PRESS RELEASE
January 2016
BIOFACH and VIVANESS 2016:
Next generation of organic producers waiting in
the wings
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BIOFACH: record number of “young, innovative enterprises”
VIVANESS: with its own funded pavilion for the first time
Fresh ideas, exciting concepts, the slightly different product –
that is precisely what buyers from the trade expect of a visit to a trade
fair. At BIOFACH, the World’s Leading Trade Fair for Organic Food, and
VIVANESS, the International Trade Fair for Natural Personal Care, these
can be found in abundance from 10 to 13 February 2016. The trade fair
duo offers the complete organic package and shows the global market
for organic food and natural personal care in all its diversity. Trade
visitors should definitely include the special areas for young,
innovative enterprises, the “German newcomers” in Hall 9 (BIOFACH)
and – to make the 10th anniversary of the trade fair – for the first time
also in Hall 7A (VIVANESS), in their tour of the trade fair. More than 50
newcomers will present themselves with the support of the Federal
Ministry for Economic Affairs and Energy (Bundesministerium für
Wirtschaft und Energie, BMWI).
In February 2016, the next generation of organic producers is once more
waiting in the wings to inspire the organic sector with innovative ideas and
individual concepts at BIOFACH and VIVANESS. With high-quality
manufacturing, originality and superfoods, the wide-ranging newcomers from
Germany create a spirit of optimism. In 2016, many new product creations
come from the beverages segment. In the process, some providers are
going back to the roots of their products. “Going back is the real progress,”
says Nils Beierlein, Managing Director of Ailaike, Mainz (D).
In search of the best iced tea in the world, he came across the original
concept from 1904: freshly brewed, the tea is cooled with crystal-clear ice
cubes. The basis for the tea is orange pekoe black tea from Sri Lanka,
organically cultivated and fairly traded, which is prepared in a traditional
manner.
Pick-me-ups made from natural products
A number of natural pick-me-ups, such as the maté spritzer, are positioning
themselves as an alternative to the energy drink boom. The mixture of maté
and apple juice dispenses with adding additional caffeine, preservatives or
further sweeteners. “The customer will find nothing in Maki-Mate that he or
she does not want,” say Uwe Schulz und Clemens Voigt, Managing Directors
of Maki GmbH from Leipzig (D). The product is also available as a
concentrate for mixing oneself. This can, for example, be used to mix a
customised mulled maté. The energy drink Matcha Magic is also going for
pure energy. As the manufacturer Zekkei discloses, bioavailable Matcha
green tea powder is used for the first time in an energy drink here. Pure
Matcha has five times as much caffeine as coffee and has a stimulating
effect that lasts for hours, without putting the consumer on edge.
Berioo GmbH from Münster (D) also intends to score points in the smoothies
segment with pleasure without a guilty conscience. “We no longer want
artificial foodstuffs, false promises about health and pesticide-laden food.
This is why we want to go back to nature with superfoods,” says Berioo
Managing Director David von Papen. At BIOFACH, the superfood company
is presenting an acai smoothie, amongst other things. Today, the acai fruit
is still an important staple food for the inhabitants of the Amazon region,
thanks to its high nutrient content. In the nineties, the “apple of the Amazon”
advanced to become a lifestyle product of the Brazilian surfer scene and in
our minds it is now inseparably linked with beaches as the “acai bowl”.
The providers of gin produced from organic ingredients promise a high-proof
taste experience. The aromatic spirits for aesthetes are currently
experiencing a renaissance. The Organic Distillery from Friedrichshafen (D)
is launching two idiosyncratic gins for purists, Ginn & Ginnie. Ginn, with its
more bitter, woody and resinous accents, is designed more for the male
target group, whilst Ginnie, with a floral and spicy note, appeals more to the
feminine senses. “An elixir, which best unfolds its power pure and at room
temperature,” says company boss Christine Brugger, fourth generation
distiller.
BIOFACH and VIVANESS 2016:
Next generation of organic produces waiting in the wings
Press release – January 2016
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The new vegan convenience
In the convenience segment, a number of animal-free product concepts bring
a breath of fresh air to the organic shelves. The vegan lifestyle has arrived in
the mainstream. But even this group of customers does not want to dispense
with convenient, fast food. Vegan burgers, regional, animal-free menus from
the butcher’s or classic sandwiches bring diversity to the vegan plate.
Plantwich is the name of the organic quality club sandwich offered by
TRENKLE FOODS. The Berlin-based company has reinvented the classic
sandwich in three versions and combines wheat wholegrain toast with, for
example, a tofu and seitan slice, a spicy chutney and vegan mayonnaise.
GUTDING from Travenbrück (D) wants to give the traditional sausage
sandwich a run for its money with “bright spreads” and funny names such as
Bolle, Schmauck, Schnucki or Nett. In Grandmother’s tried-and-tested
preserving jars, the vegan and gluten-free “friends of sausage and cheese”
aim to conjure organic quality variety onto the dining table.
