CONTACTS:
Shannon Ross, Reading Terminal – 215.922.2317
Jeff Bundy, WHYY – 215.351.2381
WHYY AND BASSETT’S ICE CREAM TO UNVEIL
“THE WHYY EXPERIENCE” ICE CREAM AT THE ULTIMATE
PHILADELPHIA ICE CREAM FESTIVAL
SATURDAY, JULY 12 FROM 10:00 A.M. TO 4:00 P.M.
Philadelphia (June 25, 2008) – Celebrate National Ice Cream Month with WHYY and
Bassetts Ice Cream, during The Ultimate Philadelphia Ice Cream Festival on Saturday,
July 12th from 10 am – 4pm.
For this event, Bassetts Ice Cream, the oldest vendor in Philadelphia’s historic
Reading Terminal Market, joins forces with local public broadcasting station, WHYY
and Philadelphia’s leading independent frozen dessert artisans (The Franklin Fountain,
Chilly Philly Ice Cream, Fisher’s Ice Cream, Bellissimo Gelato and Sorbet, and
Georgeo’s Italian Ice) for a day of frozen fun at the height of summer featuring
demonstrations, games, contests, tastings, music, and more!
A main highlight of this year’s event is the unveiling of Bassetts’ newest ice
cream creation, “The WHYY Experience!” To create this new flavor, Bassetts partnered
with WHYY to create a new flavor by asking WHYY’s audience to submit their ideas for
a WHYY themed ice cream flavor. From those entries, WHYY and Bassetts selected five
finalists, which were then voted on by WHYY audience members. With more than 9,500
votes cast in the contest, the winning flavor, submitted by Sean O’Halloran of Oreland,
PA, is a scrumptious blend of Bassetts vanilla ice cream, chocolate covered pretzel
pieces, and a smooth ribbon of rich butterscotch. WHYY and Bassetts will be distributing
FREE samples of the flavor during the Ice Cream Festival. WHYY’s award-winning
Children’s Service will also be on hand with games, activities and complimentary books
for kids (while supplies last). And if that weren’t enough, WHYY has also arranged for a
visit from everyone’s favorite canine, Clifford the Big Red Dog!
Other featured highlights include an assortment of ice cream themed games
including an ice cream eating contest, high scoop relay race, the wacky flavor guessing
contest, and a root beer float drop contest. Chef Robert Bennett of Bellissimo will
demonstrate how to make an ice cream dessert, and Bassetts Ice Cream will bring along
their ice cream memorabilia collection. A children’s corner with ice cream related crafts
will round out the activities. All participating frozen dessert vendors will have their
product for sale during the event, with sample size portions available for either $1 or $2.
The Ultimate Philadelphia Ice Cream Festival
July 12th, 10 am – 4 pm
Reading Terminal Market
12th & Arch Streets
Readingterminalmarket.org * 215-922-2317
The Ultimate Philadelphia Ice Cream Festival is sponsored by Reading Terminal
Market, Bassetts Ice Cream, WHYY, and The Franklin Fountain.