above, aiming to catalyze open
source alternatives wherever possible, and focusing on the mission described on slide #1
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Current POR
Phase 1
 Resell ISP directly through our lists
 Demonstrate viability of model to potential network partners
Phase 2
 Resell ISP through network partners
 Build encyclopedia with EIC
 No, let EIC build Encyclopedia as means to recruit experts, not users
Phase 3
 Resell ISP through network partners
 Begin “upgrade/subscribe” promotion to encyclopedia users
Phase 4
 Add community collaboration features
 Launch earth portal with showcase portals
 Broaden reseller and subscriber bases
Phase 5
 Begin selling hosted portal infrastructure outside of DU
Phase 6
 Add Emma
 Start true rich media world building
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Issues
Overemphasis on DU and Earth Portal
placement of subscription offers
Lack of true support from Digital Earth partner
Boiling the ocean
Diverted focus
Not a clear enough niche as ecosystem
grows
Dependence on a single revenue model
Unclear that “science-based” portals will
really draw an audience
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Assets
EIC
ManyOne Foundation Board
Networks of advisors, investors, brokers
Great people
Some leverageable infrastructure
Emma team
Mozilla expertise
Design team
Design
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Distinctive Capability
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ManyOne Platform
Browser Plug-ins
Stewarding Tools
Portal Design Tools
Portal Management Framework
Hosted Portal Services
Subscriber Management
Resellable Services
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Scalable
Hosted
Leveraged
Browser
independent
Customizable
Open and
Authoritative
ManyOne Platform
Resellable Services
Reseller
supplied
Internet Access
VOIP
others
Resellable Services
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ManyOne Platform
Subscriber Management
Subscriber Management
Resellable Services
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Registration
Email and direct
mail campaigns
Subscription
management
Reporting and
tracking
ManyOne Platform
Hosted Portal Services
Hosted Portal Services
Subscriber Management
Resellable Services
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News
Search
Content
indexing
Media
Caching
Permissions
ManyOne Platform
Portal Management Framework
Portal Management Framework
Hosted Portal Services
Subscriber Management
Resellable Services
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Allows mix and
match of portal
services
Includes
Visualization
Engine selection
Emma, flux,
GEOfusion,
Google Earth
Asset
management
ManyOne Platform
Portal Design Tools
Portal Design Tools
Portal Management Framework
Hosted Portal Services
Subscriber Management
Resellable Services
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Wysiwyg editing
Design
templates
Data driven
interface
Aware of
selected plug in
formats and
editors
ManyOne Platform
Stewarding Tools
Stewarding Tools
Portal Design Tools
Portal Management Framework
Hosted Portal Services
Subscriber Management
Resellable Services
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Resource linking
Editorial flow
Daily portal
management
Workflow / forms
management
Overlay
management
ManyOne Platform
Browser Plug-ins
Browser Plug-ins
Stewarding Tools
Portal Design Tools
Portal Management Framework
Hosted Portal Services
Subscriber Management
Resellable Services
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Steward Tools
Portal Design Tools
Activities Sidebar
Services
Management
Selected
visualization
engines
Visual Navigation
Things we can sell
Services
VISP, VOIP, Working assets
Infrastructure
Hosting
Platform Licenses
Advertising / Placements
Transactions
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Possible lines of business
Services - Bundling / reselling services through affinity
 VISP, VOIP, Working Assets
Development - Infrastructure developer under contract to coalitions
 Current status quo
 Relies on coalition funding or ManyOne investors
ASP model - Portal Infrastructure, Services and Domains
 Scalable
 Can be supported with minimal ManyOne labor
 Required for DU, EIC anyway
Consulting - Portal Design and Development
 Labor intensive but increases value of platform
 Required for significant accounts
 Can become leveraged if IP is harvested
Licensing - Infrastructure resale for client hosting
 Will be required for large accounts
Transactions – Allow sales through our platform
 Digital earth datasets
 Premium content
 Premium subscriptions
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Current Prospects
Witt and Associates – Crisis Management Portal
 Consulting, hosting, licensing
Change Climate Change
 Community Portal
 Development, hosting
New Dimensions, YouthNoise and others
 VISP initially moving to hosted infrastructure
 May have development
Encyclopedia
 Hosting
 Pure marketing from a business standpoint
McGraw
 Members only content (hosting)
 Transition Magazines and Books to online
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Potential Arenas
Education
Not for profit communities
Publishing
IPTV
Digital Universe
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