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Book Synopsis
Product Innovators win in the long run by optimizing their R&Dinvestments with a new product strategy, selecting the right new product
projects and achieving an ideal balance of projects. Portfolio Management for New Products helps you understand how winning
companies manage their R&Dportfolios. Learn how to steer your company s R&Dinvestment to achieve a higher return. This ground
breaking book is the result of years of pioneering research by Dr. Cooper, Dr. Edgett and Dr. Kleinschmidt. It is full of practical examples
from real companies combined with the authors analysis of the various approaches. It illustrates the subtle but important differences
between the traditional methods of portfolio management for investments and projects versus the new approaches for the complex world
of new products.The Complete Guide to New Product Portfolio Management - Strategic, Operational and Tactical Learn how to maximize
the value of your portfolio of new products Discover the impact effective portfolio management has on new product performanceLearn
how to balance a portfolio and align it with your new product strategy Discover how to implement a world-class portfolio management
processBenefit from the numerous examples and samples of real company valuation models, charts and metrics. Key Topics: Why portfolio
management is essential to product innovation successThe major challenges associated with portfolio managementRequirements for
effective portfolio managementWhat top performing companies do to drive higher value portfoliosStrategic, operational and tactical
methods for managing your portfolioThe critical link between the portfolio and businesses strategyValuation and scoring methods, best
practice charts and decision guidesStrategic allocation of resourcesMaking portfolio management work for your organization.