A convenient and practical solution for barbecue-lovers is celebrating its
debut with JANS ORGANIC Marinade. Whether you are eating meat or tofu,
vegetables or poultry – the marinade in a practical zip-up bag provides the
right flavour and saves washing up.
Indigusto stands for an individual taste with organic quality and is the motto
of the Berlin-based (D) delicatessen factory of the same name, which
exclusively produces vegetarian and vegan pestos, sauces and soups. At
BIOFACH, the founders Simon Koelle and Maximilian Hutter are presenting
the first online pesto mixer Indipesto. Here, every customer can select from
a variety of ingredients online and then create their own favourite pesto.
Customised snacking
Individuality is also at the centre of the snack segment. Anyone who wants to
produce their own crisp flavour will find what they are looking for at
myChipsBox from Munich (D). Exciting spices and flavours, such as ginger
and lemon or yoghurt and blueberry provide surprising taste experiences. At
BIOFACH, varieties with vegetables are also to be presented.
ChocQlate from Munich (D) has dedicated itself to creative chocolate art for
making at home. “In 20 minutes, anyone can realise their own chocolate
BIOFACH and VIVANESS 2016:
Next generation of organic produces waiting in the wings
Press release – January 2016
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ideas at home,” explains founder and Managing Director Julia Brodbeck.
ChocQlate uses unroasted fine cocoa beans which have been gently dried at
less than 42°C, in order to preserve the 300 nutrients and vital substances of
the cocoa. “These special beans determine the distinctive taste of our
chocolate and cocoa products and turn them into a power bar,” says
Brodbeck. With the chocolate making kit, everyone can pour his or her own
fresh and vegan chocolate, made from one of five purely plant-based basic
ingredients, into moulds. The Munich-based start-up team has already
received two German design awards for the original packaging of the
products.
A number of non-food providers are to present themselves imaginatively at
the world’s leading trade fair with a plastic substitute which is suitable for
everyday use. From soulbottles – the designer glass bottle with a soul to
Tütle – the CO2-neutral and compostable bag made from recycled paper to
ajaa! – the world’s first baby spoon made from renewable materials, the
manufacturers are to demonstrate sustainable solution concepts. In
Germany, several billion plastic drinking straws are used year after year, to
manufacture which tonnes of crude oil are consumed and CO2 is released.
Here, the alternatives are sometimes quite simple: such as straws made
from straw. “Our straws are produced from certified organic rye straw and
cut, washed and ecologically disinfected by hand,” explains Jana Gessert,
Managing Director of Bio Strohhalme GmbH. The company’s return to the
origins of the product has been rewarded with first place in the Lifestyle
category in Europe’s largest environment and business award, the GreenTec Award.
Back to the roots with high-tech
Whilst the organic newcomers are, in many cases, returning to their roots on
the production side, modern technology is predominant on the marketing
side. Social media and online marketing are part of the day-to-day business
for the new generation of entrepreneurs. So that the consumers are more
easily able to discover the large number of new providers in their regional
environment, three Darmstadt students have founded the company frimeo
and developed a regional app for the smartphone. Here, factories, farm
shops and sales booths nearby are displayed for the interested consumer on
an interactive map. “With the frimeo app, these providers get access to the
growing number of customers who would like to use a smartphone for their
BIOFACH and VIVANESS 2016:
Next generation of organic produces waiting in the wings
Press release – January 2016
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shopping and to discover the regional diversity,” explains frimeo Managing
Director Nezar Mahmoud.
VIVANESS 2016: 10 newcomers wish VIVANESS a happy 10th
anniversary!
For the first time, the trade visitors are able to experience 10 young,
innovative companies with natural cosmetics “made in Germany” at a
VIVANESS pavilion funded by the Federal Ministry of Economic Affairs and
Energy (Bundesministerium für Wirtschaft und Energie, BMWI). The
manufacturers’ products on display, some of whom have already been
presented with awards for their products, range from precious oils and
innovative special shaving care to sustainable, water-neutral products, to
revolutionary and “world-saving” dental care.
Download information:
Short portraits of the 10 newcomers to mark the anniversary of
VIVANESS can be found in the press section at www.vivaness.de.
Overviews of both pavilions for German newcomers can be called up on
the respective websites of BIOFACH and VIVANESS under Exhibitors &
Products.
Contacts for the press and media
Barbara Böck, Helen Kreisel, Marie-Claire Ritzer
T +49 9 11. 86 06-86 46
F +49 9 11. 86 06-12 86 46
[email protected]
All press releases, further information and photos are available at
www.biofach.de/press and www.vivaness.de/press
BIOFACH and VIVANESS 2016:
Next generation of organic produces waiting in the wings
Press release – January 2016
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