DELTA AIRLINES
An overview of the possible solutions for maximize the revenue of Delta Airlines
Introduction to Marketing
MKT 201, Section 2, Fall 2016
Northern Virginia Community College
Presented by: Md Emrul Ahsan Mehedi
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Overview of the company
 Major American airline headquartered in Atlanta,
Georgia, United States.
 Founded in May 30, 1924.
 Operates an extensive domestic and international
network.
 Delta operates a fleet of more than 700 aircraft.
 Slogan – “Keep Climbing”
 Delta employs approximately 80,000 people.
 Was the world's largest airline in terms of fleet size in
2011.
 Annual sales/revenue was 40.51B in 2015
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Delta Airlines is losing revenue!
Cargo Segment Market Share
41.26
Cargo Segment
58.74
Cargo segment, revenue fell by -19.67 % and company
lost market share, to approximate 41.26 %.
Mainline Passenger Segment Market Share
Competition
Delta increased its market share in this segment to
approximate 52.63 %.
Delta
25.29
Revenue
Other Segment Market Share
74.71
Other segment, revenue fell by -51.21 % and company
lost market share, to approximate 25.29 %.
Source: CSI Market, Delta Air Lines Inc's market growth
Competition
Delta
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Boost Revenue and Maximize Profit
Improve customer service and provide quality service
 Airline industry is service based. Making customers happy is the key!
 Making support work available in all departments.
Reduce the cost of service
 Reducing the cost can improve increasing the profit
 It will help to get competitive advantages
Do market segmentation and serve different target market
 Different target market has different needs and advantages
 Serve all customers with prioritizing the business customers
Source: Dreamstime.com
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Serving different target market
Different target market has different needs and advantages
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Understand the problem (s) of different group of customers
Retain the ideal customers
Follow competitors strategy who are doing good in the segment
Focus on the weak sides along with the strong sides
Investigate and analyze competitors segmentation
Serve all customers with prioritizing the business customers
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Business customers are the most profitable customers of Delta
Changing the strategy for cargo market
Economy class prefers rebate, and discounts on hotel booking
Collaborating all departments to provide the best service to different
customers
Source: B2C, Angela Hausman, PhD
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Sources
Forbes, The Lesson Of The Delta Disaster: Flying Is Too Cheap. August 11, 2016
CSIMarket, Delta Sales vs. its Competitors. July 15 2016
Adam Levine-Weinberg, Can Delta Air Lines, Inc. Stock Get Back on Track? June 17, 2016
Harvard Business School Blog, Delta Airlines: Flying High in a Competitive Industry, December 07, 2015
Zainab Mudallal, Quartz, Delta Fears Losing Market Share. November 30, 2015
Forbes, How Delta Uses Anticipatory Customer Service Technology To Make Flying Less Miserable. March 17, 2015
Fortune, Delta is about to make its problems worse. June 21, 2013
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