CATALINA
WHERE THE ART
OF MARKETING
MEETS THE SCIENCE
OF PERSONALIZATION
July 2015
CATALINA – Personalized Digital Media Company
Personalized digital media powered by
the largest database of shopper
purchase history in the world
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CATALINA – Personalized Digital Media Company
• 7 Billion prints
• 450,000 printers
• 43,140 stores
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CATALINA – Personalized Digital Media Company
Mission:
A Global network that supports our business at
the lowest Cost, the highest Efficiency, the best
data Quality, and the fastest Cycle Time.
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CATALINA – Personalized Digital Media Company
• Develop sustainable Global Asset
Management Infrastructure
• Centralize Global Operational Systems
and Reporting
• Alignment on Network Strategy
FROM INSIGHTS TO ACTION
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CATALINA – Personalized Digital Media Company
• 20+ Key Stakeholder interviews
• Development of Global Asset KPI
Framework
• Clean, Lift & Shift
• Find the right partners…
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Building a Solid Foundation
All Data is Not Created Equal
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Building a Solid Foundation
• Data cleanup
– Configured printers and PCs as rotating
assets
– Updated location hierarchy to match
global store network
– Created storerooms for repair vendors
– Set up non-serialized inventory (cables,
power adapters, etc.)
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Repair Cycle
• Printer arrives for
service
• Diagnosed and
repaired
• Becomes available
inventory
• Shipped to store
when ordered
• Updated on
receipt of ping
from correct store
location
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New
Purchase
1
SHIPPED
6
3
2
1
READYTOSHIP
DEPLOYED
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5
DEFERRED
5
5
4
TRIAGE
5
5
PENDINGDISP
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DISPOSED
Current Asset Management Process
• Conducting trial run with Catalina staff
• Using Application Import for bulk moves
• Deployment verification
– Once printer communicates with Catalina
network, Maximo moves to DEPLOYED
status and updates the store location
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Next Steps – In Progress
• Train vendors to work directly in Maximo
– Serialized and non-serialized inventory
tracking
– Repairs and maintenance
• Work orders
• Failure reporting
– Train call center to place orders using
desktop requisitions
REAL-TIME INSIGHTS
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Global Asset Management KPI Framework
• Damaged Printer
Costs
• Excess Repair &
Refurbish Costs
• Excess Tolt Service
Call Costs
• Retailer
Chargeback
• Repair Cycle Time
• Cycle Time
between Repairs
• Cycle Time
between
Repair/install
• Aging of Network
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• Printer Utilization
• Lane Utilization
• Available Printers
• Scrap/Refurb
Inventory
• POR Rate
Cost Control
Utilization
Opportunities
Cycle Time
Network
Quality
• Failure rates
• Expense vs. Capital
repair rates
• DOA%
• NPF %
• Print Flush Codes
CATALINA – Personalized Digital Media Company
QUESTIONS?
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