PwC’s crowd sourced innovation service
One
By mobilising diverse groups of people, we spark new thinking
and rapidly identify the right ideas for commercialisation.
By engaging people we create insights and change perceptions,
all aimed at delivering valuable outcomes.
Contact: Norman Lewis, Director, One, PwC
Mobile: +44 (0)7730 068852 | Email: [email protected]
The outcomes of crowdsourcing
Innovation
Ideas can come from surprising places which might not have been
tapped effectively or efficiently. By breaking down the traditional
linear innovation process, the right ideas are identified rapidly.
Engagement
Crowdsourcing enables a connected experience. It allows people to
have a voice, feel valued, and transforms their relationship with and
their view of the organisation.
Insight
Participation requires active engagement by stakeholders and gives
them a chance to air their opinions freely. This provides unique
insights and actionable outcomes with real value.
How we deliver
We deliver and pose tailored questions for specific crowds depending on the desired outcomes. For example:
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Client employee crowd
2
PwC Partner and
staff crowd
3
Client customers crowd
Example question:
'How do we cut costs and reduce
complexity?’
Example question:
'What do 20-35-year olds look
for from a bank?'
Example question:
'What one thing should we do to
delight our customers?’
Delivering fresh ideas and
insights from a client’s people
and improving engagement.
Yielding great ideas and insights
from many existing and
potential customers.
Providing customer insights on
products and services development,
processes and the client’s brand.
Some examples of our experience
Vodafone challenge
Over 10,000 PwC staff actively
collaborated in helping create new
products. The challenge question was:
‘Given Vodafone's ability to capture
live information, what new services or
products would you or our clients
benefit from?’
500+
ideas
8,000+ votes
and comments
PwC challenge
We invited our staff to provide answers
to the question: 'How would you
increase our revenues?’ Over 7,000
actively participated and PwC
launched two new businesses from
the ideas generated.
440
ideas
11,800 votes
and comments
Student challenge
We engaged over 1,000 students from
32 UK universities in a challenge that
asked: ‘What can businesses tangibly
do to build trust in society?’ The top
ideas were fed into our public debate
on trust and business.
150+
ideas
20,000+ votes
and comments
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Outline of PwC’s crowd sourced innovation
service process
One
How PwC can harness the insights and creativity of our 19,000 +
people to create new value for clients
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Working with clients
and focusing on their
business issues and
opportunities, we
formulate a question
to ask our 19,000 +
people which could be…
2
This question is posted
on our One platform.
?
What do
20-35-year
olds look
for from a
bank?
We develop a communications
strategy to generate interest
and engagement from our
people.
?
3
Any of our people can put forward ideas
which others can comment and vote on, and
help to develop.
4
This collaboration filters the ideas ensuring
the best rise to the top.
The top ideas are then validated by
experts to select a pool of ideas with
commercial potential.
We will discuss with you how you can
then implement these ideas within
your business.
We can also present data analytics
that provide qualitative insights into
your product/services or brand.
Unleashing the power of the crowd – Nobody knows as much as everybody
Great minds that don’t
think alike collaborate
to deliver exceptional
ideas and insights.
Everyone is free to
make a difference.
Individuals are
recognised for their
contribution.
The barriers of
seniority, location
and team are
removed.
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