Instructor’s Resource Disc
Cultural Psychology
SECOND EDITION
by
Heine
Instructor’s Resource Disc
Chapter I
Introduction
Heine
Cultural Psychology, 2nd Edition
Copyright © 2012 W. W. Norton & Company
FIGURE 1.1a Try for Yourself: Analytic versus Holistic Perception.
Cultural Psychology, 2nd Edition
Copyright © 2012 W. W. Norton & Company
FIGURE 1.1b Americans show more activation of these regions
(which are associated with intentional control) when engaged
in the relative task. East Asians show more activation of these
same regions when performing the absolute task.
Cultural Psychology, 2nd Edition
Copyright © 2012 W. W. Norton & Company
FIGURE. 1.2 A Sambian initiate is tested by sucking a flute in
preparation for his transformation into manhood.
Cultural Psychology, 2nd Edition
Copyright © 2012 W. W. Norton & Company
FIGURE 1.3 The decision tree for determining the degree of
universality in a psychological process (Norenzayan & Heine, 2005).
Cultural Psychology, 2nd Edition
Copyright © 2012 W. W. Norton & Company
FIGURE 1.4 People trained to use an abacus perform calculations
differently from those who have not been trained.
Cultural Psychology, 2nd Edition
Copyright © 2012 W. W. Norton & Company
FIGURE 1.5 Because of the Müller-Lyer illusion, the line on
the left looks longer; the angles at the corners suggest that it
is farther away than the line on the right. People who are
raised in cultures where they are not exposed to carpentered
corners are not susceptible to this illusion.
Cultural Psychology, 2nd Edition
Copyright © 2012 W. W. Norton & Company
FIGURE 1.6 The larger the point of subjective equality (PSE),
the more pronounced is the Müller-Lyer illusion. American
undergraduates are more susceptible to this illusion than those
from the other cultural groups.
Cultural Psychology, 2nd Edition
Copyright © 2012 W. W. Norton & Company
Cultural Psychology, 2nd Edition
Copyright © 2012 W. W. Norton & Company
Instructor’s Resource Disc
This concludes Instructor’s Resource Disc
Slide Set for Introduction
Cultural Psychology
SECOND EDITION
by
Heine