Style Guide
This style guide reflects Forest and Wood Products commitment to it’s brand.
Effective and consistent use will build brand recognition, strengthen brand identity and add
power and continuity to all communication.
Take time to read these guidelines carefully and to understand the identity program and
requirements for proper logo usage.
Introduction
Our logo is a valuable asset and should be consistent
throughout all applications.
When placing the logo, only use approved master
artwork provided and follow the specifications listed in
this guide.
Logo
FOREST AND WOOD PRODUCTS GREEN
PMS: 342 C
CMYK: 100 | 0 | 71 | 43
RGB: 0 | 111 | 81
FOREST AND WOOD PRODUCTS YELLOW
PMS: 1505 C
CMYK: 47 | 77 | 0 | 0
RGB: 249 | 163 | 81
Please be aware that the colour richness and saturation
is dependant on the type of stock, the actual output,
and the printing process itself.
It is recommended that in ALL APPLICATIONS that are
appropriate, PMS specifications are used to retain the
colour intensity and consistency.
Logo Colours
FOREST AND WOOD PRODUCTS BLACK
CMYK: 0 | 0 | 0 | 100
RGB: 30 | 30 | 30
The Forest and Wood Products logo has a black & white
and a reverse option, and are used when colour is not
an option, such as newspaper advertisements or when a
high contrast logo is required.
Mono &
Reverse Logo
Always preserve the minimum clear space around the
Forest and Wood Products logo to maintain its clarity and
visual integrity.
This designated area should always be free from text and
images to avoid it appearing visually crowded.
= One square unit based on the X-height
= Clear space
There are exceptions to this rule, but are only applicable
to mainstream corporate advertising.
Clear space
47 Light Condensed
abcdefghijklmnopqrstuvwxyz
ABCDEFGHIJKLMNOPQRSTUVWXYZ
47 Light Condensed Oblique
abcdefghijklmnopqrstuvwxyz
abcdefghijklmnopqrstuvwxyz
47 Light Condensed Oblique is the recommended font to be used in all headlines.
47 Light Condensed is to be used for body copy.
However, when reversed body copy is required in publications then
57 Condensed may be subsituted.
When there is a need to highlight certain words such as a web address
57 Bold Condensed may be used.
Use of other weights or typefaces must be approved.
Forest and Wood Products corporate typeface is Univers.
A sans-serif typeface, it was selected for its superior
legibility and to achieve consistency across all internal
and external communications.
It is available in numerous weights and styles as
demonstrated here. All externally produced document
copy must be produced in this typeface.
Type
Don’t distort it.
Don’t switch the colours around.
Don’t change the typeface.
The Forest and Wood Products corporate logo is a
unique design that has been specially created for
our company.
The logo is never to be typeset, redrawn or distorted in
any way.
Don’t add a drop shadow.
Don’t change the colour combination.
Don’t angle it.
The examples on this page show how NOT to use the
Forest and Wood Products logo.
Unacceptable usage
IT’S NOT JUST
IT’S NOT JUST A
A CHAIR.
HOUSE CONSTRUCTION.
IT’S A HELPING HAND IN
IT’S A HELPING HAND IN
CLIMATE CHANGE.
CLIMATE
CHANGE.
The wood used in this frame stores approx 2 tonnes carbon.
The wood used in this chair stores approx 4kg carbon.
BECAUSE IT’S
MADE FROM WOOD.
BECAUSE IT’S
Using wood
U
of the life of the wood even when we use it for
to be carbon positive in 2005. So increased use
and Australia has a well-established framework
is naturally better for our environment because it
building products or furniture. It is released into
of wood in construction will assist Australia
to support the conservation and sustainable
helps with climate change in two very important ways.
the atmosphere again only when the wood decays
in offsetting its overall greenhouse
management of our forests.
or is burnt.
gas emissions.
First, growing trees absorb carbon dioxide
from the atmosphere and store the carbon so
Second, forestry is one of the most
MADE FROM WOOD.
