Develop Your Value Proposition
e.g., results-oriented,
focused
Write your profile statement
e.g. lawyer, marketing
manager, financial services
executive, senior manager
A (adjective) title or professional category (descriptive title for your
professional area) with over (total number) years’ experience (type of work).
Committed to (comment on management, interpersonal or leadership style).
e.g. financial analysis, recruiting or managing three,
e.g. cost reduction, developing new business and
building teams
Example
A senior manager with expertise in applying leading-edge technologies to
common business problems. Experienced in leading cross-functional
project teams with the mandate to increase operational efficiency and / or
reduce costs in a variety of areas, including internal audit, quality assurance
and operations. Excellent credentials and 25 years’ experience in financial
services and manufacturing organizations. Able to motivate diverse
specialists to contribute to a team effort in a collaborative and proactive
working environment.
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Develop Your Value Proposition
Write your “elevator” conversation
Capsule Profile (30 seconds)
Conversation version of your profile statement
Key Strengths (15 – 30 seconds)
3 -4 significant strengths in concise, bullet form
Do not give details, explanations
Career Review with achievements
(5 – 7 minutes)
 Provides proof to support capsule profile and
strengths
Chronological order stating dates, titles, key
accomplishments, and reasons for moving on
Transition Story (30 seconds –
1 minute)
Prepare it with utmost care
You raise why you are interested in new
opportunities.
Be comfortable with your reasons.
What now? (1 – 2 minutes)
 Speak in general terms
Match your strengths to the opportunity at hand
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