Using wood
of the life of the wood even when we use it for
to be carbon positive in 2005. So increased use
and Australia has a well-established framework
is naturally better for our environment because it
building products or furniture. It is released into
of wood in construction will assist Australia
to support the conservation and sustainable
helps with climate change in two very important ways.
the atmosphere again only when the wood decays
in offsetting its overall greenhouse
or is burnt.
gas emissions.
First, growing trees absorb carbon dioxide
So when we choose carbon positive wood
What’s more, wood is a truly
for house frames, flooring, or furniture we’re also
from the atmosphere and store the carbon so
efficiently that about half the dry weight of a tree is
carbon. This carbon remains ‘locked up’ for the whole
efficiently that about half the dry weight of a tree is
greenhouse-friendly sectors of the Australian
renewable resource because millions
lending a helping hand in climate change. To find
carbon. This carbon remains ‘locked up’ for the whole
economy. In fact, it was the only industry sector
of new trees are planted each year
out more visit us at www.naturallybetter.com.au
Second, forestry is one of the most
management of our forests.
So when we choose carbon positive wood
What’s more, wood is a truly
for house frames, flooring, or furniture we’re also
greenhouse-friendly sectors of the Australian
renewable resource because millions
lending a helping hand in climate change. To find
economy. In fact, it was the only industry sector
of new trees are planted each year
out more visit us at www.naturallybetter.com.au
FWP0004
Usage examples of
corporate advertising
IT’S NOT JUST
A BOAT.
.
CLIMATE CHANGE.
IT’S NOT JUST A BOWL
IT’S A HELPING HAND IN
IT’S A HELPING HAND IN
CLIMATE
CHANGE.
The wood used in this boat stores approx 40kg carbon.
BECAUSE IT’S
MADE FROM WOOD.
The wood used in this bowl stores approx 3kg carbon.
BECAUSE IT’S
of the life of the wood even when we use it for
to be carbon positive in 2005. So increased use
and Australia has a well-established framework
is naturally better for our environment because it
building products or furniture. It is released into
of wood in construction will assist Australia
to support the conservation and sustainable
helps with climate change in two very important ways.
the atmosphere again only when the wood decays
in offsetting its overall greenhouse
management of our forests.
or is burnt.
gas emissions.
Using wood
First, growing trees absorb carbon dioxide
from the atmosphere and store the carbon so
Second, forestry is one of the most
MADE FROM WOOD.
of the life of the wood even when we use it for
to be carbon positive in 2005. So increased use
and Australia has a well-established framework
is naturally better for our environment because it
building products or furniture. It is released into
of wood in construction will assist Australia
to support the conservation and sustainable
helps with climate change in two very important ways.
the atmosphere again only when the wood decays
in offsetting its overall greenhouse
or is burnt.
gas emissions.
Using wood
First, growing trees absorb carbon dioxide
So when we choose carbon positive wood
What’s more, wood is a truly
for house frames, flooring, or furniture we’re also
from the atmosphere and store the carbon so
efficiently that about half the dry weight of a tree is
carbon. This carbon remains ‘locked up’ for the whole
efficiently that about half the dry weight of a tree is
greenhouse-friendly sectors of the Australian
renewable resource because millions
lending a helping hand in climate change. To find
carbon. This carbon remains ‘locked up’ for the whole
economy. In fact, it was the only industry sector
of new trees are planted each year
out more visit us at www.naturallybetter.com.au
FWP0004
management of our forests.
So when we choose carbon positive wood
What’s more, wood is a truly
for house frames, flooring, or furniture we’re also
greenhouse-friendly sectors of the Australian
renewable resource because millions
lending a helping hand in climate change. To find
economy. In fact, it was the only industry sector
of new trees are planted each year
out more visit us at www.naturallybetter.com.au
Second, forestry is one of the most
FWP0004
Usage examples of
corporate advertising